Presto
Issue: 1924 1967 - Page 12
12
PRESTO
NOVEL METHOD FOR
GETTING DEALERS' EYE
B. K. Settergren Believes that What Is Worth
Having Is Worth Going After in
the Right Way.
In these days when novelty is rare and the struggle
for something new is great, it is especially gratifying
to find a piano industry employing originality in its
methods. Recently President B. K. Settergren, of the
industry at Bluffton, Tnd., that bears his name, pre-
pared a forceful letter to the retail trade. He wanted
to be fairly sure that what he had written would reach
the hand and eye of the ones for whom he intended it.
In the letter Mr. Setterbren told what many people
who had bought Settergren grands thought of the in-
struments. And to better attain his object, he did
not merely put the letter into an envelope and mail
it in the ordinary way. He had a special delivery
stamp affixed to every enclosure and included a num-
ber of commendatory letters from prominent piano
dealers who are selling the Settergren grands. Nothing
could be more convincing than the dealers' letters.
And what Mr. Settergren said to the trade follows:
"Bluffton, Indiana, March 28, 1924.
("We have spent 10c for a special delivery stamp in
order to attract your attention, and hope you will
read this letter.)
"Dear Sir: You would most likely be interested in
our product if we were able to convince you of the
fact that our Grand is strictly high grade in every
particular, although priced so low that you could
compete with commercial instruments, and the quality
so high that you could sell in competition with the
highest-priced grands made.
"Our Grand possesses a better tone than any other
instrument of its size, regardless of price.
"If we were to receive an order from you for one
of our Grands, we would ship you same with the
understanding that if it did not measure up to what
we claim for it, after having inspected same, you
would have the privilege of returning it, and we
would stand the expense of freight and drayage.
"Fifty of our Grands were sold retail in the City of
Bluffton in five weeks, the population of Bluffton
being 5,500.
"We have sold our instruments to prominent mer-
chants who have given us as many as five repeat
orders in the last six weeks.
"Pearson Piano Company, of Indianapolis, sold
twenty of our Grands in the last two weeks. Why
can't you do as well, in proportion, in Chicago?
"We hope we have been^ able to arouse your in-
terest, and that we may hear from you soon.
"Yours very truly,
«•
"B. K. SETTERGREN COMPANY."
SWAN ORGANS
are of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a -
logues of various styles
will be furnished p i a n o
merchants on application
The tremendous superi-
ority of the SWAN Reed
Organs over all others lies
in the absolute mechanism
and scientific perfection im
the bellows action and stop
action, making it the best
value in modern o r g a n
building.
S. N. SWAN & SONS,
FREEPOHT, ILL
A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
PETITION CONGRESS TO
FREE BROADCASTING
Composers, Publishers and Authors Asked to
Help Lift Tax on Singing Detached and
Popular Songs for Radio.
The right to tax the singing of popular songs for
broadcasting purposes is in for a fight in earnest.
The National Broadcasters' Association has sent a
petition to composers and publishers, reading as
follows:
"The undersigned, believing that the best interests
of the public, the composers of music, the authors of
songs, the publishers of music and the performers
thereof, will be served, hereby petitions the Congress
The factory of the B. K. Settergren Co., at Bluff- of the United States to amend the Copyright Act of
ton, is now turning out more Grand pianos than the
1909, so that individual or detached songs and
average of the old and larger industries. And, as melodies, as distinguished from complete musical
Mr. Settergren says, "my belief is that it is the quality scores, designed to provide a whole performance, may
of the instruments, together with the right price, that be publicly performed without restriction by law or
keeps us busy."
otherwise, to the end that 6,500 independent com-
posers, authors and publishers may have an equal
chance with the 326 members of the American Society
LIVELY CHICAGO FIRM.
of Composers, Authors and Publishers."
One of the lively Chicago retail music houses is
The names of titles of thre of the best known com-
the Schultz Piano Co., 2255 W. Madison street, Chi- positions of each publisher or composer is to be at-
cago, which recently celebrated the anniversary of its tached to the reply, and it is explained that the hear-
founding and opening for business at the above ad- ing before the Senate Committee on the revision of
dress in 1894. The location of the Schultz Piano the Copyright Act removing the tax on public per-
Company is admirable. It occupies a modern build- formance of music, as presented by Senator Dill, is
ing which provides an abundance of floor space, large set for April 9th.
windows and other facilities. The warerooms are
The American Society of Composers, Authors and
spacious and a large number of instruments can be Publishers will appear at this meeting and endeavor to
exhibited. Wm. J. Schultz, president, has had long show that they represent the majority of authors,
and varied experience in the piano business. The composers and publishers. It is desired to present
Schultz Piano Co. features the line of the Poole evidence to show that they do not represent the
Piano Co., Boston, in an energetic way and Mr. majority, and to this end the ten petitions are being
Schultz is an enthusiastic admirer of the Poole circulated.
pianos and players. The house has a prosperous
talking machine department and is building up a
A branch store has been opened in Alliance, O., by
good business in radio sets and supplies.
the W. F. Frederick Piano Co.
SWAN PIANOS
\ afttt /"V ri
April 5, 1924.
GOLDSMITH
Players and Pianos
Have Every Advantage in Quality and Results
to the Dealers
An Investigation
GOLDSMITH
Will Prove It
PIANO
COMPANY
I2Z3-12Z7 Miller Street, CHICAGO
Place That Want Ad in The Presto
POOLE
-BOSTON-
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
ENERGY, PLUS THE LOADER WILL PRODUCE RESULTS
The piano business will lag just as long as the retail salesman lags. A little pep, a little enthusiasm, a little old fashioned
hard work, with the aid of a BOWEN LOADER will produce results,—right now. Try it and see.
Shipped on approval to responsible dealers.
Price $110.00 for the Loader complete, including springs and cover.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
NOVEL METHOD FOR
GETTING DEALERS' EYE
B. K. Settergren Believes that What Is Worth
Having Is Worth Going After in
the Right Way.
In these days when novelty is rare and the struggle
for something new is great, it is especially gratifying
to find a piano industry employing originality in its
methods. Recently President B. K. Settergren, of the
industry at Bluffton, Tnd., that bears his name, pre-
pared a forceful letter to the retail trade. He wanted
to be fairly sure that what he had written would reach
the hand and eye of the ones for whom he intended it.
In the letter Mr. Setterbren told what many people
who had bought Settergren grands thought of the in-
struments. And to better attain his object, he did
not merely put the letter into an envelope and mail
it in the ordinary way. He had a special delivery
stamp affixed to every enclosure and included a num-
ber of commendatory letters from prominent piano
dealers who are selling the Settergren grands. Nothing
could be more convincing than the dealers' letters.
And what Mr. Settergren said to the trade follows:
"Bluffton, Indiana, March 28, 1924.
("We have spent 10c for a special delivery stamp in
order to attract your attention, and hope you will
read this letter.)
"Dear Sir: You would most likely be interested in
our product if we were able to convince you of the
fact that our Grand is strictly high grade in every
particular, although priced so low that you could
compete with commercial instruments, and the quality
so high that you could sell in competition with the
highest-priced grands made.
"Our Grand possesses a better tone than any other
instrument of its size, regardless of price.
"If we were to receive an order from you for one
of our Grands, we would ship you same with the
understanding that if it did not measure up to what
we claim for it, after having inspected same, you
would have the privilege of returning it, and we
would stand the expense of freight and drayage.
"Fifty of our Grands were sold retail in the City of
Bluffton in five weeks, the population of Bluffton
being 5,500.
"We have sold our instruments to prominent mer-
chants who have given us as many as five repeat
orders in the last six weeks.
"Pearson Piano Company, of Indianapolis, sold
twenty of our Grands in the last two weeks. Why
can't you do as well, in proportion, in Chicago?
"We hope we have been^ able to arouse your in-
terest, and that we may hear from you soon.
"Yours very truly,
«•
"B. K. SETTERGREN COMPANY."
SWAN ORGANS
are of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a -
logues of various styles
will be furnished p i a n o
merchants on application
The tremendous superi-
ority of the SWAN Reed
Organs over all others lies
in the absolute mechanism
and scientific perfection im
the bellows action and stop
action, making it the best
value in modern o r g a n
building.
S. N. SWAN & SONS,
FREEPOHT, ILL
A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
PETITION CONGRESS TO
FREE BROADCASTING
Composers, Publishers and Authors Asked to
Help Lift Tax on Singing Detached and
Popular Songs for Radio.
The right to tax the singing of popular songs for
broadcasting purposes is in for a fight in earnest.
The National Broadcasters' Association has sent a
petition to composers and publishers, reading as
follows:
"The undersigned, believing that the best interests
of the public, the composers of music, the authors of
songs, the publishers of music and the performers
thereof, will be served, hereby petitions the Congress
The factory of the B. K. Settergren Co., at Bluff- of the United States to amend the Copyright Act of
ton, is now turning out more Grand pianos than the
1909, so that individual or detached songs and
average of the old and larger industries. And, as melodies, as distinguished from complete musical
Mr. Settergren says, "my belief is that it is the quality scores, designed to provide a whole performance, may
of the instruments, together with the right price, that be publicly performed without restriction by law or
keeps us busy."
otherwise, to the end that 6,500 independent com-
posers, authors and publishers may have an equal
chance with the 326 members of the American Society
LIVELY CHICAGO FIRM.
of Composers, Authors and Publishers."
One of the lively Chicago retail music houses is
The names of titles of thre of the best known com-
the Schultz Piano Co., 2255 W. Madison street, Chi- positions of each publisher or composer is to be at-
cago, which recently celebrated the anniversary of its tached to the reply, and it is explained that the hear-
founding and opening for business at the above ad- ing before the Senate Committee on the revision of
dress in 1894. The location of the Schultz Piano the Copyright Act removing the tax on public per-
Company is admirable. It occupies a modern build- formance of music, as presented by Senator Dill, is
ing which provides an abundance of floor space, large set for April 9th.
windows and other facilities. The warerooms are
The American Society of Composers, Authors and
spacious and a large number of instruments can be Publishers will appear at this meeting and endeavor to
exhibited. Wm. J. Schultz, president, has had long show that they represent the majority of authors,
and varied experience in the piano business. The composers and publishers. It is desired to present
Schultz Piano Co. features the line of the Poole evidence to show that they do not represent the
Piano Co., Boston, in an energetic way and Mr. majority, and to this end the ten petitions are being
Schultz is an enthusiastic admirer of the Poole circulated.
pianos and players. The house has a prosperous
talking machine department and is building up a
A branch store has been opened in Alliance, O., by
good business in radio sets and supplies.
the W. F. Frederick Piano Co.
SWAN PIANOS
\ afttt /"V ri
April 5, 1924.
GOLDSMITH
Players and Pianos
Have Every Advantage in Quality and Results
to the Dealers
An Investigation
GOLDSMITH
Will Prove It
PIANO
COMPANY
I2Z3-12Z7 Miller Street, CHICAGO
Place That Want Ad in The Presto
POOLE
-BOSTON-
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
ENERGY, PLUS THE LOADER WILL PRODUCE RESULTS
The piano business will lag just as long as the retail salesman lags. A little pep, a little enthusiasm, a little old fashioned
hard work, with the aid of a BOWEN LOADER will produce results,—right now. Try it and see.
Shipped on approval to responsible dealers.
Price $110.00 for the Loader complete, including springs and cover.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).