Presto
Issue: 1923 1948 - Page 3
Presto Buyers 9 Guide
Analyzes and Classifies
All A m e r i c a n Pianos
and in Detail Tells of
Their Makers.
PRESTO
B«mnuh~i I«M
THE AMERICAN MUSIC TRADE WEEKLY
Presto Trade lists
Three Uniform Book-
lets, the Only Complete
Directories of the Music
Industries.
/• c«.r.< SXM . i w
CHICAGO, SATURDAY, NOVEMBER 24, 1923
STORY & CLARK
IN MANHATTAN
Admirably Located Building, at 33 W. 37th
Street, to Be Remodeled and Occupied by
Retail Warerooms and Wholesale
Offices of Company.
CENTER OF FINE TRADE
New Quarters to Be Equipped with Special Suites
for Displaying Grands, Players and Story & Clark
Co.'s Latest Creation, the Repro-Phraso.
The Story & Clark Piano Co.'s eastern division,
now located at 12 W. 32nd street, New York City,
has leased the entire six-story building at 33 W. 57th
street for a long term of years, and will immediately
HAMPTON L,. STORY
(Founder of Story & Clark Piano Co.)
remodel it. The building adjoins the new home of
Sohmer & Co. and the site of the new twelve-story
Chickering building, now in course of construction.
The size of the lot is 25x100 feet, and when com-
pleted the new Story & Clark New York house will
be one of the most imposing in the metropolis.
The location of the new Story & Clark building is
admirable, and in the very heart of New York's new
piano center.
On the more westerly 57th street
block, between 6th and 7th avenues, Steinway & Sons
will erect a new building at 109-113 West 57th street
through to 58th street, a few hundred feet east of
Carnegie Hall and the Carnegie Studios, which for
nearly thirty years has been New York's greatest
concert auditorium and center of teaching.
A New Music Center.
The grouping of salesrooms in a great trade in
New York is significant.
In the main the piano industry has moved to 57th
street from lower 5th avenue and 14th street, and the
future standing of 57th street, as a new music center
is so firmly established by the high reputation of the
firms already located there that it is only a question
of time and opportunity when other prominent manu-
facturers may find it advantageous to follow the "lead
of the leaders."
The "jump" to 57th street marks the gradual trend
of the music trade north from Maiden lane, where,
according to the records, the first music center was
established just prior to the Revolution.
Some Incidents of Trade.
The Story & Clark Piano Co. has occupied its
present New York quarters, at 12-14 W. 32rd street,
for over fifteen years, with permanent branches at
30 W. 125th street, and at 1124 to 1126 Broadway,
Brooklyn. Other branches are maintained on Long
Island and in New Jersey.
George H. Eucker now general retail division man-
ager, was in charge of the New York retail interests
for a number of years, until May 1, 1922, at which
time Louis Schoenewald was appointed general man-
ager of the New York Division, comprising at this
time seven stores.
The New York business has
grown by leaps and bounds during the last few years,
making necessary the change to the larger quarters.
George H. Beverly, eastern wholesale manager, will
occupy offices at the new location, where he will have
enlarged facilities for handling the big wholesale
business under his management.
The Future Plans.
The change has been needed for a long time due
to the big increase of both wholesale and retail busi-
ness passing through the New York offices.
Mr.
Schoenwald is looking forward to even larger busi-
ness at the new address because of the advantageous
location, the plans for the further expansion of the
selling organization now numbering forty salesmen,
as well as the fact that the company will be located
with the other piano warerooms of high reputation
catering to the finer trade.
In occupying the entire six stories at 33 West 57th
street, it is planned to have special departments for
the various lines of instruments manufactured by the
Story & Clark Piano Co. The display of pianos,
grands, players and reproducing uprights and grands
will be arranged on different floors, with a special
section devoted entirely to the latest creation of the
company, the Repro-Phraso.
Looking Back.
Fifteen years ago when the Story & Clark Piano
Co. opened its New York branch in 32nd street, the
company had stores in twenty-seven of the largest
cities in the country. Now the demand for Story
& Clark pianos by leading distributors in all parts of
the world has caused the company to concentrate its
own stores in a few of the largest cities, New York,
Chicago, Philadelphia, Pittsburgh and Detroit.
The Founder's Policies,
The Story & Clark Piano Co. is the result of the
ambition and policies of the founder, Hampton L.
Story, who established the business in 1857, in
Burlington, Vt. From that clay to this the basic
principle of building and selling only the best in musi-
cal instruments has been adhered to and carefully
followed.
From this modest beginning the business' has
grown to big proportions and has gained an inter-
national reputation. Today, the concern is one of the
largest manufacturers of uprights, grand pianos and
playerpianos in the United States, and its capital is
LEHMAN PIANO CO. AGAIN
OPENS DOORS IN ST. LOUIS
Recovered from Recent Fire, Business Resumes with
Entire New Stock of Instruments.
After a period of three months Phil Lehman opens
this week at 1100 Olive street, St. Louis, with a new
stock of pianos, having saved nothing in a recent fire
that swept from basement to the top floors.
The new store is beautifully decorated and the main
floor is covered entirely with hardwood floors. The
appearance from outside is indeed impressive, some-
what like the proprietor himself. Mr. Lehman is a
very likeable gentleman, and his contemporaries all
wish him more success than ever before.
FIRE DESTROYS STOCK.
The music goods store of Barnett's Paradise of
Music, 11240 South Michigan avenue, Chicago, was
practically destroyed by fire last week. The loss es-
timated at $10,000. The company handles pianos and
musical merchandise.
NEW STORY & CLARK BUILDIiM J.
$6,000,000. The business isUirected now by his sons,
E. H. Story and F. F. Story.
Having outgrown , two factories in Chicago, the
company, in 1901, built a new and greatly enlarged
factory at Grand Haven, Mich., opposite Chicago, on
the eastern side of Lake Michigan. The fourth and
largest factory—that of today at Grand Haven—has
a combined street frontage of 954 feet; this great
plant at present is making at the rate of 12,000 pianos
yearly.
Officials Visit New York.
F. F. Story, vice-president and E. M. Love, secre-
tary of the Story & Clark Piano Co., visited L.
Schoenewald, manager of the New York division last
week. It was an incident of the annual visit of the
officials to the branches and division offices. Phila-
delphia was also visited last week by Mr. Story and
Mr. Love.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Analyzes and Classifies
All A m e r i c a n Pianos
and in Detail Tells of
Their Makers.
PRESTO
B«mnuh~i I«M
THE AMERICAN MUSIC TRADE WEEKLY
Presto Trade lists
Three Uniform Book-
lets, the Only Complete
Directories of the Music
Industries.
/• c«.r.< SXM . i w
CHICAGO, SATURDAY, NOVEMBER 24, 1923
STORY & CLARK
IN MANHATTAN
Admirably Located Building, at 33 W. 37th
Street, to Be Remodeled and Occupied by
Retail Warerooms and Wholesale
Offices of Company.
CENTER OF FINE TRADE
New Quarters to Be Equipped with Special Suites
for Displaying Grands, Players and Story & Clark
Co.'s Latest Creation, the Repro-Phraso.
The Story & Clark Piano Co.'s eastern division,
now located at 12 W. 32nd street, New York City,
has leased the entire six-story building at 33 W. 57th
street for a long term of years, and will immediately
HAMPTON L,. STORY
(Founder of Story & Clark Piano Co.)
remodel it. The building adjoins the new home of
Sohmer & Co. and the site of the new twelve-story
Chickering building, now in course of construction.
The size of the lot is 25x100 feet, and when com-
pleted the new Story & Clark New York house will
be one of the most imposing in the metropolis.
The location of the new Story & Clark building is
admirable, and in the very heart of New York's new
piano center.
On the more westerly 57th street
block, between 6th and 7th avenues, Steinway & Sons
will erect a new building at 109-113 West 57th street
through to 58th street, a few hundred feet east of
Carnegie Hall and the Carnegie Studios, which for
nearly thirty years has been New York's greatest
concert auditorium and center of teaching.
A New Music Center.
The grouping of salesrooms in a great trade in
New York is significant.
In the main the piano industry has moved to 57th
street from lower 5th avenue and 14th street, and the
future standing of 57th street, as a new music center
is so firmly established by the high reputation of the
firms already located there that it is only a question
of time and opportunity when other prominent manu-
facturers may find it advantageous to follow the "lead
of the leaders."
The "jump" to 57th street marks the gradual trend
of the music trade north from Maiden lane, where,
according to the records, the first music center was
established just prior to the Revolution.
Some Incidents of Trade.
The Story & Clark Piano Co. has occupied its
present New York quarters, at 12-14 W. 32rd street,
for over fifteen years, with permanent branches at
30 W. 125th street, and at 1124 to 1126 Broadway,
Brooklyn. Other branches are maintained on Long
Island and in New Jersey.
George H. Eucker now general retail division man-
ager, was in charge of the New York retail interests
for a number of years, until May 1, 1922, at which
time Louis Schoenewald was appointed general man-
ager of the New York Division, comprising at this
time seven stores.
The New York business has
grown by leaps and bounds during the last few years,
making necessary the change to the larger quarters.
George H. Beverly, eastern wholesale manager, will
occupy offices at the new location, where he will have
enlarged facilities for handling the big wholesale
business under his management.
The Future Plans.
The change has been needed for a long time due
to the big increase of both wholesale and retail busi-
ness passing through the New York offices.
Mr.
Schoenwald is looking forward to even larger busi-
ness at the new address because of the advantageous
location, the plans for the further expansion of the
selling organization now numbering forty salesmen,
as well as the fact that the company will be located
with the other piano warerooms of high reputation
catering to the finer trade.
In occupying the entire six stories at 33 West 57th
street, it is planned to have special departments for
the various lines of instruments manufactured by the
Story & Clark Piano Co. The display of pianos,
grands, players and reproducing uprights and grands
will be arranged on different floors, with a special
section devoted entirely to the latest creation of the
company, the Repro-Phraso.
Looking Back.
Fifteen years ago when the Story & Clark Piano
Co. opened its New York branch in 32nd street, the
company had stores in twenty-seven of the largest
cities in the country. Now the demand for Story
& Clark pianos by leading distributors in all parts of
the world has caused the company to concentrate its
own stores in a few of the largest cities, New York,
Chicago, Philadelphia, Pittsburgh and Detroit.
The Founder's Policies,
The Story & Clark Piano Co. is the result of the
ambition and policies of the founder, Hampton L.
Story, who established the business in 1857, in
Burlington, Vt. From that clay to this the basic
principle of building and selling only the best in musi-
cal instruments has been adhered to and carefully
followed.
From this modest beginning the business' has
grown to big proportions and has gained an inter-
national reputation. Today, the concern is one of the
largest manufacturers of uprights, grand pianos and
playerpianos in the United States, and its capital is
LEHMAN PIANO CO. AGAIN
OPENS DOORS IN ST. LOUIS
Recovered from Recent Fire, Business Resumes with
Entire New Stock of Instruments.
After a period of three months Phil Lehman opens
this week at 1100 Olive street, St. Louis, with a new
stock of pianos, having saved nothing in a recent fire
that swept from basement to the top floors.
The new store is beautifully decorated and the main
floor is covered entirely with hardwood floors. The
appearance from outside is indeed impressive, some-
what like the proprietor himself. Mr. Lehman is a
very likeable gentleman, and his contemporaries all
wish him more success than ever before.
FIRE DESTROYS STOCK.
The music goods store of Barnett's Paradise of
Music, 11240 South Michigan avenue, Chicago, was
practically destroyed by fire last week. The loss es-
timated at $10,000. The company handles pianos and
musical merchandise.
NEW STORY & CLARK BUILDIiM J.
$6,000,000. The business isUirected now by his sons,
E. H. Story and F. F. Story.
Having outgrown , two factories in Chicago, the
company, in 1901, built a new and greatly enlarged
factory at Grand Haven, Mich., opposite Chicago, on
the eastern side of Lake Michigan. The fourth and
largest factory—that of today at Grand Haven—has
a combined street frontage of 954 feet; this great
plant at present is making at the rate of 12,000 pianos
yearly.
Officials Visit New York.
F. F. Story, vice-president and E. M. Love, secre-
tary of the Story & Clark Piano Co., visited L.
Schoenewald, manager of the New York division last
week. It was an incident of the annual visit of the
officials to the branches and division offices. Phila-
delphia was also visited last week by Mr. Story and
Mr. Love.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).