Presto
Issue: 1924 1981 - Page 9
PRESTO
July 12, 1924.
CONVINCING TESTIMONY
OF A VETERAN DEALER
After Forty Years in Business, A. M. Barber, of
Canada, Places "Tonk" at Front.
It isn't often that so forceful a letter of commenda-
tion reaches any piano industry as one that recently
came to the William Tonk & Bro., Inc., of New
York. It is a pleasure to present the letter, which
is as follows:
Simcoe, Ontario. Canada.
William Tonk & Bro., Inc.: For more than forty
years I have given my faithful and undivided atten-
tion to the piano business, handling and investigating
thoroughly and carefully the various makes of pianos.
For twelve years I have handled Tonk pianos to
some extent in ,my business in the face of the most
unreasonable and determined opposition. Have in-
variably found the William Tonk & Bro. company
honorable and obliging, and the pianos to prove reli-
able and very good, indeed, notwithstanding the oppo-
sition.
Therefore, I now take exceeding pleasure in repre-
senting and recommending the Tonk, confident that
it will surely bring much enjoyment and utmost satis-
faction into the home of every customer.
Good Music has been my Heaven.
From my earliest recollection, •
Very truly,
A. M. BARBER.
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
A Few of the New Ventures in the Best Business in
the World.
Nicholas Frank recently opened a jewelry and
music store at 241 Schoonmaker avenue, Monessen,
Pa.
Louis Fickett is manager of the Main Music Store,
which is preparing to open a new shop in Rockland,
Me.
John H. Thompson has been appointed manager of
the piano department of Blair & Brodrib, of 103
Orange street, New Haven, Conn.
F. A. North & Co. plans to open a branch store at
Second and Presqueisle streets, Philipsburg, Pa. The
concern has its headquarters at 1306 Chestnut street,
Philadelphia, Pa.
Samuel Sekerman recently opened a store at 209
North Main avenue, Sioux Falls, S. D.
Miss Josephine Feary has opened a music shop in
Bridgeport, Neb.
Walter F. Bieshline recently opened a piano house
at 291 Madison street, Wilkes-Barre, Pa.
The formal opening of the Piaster Music Shoppe,
located in the Playhouse Theater Building, Passaic,
N. J., was held recently.
Rudolf F. Brothers, Syracuse, N. Y., will move to
473 South Salina street upon the completion of exten-
sive alterations at that location.
THE CARELESS ADVERTISER.
A recent issue of the house organ of a prominent
piano industry had an item about the necessity of
care in printing proper names pertaining to the piano
business. An illustration of how not to do it is
seen in an advertisement of the West Side Music
Co., of 20 Main street, Hamilton, Ohio. There two
very familiar names are misspelled in a single para-
graph. Here is the way of it: "All late hits; Star
Phonographs and Player Pianos; also Gennet and
Okeh Records." The famous pianos from Richmond
are the "Starr," and the officers of the Starr Piano
Co. are the Messrs. Gennett. Write copy correctly,
and then see that proofreaders attend to their busi-
ness properly.
GUY McINTYRE'S TRIP.
Guy L. Mclntyre, formerly of Chicago, now a gen-
eral representative of Kohler & Campbell in New
England and other eastern territory, is visiting Chi-
cago this week. Mr. Mclntyre is motoring on this
trip. He ieft New York ten days ago, visiting vari-
ous points en route. He will go on to Minneapolis
for a visit with friends and relatives and then return
to his home in New York by a southern route.
NEW MICHIGAN BRANCH.
Maher Bros., of Jackson, Mich., has opened a
music store in the Miller Block on Broadway, Union
City, Mich. It is in charge of Wm. P. Cooper, who
has a wide acquaintance in that territory. Maher
Bros, handles pianos, as well as other musical mer-
chandise.
FIVE ARTISTS PICK
FOUR MASON & HAMLINS
Result of Cable Piano Company's Invitation to
Pianists to Select His or Her Choice of
Mason & Hamlin.
The Cable Piano Co., Jackson and Wabash, Chi-
cago, has proven that there is no certain model or
style of the Mason & Hamlin piano that is better
than another, in construction, tone or beauty.
In the large warerooms the company has a good
number of Mason & Hamlin pianos. All are differ-
ent, but all are of the same fineness that characterizes
this famous instrument. The subject came up as a
result of the sale to a foremost pianist of a Mason &
Hamlin, and the whole story is described on a huge
card in the window, as fellows:
"Tell me," said Mr. Black to our salesman, "how
will you dispose of the other Mason & Hamlin
pianos?
"Mr. Black had carefully singled out and purchased
a ^beautiful Mason & Hamlin grand piano from a
group of these celebrated instruments. The piano
that he selected was, in his opinion, far superior to
all others. He felt that it had been his good fortune
to obtain the one best Mason & Hamlin piano.
"Is there any one best Mason & Hamlin piano?
We wanted to know, and accordingly asked five of
the most prominent Chicago musicians to come to
our warerooms and individually select what, in his
or her opinion, was the very best Mason & Hamlin
piano on our floors."
The artists were Sidney Silber, who selected No.
31260; Allen Spencer, No. 32401; Lucy Staples, No.
31988; Glenn Dillard Gunn, No. 32401; and Lucille
Manker, No. 32509.
It is interesting to note that four different instru-
ments were selected, proving that there is no one best
Mason & Hamlin piano.
MARTIN AUSTIN'S SON.
Martin Austin, general sales manager of the Estey
Organ Company, of Brattleboro, Vt., was an inter-
ested visitor at the commencement exercises of Dart-
mouth College at Hanover, N. H., last month, where
his son graduated with high honors.
T
HE commonest challenge by many advertisers concerns
the paper's circulation.
It is with them a question
altogether of quantity. But the best things about piano
advertising, from the manufacturer's point of view, have other
arguments besides quantity.
In a trade paper quality circulation is more important than
quantity circulation, for bulk of circulation is not what sells pianos
at wholesale. Nevertheless, Presto is certain that in quantity, as
well as quality circulation, it will compare favorably with any of
the piano trade papers.
Presto produces results for its advertisers. It does not ask the advertisers to
pay for waste paper or mere bulk. It covers the field, and its advertising rates are
as low as any trade paper, with anything like the same circulation, can accept.
PRESTO
The American Music Trade Weekly
417 So. Dearborn St.
CHICAGO
Carries Advertising For More Live Piano Manufacturers Than Any Other Trade Paper
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
July 12, 1924.
CONVINCING TESTIMONY
OF A VETERAN DEALER
After Forty Years in Business, A. M. Barber, of
Canada, Places "Tonk" at Front.
It isn't often that so forceful a letter of commenda-
tion reaches any piano industry as one that recently
came to the William Tonk & Bro., Inc., of New
York. It is a pleasure to present the letter, which
is as follows:
Simcoe, Ontario. Canada.
William Tonk & Bro., Inc.: For more than forty
years I have given my faithful and undivided atten-
tion to the piano business, handling and investigating
thoroughly and carefully the various makes of pianos.
For twelve years I have handled Tonk pianos to
some extent in ,my business in the face of the most
unreasonable and determined opposition. Have in-
variably found the William Tonk & Bro. company
honorable and obliging, and the pianos to prove reli-
able and very good, indeed, notwithstanding the oppo-
sition.
Therefore, I now take exceeding pleasure in repre-
senting and recommending the Tonk, confident that
it will surely bring much enjoyment and utmost satis-
faction into the home of every customer.
Good Music has been my Heaven.
From my earliest recollection, •
Very truly,
A. M. BARBER.
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
A Few of the New Ventures in the Best Business in
the World.
Nicholas Frank recently opened a jewelry and
music store at 241 Schoonmaker avenue, Monessen,
Pa.
Louis Fickett is manager of the Main Music Store,
which is preparing to open a new shop in Rockland,
Me.
John H. Thompson has been appointed manager of
the piano department of Blair & Brodrib, of 103
Orange street, New Haven, Conn.
F. A. North & Co. plans to open a branch store at
Second and Presqueisle streets, Philipsburg, Pa. The
concern has its headquarters at 1306 Chestnut street,
Philadelphia, Pa.
Samuel Sekerman recently opened a store at 209
North Main avenue, Sioux Falls, S. D.
Miss Josephine Feary has opened a music shop in
Bridgeport, Neb.
Walter F. Bieshline recently opened a piano house
at 291 Madison street, Wilkes-Barre, Pa.
The formal opening of the Piaster Music Shoppe,
located in the Playhouse Theater Building, Passaic,
N. J., was held recently.
Rudolf F. Brothers, Syracuse, N. Y., will move to
473 South Salina street upon the completion of exten-
sive alterations at that location.
THE CARELESS ADVERTISER.
A recent issue of the house organ of a prominent
piano industry had an item about the necessity of
care in printing proper names pertaining to the piano
business. An illustration of how not to do it is
seen in an advertisement of the West Side Music
Co., of 20 Main street, Hamilton, Ohio. There two
very familiar names are misspelled in a single para-
graph. Here is the way of it: "All late hits; Star
Phonographs and Player Pianos; also Gennet and
Okeh Records." The famous pianos from Richmond
are the "Starr," and the officers of the Starr Piano
Co. are the Messrs. Gennett. Write copy correctly,
and then see that proofreaders attend to their busi-
ness properly.
GUY McINTYRE'S TRIP.
Guy L. Mclntyre, formerly of Chicago, now a gen-
eral representative of Kohler & Campbell in New
England and other eastern territory, is visiting Chi-
cago this week. Mr. Mclntyre is motoring on this
trip. He ieft New York ten days ago, visiting vari-
ous points en route. He will go on to Minneapolis
for a visit with friends and relatives and then return
to his home in New York by a southern route.
NEW MICHIGAN BRANCH.
Maher Bros., of Jackson, Mich., has opened a
music store in the Miller Block on Broadway, Union
City, Mich. It is in charge of Wm. P. Cooper, who
has a wide acquaintance in that territory. Maher
Bros, handles pianos, as well as other musical mer-
chandise.
FIVE ARTISTS PICK
FOUR MASON & HAMLINS
Result of Cable Piano Company's Invitation to
Pianists to Select His or Her Choice of
Mason & Hamlin.
The Cable Piano Co., Jackson and Wabash, Chi-
cago, has proven that there is no certain model or
style of the Mason & Hamlin piano that is better
than another, in construction, tone or beauty.
In the large warerooms the company has a good
number of Mason & Hamlin pianos. All are differ-
ent, but all are of the same fineness that characterizes
this famous instrument. The subject came up as a
result of the sale to a foremost pianist of a Mason &
Hamlin, and the whole story is described on a huge
card in the window, as fellows:
"Tell me," said Mr. Black to our salesman, "how
will you dispose of the other Mason & Hamlin
pianos?
"Mr. Black had carefully singled out and purchased
a ^beautiful Mason & Hamlin grand piano from a
group of these celebrated instruments. The piano
that he selected was, in his opinion, far superior to
all others. He felt that it had been his good fortune
to obtain the one best Mason & Hamlin piano.
"Is there any one best Mason & Hamlin piano?
We wanted to know, and accordingly asked five of
the most prominent Chicago musicians to come to
our warerooms and individually select what, in his
or her opinion, was the very best Mason & Hamlin
piano on our floors."
The artists were Sidney Silber, who selected No.
31260; Allen Spencer, No. 32401; Lucy Staples, No.
31988; Glenn Dillard Gunn, No. 32401; and Lucille
Manker, No. 32509.
It is interesting to note that four different instru-
ments were selected, proving that there is no one best
Mason & Hamlin piano.
MARTIN AUSTIN'S SON.
Martin Austin, general sales manager of the Estey
Organ Company, of Brattleboro, Vt., was an inter-
ested visitor at the commencement exercises of Dart-
mouth College at Hanover, N. H., last month, where
his son graduated with high honors.
T
HE commonest challenge by many advertisers concerns
the paper's circulation.
It is with them a question
altogether of quantity. But the best things about piano
advertising, from the manufacturer's point of view, have other
arguments besides quantity.
In a trade paper quality circulation is more important than
quantity circulation, for bulk of circulation is not what sells pianos
at wholesale. Nevertheless, Presto is certain that in quantity, as
well as quality circulation, it will compare favorably with any of
the piano trade papers.
Presto produces results for its advertisers. It does not ask the advertisers to
pay for waste paper or mere bulk. It covers the field, and its advertising rates are
as low as any trade paper, with anything like the same circulation, can accept.
PRESTO
The American Music Trade Weekly
417 So. Dearborn St.
CHICAGO
Carries Advertising For More Live Piano Manufacturers Than Any Other Trade Paper
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).