Presto
Issue: 1923 1950 - Page 9
PRESTO
December 8, 1923.
NEW CATALOGUE
OF M. SCHULZ CO.
Showy Booklet for the Use of Dealers, Filled
with Arguments and Fascinating De-
scriptions Designed to Lead
to Sales.
PRINTED IN COLORS
Salesmen Will Find Conclusive Help in This Un-
usually Elaborate and Handsome
Publication.
manufacture of musical instruments of the highest
"grade. More than 180,000 Schulz pianos and player-
pianos have been made and sold. The acquired skill
and experience of more than a half century are em-
bodied in the Schulz products, giving them a quality
which cannot be obtained in any other way. Good
piano making is largely a matter of this experience
and skill."
M. Schulz Co. Guarantee.
A reproduction of the M. Schulz Co.'s guarantee, an
assurance to dealer and his customer, is printed on
the last page. With it on "the same page are the
halftone reproductions of photographs of the three
large factories in Chicago with an annual capacity in
excess of 15,000 pianos, playerpianos, and grands, and
equipped to supply the demand for M. Schulz Co.
products. Another illustration shows the executive
offices and salesrooms', 711 Milwaukee avenue.
LATEST ACQUISITION
TO PACKARD FORCES
Dealers Everywhere Will Soon Have Oppor-
tunity of Again Meeting R. W. E. Sperry
Face to Face in Their Stores.
Last week Presto had the pleasure of telling of the
return of Ralph W. E. Sperry to the Packard Piano
Co., Fort Wayne, Ind. This week the paper is en-
F. G. SMITH APPRAISERS
WANT THEIR ALLOWANCE
The new catalog of the M. Schulz Co., Chicago, is
artistic in printing and forceful in presenting the
piano and player piano buying suggestion to the
dealer's prospect. The new book, printed in colors,
Creditors Asked to Meet and Pass Upon Accounting
makes the task of the piano salesmen easier in that it
Expenses in Bankruptcy Case.
pleasantly familiarizes the prospective buyers with
the handsome appearance and meritorious qualities of
Notice has been filed asking that creditors in the
the instruments in a wide line.
bankruptcy case of F. G. Smith, Inc., hold a special
But to aid the dealer in that important end of piano meeting. It is explained that Price Waterhouse &
activity—making sales—is the constant aim of the M. - Co. have filed their petition asking that they be al-
lowed the sum of $1,495 as accountants herein; the
Schulz Co. Good arguments are presented in a read-
able way, free from technicalities, and that they are appraisers have filed their petition asking that they be
enclosed between the handsome covers of an artistic allowed the sum of $200 each, and that a special meet-
ing of the creditors will be held at the office of Peter
catalog makes them the more effective.
B. Olney, Jr., Esq., Referee in bankruptcy, No. 68
The Small Grand.
William street, New York City, on the 13th day of
December, A. D. 1923, at 12 o'clock noon.
"A World of Tone in Five Feet of Beauty" is the
At the time named the said petition will be con-
caption under the frontispiece, a clever pen-and-ink
sidered and acted upon and such other business as
drawing of the M. Schulz small grand in a happy
may properly come before said meeting will be
family setting. The popular little grand is shown in
transacted.
natural colors in another part of the book.
Styles 40, 45, 50, 55 and 65 pianos and players and
Style 75, Electric Expression Playerpiano are shown
DENVER FIRM SUES.
in the natural colors of the cases.
The courts will settle the claims of the A. L. Arvid-
The Electric Expression Playerpiano is one of the son Piano Co., Denver, Colo., against the Masonic
amazing sellers in the line of the M. Schulz Co. It
Temple Association for the' remittal of rent alleged to
is 4 feet 5 inches in height, 5 feet 2 inches in length be due. . According to the claims of the music house,
and 2 feet 4 inches in depth. Made only in genuine it entered into an agreement with the Masonic Temple
figured mahogany, it is the last word in playerpiano Association, in September, 1922, whereby it was to
invention and construction. Plays all music with per- occupy store space at 523 Sixteenth street until
fect expression, needing no human intervention. Uses August, 1924, at a monthly rental of $375, and that
Recordo electric expression music rolls manufactured
in case the building was remodeled, the rent for that
by the Q R S Music Co.
period would be remitted. The association began re-
The prospective buyer reading the book gets a
modeling the building in April of this year, and for
frank description of the M. Schulz pianos and players.
part of the summer the A. L. Arvidson Piano Co.
The case, plate, back, sound board, scale, strings,
was forced to move.
action, keys and finish are topics treated, and when
he reads it the prospective buyer has an intimate
CELEBRATES GOLDEN JUBILEE.
knowledge of the parts that go to make a meritorious
instrument.
The writer of the: booklet has made
The fiftieth anniversary of the founding of the G. A.
every line fascinating. It is plainly a book to con-
Barlow & Sons Co., Trenton, N. J., was recently cele-
vince the hesitating prospect; a sales closer in type.
brated with a banquet at the Hillwood Inn near that
Details of Construction.
city. The company was organized in 1873. Thirty-
five guests, all employes of the firm, were present.
In making a choice of a piano, the customer should
not be satisfied with the outer appearance and at- With Albert E. Lear as spokesman the employes pre-
tractiveness of the instrument, the new book advises, sented Frederick Barlow, president and treasurer, and
Norman P. Stahl, secretary, each with a handsome
and adds:
gold cup.
"But every detail of its inner construction should
be considered: for its tone, supreme among its' fea-
tures and by which its worth will always be judged,
EXPANDS IN COLUMBUS.
depends upon things which do not appear from super-
C. A. Gaetz, the Columbus, O., music dealer, has
ficial examination and must be taken on trust by the purchased the three-story building at 49-53 West
purchaser.
Long street, and purposes occupying the entire build-
"The character, reputation and experience of the ing for his business. The store is now at No. 51.
Mr. Gaetz established his business in 1911 and soon
makers should therefore always be carefully ascer-
tained, for if these are sufficiently high, a guarantee succeeded in building up a good trade in band in-
of tonal excellence and general durability is secured. .struments and musical merchandise generally. His
"Founded in 1869 by the late Mathias Schulz, the plan now is to install departments for pianos and
M. Schulz Co. has consistently devoted itself to the talking machines.
RALPH W. E. SPERRY.
abled to present the latest portrait of the expert
widely known in manufacturing circles. Mr. Sperry
has great value as a factory man owing to his techni-
cal knowledge of scale drawing and case designing,
but his new duties with the Packard Piano Co. will
not be confined to that interesting field.
According to the statement of the company, Mr.
Sperry will work very closely with the sales force and
with the dealer in finding out the requirements of the
trade. In developing a product that will be of the
highest desirability Mr. Sperry will meet and mix
with the trade in all sections of the country. The
fine picture which adorns this article shows the pleas-
ant features of the Packard piano promoter.
STEINWAY CLAIMS ALLOWED.
The claims of Steinway & Sons, New York, heard
before the German-American Mixed Claims Commis-
sion in Washington have been adjusted. The com-
pany had named $90,000 as the amount of its claim for
property taken over in Germany by the German gov-
ernment during the World War. Interest on the
claim from the date of filing was also allowed.
T. M. FLETCHER MANAGER.
The new manager of the music department of John
Wanamaker, New York, is Thomas H. Fletcher, for-
merly with the Aeolian Co.'s New York retail de-
partment. Mr. Fletcher succeeds Morris R. Lamb
in the Wanamaker music department.
New Edition for 1924 Ready—Order Now
PRESTO BUYERS' GUIDE
It Contains Full Lists with Concise Classification and Description of all
American Pianos, Players and Reproducing Pianos, with Sketches of their
Makers. Edition for 1924 is now ready. Price 50 cents, post paid.
NO PIANO DEALER OR PROSPECT CAN AFFORD TO BE WITHOUT IT.
PRESTO PUBLISHING CO
417 S. Dearborn St., CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 8, 1923.
NEW CATALOGUE
OF M. SCHULZ CO.
Showy Booklet for the Use of Dealers, Filled
with Arguments and Fascinating De-
scriptions Designed to Lead
to Sales.
PRINTED IN COLORS
Salesmen Will Find Conclusive Help in This Un-
usually Elaborate and Handsome
Publication.
manufacture of musical instruments of the highest
"grade. More than 180,000 Schulz pianos and player-
pianos have been made and sold. The acquired skill
and experience of more than a half century are em-
bodied in the Schulz products, giving them a quality
which cannot be obtained in any other way. Good
piano making is largely a matter of this experience
and skill."
M. Schulz Co. Guarantee.
A reproduction of the M. Schulz Co.'s guarantee, an
assurance to dealer and his customer, is printed on
the last page. With it on "the same page are the
halftone reproductions of photographs of the three
large factories in Chicago with an annual capacity in
excess of 15,000 pianos, playerpianos, and grands, and
equipped to supply the demand for M. Schulz Co.
products. Another illustration shows the executive
offices and salesrooms', 711 Milwaukee avenue.
LATEST ACQUISITION
TO PACKARD FORCES
Dealers Everywhere Will Soon Have Oppor-
tunity of Again Meeting R. W. E. Sperry
Face to Face in Their Stores.
Last week Presto had the pleasure of telling of the
return of Ralph W. E. Sperry to the Packard Piano
Co., Fort Wayne, Ind. This week the paper is en-
F. G. SMITH APPRAISERS
WANT THEIR ALLOWANCE
The new catalog of the M. Schulz Co., Chicago, is
artistic in printing and forceful in presenting the
piano and player piano buying suggestion to the
dealer's prospect. The new book, printed in colors,
Creditors Asked to Meet and Pass Upon Accounting
makes the task of the piano salesmen easier in that it
Expenses in Bankruptcy Case.
pleasantly familiarizes the prospective buyers with
the handsome appearance and meritorious qualities of
Notice has been filed asking that creditors in the
the instruments in a wide line.
bankruptcy case of F. G. Smith, Inc., hold a special
But to aid the dealer in that important end of piano meeting. It is explained that Price Waterhouse &
activity—making sales—is the constant aim of the M. - Co. have filed their petition asking that they be al-
lowed the sum of $1,495 as accountants herein; the
Schulz Co. Good arguments are presented in a read-
able way, free from technicalities, and that they are appraisers have filed their petition asking that they be
enclosed between the handsome covers of an artistic allowed the sum of $200 each, and that a special meet-
ing of the creditors will be held at the office of Peter
catalog makes them the more effective.
B. Olney, Jr., Esq., Referee in bankruptcy, No. 68
The Small Grand.
William street, New York City, on the 13th day of
December, A. D. 1923, at 12 o'clock noon.
"A World of Tone in Five Feet of Beauty" is the
At the time named the said petition will be con-
caption under the frontispiece, a clever pen-and-ink
sidered and acted upon and such other business as
drawing of the M. Schulz small grand in a happy
may properly come before said meeting will be
family setting. The popular little grand is shown in
transacted.
natural colors in another part of the book.
Styles 40, 45, 50, 55 and 65 pianos and players and
Style 75, Electric Expression Playerpiano are shown
DENVER FIRM SUES.
in the natural colors of the cases.
The courts will settle the claims of the A. L. Arvid-
The Electric Expression Playerpiano is one of the son Piano Co., Denver, Colo., against the Masonic
amazing sellers in the line of the M. Schulz Co. It
Temple Association for the' remittal of rent alleged to
is 4 feet 5 inches in height, 5 feet 2 inches in length be due. . According to the claims of the music house,
and 2 feet 4 inches in depth. Made only in genuine it entered into an agreement with the Masonic Temple
figured mahogany, it is the last word in playerpiano Association, in September, 1922, whereby it was to
invention and construction. Plays all music with per- occupy store space at 523 Sixteenth street until
fect expression, needing no human intervention. Uses August, 1924, at a monthly rental of $375, and that
Recordo electric expression music rolls manufactured
in case the building was remodeled, the rent for that
by the Q R S Music Co.
period would be remitted. The association began re-
The prospective buyer reading the book gets a
modeling the building in April of this year, and for
frank description of the M. Schulz pianos and players.
part of the summer the A. L. Arvidson Piano Co.
The case, plate, back, sound board, scale, strings,
was forced to move.
action, keys and finish are topics treated, and when
he reads it the prospective buyer has an intimate
CELEBRATES GOLDEN JUBILEE.
knowledge of the parts that go to make a meritorious
instrument.
The writer of the: booklet has made
The fiftieth anniversary of the founding of the G. A.
every line fascinating. It is plainly a book to con-
Barlow & Sons Co., Trenton, N. J., was recently cele-
vince the hesitating prospect; a sales closer in type.
brated with a banquet at the Hillwood Inn near that
Details of Construction.
city. The company was organized in 1873. Thirty-
five guests, all employes of the firm, were present.
In making a choice of a piano, the customer should
not be satisfied with the outer appearance and at- With Albert E. Lear as spokesman the employes pre-
tractiveness of the instrument, the new book advises, sented Frederick Barlow, president and treasurer, and
Norman P. Stahl, secretary, each with a handsome
and adds:
gold cup.
"But every detail of its inner construction should
be considered: for its tone, supreme among its' fea-
tures and by which its worth will always be judged,
EXPANDS IN COLUMBUS.
depends upon things which do not appear from super-
C. A. Gaetz, the Columbus, O., music dealer, has
ficial examination and must be taken on trust by the purchased the three-story building at 49-53 West
purchaser.
Long street, and purposes occupying the entire build-
"The character, reputation and experience of the ing for his business. The store is now at No. 51.
Mr. Gaetz established his business in 1911 and soon
makers should therefore always be carefully ascer-
tained, for if these are sufficiently high, a guarantee succeeded in building up a good trade in band in-
of tonal excellence and general durability is secured. .struments and musical merchandise generally. His
"Founded in 1869 by the late Mathias Schulz, the plan now is to install departments for pianos and
M. Schulz Co. has consistently devoted itself to the talking machines.
RALPH W. E. SPERRY.
abled to present the latest portrait of the expert
widely known in manufacturing circles. Mr. Sperry
has great value as a factory man owing to his techni-
cal knowledge of scale drawing and case designing,
but his new duties with the Packard Piano Co. will
not be confined to that interesting field.
According to the statement of the company, Mr.
Sperry will work very closely with the sales force and
with the dealer in finding out the requirements of the
trade. In developing a product that will be of the
highest desirability Mr. Sperry will meet and mix
with the trade in all sections of the country. The
fine picture which adorns this article shows the pleas-
ant features of the Packard piano promoter.
STEINWAY CLAIMS ALLOWED.
The claims of Steinway & Sons, New York, heard
before the German-American Mixed Claims Commis-
sion in Washington have been adjusted. The com-
pany had named $90,000 as the amount of its claim for
property taken over in Germany by the German gov-
ernment during the World War. Interest on the
claim from the date of filing was also allowed.
T. M. FLETCHER MANAGER.
The new manager of the music department of John
Wanamaker, New York, is Thomas H. Fletcher, for-
merly with the Aeolian Co.'s New York retail de-
partment. Mr. Fletcher succeeds Morris R. Lamb
in the Wanamaker music department.
New Edition for 1924 Ready—Order Now
PRESTO BUYERS' GUIDE
It Contains Full Lists with Concise Classification and Description of all
American Pianos, Players and Reproducing Pianos, with Sketches of their
Makers. Edition for 1924 is now ready. Price 50 cents, post paid.
NO PIANO DEALER OR PROSPECT CAN AFFORD TO BE WITHOUT IT.
PRESTO PUBLISHING CO
417 S. Dearborn St., CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).