PRESTO
February 16, 1924.
CHRISTMAN
"The First Touch Tells"
There is Style, Finish and Character
in the
CHRISTMAN
Electrically Operated
Reproducing
Grands and Uprights
that challenges Interest on sight, and
the Tone and Operation completes the
assurance that they are Instruments
above and beyond the average pianos
—they are Artistic in every particular
and they are Sold by leading dealers
on that basis.
SEEBURG STANDARD IN
AUTOMATIC PIANOS
The Orchestrions of the J. P. Seeburg Piano
Co. Also Comprise Merits That Make
Them Standard in Their Line.
Every music dealer who studies his field, will plainly
observe a great opportunity—that provided by the
coin-operated instruments. Never before has the call
for musical instruments of that description been so
urgent, and never before has the privilege of the
dealer to supply that call been so easily attainable.
The foresight to anticipate that phase of trade has
made the J. P. Seeburg Piano Co., Chicago, the
means to a profitable business for a great many deal-
ers throughout the country.
The dealers alert enough to secure the agency for
the Seeburg Orchestrions and coin-operated pianos
at the earliest chance have gathered rich profits.
The opportunity was not temporary. It exists today
with a greater promise of reward than ever before.
The Seeburg products are an all-year-round source
of profit, providing a maximum of results for a mini-
mum of effort.
The attractiveness of the line of the J. P. Seeburg
Piano Co. consists in its extent as the largest and
most complete presentation of instruments of that
description; in the character of musical efficiency,
durability and simplicity of construction. It may be
succinctly stated that the prime reason for the suc-
cess of Seeburg automatic instruments is the ability
to give customers a product certain to deliver satis-
factory service.
That ability of the J. P. Seeburg Piano Co. is the
reason for the continuation of growth in sales of See-
burg orchestrions and coin-operated pianos. Every-
where the Seeburg instrument is an object lesson giv-
ing regular and continuous service with complete
satisfaction to purchasers and with profits to the
dealers who have sold them.
And the pre-eminent success of the Seeburg instru-
ments is not the result of a single characteristic. They
represent a standard of quality produced only by a
combination of factors of merit. Behind the name
"Seeburg" on an automatic piano stands not only
quality of workmanship and beauty of design, but a
guarantee of service that is always rigidly maintained.
The beautiful designs of Seeburg Orchestrions are
in harmony with the high-class of music they pro-
duce.
Volume and quality of tone is one of the
fundamental requisites for the reproduction of or-
chestral music. It only requires a hearing of See-
burg orchestrions to feel certain that they attain the
highest standard in these respects. "Seeburg Stand-
ard" means quality, satisfaction, profit, durability and
insurance of service.
TWO-THIRDS OF THE PIANOS
ARE AT NORMAL PITCH
So Says Radio Director, Who Broadcast Question
Upon Which to Base Estimate.
Two-thirds of the pianos in the homes throughout
the country are at normal pitch, if the 3,000 letters
received in response to an experiment conducted by
Morgan L. Eastman from Station KYW, Chicago,
may be taken as a criterion.
During one of Mr. Eastman's recent series of lec-
tures on "Musical Tones," a certain note was struck
on the studio piano, the listeners being requested to
go to their pianos, locate the note, and send in their
findings. In return, KYW promised to answer each
letter, stating the note that was sounded, thus en-
abling listeners to know whether their pianos were
normally pitched. The note sounded at the station
was E flat.
Replies were received from every state in the
Union, and a large number from Canadian listeners.
Mr. Eastman is musical director of KYW.
SAME WITH PIANOS.
A trifle more than 300,000 second-hand autos were
sold during 1923, according to the National Automo-
bile Dealers' Association.
Their sales' cover the
majority of used car transactions. The association
reports that the average selling price of a used car
in 1923 was $308. The interesting claim also is made
that the dealers paid an average of $322 for these
used cars, or a loss of $14 a car. This loss is one of
the costs of salesmanship, in transactions where old
cars are "traded in" on new ones.
GEO. P. BENT IN CHICAGO.
It's as easy for Geo. P. Bent to run into Chicago
from Los Angeles as it is for the rest of us to come
to town from Hyde Park or Evanston. He was ex-
pected, on Tuesday of this week, to remain in "the
East" for a few weeks. Mr. Bent, as was intimated
in a recent issue of Presto, has been at work on his
book and it will soon be ready to delight every man
in the trade—as it certainly will.
DISPLAY SELLS U. S. MUSIC ROLLS
CHRISTMAN
Studio Grand
Only 5 Feet Long
is recognized as the first to demon-
strate that a small grand piano could
possess the power and quality of a
concert grand. It is a favorite with
critical pianists and it is a magnet
in the line of any piano store.
Every day you are
without the CHRISTMAN
agency you overlook
a good source of profit.
"The First Touch Tells"
Reg. U S. Pat Off.
Christman Piano Co.
597 East 137th St.
New York
U. S. MUSIC ROLLS IN WINDOW DISPLAY.
John J. Roberts, music dealer of Battle Creek,
Mich., recently featured U. S. Music Rolls, made by
the United States Music Co., Chicago, in a window
display that attracted wide attention for its simplicity
and beautiful effects in arrangement. The picture
shows how an effective display can be made with a
comparatively few rolls, small expense and little
work. The- arrangement is of the most simple na-
ture, yet it is one that will catch the eye and instantly
create a desire to own a playerpiano and hear some
of the rolls.
A unique feature of the showing is the fact that
Mr. Roberts used orange and blue colors, which are
the trade mark colors of the United States Music
Co. The streamers at the sides were made of tissue
paper attached to the board and floor and of alternat-
ing orange and blue colors.
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