Presto
Issue: 1924 1967 - Page 19
19
PRESTO
April 5, 1924.
John McCormack
f a m o u s tenor, says,
"The Mieaaner Piano certainly fills a 'ong-felt want, the
wmnt of a imall piano with a splendid action and lovely tone"
Writ* Today for Mietmner catalogt**, price* an I full
information
^MIESSNER
The IJttl. Piano with tha Bis Tons
MIESSNER PIANO CO.
General Offices & Factory, 126 Reed St.
MILWAUKEE, WIS.
STR1CH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
WHAT ABOUT YOUR
BUSINESS LETTER HEADS
Usually They May Be Made to Carry Your
Message with More Force and Efficiency
Than an Ordinary Circular.
What purpose does your letterhead serve? asks
Chas. E. Lyon in "Commercial Reports." Is it meant
to impress your correspondent with your own im-
portance or is it a business getter? Does it show
your plant in full blasts framed in by a long list of
directors and department heads, a list of trade asso-
ciation memberships, your trade slogan and that of
the community, and finally a fine-print statement that
your terms are cash and that no responsibility can be
accepted for certain contingencies? If so, you have
merely blown a horn, not solicited profitable
business.
But if, on the other hand, your letterhead gives
your firm name, its leading lines, with a neat marginal
reproduction of your firm's "chop" or trade-mark, as
stenciled on crates, as well as your leading brands
and patents, and if you quote telephone, telegraph and
cable addresses, and also cable code, then your cor-
respondent is supplied with data that will be useful
for his files and may be expected to lead to further
business.
One or two further points should be noted in the
interests of better letterheads. They may often take
the place of circulars and represent a saving of money
and of good will, as circulars are subject to import
duty in some countries, while letters never are so
taxed. The foreign firm is not happy at the thought
of paying such a duty. Again, letters are seen by
members of* the firm, whereas a circular is lucky to
get past the office boy. Letters should identify both
the firm gnd the product. The utmost care, there-
fore, should be taken to make the letterhead most
effective, as the simplest means of identification.
THE TEN POINTS IN
PIANO SALESMANSHIP
GRAND PIANO
SI InchM Long
he b u t exponent of the preeent Baby Grand Age.
a t o n e — i n lines — its restricted space requirement end
S attractive
price—
trepr
MAKE IT THE PREMIER AGENCY
Get full details of this valuable telling franchise NOW.
Premier Grand Piano Corporation
Largest Institution in the World Building Grand
Pianos Exdasively
WALTKK C. HEPPERLl
Freriieat
JUSTUS HATTBMBR
Viee-Freitleat
510-532 West /3rd Street
NEW YORK
What to Do and How as Told By a Member of the
Staff.
If anyone is qualified to tell just how salesmanship
is developed and made resourceful, the practical piano
salesman should be able to do it. Following are some
rules, as laid down by W. H. Eucker, in the "Story
Book," of the Story & Clark Piano Co. Other piano
salesmen may profit by them:
1. Hold a sales pep meeting every morning.
2. Show enthusiasm, energy in every approach.
Be enthusiastic. No other house is offering such
wonderful bargains.
3. Smile—even if you feel death at dawn is none
too bad for your customer.
4. Remember at all times you are representing an
institution. Let your conversation be of business.
5. Canvass your friends, and the "butcher, the
baker, the candlestick maker" daily for new prospects.
6. Important—make call-backs in case the husband
is not at home during the day.
7. Follow through. Get what you go after. If
you came to make an appointment with a prospective
customer—stick!
8. Be on time and prompt in your appointments.
Give your customers your best attention when in the
store.
9. Be sure the piano under discussion is in stock.
Show the customer the piano you interested him in.
10. Remember—your house is the best house in
the world. Every customer receives a square deal
always, and no other house will do as much for a
customer as yours.
CELEBRATES THIRD ANNIVERSARY.
A recent issue of the News, Wheeling, W. Va., had
a full-page advertisement to mark the third anniver-
sary of the founding of the Burkham & Stamm Piano
Co., in that city. This thriving piano company was
founded by four Wheeling men, E. C. Burkham, H. G.
Cochran, P. A. Anthony and E. F. Stamm. All are
experienced and practical piano men, having been for
a large number of years engaged in buying, selling,
tuning, or repairing musical merchandise. Some of
them have also had factory experience. The full-page
advertisement in the Wheeling News shows how this
live organization has grown from the four organizers
to a personnel of twenty-two people. The company
started with a capitalization of $100,000, but has today
doubled this amount, its present capitalization being
$200,000.
CHANGE IN OTTAWA.
The Hentrich Music Co., Ottawa, Til., has pur-
chased the Victrola department of the Bannon Music
Shop, of the same city, and the equipment of the
shop has been moved from the Bannon shop in the
Moloney Building, where it has been located, to the
Hentrich store on La Salic street. With the sale of
his Victrola department Mr. Bannon has closed out
his Ottawa shop and will devote his time to his Morris
music store.
Western Music Shop, 2451 W. 47th street, is one
of the active music stores in Chicago. Roman F.
Michalak is the proprietor, and the store carries the
line of Kimball pianos and phonographs.
BRINKERHOFF
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
The Good Old
SMITH & NIXON
Pianos and Player Pianos
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit.
Smith & Nixon Piano Co.
1229 Miller St., Chicago
WEBSTER PIANOS
Noted for Their Musical Beauty
of Tone and Artistic Style
ATTRACTIVE
Factory
Leominster,
Mast.
PRICES
Executive Offices
138th St. and Walton Ave.
New York
Manufacturers of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooms
Division W. P. HAINES * CO., Inc.
767-769 Tenth Avenue, New York
HIGH GRADE
WILLIAMS
Folding Organs
School Organs
Practice Keyboards
When in doubt refer to
PRESTO BUYERS GUIDE
Becker Bros.
DnUrt* Attention Solicited
A. L. WHITE MFG. CO.
215 Enciewood Ave., CHICAGO, ILL.
PIANOS
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
•ad substantial palronage.
WIIIIAUK Maker* of WillUma Pianos.
WILLIAMS Epworth Pi.no. and Organs
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
April 5, 1924.
John McCormack
f a m o u s tenor, says,
"The Mieaaner Piano certainly fills a 'ong-felt want, the
wmnt of a imall piano with a splendid action and lovely tone"
Writ* Today for Mietmner catalogt**, price* an I full
information
^MIESSNER
The IJttl. Piano with tha Bis Tons
MIESSNER PIANO CO.
General Offices & Factory, 126 Reed St.
MILWAUKEE, WIS.
STR1CH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
WHAT ABOUT YOUR
BUSINESS LETTER HEADS
Usually They May Be Made to Carry Your
Message with More Force and Efficiency
Than an Ordinary Circular.
What purpose does your letterhead serve? asks
Chas. E. Lyon in "Commercial Reports." Is it meant
to impress your correspondent with your own im-
portance or is it a business getter? Does it show
your plant in full blasts framed in by a long list of
directors and department heads, a list of trade asso-
ciation memberships, your trade slogan and that of
the community, and finally a fine-print statement that
your terms are cash and that no responsibility can be
accepted for certain contingencies? If so, you have
merely blown a horn, not solicited profitable
business.
But if, on the other hand, your letterhead gives
your firm name, its leading lines, with a neat marginal
reproduction of your firm's "chop" or trade-mark, as
stenciled on crates, as well as your leading brands
and patents, and if you quote telephone, telegraph and
cable addresses, and also cable code, then your cor-
respondent is supplied with data that will be useful
for his files and may be expected to lead to further
business.
One or two further points should be noted in the
interests of better letterheads. They may often take
the place of circulars and represent a saving of money
and of good will, as circulars are subject to import
duty in some countries, while letters never are so
taxed. The foreign firm is not happy at the thought
of paying such a duty. Again, letters are seen by
members of* the firm, whereas a circular is lucky to
get past the office boy. Letters should identify both
the firm gnd the product. The utmost care, there-
fore, should be taken to make the letterhead most
effective, as the simplest means of identification.
THE TEN POINTS IN
PIANO SALESMANSHIP
GRAND PIANO
SI InchM Long
he b u t exponent of the preeent Baby Grand Age.
a t o n e — i n lines — its restricted space requirement end
S attractive
price—
trepr
MAKE IT THE PREMIER AGENCY
Get full details of this valuable telling franchise NOW.
Premier Grand Piano Corporation
Largest Institution in the World Building Grand
Pianos Exdasively
WALTKK C. HEPPERLl
Freriieat
JUSTUS HATTBMBR
Viee-Freitleat
510-532 West /3rd Street
NEW YORK
What to Do and How as Told By a Member of the
Staff.
If anyone is qualified to tell just how salesmanship
is developed and made resourceful, the practical piano
salesman should be able to do it. Following are some
rules, as laid down by W. H. Eucker, in the "Story
Book," of the Story & Clark Piano Co. Other piano
salesmen may profit by them:
1. Hold a sales pep meeting every morning.
2. Show enthusiasm, energy in every approach.
Be enthusiastic. No other house is offering such
wonderful bargains.
3. Smile—even if you feel death at dawn is none
too bad for your customer.
4. Remember at all times you are representing an
institution. Let your conversation be of business.
5. Canvass your friends, and the "butcher, the
baker, the candlestick maker" daily for new prospects.
6. Important—make call-backs in case the husband
is not at home during the day.
7. Follow through. Get what you go after. If
you came to make an appointment with a prospective
customer—stick!
8. Be on time and prompt in your appointments.
Give your customers your best attention when in the
store.
9. Be sure the piano under discussion is in stock.
Show the customer the piano you interested him in.
10. Remember—your house is the best house in
the world. Every customer receives a square deal
always, and no other house will do as much for a
customer as yours.
CELEBRATES THIRD ANNIVERSARY.
A recent issue of the News, Wheeling, W. Va., had
a full-page advertisement to mark the third anniver-
sary of the founding of the Burkham & Stamm Piano
Co., in that city. This thriving piano company was
founded by four Wheeling men, E. C. Burkham, H. G.
Cochran, P. A. Anthony and E. F. Stamm. All are
experienced and practical piano men, having been for
a large number of years engaged in buying, selling,
tuning, or repairing musical merchandise. Some of
them have also had factory experience. The full-page
advertisement in the Wheeling News shows how this
live organization has grown from the four organizers
to a personnel of twenty-two people. The company
started with a capitalization of $100,000, but has today
doubled this amount, its present capitalization being
$200,000.
CHANGE IN OTTAWA.
The Hentrich Music Co., Ottawa, Til., has pur-
chased the Victrola department of the Bannon Music
Shop, of the same city, and the equipment of the
shop has been moved from the Bannon shop in the
Moloney Building, where it has been located, to the
Hentrich store on La Salic street. With the sale of
his Victrola department Mr. Bannon has closed out
his Ottawa shop and will devote his time to his Morris
music store.
Western Music Shop, 2451 W. 47th street, is one
of the active music stores in Chicago. Roman F.
Michalak is the proprietor, and the store carries the
line of Kimball pianos and phonographs.
BRINKERHOFF
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
The Good Old
SMITH & NIXON
Pianos and Player Pianos
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit.
Smith & Nixon Piano Co.
1229 Miller St., Chicago
WEBSTER PIANOS
Noted for Their Musical Beauty
of Tone and Artistic Style
ATTRACTIVE
Factory
Leominster,
Mast.
PRICES
Executive Offices
138th St. and Walton Ave.
New York
Manufacturers of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooms
Division W. P. HAINES * CO., Inc.
767-769 Tenth Avenue, New York
HIGH GRADE
WILLIAMS
Folding Organs
School Organs
Practice Keyboards
When in doubt refer to
PRESTO BUYERS GUIDE
Becker Bros.
DnUrt* Attention Solicited
A. L. WHITE MFG. CO.
215 Enciewood Ave., CHICAGO, ILL.
PIANOS
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
•ad substantial palronage.
WIIIIAUK Maker* of WillUma Pianos.
WILLIAMS Epworth Pi.no. and Organs
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).