Presto Buyers' Guide
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Their Makers.
PRESTO
Establithed 1884.
THE AMERICAN MUSIC TRADE WEEKLY
Presto Trade Lists
Three Uniform B o o k -
lets, the Only Complete
Directories of the Music
Industries.
tO Cent,; 92.00 a Year
CHICAGO, SATURDAY, JANUARY 12, 1924
HOW TO RAISE
YOUR OWN SALARY
Rules, Based Upon Experience, by Which the
Intelligent Employe May Advance in the
Work Into Which He Puts His En-
thusiasm.
By R. LEE SHARPE.
For more than twenty-five years I have been study-
ing people who sell personal services for a living, in-
cluding, in particular, myself, and have had this re-
grettable fact forced upon me—that most people
make a bad job selling their services, because they
try to collect in advance or try to collect for more
than they deliver.—-The Author.
Perhaps you have not thought of it in this way,
but the truth is that you have within your power the
raising of your own salary.
This is how you do it:
First: Find the sort of work that you love best;
the work in which you can pour your best effort with
enthusiasm. Go at this work with the determination
to render more service and better service than that
for which you are paid.
Next, make yourself so agreeable to everyone with
whom you work that you will make many friends
and no enemies.
Be Loyal and Tactful.
So speak of your employer that your fellow-work-
men will not become prejudiced against him. En-
courage those with whom you work to give a full
day's work for a day's wages, which you can do in
no better way than that of setting an example by
doing this yourself.
If you hear someone slandering your employer
come to his defense tactfully but firmly by preaching
a polite little sermon on the virtue of loyalty to those
from whom one draws his meal ticket.
When you are off duty, boost your employer and the
business in which he is engaged in every way you
can. By and by the accumulative effect of this sort
of conduct on your part will raise you to the highest
position for which you are fitted, and with the highest
salary paid for such work.
Story of a Buyer.
A short time ago this writer heard the inside story
of the business policy of the Worth Department
Store, located at Thirty-fourth street and Broadway,
New York City. The story was convincing; much
more so than any written advertisement ever could
have been. The story was told by Miss Gallagher,
one of the store's buyers, as she talked of her em-
ployers in a spirit of enthusiasm, at a time when she
had not the slightest notion that she was interesting
me in the Worth Stores.
If the Advertising Manager of that store could have
told the story to the public just as she told it to a
group of people in the drawing-room of the home of
a friend the afternoon that I heard it, he would fill
that store with customers from morning until night.
Inquiry developed the fact that Miss Gallagher
started in that store only a short time ago as a stock
girl. Passing hundreds of other clerks with a rapidity
which they no doubt did not understand why, she
was advanced to a high position at a wholesome
salary. I doubt if she, herself, understands fully just
why she passed the others by. I doubt if she under-
stands that she literally raised her own salary. By
nature she happened to be a booster at heart. Might
it not be well for those of us who are not loyal
HIDDEN NAMES OF PIANOS YOU KNOW
A Succession of Rhymes in Which Are Concealed the Names of Prom=
inent Instruments, for the Discovery of Which Rewards Will
Be Presented to Well=Posted Dealers or Salesmen
A conspicuous feature of this issue of Presto are the verses in which names of prominent
pianos are deftly concealed. There are several reasons for the flutter of Presto's Pegasus. One of
the reasons is that novelty, in what is known as "journalism," has been pretty well exhausted. It
has done everything possible in the way of size. Wieldy trade papers have proved the enterprise
of the industries to which they are devoted. Publishers have invested largely and no doubt have re-
ceived returns from, their bulky displays of good enterprise.
Another reason, or excuse if you prefer, for the novelty of the rhymes in which famous piano
names are concealed is that it serves to stimulate interest among the dealers and salesmen who read
the trade papers for instruction as well as edification.
In each of the verses throughout this issue is c oncealed one or more piano names which may be
discovered in the sinuous lines of the poets. And it need scarcely be said that the "poets" engaged
for the occasion are of the most famous—double rivetted and guaranteed not to rip or tear at the
seams! Their verses will be read with avidity, and, inasmuch as they are not copyrighted, they
may be "appropriated" with impunity.
The hidden piano names are all those of established industries—no stencils, no seconds.
To
stimulate interest, $5 will be awarded to every retail piano dealer or salesman who discovers all the
hidden names; $2 to all who find at least 16 of the names; and a copy of Presto Buyers' Guide—
"The Book That Sells Pianos"—will be sent to all who find at least twelve of the names. Answers
must reach Presto not later than the morning of Monday, January 21, and a complete list of the
hidden piano names will appear in Presto of January 26.
A column specially prepared for the purpose of writing the piano names will be found on page
58 of this issue. Just fill in the names, cut out the column, sign your name to it, and send it, or
some similar form, in promptly.
It's an instructive contest. The poets have made all of the names easier to find than the well-
known needle in the hay-stack. Get busy and prove your familiarity with the piano names. If
you can't discover all of the piano names, let us know how many you can detect, and even if you can
find only twelve of the hidden names you will receive a copy of the 1924 edition.of Presto Buyers'
Guide, a book that no piano man should be without.
This is the first and only Piano Name Poetry Contest in history. Why not have some part
in it?
Note.—Most of the piano names are plainly spelled, a few may be indicated phonetically, but
unmistakably, or, in a few cases, they may be in acrostic form.
M
boosters by nature, if we deliberately developed this
quality?
Sets Own Salary.
In the eyes of Miss Gallagher there is no employer
on earth quite so fair and worthy as her own. No
doubt Mr. Solomon, head of the Worth Stores, thinks
the same of Miss Gallagher. No doubt he thinks he
is setting her salary, but in reality she is setting it
herself, by and through her loyalty and her habit of
performing more service and better service than she
believes she is paid to perform.
You can be a "Miss Gallagher' in your own job,
whether you work for Worth Stores in New York or
John Smith in Podunk, Arkansas. You can raise
your own salary through the self-same principles that
have helped this young woman to advance to a high
position of responsibility and high pay, ahead of hun-
dreds of others who had the advantage of her in that
they had been with the Worth Stores longer than she.
ESTEY=WELTE CORPORATION
HOLDS SALES MEETING
Annual Gathering of the Men Who Produce Results
for New York Industry.
The Sales and Executive organizations of the
Estey-Welte Corporation, New York City, held their
annual meeting on Thursday, December 27, 1923.
The first meeting of the session took place at the
Welte-Mignon Salesrooms, 665 Fifth avenue, at four
o'clock, when the sales possibilities of the original
Welte-built Welte-Mignon instrument were discussed
in open meeting.
The meeting then adjourned to the Old Colony
Club at the Waldorf-Astoria Hotel, where dinner was
served, after which the meetings were continued.
Among those present were the following:
G. W. Gittins, R. H. Gittins, E. Fink, M. E. Burn-
ham, Hy Eilers, W. Vossler, O. C. Stone, A. Dal-
rymple, E. H. Vogel, Gene Gittins, George McNally,
Harry Stoehr, P. Whestler, Cary Walradt, and
others.
LIBERAL POLICY OF THE
U. S. MUSIC COMPANY
Purpose of Christensen Tour Is to Stimulate the
Piano Trade Through Music Roll.
Alex Christensen, well known pianist and record-
ing artist for the U. S. Music Co., 2934 West Lake
street, Chicago, has begun a tour of the principal
cities throughout the country, in which theatrical
men call one of the cleverest piano acts ever at-
tempted. He will demonstrate U. S. rolls on popular
playerpianos and the act is to be advertised in local
papers previous to its appearance in a city. In many
instances the company will run a full page ad, and
other forms of advertising will be used.
The U. S. Music Company, in promoting the Chris-
tensen tour, is stimulating the music industry at large.
It will be of great benefit to the player trade, which
always preceeds the music roll sales, as a prospect
would naturally have to become interested in a player-
piano before player rolls.
In his talk to a Presto representative, George
Ames, advertising manager, said, "It is not the pur-
pose of the U. S. Music Company to derive the sole
benefits of the Christensen tour, but to stimulate the
music industry in a general way. We do not wish to
appear selfish in advertising the U. S. Music roll,
for comparatively speaking, the number of rolls sold
during the Christensen itinerary will be only a hand-
ful compared to playerpiano sales.
"Our plans call for extensive advertising and music
dealers are urged to take advantage of the oppor-
tunity to push their player sales as well as music
roll sales."
W. B. PRICE IN EAST.
W. B. Price, president of the Price & Teeple Co.,
218 South Wabash avenue, Chicago, is at present in
the east on a business trip. Mr. Price will visit New
York and several other large cities before returning
to Chicago.
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