Presto
Issue: 1924 1968 - Page 4
PRESTO
BIG ADVERTISING
CONTEST FOR 1924
Trade Service Bureau of Music Industries
Chamber of Commerce Sends Invitations to
Possible Competitors in Retail Trade and
Encloses Rules.
GREAT CONVENTION EVENT
Two Silver Trophies and Twenty-Two Certificates to
Be Awarded for Best Newspaper Display Printed
Within Specified Time.
Invitations to active members of the National As-
sociation of Music Merchants to submit entries in
competition for the 1923 Retail Advertising Exhibit
which will be a feature at convention headquarters in
the Waldorf-Astoria hotel, New York City, the first
week in June, were mailed out this week by the Trade
Service Bureau of the Music Industries Chamber of
Commerce.
Service Bulletin No. 26, accompanied by the "Rules
and Regulations" of the exhibit, has the following no-
tice of entries:
"You are invited to submit twelve or more news-
paper advertisements which you ran during the year
ending March 31st, 1924, in competition for the 1924
Retail Advertising Exhibit to be shown at the head-
quarters of the National Music Industries Convention
in the Waldorf-Astoria Hotel in New York City the
first week in June.
"The ads must be mailed not later than May 1st to
allow for judging by the Committee on Awards dur-
ing May.
"'Two silver trophies and twenty-two certificates of
award will be issued to qualified entries at the con-
vention."
The necessary information for possible contestants
is contained in the following:
Rules and Regulations.
1. The exhibit will be confined to newspaper adver-
tising which appeared during the year ending March
31, 1924. 2. All clippings must be mailed to the Trade
Service Bureau, Music Industries Chamber of Com-
merce, 105 West 40th street, New York City, not later
than May 1, 1924. 3. Only the advertising of firms
represented by active membership in the National
Association of Music Merchants at the time of the
announcement of the exhibit will be eligible.
4. Not less than twelve advertisements will be con-
sidered as an entry. They may be consecutive series,
or selections from the entire year's advertising. As
many may be submitted as desired. Please clip neatly
and mail flat, without mounting or binding, and avoid
folding as far as possible. 5. The judges reserve the
right to include other advertising of the advertiser
than that submitted.
Standards of Awards.
1. Sales Appeal—creating interest, desire and action.
2. Prestige Value—commanding confidence and good
will. 3. Attractiveness—attention value, illustrations,
language and typography. 4. Truthfulness—freedom
from exaggerated price claims or quality comparisons
—fairness to competitors. 5. Individuality—evidence
of originality and ingenuity in illustrations and copy,
personality, persistence and continuity of character
in expressing retail service.
. Awards to 22 Winners.
Twenty-two awards will be made to advertisers in
the following divisions: Class A—Silver trophy to
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
the winning independent music merchant. Class B—
Silver trophy to the winning group store organiza-
tion or factory wareroom.
Ten Honor Award certificates in each case will be
issued to those advertisers whose entries stand next
highest in the opinion of the judges.
Mail your entry by May 1, 1924, to Trade Service Warren Whitney Made Vice-President and J. H.
Williams Re-elected President at Recent Election.
Bureau, Music Industries Chamber of Commerce, 105
West Fortieth street, New York City.
The return of Warren C. Whitney to the United
Piano Corporation, Norwalk, Ohio, was marked at
the annual meeting in New York last week by his
election to the office of vice-president. At the annual
meeting of the stockholders of the United Piano Cor-
poration, officers were chosen for the A. B. Chase
Massed Piano Concert, Music Week to Be Repeated Piano Co. and the Emerson Piano Co. The officers
for the Lindeman & Sons division will be elected in
at Children's Matinee.
May.
Facts regarding the growth of the movement to
James H. Williams was re-elected president and
teach musical appreciation in the schools were re- J. Harry Shale, vice-president and treasurer of the
lated at the Monday noon luncheon last week of the United Piano Corporation. In addition to Mr. Whit-
Dallas Music Industries Association, by Miss Mar- ney C. B. Gardiner and Charles McConville were
garet Streeter of Camden, N. J., of the Victor Talk- elected vice-presidents. C. B. Kielholtz is secretary.
ing Machine Company's educational department.
The following comprises the board of directors:
Miss Streeter said that Dallas is and has been one Messrs. Williams, Shale, Whitney, Gardiner, Jackson,
of the leaders in this line, paying high compliments Normand and Hall.
to Miss Sudie L. Williams, supervisor of music in the
The following were elected officers of the A. B.
public schools. Dallas was almost the only city Chase Piano Co.: Warren C. Whitney, president and
where the schools were really ready for the first secretary; James H. Williams, vice-president, and
music memory contest, Miss Streeter declared.
J. Harry Shale, treasurer.
It was decided to look further into the proposition
The following officers of the Emerson Piano Co.
of giving a matinee performance for children by the were re-elected: James H. Williams, president; J.
ten artists who are to appear in the massed piano Harry Shale, vice-president and treasurer; Warren C.
concert on Wednesday night of music week.
Whitney, secretary, and Charles McConville, vice-
president.
FIRST OFFICERS RETURN TO
UNITED PIANO CORPORATION
DALLAS MUSIC INDUSTRIES
ASSOCIATION MEETS
MUSIC DEALERS SAY
TRADE CONDITIONS IMPROVE
Merchants Encountered in Chicago Last Week Say
Interest in Pianos Is Increasing.
Among the trade visitors to Chicago last week were,
Arthur P. Griggs, Davenport, Iowa; G. W. French,
Ionia, Mich.; C. H. Lane, Eureka, Kansas., and R. A.
Maypole, manager of the Artonium Piano Co., De-
troit, Mich.
All these gentlemen are progressive dealers and are
accustomed to doing big things in a big way in the
trade. The object of their yisit to Chicago was to
replenish their stocks and make arrangements with
manufacturers for deliveries at intervals.
Mr. Griggs, the Davenport dealer, said that far-
mers visiting his store usually make inquiry about
prices on playerpianos and reproducing pianos, and
that he expected a good rural trade now that roads are
becoming passable. Many farmers with automobiles
and radios are beginning to realize the importance of
having a piano or playerpiano in the home.
A DEAL IN DES MOINES.
J. M. McNamara, who has been acting as general
manager of Chase & West, Inc., music merchants at
312 Eighth street, Des Moines, la., has purchased a
controling interest in the firm, according to a recent
announcement of Mr. McNamara. The deal will in-
volve about $250,000, and control will not be given
over until some time in June. Alterations involving
an expenditure of about $9,000 were started recently
and about 2,000 square feet of floor space will be
assured in the store.
AT LYON & HEALY WHOLESALE.
Among the visitors to the wholesale department
of Lyon & Healy, Chicago" this week were the fol-
lowing out-of-town buyers: Luebtow Music Co.,
Milwaukee, Wis.; Miss Lillian Luebtow of Milwau-
kee, Wis.; Ellison Music Company, French Lick,
Ind.; Mr. Kuelman of Antioch, 111.; Mr. Savate,
Minneapolis, Minn.; Roy Bucker, Marshfield, Wis.,
and Sam Latin, Cleveland, Ohio.
PROSPEROUS CALIFORNIA FIRM.
BUSH & LANE CECIUAN PLAYER PIANOS
Adolphe Winters, the Richmond, Cal., music dealer,
has completed and occupied a new building, which is
located at Eleventh and McDonald streets. It also
houses a florist shop operated by Mr. Winters and in-
cludes a commodious concert hall used both for dem-
onstration purposes and for local musical affairs. A
generous amount of window display space for show-
ing Baldwin pianos, Victor talking machines and the
other lines handled by Mr. Winters is a feature of the
new structure.
BUSH & LANE PIANO CO.
Holland, Mich.
J. H. Burnett, representing the Baldwin piano
opened a store last week in Pine Bluff, Ark.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is caat
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all infringers
will be prosecuted. Beware
of imitations such as Schu-
mann & Company. Schu-
mann & Son, and also
Shuman, as all atencll
shops, dealers and users of
pianos bearing: a name in
imitation of the name
Schumann with the inten-
tion of deceiving- the public
will be prosecuted to the
fullest extent of the law.
EXPANDS IN TACOMA.
The new store of the Silvers Piano Co., at the
northeast corner of Thirteenth and Broadway,
Tacoma, Wash., was occupied April 1. The quarters
include two stores, which have been thrown together
as one ,and the firm also occupies the second story.
The interior has been designed most tastefully, and
an entire new front installed. Among the features of
the establishment are sixteen private music studios
on the second floor and a ladies' reading and writing
room on the mezzanine.
BUSH&LANE PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
April 12, 1924.
New Catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, III.
ESTABLISHED 1854
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leominster,
Matt.
Executive Offices
138th St. and Walton Ave.
New York
Division W. P. HAINES & CO., Inc.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
BIG ADVERTISING
CONTEST FOR 1924
Trade Service Bureau of Music Industries
Chamber of Commerce Sends Invitations to
Possible Competitors in Retail Trade and
Encloses Rules.
GREAT CONVENTION EVENT
Two Silver Trophies and Twenty-Two Certificates to
Be Awarded for Best Newspaper Display Printed
Within Specified Time.
Invitations to active members of the National As-
sociation of Music Merchants to submit entries in
competition for the 1923 Retail Advertising Exhibit
which will be a feature at convention headquarters in
the Waldorf-Astoria hotel, New York City, the first
week in June, were mailed out this week by the Trade
Service Bureau of the Music Industries Chamber of
Commerce.
Service Bulletin No. 26, accompanied by the "Rules
and Regulations" of the exhibit, has the following no-
tice of entries:
"You are invited to submit twelve or more news-
paper advertisements which you ran during the year
ending March 31st, 1924, in competition for the 1924
Retail Advertising Exhibit to be shown at the head-
quarters of the National Music Industries Convention
in the Waldorf-Astoria Hotel in New York City the
first week in June.
"The ads must be mailed not later than May 1st to
allow for judging by the Committee on Awards dur-
ing May.
"'Two silver trophies and twenty-two certificates of
award will be issued to qualified entries at the con-
vention."
The necessary information for possible contestants
is contained in the following:
Rules and Regulations.
1. The exhibit will be confined to newspaper adver-
tising which appeared during the year ending March
31, 1924. 2. All clippings must be mailed to the Trade
Service Bureau, Music Industries Chamber of Com-
merce, 105 West 40th street, New York City, not later
than May 1, 1924. 3. Only the advertising of firms
represented by active membership in the National
Association of Music Merchants at the time of the
announcement of the exhibit will be eligible.
4. Not less than twelve advertisements will be con-
sidered as an entry. They may be consecutive series,
or selections from the entire year's advertising. As
many may be submitted as desired. Please clip neatly
and mail flat, without mounting or binding, and avoid
folding as far as possible. 5. The judges reserve the
right to include other advertising of the advertiser
than that submitted.
Standards of Awards.
1. Sales Appeal—creating interest, desire and action.
2. Prestige Value—commanding confidence and good
will. 3. Attractiveness—attention value, illustrations,
language and typography. 4. Truthfulness—freedom
from exaggerated price claims or quality comparisons
—fairness to competitors. 5. Individuality—evidence
of originality and ingenuity in illustrations and copy,
personality, persistence and continuity of character
in expressing retail service.
. Awards to 22 Winners.
Twenty-two awards will be made to advertisers in
the following divisions: Class A—Silver trophy to
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
the winning independent music merchant. Class B—
Silver trophy to the winning group store organiza-
tion or factory wareroom.
Ten Honor Award certificates in each case will be
issued to those advertisers whose entries stand next
highest in the opinion of the judges.
Mail your entry by May 1, 1924, to Trade Service Warren Whitney Made Vice-President and J. H.
Williams Re-elected President at Recent Election.
Bureau, Music Industries Chamber of Commerce, 105
West Fortieth street, New York City.
The return of Warren C. Whitney to the United
Piano Corporation, Norwalk, Ohio, was marked at
the annual meeting in New York last week by his
election to the office of vice-president. At the annual
meeting of the stockholders of the United Piano Cor-
poration, officers were chosen for the A. B. Chase
Massed Piano Concert, Music Week to Be Repeated Piano Co. and the Emerson Piano Co. The officers
for the Lindeman & Sons division will be elected in
at Children's Matinee.
May.
Facts regarding the growth of the movement to
James H. Williams was re-elected president and
teach musical appreciation in the schools were re- J. Harry Shale, vice-president and treasurer of the
lated at the Monday noon luncheon last week of the United Piano Corporation. In addition to Mr. Whit-
Dallas Music Industries Association, by Miss Mar- ney C. B. Gardiner and Charles McConville were
garet Streeter of Camden, N. J., of the Victor Talk- elected vice-presidents. C. B. Kielholtz is secretary.
ing Machine Company's educational department.
The following comprises the board of directors:
Miss Streeter said that Dallas is and has been one Messrs. Williams, Shale, Whitney, Gardiner, Jackson,
of the leaders in this line, paying high compliments Normand and Hall.
to Miss Sudie L. Williams, supervisor of music in the
The following were elected officers of the A. B.
public schools. Dallas was almost the only city Chase Piano Co.: Warren C. Whitney, president and
where the schools were really ready for the first secretary; James H. Williams, vice-president, and
music memory contest, Miss Streeter declared.
J. Harry Shale, treasurer.
It was decided to look further into the proposition
The following officers of the Emerson Piano Co.
of giving a matinee performance for children by the were re-elected: James H. Williams, president; J.
ten artists who are to appear in the massed piano Harry Shale, vice-president and treasurer; Warren C.
concert on Wednesday night of music week.
Whitney, secretary, and Charles McConville, vice-
president.
FIRST OFFICERS RETURN TO
UNITED PIANO CORPORATION
DALLAS MUSIC INDUSTRIES
ASSOCIATION MEETS
MUSIC DEALERS SAY
TRADE CONDITIONS IMPROVE
Merchants Encountered in Chicago Last Week Say
Interest in Pianos Is Increasing.
Among the trade visitors to Chicago last week were,
Arthur P. Griggs, Davenport, Iowa; G. W. French,
Ionia, Mich.; C. H. Lane, Eureka, Kansas., and R. A.
Maypole, manager of the Artonium Piano Co., De-
troit, Mich.
All these gentlemen are progressive dealers and are
accustomed to doing big things in a big way in the
trade. The object of their yisit to Chicago was to
replenish their stocks and make arrangements with
manufacturers for deliveries at intervals.
Mr. Griggs, the Davenport dealer, said that far-
mers visiting his store usually make inquiry about
prices on playerpianos and reproducing pianos, and
that he expected a good rural trade now that roads are
becoming passable. Many farmers with automobiles
and radios are beginning to realize the importance of
having a piano or playerpiano in the home.
A DEAL IN DES MOINES.
J. M. McNamara, who has been acting as general
manager of Chase & West, Inc., music merchants at
312 Eighth street, Des Moines, la., has purchased a
controling interest in the firm, according to a recent
announcement of Mr. McNamara. The deal will in-
volve about $250,000, and control will not be given
over until some time in June. Alterations involving
an expenditure of about $9,000 were started recently
and about 2,000 square feet of floor space will be
assured in the store.
AT LYON & HEALY WHOLESALE.
Among the visitors to the wholesale department
of Lyon & Healy, Chicago" this week were the fol-
lowing out-of-town buyers: Luebtow Music Co.,
Milwaukee, Wis.; Miss Lillian Luebtow of Milwau-
kee, Wis.; Ellison Music Company, French Lick,
Ind.; Mr. Kuelman of Antioch, 111.; Mr. Savate,
Minneapolis, Minn.; Roy Bucker, Marshfield, Wis.,
and Sam Latin, Cleveland, Ohio.
PROSPEROUS CALIFORNIA FIRM.
BUSH & LANE CECIUAN PLAYER PIANOS
Adolphe Winters, the Richmond, Cal., music dealer,
has completed and occupied a new building, which is
located at Eleventh and McDonald streets. It also
houses a florist shop operated by Mr. Winters and in-
cludes a commodious concert hall used both for dem-
onstration purposes and for local musical affairs. A
generous amount of window display space for show-
ing Baldwin pianos, Victor talking machines and the
other lines handled by Mr. Winters is a feature of the
new structure.
BUSH & LANE PIANO CO.
Holland, Mich.
J. H. Burnett, representing the Baldwin piano
opened a store last week in Pine Bluff, Ark.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is caat
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all infringers
will be prosecuted. Beware
of imitations such as Schu-
mann & Company. Schu-
mann & Son, and also
Shuman, as all atencll
shops, dealers and users of
pianos bearing: a name in
imitation of the name
Schumann with the inten-
tion of deceiving- the public
will be prosecuted to the
fullest extent of the law.
EXPANDS IN TACOMA.
The new store of the Silvers Piano Co., at the
northeast corner of Thirteenth and Broadway,
Tacoma, Wash., was occupied April 1. The quarters
include two stores, which have been thrown together
as one ,and the firm also occupies the second story.
The interior has been designed most tastefully, and
an entire new front installed. Among the features of
the establishment are sixteen private music studios
on the second floor and a ladies' reading and writing
room on the mezzanine.
BUSH&LANE PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
April 12, 1924.
New Catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, III.
ESTABLISHED 1854
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leominster,
Matt.
Executive Offices
138th St. and Walton Ave.
New York
Division W. P. HAINES & CO., Inc.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).