Presto
Issue: 1923 1935 - Page 4
PRESTO
LATEST ACHIEVEMENT OF
THE QULBRANSEN PLAYER
It Now Plays Any and All Makes of Rolls,
Adding Thousands of Selections to
Owners of Instrument.
STRONG SELLING FEATURE
Dealers Will Read This Announcement with Interest,
for It Marks Another Advance in the Industry.
back while I'm still here to spend it again. My im-
mortal gains I expect are awaiting my coming up
there, where no kind of business is transacted and
musical instruments are free!"
MONDAY MEETINGS OF
PIANO CLUB KEEP UP
August 25, 1923
EXPORT BUSINESS OF
PREMIER GRAND PIANOS
Premier Grand Piano Corporation, New York,
Gets Conclusive Evidence of Its
Baby Grand Popularity.
The "Prospect" Is That Fall and Winter Will Start
in Filled With Pep.
At the regular meeting of the Piano Club of Chi-
cago on Monday, Aug. 20, 1923, at the Illinois Ath-
letic Club there was no set program. A good hot
weather lunch and an early adjournment seems the
best program for this time of year. The attendance
at the Monday luncheons is keeping up and the club
will go into the fall full of pep for the work ahead
of us.
There was a special meeting of the board of gov-
ernors Monday at which important business was
transacted. The week's slogan or "high spot" was:
"Good will is the only solvent for ill-will," by our
lamented President Warren G. Harding.
APPRECIATION FROM CUBA
B"g Havana Dealer Expresses Enthusiasm for Pre-
mier in Letter Received This Week.
The Premier Grand Piano Corp., New York, man-
ufacturers of baby grand pianos exclusively, 510-
532 West 23rd street, New York, has recently re-
ceived several large orders from foreign countries.
The Premier Baby Grand bids fair to be' just as
popular and wide-spread in its sale abroad, as it is
from coast to coast in the United States.
Among the various expressions of commendation
received from representative foreign dealers, is the
following from I. Giralt, Havana, Cuba, who se-
cured the representation of the Premier, after a
careful and critical survey of the small grand field:
''Dear Mr. Hepperla: The pianos of your first
shipment have just been taken out of the custom
house.
Many Manufacturers Predict That There Will Be
"With the most sincere enthusiasm I want to con-
a Shortage of Stock This Season.
gratulate you for such a wonderful instrument in
all respects, as it not only has a beautiful tone and a
It is almost the general opinion that the supply of
surprisingly good touch and mechanism, but its ap-
pianos will be short of the demand this coming fall pearance is the nicest that can be made in the form
season. Some of the most prominent industries are of a grand piano.
already crowded with demands, and others are re-
"I know our people will appreciate the Premier
ducing their surplus to such an extent that only spe- in the way we do and that our business will de-
cial productiveness can guarantee prompt shipments velop in a most satisfactory way. Yours most sin-
when the late demand awakens.
cerely, J. Giralt."
What is the answer? Plain enough, that if the re-
The evidence of favor for the meritorious baby
tail piano d.ealers expect to have instruments with grand pianos of the Premier Grand Piano Corp.
which to do business, in the near future, they must
is a natural distinction for the exclusive product
get in their orders at once. He's a w r ise merchant
of this industry. The demand for the instruments
who looks a little ahead.
is another recognition that this is a baby grand age
and that the Premier is a small grand of winning
characteristics. The size of the Premier Grand Piano,
abroad as well as at home, meets with the require-
ments of the average home and the now universal
demand for these small grands is the best proof
that they fill a real want that has developed in
Vandenberg Brothers Are Not Only Good Salesmen an unmistakable way in the musical world.
The position of the Premier Grand Piano Corp.
But Skillful Piano Tuners and Repairers.
Capitalist Who Thought of Reinvesting Didn't Like
is distinctive in that it is the largest piano factory
the Idea of Waiting Eternally for Profits.
Vandenberg Bros., 204 N. Washington street, Green
in the world producing grand pianos exclusively.
Bay, Wisconsin, is a live piano house which has An added distinction is that the heads of the in-
A traveling man tells this story. He was in a
middle-west town when he met a prominent Jewish gained the confidence of the musical people through- dustry are practical piano manufacturers of great ex-
gentleman who had just sold out his prosperous out a wide section. The firm is composed of a line perience who have devoted their efforts to producing
business and contemplated investing in some other type of young business men. Frank A. Vandenberg grands of merit. The phenomenal growth of the
line of trade. It occurred to the piano man that here is an excellent musician, as is also his brother, Anton company has been one of the marvels of the piano
was an opportunity to interest capital in the local T. Vandenberg. Besides, Anton (Tony) is one of industry in recent years.
retail piano trade. He broached the subject to his the best tuners and playerpiano repair men in the
business.
new-found acquaintance.
C. C. CHICKERING IN WEST.
Both the brothers are of pleasing personalities and
"Well, I like what you said," the prospective piano
C.
C.
Checkering, senior member of the Chickering
they
are
good
salesmen.
The
firm
does
a
profitable
dealer replied, after he had listened to the possibilities
Brothers
Piano Co., South Park avenue and 23rd
business
in
general
repairing
of
pianos
and
player-
of so pleasant a business. "And on what terms are
pianos, also refinishing. They sell The Cable Com- street, Chicago, is spending an enjoyable vacation in
pianos usually sold?"
"Oh, as a rule on monthly payments. Some dealers pany line with which they are having the customary the western states. He plans, however, to be back in
get as high as twenty-five dollars a month in pay- success of representatives of the great Chicago house. Chicago soon to resume his work.
ments; others get only $10, and some still smaller
sums. But, as a rule, the piano business is done on
It is said in New York that a single industry has
In ail the list of pianos the world over there is but
no longer time than three years."
invested a million dollars in the promotion of a re- one the manufacturers of which has steadfastly re-
"What?" said the prospect, '"Three years! Well, producing piano. A very large part of the big cost fused to consider the application of player actions in
their instruments. Can you name it?
I don't think I'll go into it. I want to get my money went to '"artists" and high class "promotion."
The advertising department of Gulbransen-Dickin-
son Co., Chicago, has sent a remarkably originally
displayed letter to the trade concerning the latest
achievement of that industry—the playing by the
Gulbransen of any make of roll. It is important, as
every dealer will realize. But the letter tells the story
perfectly, and it reads as follows:
Last month Gulbransen national advertising told
the news of ''The Registering Piano."
This month there is another bit of news—the an-
nouncement that the Gulbransen will play any make
of roll, even reproducing piano rolls.
Think what this means. You can pick any roll off
the shelves and play it on the Gulbransen. If a cus-
tomer happens to like a number that she has heard
on a reproducing piano, she doesn't have to deprive
herself of that exact recording if she has a Gulbran-
sen. Thousands of rolls are thus added to the library
of Gulbransen owners.
The theme of the August ad is singing—singing
that's "half the joy of owning a Gulbransen." The
picture, as usual, is reproduced from a black-and-
white oil painting by Philip Lyford.
This full-page ad will appear in the Saturday Eve-
ning Post of August 18th, the Literary Digest of
August 25th—two of the biggest publications in the
country. Smaller size space used in Successful
Farming, Country Gentleman, American Fruit
Grower and a list of sectional and state farm papers.
If not already ordered, get your order in now for
the tie-up material: Newspaper mats, electros, four-
color ad enlargements, mail enclosures, lantern slides.
PROSPECTIVE DEALER FLUNKED
WHEN HE HEARD THE TERMS
IF YOU WANT PIANOS IN
THE FALL, ORDER NOW
A LIVE PIANO FIRM AT
GREEN BAY, WISCONSIN
BRINGS PIANO and PROSPECT TOGETHER
All Sales Plans, Schemes, Aids, Etc., simmer down in their last analysis to one essential thing,—that is to bring
the prospect and piano together.
That's just what the BOWEN LOADER does, with all frills left off.
Price, including set of relief springs for reinforcing the Ford Spring, and a special moving cover, $110.00.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
LATEST ACHIEVEMENT OF
THE QULBRANSEN PLAYER
It Now Plays Any and All Makes of Rolls,
Adding Thousands of Selections to
Owners of Instrument.
STRONG SELLING FEATURE
Dealers Will Read This Announcement with Interest,
for It Marks Another Advance in the Industry.
back while I'm still here to spend it again. My im-
mortal gains I expect are awaiting my coming up
there, where no kind of business is transacted and
musical instruments are free!"
MONDAY MEETINGS OF
PIANO CLUB KEEP UP
August 25, 1923
EXPORT BUSINESS OF
PREMIER GRAND PIANOS
Premier Grand Piano Corporation, New York,
Gets Conclusive Evidence of Its
Baby Grand Popularity.
The "Prospect" Is That Fall and Winter Will Start
in Filled With Pep.
At the regular meeting of the Piano Club of Chi-
cago on Monday, Aug. 20, 1923, at the Illinois Ath-
letic Club there was no set program. A good hot
weather lunch and an early adjournment seems the
best program for this time of year. The attendance
at the Monday luncheons is keeping up and the club
will go into the fall full of pep for the work ahead
of us.
There was a special meeting of the board of gov-
ernors Monday at which important business was
transacted. The week's slogan or "high spot" was:
"Good will is the only solvent for ill-will," by our
lamented President Warren G. Harding.
APPRECIATION FROM CUBA
B"g Havana Dealer Expresses Enthusiasm for Pre-
mier in Letter Received This Week.
The Premier Grand Piano Corp., New York, man-
ufacturers of baby grand pianos exclusively, 510-
532 West 23rd street, New York, has recently re-
ceived several large orders from foreign countries.
The Premier Baby Grand bids fair to be' just as
popular and wide-spread in its sale abroad, as it is
from coast to coast in the United States.
Among the various expressions of commendation
received from representative foreign dealers, is the
following from I. Giralt, Havana, Cuba, who se-
cured the representation of the Premier, after a
careful and critical survey of the small grand field:
''Dear Mr. Hepperla: The pianos of your first
shipment have just been taken out of the custom
house.
Many Manufacturers Predict That There Will Be
"With the most sincere enthusiasm I want to con-
a Shortage of Stock This Season.
gratulate you for such a wonderful instrument in
all respects, as it not only has a beautiful tone and a
It is almost the general opinion that the supply of
surprisingly good touch and mechanism, but its ap-
pianos will be short of the demand this coming fall pearance is the nicest that can be made in the form
season. Some of the most prominent industries are of a grand piano.
already crowded with demands, and others are re-
"I know our people will appreciate the Premier
ducing their surplus to such an extent that only spe- in the way we do and that our business will de-
cial productiveness can guarantee prompt shipments velop in a most satisfactory way. Yours most sin-
when the late demand awakens.
cerely, J. Giralt."
What is the answer? Plain enough, that if the re-
The evidence of favor for the meritorious baby
tail piano d.ealers expect to have instruments with grand pianos of the Premier Grand Piano Corp.
which to do business, in the near future, they must
is a natural distinction for the exclusive product
get in their orders at once. He's a w r ise merchant
of this industry. The demand for the instruments
who looks a little ahead.
is another recognition that this is a baby grand age
and that the Premier is a small grand of winning
characteristics. The size of the Premier Grand Piano,
abroad as well as at home, meets with the require-
ments of the average home and the now universal
demand for these small grands is the best proof
that they fill a real want that has developed in
Vandenberg Brothers Are Not Only Good Salesmen an unmistakable way in the musical world.
The position of the Premier Grand Piano Corp.
But Skillful Piano Tuners and Repairers.
Capitalist Who Thought of Reinvesting Didn't Like
is distinctive in that it is the largest piano factory
the Idea of Waiting Eternally for Profits.
Vandenberg Bros., 204 N. Washington street, Green
in the world producing grand pianos exclusively.
Bay, Wisconsin, is a live piano house which has An added distinction is that the heads of the in-
A traveling man tells this story. He was in a
middle-west town when he met a prominent Jewish gained the confidence of the musical people through- dustry are practical piano manufacturers of great ex-
gentleman who had just sold out his prosperous out a wide section. The firm is composed of a line perience who have devoted their efforts to producing
business and contemplated investing in some other type of young business men. Frank A. Vandenberg grands of merit. The phenomenal growth of the
line of trade. It occurred to the piano man that here is an excellent musician, as is also his brother, Anton company has been one of the marvels of the piano
was an opportunity to interest capital in the local T. Vandenberg. Besides, Anton (Tony) is one of industry in recent years.
retail piano trade. He broached the subject to his the best tuners and playerpiano repair men in the
business.
new-found acquaintance.
C. C. CHICKERING IN WEST.
Both the brothers are of pleasing personalities and
"Well, I like what you said," the prospective piano
C.
C.
Checkering, senior member of the Chickering
they
are
good
salesmen.
The
firm
does
a
profitable
dealer replied, after he had listened to the possibilities
Brothers
Piano Co., South Park avenue and 23rd
business
in
general
repairing
of
pianos
and
player-
of so pleasant a business. "And on what terms are
pianos, also refinishing. They sell The Cable Com- street, Chicago, is spending an enjoyable vacation in
pianos usually sold?"
"Oh, as a rule on monthly payments. Some dealers pany line with which they are having the customary the western states. He plans, however, to be back in
get as high as twenty-five dollars a month in pay- success of representatives of the great Chicago house. Chicago soon to resume his work.
ments; others get only $10, and some still smaller
sums. But, as a rule, the piano business is done on
It is said in New York that a single industry has
In ail the list of pianos the world over there is but
no longer time than three years."
invested a million dollars in the promotion of a re- one the manufacturers of which has steadfastly re-
"What?" said the prospect, '"Three years! Well, producing piano. A very large part of the big cost fused to consider the application of player actions in
their instruments. Can you name it?
I don't think I'll go into it. I want to get my money went to '"artists" and high class "promotion."
The advertising department of Gulbransen-Dickin-
son Co., Chicago, has sent a remarkably originally
displayed letter to the trade concerning the latest
achievement of that industry—the playing by the
Gulbransen of any make of roll. It is important, as
every dealer will realize. But the letter tells the story
perfectly, and it reads as follows:
Last month Gulbransen national advertising told
the news of ''The Registering Piano."
This month there is another bit of news—the an-
nouncement that the Gulbransen will play any make
of roll, even reproducing piano rolls.
Think what this means. You can pick any roll off
the shelves and play it on the Gulbransen. If a cus-
tomer happens to like a number that she has heard
on a reproducing piano, she doesn't have to deprive
herself of that exact recording if she has a Gulbran-
sen. Thousands of rolls are thus added to the library
of Gulbransen owners.
The theme of the August ad is singing—singing
that's "half the joy of owning a Gulbransen." The
picture, as usual, is reproduced from a black-and-
white oil painting by Philip Lyford.
This full-page ad will appear in the Saturday Eve-
ning Post of August 18th, the Literary Digest of
August 25th—two of the biggest publications in the
country. Smaller size space used in Successful
Farming, Country Gentleman, American Fruit
Grower and a list of sectional and state farm papers.
If not already ordered, get your order in now for
the tie-up material: Newspaper mats, electros, four-
color ad enlargements, mail enclosures, lantern slides.
PROSPECTIVE DEALER FLUNKED
WHEN HE HEARD THE TERMS
IF YOU WANT PIANOS IN
THE FALL, ORDER NOW
A LIVE PIANO FIRM AT
GREEN BAY, WISCONSIN
BRINGS PIANO and PROSPECT TOGETHER
All Sales Plans, Schemes, Aids, Etc., simmer down in their last analysis to one essential thing,—that is to bring
the prospect and piano together.
That's just what the BOWEN LOADER does, with all frills left off.
Price, including set of relief springs for reinforcing the Ford Spring, and a special moving cover, $110.00.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).