Presto
Issue: 1923 1940 - Page 20
PRESTO
20
September 22, 1923
under the the Starr trade mark which means your
complete satisfaction far into the years to come.
To what extent the development of the business of
the Starr Piano company has reached through the
demand for Starr-made pianos, phonographs and
Gennett records can readily be shown. A half cen-
has made many changes in the appearances of
The Insignia of Starr Piano Co., Richmond, tury
Starr factories, in methods of manufacture and sell-
ing. The first building was erected in 1872 with a
Ind., Is Criterion of Musical and Structural
floor space of 1600 square feet and IS men were em-
Excellence Made Clear.
ployed. The output was two pianos a week.
Great Facilities.
WHAT DAYTON PAPER SAYS
Today there are twenty-four modern buildings with
an approximate combined floor space of 500,000
feet, the plant and grounds covering over
Clever Article in Sunday Journal Provides Valuable square
thirty-five acres. Over one thousand workmen find
Suggestions for Prospective Buyers.
steady employment. The annual output is now over
fifteen thousand Starr-made pianos (35,000 Starr
phonographs and 3,000,000 Gennett records). Every
"What does the Starr Mark of Quality mean to single part is made in Starr factories. The factories
me?" was the question which really provided a text of the Starr Piano company are the largest in the
for an entertaining article in the Dayton, Ohio, Sun- world devoted exclusively to the manufacture of the
day Journal of recent date. The question was one highest grade musical instruments.
that every prospective purchaser of a piano, player-
The excellence of the Starr-made musical instru-
piano or phonograph was asked to supply the answer ments is not only attributed to the high standard of
by first reading about the facilities of the Starr Piano construction, nor to the high-grade material used, but
Co., Richmond, Ind., and the merits that make the in addition, to the expert workmanship. The work-
men are not mere transient laborers but master
products standard. This was printed:
craftsmen, artisans in their chosen work and have
What does the Starr Mark of Quality mean to me? devoted a lifetime to their art. They are inspired
—is a question every prospective purchaser can well by their love of art and are conscientious, painstaking
consider with perfect assurance that he is buying a craftsmen perfecting each detail as only a master can.
product of known value, a product which can be ab- It is not surprising Starr-made instruments are known
solutely relied on for complete satisfaction and a as the Standard of Value. Many of the first Starr-
product which has been awarded for merit in interna- made pianos are in use today for they are built to
tional expositions the world over since 1880. Every endure.
Starr-made piano is sold under the Starr Mark of
Quality, an emblem exemplifying the uncompromised
ideal of the Starr Piano company for half a century.
In this insignia of Starr origin is embodied and ex-
pressed that criterion of musical excellence upon
"which the first Starr-made piano was built.
Follow Starr Ideals.
Edward Bok Will Present $8,500 and Gold Medal to
You as a prospective piano purchaser must rest as-
Stimulate Better Publicity.
sured that every instrument produced under this trade
Edward Bok, former editor of the Ladies' Home
mark possesses a value unquestioned, a value born of
Starr ideals, Starr standards and Starr facilities. Journal, has offered a prize of $8,500 and a gold medal
You may therefore have complete confidence in Starr for the best newspaper and periodical advertising in
made pianos, and a confidence the value of which the United States. In his announcement Mr. Bok
you cannot well estimate in dollars and cents. It is says:
one thing to buy an ordinary instrument and quite a
'"Now, with returning prosperity, the volume of ad-
different matter to buy a piano whose value is stand-
ard and recognized internationally for its absolute vertising is again not only large, but increasing, until
superiority, and backed by a guarantee of unques- we face the astounding fact that over one billion
tioned integrity. This is the assurance you have dollars is spent on advertising in one year, divided,
when you purchase for your home a piano built according to the plausible figures of an advertising
expert, about as follows:
Newspapers
$ 600,000,000
Direct advertising
300,000,000
General magazines
150,000,000
Trade papers
70,000,000
Farm papers
27,000,000
Electric and painted signs
30,00,000
Noted for Their Musical Beauty
Demonstrations
24,000,000
of Tone and Artistic Style
Window displays
20,000,000
Novelties
30,000,000
ATTRACTIVE PRICES
Posters
12,000,000
Street cars
12,000,000
Factory
Executive Offices
Motion pictures
5,000,000
Leomintter,
138th St. and Walton Ave.
Programs
5,000,000
Mast.
New York
Total
$1,284,000,000
Division W. P. HAINES & CO., Inc.
"The day of the advertisement is certainly here."
STARR QUALITY MADE
INDEX OF PIANO MERIT
BIG CASH PRIZE FOR
THE BEST ADVERTISING
WEBSTER PIANOS
Jesse French & Sons Style 103
SERIES OF MANUALS HELP
GULBRANSEN SALESMEN
Illustrations and Good Argument Set Forth in Each
Issue Sent to Salesmen.
The Gulbransen-Dickinson Piano Mfg. Co., Chi-
cago and Kedzie avenue, Chicago, has issued a series
of manuals for salesmen.
The fact that no two
salesmen have the same approach and argument is
realized by the company, which in sending out these
booklets will create selling initiative in their salesmen.
The object of the Gulbransen-Dickinson company,
however, is to equip its salesmen with the best
methods of selling the Gulbransen player, and to
impress upon them the points that should be strongly
emphasized in making the sales. There is nothing
more disastrous to the salesman than the lack of
force in explaining the merits of his instrument and
very often sales get away which could have been
saved if the proper method had been employed.
No matter how capable a salesman may be, there
are times when he will need help. If he has little
opposition in making his sales, he will find the Gul-
bransen manuals a help just the same, as they con-
tain many good points that should bring results.
There are four of these attractive manuals and each
contains a different lesson with illustrated pictures.
A salesman should find one lesson out of the four
that will suit his particular style of salesmanship,
and during the cool fall days ahead, when prospects
are more numerous, he will find the Gulbransen
manuals invaluable aids.
CONVALESCENT AT LEXINGTON.
J. P. Simmons, well known in the piano trade, for-
mer head of the Junius Hart Music Co., New Or-
leans, La., and now representing the U. S. Music
Co., of Chicago, is convalescing from a recent opera-
tion at a Lexington, Ky., hospital. Mr.- Simmons
was taken ill some time ago during a trip in the
South.
The LEADING LINE
WEAVER PIANOS
Oranda. Uprights and Players
Finest and most artistic
piano in design, tone and
construction that can b"
made.
YORK PIANOS
Uprights and Player Pianos
A high grade piano of great
vaiue and with charming tone quality.
Livingston Pianos— Uprights and Player Planoa
A popular piano at a popular price.
Over 70.000 instruments made by this company are aina-
intf their own praises in all parts of the civilized world.
Write (or catalogues and state on what terms you would
like to deal, and we will make you a proposition if ycu are
located in open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, P \ .
Established 1870
The True Test
KREITER
Compare the new Jesse French & Sons Piano
Pianos and Players
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Write today for catalog and prices
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Prices.
Everything the Highest but
the Price.
"They are the one best buy on the market"
Inspect them Carefully and See.
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE,
INDIANA
Kreiter Mfg. Co., Inc.
320-322 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
POOLE
'-BOSTON-
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
20
September 22, 1923
under the the Starr trade mark which means your
complete satisfaction far into the years to come.
To what extent the development of the business of
the Starr Piano company has reached through the
demand for Starr-made pianos, phonographs and
Gennett records can readily be shown. A half cen-
has made many changes in the appearances of
The Insignia of Starr Piano Co., Richmond, tury
Starr factories, in methods of manufacture and sell-
ing. The first building was erected in 1872 with a
Ind., Is Criterion of Musical and Structural
floor space of 1600 square feet and IS men were em-
Excellence Made Clear.
ployed. The output was two pianos a week.
Great Facilities.
WHAT DAYTON PAPER SAYS
Today there are twenty-four modern buildings with
an approximate combined floor space of 500,000
feet, the plant and grounds covering over
Clever Article in Sunday Journal Provides Valuable square
thirty-five acres. Over one thousand workmen find
Suggestions for Prospective Buyers.
steady employment. The annual output is now over
fifteen thousand Starr-made pianos (35,000 Starr
phonographs and 3,000,000 Gennett records). Every
"What does the Starr Mark of Quality mean to single part is made in Starr factories. The factories
me?" was the question which really provided a text of the Starr Piano company are the largest in the
for an entertaining article in the Dayton, Ohio, Sun- world devoted exclusively to the manufacture of the
day Journal of recent date. The question was one highest grade musical instruments.
that every prospective purchaser of a piano, player-
The excellence of the Starr-made musical instru-
piano or phonograph was asked to supply the answer ments is not only attributed to the high standard of
by first reading about the facilities of the Starr Piano construction, nor to the high-grade material used, but
Co., Richmond, Ind., and the merits that make the in addition, to the expert workmanship. The work-
men are not mere transient laborers but master
products standard. This was printed:
craftsmen, artisans in their chosen work and have
What does the Starr Mark of Quality mean to me? devoted a lifetime to their art. They are inspired
—is a question every prospective purchaser can well by their love of art and are conscientious, painstaking
consider with perfect assurance that he is buying a craftsmen perfecting each detail as only a master can.
product of known value, a product which can be ab- It is not surprising Starr-made instruments are known
solutely relied on for complete satisfaction and a as the Standard of Value. Many of the first Starr-
product which has been awarded for merit in interna- made pianos are in use today for they are built to
tional expositions the world over since 1880. Every endure.
Starr-made piano is sold under the Starr Mark of
Quality, an emblem exemplifying the uncompromised
ideal of the Starr Piano company for half a century.
In this insignia of Starr origin is embodied and ex-
pressed that criterion of musical excellence upon
"which the first Starr-made piano was built.
Follow Starr Ideals.
Edward Bok Will Present $8,500 and Gold Medal to
You as a prospective piano purchaser must rest as-
Stimulate Better Publicity.
sured that every instrument produced under this trade
Edward Bok, former editor of the Ladies' Home
mark possesses a value unquestioned, a value born of
Starr ideals, Starr standards and Starr facilities. Journal, has offered a prize of $8,500 and a gold medal
You may therefore have complete confidence in Starr for the best newspaper and periodical advertising in
made pianos, and a confidence the value of which the United States. In his announcement Mr. Bok
you cannot well estimate in dollars and cents. It is says:
one thing to buy an ordinary instrument and quite a
'"Now, with returning prosperity, the volume of ad-
different matter to buy a piano whose value is stand-
ard and recognized internationally for its absolute vertising is again not only large, but increasing, until
superiority, and backed by a guarantee of unques- we face the astounding fact that over one billion
tioned integrity. This is the assurance you have dollars is spent on advertising in one year, divided,
when you purchase for your home a piano built according to the plausible figures of an advertising
expert, about as follows:
Newspapers
$ 600,000,000
Direct advertising
300,000,000
General magazines
150,000,000
Trade papers
70,000,000
Farm papers
27,000,000
Electric and painted signs
30,00,000
Noted for Their Musical Beauty
Demonstrations
24,000,000
of Tone and Artistic Style
Window displays
20,000,000
Novelties
30,000,000
ATTRACTIVE PRICES
Posters
12,000,000
Street cars
12,000,000
Factory
Executive Offices
Motion pictures
5,000,000
Leomintter,
138th St. and Walton Ave.
Programs
5,000,000
Mast.
New York
Total
$1,284,000,000
Division W. P. HAINES & CO., Inc.
"The day of the advertisement is certainly here."
STARR QUALITY MADE
INDEX OF PIANO MERIT
BIG CASH PRIZE FOR
THE BEST ADVERTISING
WEBSTER PIANOS
Jesse French & Sons Style 103
SERIES OF MANUALS HELP
GULBRANSEN SALESMEN
Illustrations and Good Argument Set Forth in Each
Issue Sent to Salesmen.
The Gulbransen-Dickinson Piano Mfg. Co., Chi-
cago and Kedzie avenue, Chicago, has issued a series
of manuals for salesmen.
The fact that no two
salesmen have the same approach and argument is
realized by the company, which in sending out these
booklets will create selling initiative in their salesmen.
The object of the Gulbransen-Dickinson company,
however, is to equip its salesmen with the best
methods of selling the Gulbransen player, and to
impress upon them the points that should be strongly
emphasized in making the sales. There is nothing
more disastrous to the salesman than the lack of
force in explaining the merits of his instrument and
very often sales get away which could have been
saved if the proper method had been employed.
No matter how capable a salesman may be, there
are times when he will need help. If he has little
opposition in making his sales, he will find the Gul-
bransen manuals a help just the same, as they con-
tain many good points that should bring results.
There are four of these attractive manuals and each
contains a different lesson with illustrated pictures.
A salesman should find one lesson out of the four
that will suit his particular style of salesmanship,
and during the cool fall days ahead, when prospects
are more numerous, he will find the Gulbransen
manuals invaluable aids.
CONVALESCENT AT LEXINGTON.
J. P. Simmons, well known in the piano trade, for-
mer head of the Junius Hart Music Co., New Or-
leans, La., and now representing the U. S. Music
Co., of Chicago, is convalescing from a recent opera-
tion at a Lexington, Ky., hospital. Mr.- Simmons
was taken ill some time ago during a trip in the
South.
The LEADING LINE
WEAVER PIANOS
Oranda. Uprights and Players
Finest and most artistic
piano in design, tone and
construction that can b"
made.
YORK PIANOS
Uprights and Player Pianos
A high grade piano of great
vaiue and with charming tone quality.
Livingston Pianos— Uprights and Player Planoa
A popular piano at a popular price.
Over 70.000 instruments made by this company are aina-
intf their own praises in all parts of the civilized world.
Write (or catalogues and state on what terms you would
like to deal, and we will make you a proposition if ycu are
located in open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, P \ .
Established 1870
The True Test
KREITER
Compare the new Jesse French & Sons Piano
Pianos and Players
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Write today for catalog and prices
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Prices.
Everything the Highest but
the Price.
"They are the one best buy on the market"
Inspect them Carefully and See.
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE,
INDIANA
Kreiter Mfg. Co., Inc.
320-322 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
A QUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
POOLE
'-BOSTON-
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).