Presto
Issue: 1923 1927 - Page 3
Presto Buyers' Guide
Analyzes and Classifies
All American Pianos
and in Detail Tells of
Their Makers.
PRESTO
Presto Trade Lists
Three Uniform Book-
lets, the Only Complete
Directories of the Music
Industries.
THE AMERICAN MUSIC TRADE WEEKLY
CHICAGO, SATURDAY, JUNE 30, 1923
HADDORFF PASSES THE 100,000 MARK
Twenty=Two Years of Progress Recorded by the Haddorff
Piano Company in Passing a High Water Mark in
Productiveness of an Instrument Which Has
Attained to Artistic Success
Haddorff piano No. 100,000 was sent out from the
Haddorff Piano Co. factory at Rockford, 111., on
Thursclay : June 28.
Twenty-two years ago, in 1901, the first Haddorff
piano was designed and created by C. A. Haddorff.
Today, the Haddorff Piano Co. represents an invest-
ment of more than $1,000,000, its line of instruments
is represented by one of the largest and most desir-
able aggregations of dealers in the country; and the
great plant at Rockford, stretching over eight acres
of factory space, has this week turned out the one
hundred thousandth Haddorff piano to be built in
the twenty-two years since the industry was
established.
The career of the Haddorff has been gradual and
progressive through the years. The prestige to
C. A. HADDORFF.
which it has attained in only two decades is evidence
of its merits and quality. The Haddorff piano is rec-
ognized in the art-world as a model of piano artistry.
Its scale is most finely shaded, the sounding board
is scientifically constructed: so as to obtain the great-
est resonance without interfering with the clarity and
quality of tone, and in every detail the instrument
is one of the recognized leaders in the representative
piano houses of this country.
Creator of the Haddorff.
Charles A. Haddorff, who created the instrument
which bears his name, is active as vice-president of
the firm and superintendent of the factories at Rock-
ford. He has devoted his life to the creation and
development of his piano, and ranks among the
foremost piano makers in the country. Mr. Haddorff
was educated in music in his boyhood and acquired
unusual proficiency as a pianist. But, possessing
also the inventive turn of mind, he determined to
apply himself to the creative branches of the art,
and learned to build pianos before coming to this
country, in 1892, at the age of 18. And he has been
at it ever since; having been under the tutelage of a
great American piano maker also, he in time became
a past-master in the art himself.
But it was on Mr. Haddorff's being called to the
entirely new industry of the Haddorff Piano Co., in
1901, that he found the opportunity to develop his
ideas of tone production and to lind expression for
the genius that had made him both musician and
manufacturer.
Years before the late Alfred Dolge passed away,
that expert piano man and student, gave expression
to his estimate of the Haddorff piano and its creator,
in one of his books on pianos and their makers. An
extract may best outline the causes of the success
of the industry at Rockford:
An Expert Judgment.
The opportunity had come for Haddorff to vitalize
ideas of his own. His work attracted the attention
of that great organizer, P. A. Peterson, of Rockford,
111., and on January 28, 1902, the Haddorff Piano
Company began business. Backed by ample capital,
Haddorff was given carte blanche to build as good
a piano as he knew how. A good factory manager,
his greatest strength manifested itself soon as an
artist in designing and constructing.
Profiting by reading and thoroughly digesting the
works of Helmholtz, Tyndall, and other scientists
and theoretical acousticians, he studied Siegfried
Hansing with the greatest care, especially in regard
to sound board construction according to applicable
scientific laws and practical observations known at
this time. Extremely quiet in demeanor and modest
of character, it was not in Haddorff to seek mainly
for volume of tone; he cared not for noise. His aim
was to produce a pure, sweet tone of sustaining
quality, a soothing, restful tone similar to a Millet
picture. After years and years of patient study and
work, Haddorff succeeded admirably and his grand
pianos proved a revelation to connoisseurs of quality
of tone and tone color. His scales reveal the exact-
ness of the painstaking artist in design and avoid
all bizarre notions. It is, however, in the construc-
tion of his sound board, in the thoughtful placing of
bridges and bars in relation to their influence on the
tonal quality, where we admire the earnest student
Haddorff most. He had sketched his picture in
drawing the scale, and now uses his palette in work-
ing out his sound board construction to bring into
full light the beauty and strength of his scale con-
ception.
Aside from his efforts in scientific-artistic piano
building, Haddorff has also contributed a valuable
improvement to the strict constructional develop-
ment of the piano, by designing a string plate, with
a shoulder resting against the pin block, for which
patents have been granted to him in 1903 and 1912.
The Haddorff Piano Company has been eminently
successful. Employing a capital of over one million
dollars and pursuing under the able management of
its secretary, A. E. Johnson, a liberal and aggressive
policy, moderated by strict adherence to ethical prin-
ciples, the company is continually widening its sphere
of activity and has of late successfully introduced
the Haddorff grand pianos on the concert platform,
where they are regularly used by prominent virtuosos
of the day. •
The Haddorff Forces.
One hundred thousand is a large figure in the pro-
duction of a fine piano. It is such a figure as to sug-
gest not, only a response to the demand of people
capable of recognizing merit in a piano, and no less
of an organization competent to respond to that
demand, and to expand a good beginning into a large
activity and distribution. Most of the larger effort
to expand the demand for Haddorff pianos has been
of late, naturally—after the instrument had been
thoroughly tried and found equal to all demands of
critical nature.
The heads of the Rockford industry have been
named in this article. The men whose work it has
been to see that the trade has full knowledge of what
had been done, and would be done in their interests,
no less than those of the Haddorff Piano Co., must
possess the force of their convictions and the energy
of their acquired knowledge of the business. In the
East W. B. Williams has looked after the Haddorff
trade throughout a wide and exacting territory. He
has been successful in accordance with Haddorff
strength and merit. In the Middle West, the general
sales manager is E. W. Furbush, than whom there
is no other man in the piano business better
informed, more widely known or respected for his
helpfulness and his active and resourceful interest in
the Haddorff and its retail representatives.
So that, aside from the general offices and giant
factories at Rockford, New York, Chicago and San
Francisco are the headquarters of the Haddorff
Piano Co.'s interests, and the spreading fame of these
instruments radiates from the three great centers in
all directions, and every dealer, in whatever city or
town, has the cooperation and stimulation of branch
headquarters at all times.
The Haddorff Piano- Co. today ranks as one of the
most extensive and energetic of the American piano
industries.
The Haddorff grands, reproducing
grands, uprights and playerpianos have attained an
immovable place in the world of art, so that the name
of Haddorff has come to be a symbol of musical
attainment.
LYON & HEALY PICNIC
WILL BE GREAT EVENT
Thousand Persons Expected to Attend Annual Out-
ing at Dellwood Park, August 4.
• More than one thousand employes of Lyon &
Healy, Chicago, and their friends and families, are
expected to attend the annual picnic of the Lyon &
Healy Men's Social Club, which will be held at Dell-
wood Park, Joliet, HI., on August 4.
Games, races and dancing will make up part of the
program. Supper will be furnished for the multitude
free of charge by Lyon & Healy, Inc. A ten-piece
band will furnish the music during the day, and an
eight-piece orchestra will play for the dancing in the
evening. An indoor baseball game between the men
and the girl employes is also scheduled.
Final arrangements were made at a meeting of the
committee in charge of the picnic June 27. The Lyon
& Healy Men's Social Club is an organization of the
men employes of the Lyon & Healy store and the
factory. The picnic is an annual event.
STRAUBE PIANO CO. PICNIC.
About 250 employes of the Straube Piano Co.,
Hammond, Ind., together with their families and
friends, went picnicing Saturday, June 23rd, at St.
John, Ind. The occasion was the first outing spon-
sored by the company and was such a success that it
has been decided to make the picnic an annual affair.
Baseball, races, and a grand raffle were the features
of the day. Dancing was enjoyed throughout the
afternoon. Before the crowd dispersed three rousing
cheers were given for President E. R. Jacobson.
PIONEER ORGAN MAN DIES.
Henry J. Kriebel, Allentown, Pa., pioneer organ
manufacturer of eastern Pennsylvania, died at a hos-
pital in Allentown last week, following an operation.
He was born at Kraussdale and helped to make one
of the first pipe organs ever turned out in Pennsyl-
vania.
He followed that occupation until a few
weeks ago.
NOW WITH BUSH & LANE.
Richard A. Buttell, one of the experienced piano
travelers, has joined the forces of the Bush & Lane
Piano Co., of Holland, Mich. Mr. Buttell has been
with another old established industry for a long time.
He has started on his first trip for the Bush & Lane
line, in which he is enthusiastic, and with reason.
OUT OF BUSINESS.
The Deterling Mfg. Co., of Muncie, Ind., is out of
business, and has been succeeded by the makers of
davenport suites. Mr. Deterling has gone to Florida
to rest up for a while.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Analyzes and Classifies
All American Pianos
and in Detail Tells of
Their Makers.
PRESTO
Presto Trade Lists
Three Uniform Book-
lets, the Only Complete
Directories of the Music
Industries.
THE AMERICAN MUSIC TRADE WEEKLY
CHICAGO, SATURDAY, JUNE 30, 1923
HADDORFF PASSES THE 100,000 MARK
Twenty=Two Years of Progress Recorded by the Haddorff
Piano Company in Passing a High Water Mark in
Productiveness of an Instrument Which Has
Attained to Artistic Success
Haddorff piano No. 100,000 was sent out from the
Haddorff Piano Co. factory at Rockford, 111., on
Thursclay : June 28.
Twenty-two years ago, in 1901, the first Haddorff
piano was designed and created by C. A. Haddorff.
Today, the Haddorff Piano Co. represents an invest-
ment of more than $1,000,000, its line of instruments
is represented by one of the largest and most desir-
able aggregations of dealers in the country; and the
great plant at Rockford, stretching over eight acres
of factory space, has this week turned out the one
hundred thousandth Haddorff piano to be built in
the twenty-two years since the industry was
established.
The career of the Haddorff has been gradual and
progressive through the years. The prestige to
C. A. HADDORFF.
which it has attained in only two decades is evidence
of its merits and quality. The Haddorff piano is rec-
ognized in the art-world as a model of piano artistry.
Its scale is most finely shaded, the sounding board
is scientifically constructed: so as to obtain the great-
est resonance without interfering with the clarity and
quality of tone, and in every detail the instrument
is one of the recognized leaders in the representative
piano houses of this country.
Creator of the Haddorff.
Charles A. Haddorff, who created the instrument
which bears his name, is active as vice-president of
the firm and superintendent of the factories at Rock-
ford. He has devoted his life to the creation and
development of his piano, and ranks among the
foremost piano makers in the country. Mr. Haddorff
was educated in music in his boyhood and acquired
unusual proficiency as a pianist. But, possessing
also the inventive turn of mind, he determined to
apply himself to the creative branches of the art,
and learned to build pianos before coming to this
country, in 1892, at the age of 18. And he has been
at it ever since; having been under the tutelage of a
great American piano maker also, he in time became
a past-master in the art himself.
But it was on Mr. Haddorff's being called to the
entirely new industry of the Haddorff Piano Co., in
1901, that he found the opportunity to develop his
ideas of tone production and to lind expression for
the genius that had made him both musician and
manufacturer.
Years before the late Alfred Dolge passed away,
that expert piano man and student, gave expression
to his estimate of the Haddorff piano and its creator,
in one of his books on pianos and their makers. An
extract may best outline the causes of the success
of the industry at Rockford:
An Expert Judgment.
The opportunity had come for Haddorff to vitalize
ideas of his own. His work attracted the attention
of that great organizer, P. A. Peterson, of Rockford,
111., and on January 28, 1902, the Haddorff Piano
Company began business. Backed by ample capital,
Haddorff was given carte blanche to build as good
a piano as he knew how. A good factory manager,
his greatest strength manifested itself soon as an
artist in designing and constructing.
Profiting by reading and thoroughly digesting the
works of Helmholtz, Tyndall, and other scientists
and theoretical acousticians, he studied Siegfried
Hansing with the greatest care, especially in regard
to sound board construction according to applicable
scientific laws and practical observations known at
this time. Extremely quiet in demeanor and modest
of character, it was not in Haddorff to seek mainly
for volume of tone; he cared not for noise. His aim
was to produce a pure, sweet tone of sustaining
quality, a soothing, restful tone similar to a Millet
picture. After years and years of patient study and
work, Haddorff succeeded admirably and his grand
pianos proved a revelation to connoisseurs of quality
of tone and tone color. His scales reveal the exact-
ness of the painstaking artist in design and avoid
all bizarre notions. It is, however, in the construc-
tion of his sound board, in the thoughtful placing of
bridges and bars in relation to their influence on the
tonal quality, where we admire the earnest student
Haddorff most. He had sketched his picture in
drawing the scale, and now uses his palette in work-
ing out his sound board construction to bring into
full light the beauty and strength of his scale con-
ception.
Aside from his efforts in scientific-artistic piano
building, Haddorff has also contributed a valuable
improvement to the strict constructional develop-
ment of the piano, by designing a string plate, with
a shoulder resting against the pin block, for which
patents have been granted to him in 1903 and 1912.
The Haddorff Piano Company has been eminently
successful. Employing a capital of over one million
dollars and pursuing under the able management of
its secretary, A. E. Johnson, a liberal and aggressive
policy, moderated by strict adherence to ethical prin-
ciples, the company is continually widening its sphere
of activity and has of late successfully introduced
the Haddorff grand pianos on the concert platform,
where they are regularly used by prominent virtuosos
of the day. •
The Haddorff Forces.
One hundred thousand is a large figure in the pro-
duction of a fine piano. It is such a figure as to sug-
gest not, only a response to the demand of people
capable of recognizing merit in a piano, and no less
of an organization competent to respond to that
demand, and to expand a good beginning into a large
activity and distribution. Most of the larger effort
to expand the demand for Haddorff pianos has been
of late, naturally—after the instrument had been
thoroughly tried and found equal to all demands of
critical nature.
The heads of the Rockford industry have been
named in this article. The men whose work it has
been to see that the trade has full knowledge of what
had been done, and would be done in their interests,
no less than those of the Haddorff Piano Co., must
possess the force of their convictions and the energy
of their acquired knowledge of the business. In the
East W. B. Williams has looked after the Haddorff
trade throughout a wide and exacting territory. He
has been successful in accordance with Haddorff
strength and merit. In the Middle West, the general
sales manager is E. W. Furbush, than whom there
is no other man in the piano business better
informed, more widely known or respected for his
helpfulness and his active and resourceful interest in
the Haddorff and its retail representatives.
So that, aside from the general offices and giant
factories at Rockford, New York, Chicago and San
Francisco are the headquarters of the Haddorff
Piano Co.'s interests, and the spreading fame of these
instruments radiates from the three great centers in
all directions, and every dealer, in whatever city or
town, has the cooperation and stimulation of branch
headquarters at all times.
The Haddorff Piano- Co. today ranks as one of the
most extensive and energetic of the American piano
industries.
The Haddorff grands, reproducing
grands, uprights and playerpianos have attained an
immovable place in the world of art, so that the name
of Haddorff has come to be a symbol of musical
attainment.
LYON & HEALY PICNIC
WILL BE GREAT EVENT
Thousand Persons Expected to Attend Annual Out-
ing at Dellwood Park, August 4.
• More than one thousand employes of Lyon &
Healy, Chicago, and their friends and families, are
expected to attend the annual picnic of the Lyon &
Healy Men's Social Club, which will be held at Dell-
wood Park, Joliet, HI., on August 4.
Games, races and dancing will make up part of the
program. Supper will be furnished for the multitude
free of charge by Lyon & Healy, Inc. A ten-piece
band will furnish the music during the day, and an
eight-piece orchestra will play for the dancing in the
evening. An indoor baseball game between the men
and the girl employes is also scheduled.
Final arrangements were made at a meeting of the
committee in charge of the picnic June 27. The Lyon
& Healy Men's Social Club is an organization of the
men employes of the Lyon & Healy store and the
factory. The picnic is an annual event.
STRAUBE PIANO CO. PICNIC.
About 250 employes of the Straube Piano Co.,
Hammond, Ind., together with their families and
friends, went picnicing Saturday, June 23rd, at St.
John, Ind. The occasion was the first outing spon-
sored by the company and was such a success that it
has been decided to make the picnic an annual affair.
Baseball, races, and a grand raffle were the features
of the day. Dancing was enjoyed throughout the
afternoon. Before the crowd dispersed three rousing
cheers were given for President E. R. Jacobson.
PIONEER ORGAN MAN DIES.
Henry J. Kriebel, Allentown, Pa., pioneer organ
manufacturer of eastern Pennsylvania, died at a hos-
pital in Allentown last week, following an operation.
He was born at Kraussdale and helped to make one
of the first pipe organs ever turned out in Pennsyl-
vania.
He followed that occupation until a few
weeks ago.
NOW WITH BUSH & LANE.
Richard A. Buttell, one of the experienced piano
travelers, has joined the forces of the Bush & Lane
Piano Co., of Holland, Mich. Mr. Buttell has been
with another old established industry for a long time.
He has started on his first trip for the Bush & Lane
line, in which he is enthusiastic, and with reason.
OUT OF BUSINESS.
The Deterling Mfg. Co., of Muncie, Ind., is out of
business, and has been succeeded by the makers of
davenport suites. Mr. Deterling has gone to Florida
to rest up for a while.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).