September 27, 1924.
PRESTO
CREATING
A
SENSATION
IN
THE PIANO
WORLD
Never has there been cre-
ated a line of automatic
pianos so e s p e c i a l l y
adapted for handling by
the regular piano trade
as the
SEEBURG
Pianos of genuine musical
merit, a pneumatic mech-
anism of exceptional reli-
ability and durability and
art case designs which
mark a new departure in
this class of instruments.
FALL SEASON BRINGS
BIG M. SCHULZ CO. TRADE
Arrival of Many Orders Indicates Increased
Activity of Dealers Throughout the
Trade.
A very substantial increase in business is reported
by the M. Schulz Co., 711 Milwaukee avenue, Chi-
cago, this week, and from present indications the
company will be far out in front at the end of the
year. The upward trend of the trade began early
with the Chicago firm which is of some significance
in the fact that dealers found the right range and
began shooting early to offset the slow summer sea-
son. It is quite probable that the vigorous sales
started by dealers the latter part of last month and
up to the present in this month will continue through-
out the fall season.
With such gratifying evidence at hand, it is natural
for the M. Schulz Company to make early predic-
tions as to the outcome of the year. "While we do
not expect a record breaking year, we have sound
reasons to believe that the fall trade will be excellent,
and if the trade continues along its present lines, we
will have had a very successful year," said Fred P.
Bassett, secretary and treasurer of the company, last
week.
The excellent line of the M. Schulz Company has
been a bix factor in keeping up the sales standard of
many live music establishments. The prestige of the
well-balanced line of playerpianos and grands has
attained a high mark in the trade and has helped
merchants to acquire a good substantial clientele.
LIONEL TOMPKINS SHOWS
PARIS TO PIANO CLUB
And Adventurous Club Member Explained the Mov-
ing Pictures and Spun Many Yarns.
The Piano Club of Chicago at the luncheon at the
Illinois Athletic Club, on Monday of this week
viewed moving pictures of Paris, showing what hap-
pened when a Piano Club member, Lionel Tompkins,
dropped from an airplane five thousand cards on
which this was printed:
"Young American, visiting Paris for the first time,
desires to lunch on Tuesday with the most interest-
ing anarchist in Paris; on Wednesday with an art
or music student; on Thursday with an artist of
the theater; on Friday with someone contemplating
suicide; on Saturday with a member of the nobility.
In return for your time I offer food, flowers, music
and intelligent conversation."
Artists, students, models, society, the races, riots',
history were involved in the incidents for which
the scenes provided the backgrounds. Mr. Tompkins
was present and explained the pictures and related
some of his experiences. For the first time many of
the members saw an honest-to-gooduess art model.
"Make no other engagements for the evening of
October 8th, our annual meeting date. Some dinner
and entertainment. Full particulars soon," was the
advice of John McKenna, president.
OHIO DEALER DEFINES
THE "STEINWAY AMBITION"
Looking Back to Founding of His Firm, E. C.
McMahon, Youngstown, Recalls Event.
In relating the events occurring at the founding of
the McMahon Piano Co., Youngstown, O., fifteen
years ago, E. C. McMahon, its founder, said last
week:
"At the very first, great care was exercised in the
selection of a line of pianos which could be relied
upon in every possible way. In fact we sought, and
found, something which was not only as good as
the best, but even better than the so-called 'best'
offered by many piano houses. This wonder piano
is the Steinway which we feel has no rival for tone
or beauty of workmanship. As a result of our deci-
sion to handle the Steinway, we have consummated
the dream of years—a real music house."
The choice of the Steinway as a leader showed an
ambition which was certain to lead to big realizations.
E. C. McMahon first opened a small music store on
West Federal street where the Home Savings and
Loan Building now stands. Later a partnership was
formed between E. C. and K. R. McMahon. This
business arrangement exists to the present time.
FEATURES M. SCHULZ CO. PLAYER.
The M. Schulz Co. playerpiano, made by the M.
Schulz Co., Chicago, was featured in an effective way
last week by the Curran-W r ooster Music Co., Sharon,
Pa., which was recently opened. The special player
mechanism devised in the M. Schulz Co.'s factories
were told about in the advertising and their merits
demonstrated in the warerooms.
J. H. PARNHAM IN NEW YORK.
J. H. Parnham, president of the Cable-Nelson Piano
Company, was a visitor at New York City last week.
Mr. Parnham, as already noted in these columns, has
become a permanent resident of South Haven, where
it is said he intends soon to build a residence in one
of the finest sections of that attractive Michigan city.
NEW ALLIANCE, O., STORE.
The Roath Piano Co., 27 Main street, Alliance, O.,
recently opened, handles the A. B. Chase and Hallet
& Davis pianos and players and Emerson talking ma-
chines, as well a s . Q R S and Imperial player rolls.
The new store is located in the heart of the downtown
retail section.
PREMIER IN MODEL SUITE
Style "K T" with its
many musical combina-
tions is meeting with
remarkable favor.
Let us give you
ticulars.
par-
J. P. SEEBURG
PIANO CO.
CHICAGO
General Offices: 1510 Dayton St.
Factory 1508-16 Dayton St.
The accompanying cut shows the Hudson View
Gardens, 182nd to 186th streets and Riverside Drive,
New York, the largest co-operative housekeeping
apartments in the world. It is interesting and sig-
nificant to note that in this remarkably equipped
apartment, expressing the last word in comfort, con-
venience and decorative beauty, there is a completely
furnished model suite, created by John Wanamaker,
New York, with the Premier Baby Grand piano,
Jacobean period model, as the outstanding feature of
this finely appointed model apartment.
This particular apartment serves as an authorita-
tive guide for prospective tenants, and enables them
to visualize what faultless appointments and artistic
furnishings will produce.
It is a source of gratification to the Premier Grand
Piano Corporation and their New York distributors,
John Wanamaker, that so distinguished an endorse-
ment of this popular instrument has been prompted
in connection with the opening of the impressive
Hudson View Gardens. Thus again does the Pre-
mier Baby Grand demonstrate its value both musi-
cally and from the standpoint of an artistic factor
by this latest important selection.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/