Presto
Issue: 1924 1963 - Page 14
14
P R E S T O
March 8, 1924.
Proof Of The Trade Paper Pudding
T
HE commonest challenge by many advertisers concerns
the paper's circulation.
It is with them a question
altogether of quantity. But the best things about piano
advertising, from the manufacturer's point of view, have other
arguments besides quantity.
In a trade paper quality circulation is more important than
quantity circulation, for bulk of circulation is not what sells pianos
at wholesale. Nevertheless, Presto is certain that in quantity, as
well as quality circulation, it will compare favorably with any of
the piano trade papers.
To our mind, the best possible basis of judgment of a trade
paper's advertising value is in the character and number of its
advertisers. Based upon this manner of estimate, Presto has all of
the other piano trade papers "backed off the board." The adver-
tising piano manufacturer is attracted to the paper that is obviously
proving advantageous to other piano manufacturers.
That is in the very nature of things, and presents proof that Presto
is the piano trade paper that is employed by the largest number of
manufacturers with which to address the retailers. The following
table showing the actual number of piano advertisers in the several
music trade papers, presents the most convincing proof possible.
Number of Piano Manufacturers Represented in the Advertising Columns.
Indicator
47
Music Trade Review - - - - - 59
Music Trades
50
PRESTO, the American Music Trade Weekly 69
The figures are from an actual count of the piano advertisements appearing
in the different trade papers of February 23. They refer to standing cards and so
are the permanent outward evidence of the standing, as advertising media, in the
estimate of the majority of the piano manufacturers.
It will be seen that Presto leads its next competitor by ten piano advertisers,
its lesser competitor by twenty-two piano advertisers. The facts are conclusive and
may be verified by any one who cares to invest a half-hours' time in making the
count and comparison.
Presto produces results for its advertisers. It does not ask the advertisers to
pay for waste paper or mere bulk. It covers the field, and its advertising rates are
as low as any trade paper, with anything like the same circulation, can accept.
DDCOTfl The American Music Trade Weekly
F llCO I U 417 So. Dearborn St.
Carries Advertising For More Live Piano Manufacturers Than Any Other Trade\Paper
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T O
March 8, 1924.
Proof Of The Trade Paper Pudding
T
HE commonest challenge by many advertisers concerns
the paper's circulation.
It is with them a question
altogether of quantity. But the best things about piano
advertising, from the manufacturer's point of view, have other
arguments besides quantity.
In a trade paper quality circulation is more important than
quantity circulation, for bulk of circulation is not what sells pianos
at wholesale. Nevertheless, Presto is certain that in quantity, as
well as quality circulation, it will compare favorably with any of
the piano trade papers.
To our mind, the best possible basis of judgment of a trade
paper's advertising value is in the character and number of its
advertisers. Based upon this manner of estimate, Presto has all of
the other piano trade papers "backed off the board." The adver-
tising piano manufacturer is attracted to the paper that is obviously
proving advantageous to other piano manufacturers.
That is in the very nature of things, and presents proof that Presto
is the piano trade paper that is employed by the largest number of
manufacturers with which to address the retailers. The following
table showing the actual number of piano advertisers in the several
music trade papers, presents the most convincing proof possible.
Number of Piano Manufacturers Represented in the Advertising Columns.
Indicator
47
Music Trade Review - - - - - 59
Music Trades
50
PRESTO, the American Music Trade Weekly 69
The figures are from an actual count of the piano advertisements appearing
in the different trade papers of February 23. They refer to standing cards and so
are the permanent outward evidence of the standing, as advertising media, in the
estimate of the majority of the piano manufacturers.
It will be seen that Presto leads its next competitor by ten piano advertisers,
its lesser competitor by twenty-two piano advertisers. The facts are conclusive and
may be verified by any one who cares to invest a half-hours' time in making the
count and comparison.
Presto produces results for its advertisers. It does not ask the advertisers to
pay for waste paper or mere bulk. It covers the field, and its advertising rates are
as low as any trade paper, with anything like the same circulation, can accept.
DDCOTfl The American Music Trade Weekly
F llCO I U 417 So. Dearborn St.
Carries Advertising For More Live Piano Manufacturers Than Any Other Trade\Paper
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).