PRESTO
NEW GULBRANSEN FACTORY
July 12,
LADY MANAGER SCORES
BIG SALES SUCCES!
Mrs. Spring, Head of Music Section, of J. N.|
Adam Co., Buffalo, After July
Results.
Efforts to effect sales for pianos, players and re-
producing pianos will keep the sales staff of the Music
Store of the J. N. Adam Co., Buffalo, N. Y., from 1
thinking of summer heat or summer lassitude during |
the month of July. Mrs. Loretta Spring, the new
manager of the music section, purposes to achieve
triumphs for the piano department during the seventh
month of 1924 that she has for the phonograph de-
partment in the sixth month.
Ignoring the supposed hoodoo character of June
and July, Mrs. Spring arranged a selling campaign
for the talking machines, and what was accomplished
in sales surprised, even that optimistic lady. On one
June day of a week devoted to Victrolas thirty-two
machines were sold.
The selling campaign for pianos, players and re-
producing pianos is now on and Mrs. Spring is con-
vinced the sales figures for July in these instruments
will create precedents and make piano history.
Mrs. Spring is promised more space for the music
section when a new addition to the big store of the
J. N. Adam Co. is remodeled. This is at Eagle and
Main and was purchased recently. The space al-
lotted to the Music Store of the J. N. Adam Co. in
the building at the rear of the main structure is ad-
mittedly insufficient, but Paul Fleer, president of the
company, has promised Mrs. Spring adequate floor
space in the newly acquired building when alter-
ations are completed.
The accompanying cut from a photograph taken
this week shows the progress being made in construc-
tion of the latest factory of the Gulbransen Company,
Chicago. By the first of August the building will be
under roof and ready for machinery. By the first of
September part of it at least will be equipped with
machinery and in running order.
The building is six stories high and of mill con-
struction. Everything about it will be of the most mod-
ern type. Detroit steel sash has been used for the
windows, and with the exception of the first floor, it
will be a true daylight plant. The first floor will be
used as a mill room.
When completed this plant will give a big impetus
to the production of the new Gulbransen grand. Up
to this time, it has been necessary to curtail grand
output owing to the lack of space, notwithstanding
that the Gulbransen plant is already the largest in the
country devoted to the manufacture of instruments
of the foot-pedal type.
It will be noted that the loading platform will ex-
tend the entire length of the new building. There
will be five loading points, instead of one. Another
track will be built, giving use of a double track, so
that two freight cars can be loaded at one time before
four of the openings, thus giving a loading capacity
at one time of nine freight cars. This loading capac-
ity has nothing to do with incomnig freight, for there
is another switch track running alongside the main
factory building to take care of that.
This structure will prove a worthy and important
addition to the group of buildings at Gulbransen
Square and will bring the amount of floor space de-
voted to manufacturing up to 400,000 square feet.
Alfred S. Alschuler, well known Chicago architect,
designed the building. The J. W. Snyder Co. is the
mason and carpenter contractor.
CONVENTION OF BALDWIN
DEALERS IN TULSA, OKLA.
of Baldwin national artists. At the close of the day
a banquet was held at the Hotel Tulsa and good fel-
lowship reigned supreme.
Plans for Securing Business in Summer and Fall
Were Set Forth and Discussed.
A special convention of Baldwin dealers was held
recently in Tulsa, Oklahoma, when plans for secur-
ing business in the summer and in the fall were dis-
cussed. In every way the occasion was an inspira-
tion to those who were so fortunate as to be able to
attend.
Particular stress was laid upon the many varieties
of service now offered to Baldwin dealers, in adver-
tising, circularizing, securing new prospects and clos-
ing sales. The Baldwin national advertising pro-
gram was presented and a lengthy discussion fol-
lowe.d as to how Baldwin dealers could obtain the
greatest possible benefit from this by laying plans for
a local hook-up.
It was the universal opinion that time and effort
spent in informing local artists and musicians in re-
gard to Baldwin prestige would bring rich returns.
Much enthusiasm was shown over the imposing list
Becker Bros.
Manufacturers
of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooma
767-769 Tenth Avenue, New York
AN ANNIVERSARY SALE,
The twelfth anniversary of the founding of the
Arthur Jordan Piano Co., Washington, D. C , is being
celebrated this week by a special sale that is creating
great interest in the national capital. The player-
pianos of the company are featured in an attractive
way that draws many eager buyers to the store. The
first week of the sale has proved a great success,
according to Frank H. Kimmel, the manager.
Boggs & Buhl and the Kaufmann Department
Stores, Inc., Pittsburgh, N. Y., both of which main-
tain successful piano and music departments, are
celebrating important business anniversaries, the
former its fifty-fiifth in business, and the latter its
fifty-third.
"Built on Family Pride"
Doll & Sons
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODART
WELLSMORE
Jacob Doll & Sons, Inc.
The £J~{ardman
is a complete line
It comprises a range of artisti-
cally worthy instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found that in-
builtdurabilitythatcharacterizes
all Hardman-made instruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
Southern Boulevard, E. 133rd St.
E. 134th St. and Cypress Ave.
NEW YORK
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