Presto
Issue: 1924 1955 - Page 7
PRESTO
January 12, 1924.
ALWAYS
AN
ASSET
W. S. GIVLER NEW SALES
MANAGER FOR STEGER
A Man of Wide Experience, Great Energy and
Initiative Enters on Comprehensive Cam-
paign in Interest of the Famous Piano
Industry.
NEW SELLING FORCE
Famous Old Institution Adds Strong Staff of Sales-
men and Will Push Forward for the Best
the New Year Can Offer.
W. S. Givler is the new general sales manager of
Steger & Sons Piano Manufacturing Co., Chicago,
and his rapid rise to this position is one seldom
equalled in the business world. He is a man of action
accustomed to large things and a tireless worker.
COIN OPERATED
PIANOS and
ORCHESTRIONS
ants, and salesmen, to cover the wholesale piano
field.
A Selling Campaign.
Many of the Steger salesmen have been selected
outside of the piano industry, but are carefully chosen
to put before the dealer a buying and selling policy
that will greatly increase their sales and profits.
This will, of course, create additional hundreds of
good Steger dealers. Extensive preparations are fast
being made at the large factories at Steger, 111., to
take care of the increasing demand already started.
So it may be seen that Mr. Givler's energy and
knowledge of merchandising applied to the great
Steger industries already insures a successful cam-
paign.
The new plans of the great Steger industry are
thus in safe hands and Mr. Givler's faith in the
judgment of the retail piano trade is seen in the
fact that his first move was to find men of broad ex-
perience in a sufficient number to cover the entire
trade. These salesmen will be prepared to present
the Steger line in a somewhat new way—in a way
to command the interest of dealers who realize the
strength of the Steger name and understand the sell-
ing power of the Steger instruments.
A Great Record.
With the Steger record reaching back to almost the
beginning of piano manufacture in the west, there
can be no question of the rapid forward bound of the
products of the great factory in Steger, 111., and the
results to the dealers everywhere.
Mr. Givler's activities are already being felt
throughout the Steger institution. His plans have
been carefully thought out, and already the selling
campaign has begun. Dealers will be glad to know
that their interests will be as fully protected as ever
and, so far as possible, that they will find the Steger
representation made even more attractive than ever
before in the long and progressive history of the
big Chicago industry.
Further particulars of the Steger selling staff and
their territories will appear later, and it is certain that
the old industry always strong in every way will be
even more powerful than ever.
DISCUSS TRAFFIC PROBLEMS.
More than 100 business men from New York City
and the surrounding district, and representatives of
sixty trade organizations met at the Yale Club Janu-
ary 3 to advise with the railroads in the solution of
the traffic problems in the district. The piano trade
was represented by John T. Reilly, traffic manager of
the New York Piano Manufacturers' Association.
This was the first movement toward the organiza-
tion of the Middle Atlantic Coast Regional Advisory
Board, a permanent body to represent the shippers of
the district in their relations with the railroads.
Are dominant in the auto-
matic field because they
are genuine music makers
and because they bring
real profit to the dealer
who handles them.
OPENS IN ROSEVILLE, N. J.
SEEBURG Instruments
because of their popular-
ity, pay for themselves in
a short time and then,
because of their durabil-
ity, become steady money
makers for the dealer.
If you are interested,
and we know you are,
write for the booklet
"Don't Take Our
Word for It", which
will convince you of
the success that many
other dealers are having.
j . p. SEEBURG
PIANO CO.
Factory
1508-16 Dayton St.
Offices
1510 D&yton St.
CHICAGO, ILL.
W. S. GIVLER.
After ten years with the Columbia Graphophone Co.
he accepted the position as district manager for the
New York Delco Light Company, later to sales
manager for the Ingersoll Watch Company, then to
the important position as sales executive and coun-
sellor, for the La Salle Extension University. This
position he held until resigning to take the general
sales management for the Steger & Sons Piano Mfg.
Co. Thus it is seen that the new Steger manager
brings to his task ideas gained in varied experiences.
Mr. Givler, although young in years, has had an
extensive selling experience. He believes that, a gen-
eral business understanding is what is required to
push forward the piano industry. He has already
surrounded himself with a large staff of able assist-
The Semels Music Store at 481 Orange street, Rose-
ville, N. J., was formally opened recently and an-
nexed to the E. Blout, Inc., chain of Victrola stores.
The store presents a most inviting appearance and
is equipped with the very best in merchandise, fix-
tures and decorations. Several spacious booths for
demonstrating records have been installed and the
store is now in complete running order.
NEW BRANCH STORE.
The Decatur, 111., branch of the Bruce Music Com-
pany, Springfield, 111., has been purchased by L. H.
Nifong, formerly of Peoria, and R. W. Garecht, for-
merly of Springfield, who have opened the shop under
the name of the Decatur Music Shop. The new firm
will deal in phonographs and pianos.
HIDDEN NAMES OF PROMINENT PIANOS
No. 2.
(See article on page 3)
High on the mountain-top, bald and grim,
Afar from the haunts of men,
A rose-bud bloomed, close to the rim,
As bright as in shaded glen;
No foot from below had climbed the steeps,
Away from the noise and din,
Where, unafraid, the rose still keeps
Its watch that no man could win.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
January 12, 1924.
ALWAYS
AN
ASSET
W. S. GIVLER NEW SALES
MANAGER FOR STEGER
A Man of Wide Experience, Great Energy and
Initiative Enters on Comprehensive Cam-
paign in Interest of the Famous Piano
Industry.
NEW SELLING FORCE
Famous Old Institution Adds Strong Staff of Sales-
men and Will Push Forward for the Best
the New Year Can Offer.
W. S. Givler is the new general sales manager of
Steger & Sons Piano Manufacturing Co., Chicago,
and his rapid rise to this position is one seldom
equalled in the business world. He is a man of action
accustomed to large things and a tireless worker.
COIN OPERATED
PIANOS and
ORCHESTRIONS
ants, and salesmen, to cover the wholesale piano
field.
A Selling Campaign.
Many of the Steger salesmen have been selected
outside of the piano industry, but are carefully chosen
to put before the dealer a buying and selling policy
that will greatly increase their sales and profits.
This will, of course, create additional hundreds of
good Steger dealers. Extensive preparations are fast
being made at the large factories at Steger, 111., to
take care of the increasing demand already started.
So it may be seen that Mr. Givler's energy and
knowledge of merchandising applied to the great
Steger industries already insures a successful cam-
paign.
The new plans of the great Steger industry are
thus in safe hands and Mr. Givler's faith in the
judgment of the retail piano trade is seen in the
fact that his first move was to find men of broad ex-
perience in a sufficient number to cover the entire
trade. These salesmen will be prepared to present
the Steger line in a somewhat new way—in a way
to command the interest of dealers who realize the
strength of the Steger name and understand the sell-
ing power of the Steger instruments.
A Great Record.
With the Steger record reaching back to almost the
beginning of piano manufacture in the west, there
can be no question of the rapid forward bound of the
products of the great factory in Steger, 111., and the
results to the dealers everywhere.
Mr. Givler's activities are already being felt
throughout the Steger institution. His plans have
been carefully thought out, and already the selling
campaign has begun. Dealers will be glad to know
that their interests will be as fully protected as ever
and, so far as possible, that they will find the Steger
representation made even more attractive than ever
before in the long and progressive history of the
big Chicago industry.
Further particulars of the Steger selling staff and
their territories will appear later, and it is certain that
the old industry always strong in every way will be
even more powerful than ever.
DISCUSS TRAFFIC PROBLEMS.
More than 100 business men from New York City
and the surrounding district, and representatives of
sixty trade organizations met at the Yale Club Janu-
ary 3 to advise with the railroads in the solution of
the traffic problems in the district. The piano trade
was represented by John T. Reilly, traffic manager of
the New York Piano Manufacturers' Association.
This was the first movement toward the organiza-
tion of the Middle Atlantic Coast Regional Advisory
Board, a permanent body to represent the shippers of
the district in their relations with the railroads.
Are dominant in the auto-
matic field because they
are genuine music makers
and because they bring
real profit to the dealer
who handles them.
OPENS IN ROSEVILLE, N. J.
SEEBURG Instruments
because of their popular-
ity, pay for themselves in
a short time and then,
because of their durabil-
ity, become steady money
makers for the dealer.
If you are interested,
and we know you are,
write for the booklet
"Don't Take Our
Word for It", which
will convince you of
the success that many
other dealers are having.
j . p. SEEBURG
PIANO CO.
Factory
1508-16 Dayton St.
Offices
1510 D&yton St.
CHICAGO, ILL.
W. S. GIVLER.
After ten years with the Columbia Graphophone Co.
he accepted the position as district manager for the
New York Delco Light Company, later to sales
manager for the Ingersoll Watch Company, then to
the important position as sales executive and coun-
sellor, for the La Salle Extension University. This
position he held until resigning to take the general
sales management for the Steger & Sons Piano Mfg.
Co. Thus it is seen that the new Steger manager
brings to his task ideas gained in varied experiences.
Mr. Givler, although young in years, has had an
extensive selling experience. He believes that, a gen-
eral business understanding is what is required to
push forward the piano industry. He has already
surrounded himself with a large staff of able assist-
The Semels Music Store at 481 Orange street, Rose-
ville, N. J., was formally opened recently and an-
nexed to the E. Blout, Inc., chain of Victrola stores.
The store presents a most inviting appearance and
is equipped with the very best in merchandise, fix-
tures and decorations. Several spacious booths for
demonstrating records have been installed and the
store is now in complete running order.
NEW BRANCH STORE.
The Decatur, 111., branch of the Bruce Music Com-
pany, Springfield, 111., has been purchased by L. H.
Nifong, formerly of Peoria, and R. W. Garecht, for-
merly of Springfield, who have opened the shop under
the name of the Decatur Music Shop. The new firm
will deal in phonographs and pianos.
HIDDEN NAMES OF PROMINENT PIANOS
No. 2.
(See article on page 3)
High on the mountain-top, bald and grim,
Afar from the haunts of men,
A rose-bud bloomed, close to the rim,
As bright as in shaded glen;
No foot from below had climbed the steeps,
Away from the noise and din,
Where, unafraid, the rose still keeps
Its watch that no man could win.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).