May 5, 1923
PRESTO
CLUETT & SONS BRANCH
OPENED IN SCHENECTADY
Many Congratulations From Local Friends When
New Quarters Are Occupied.
Cluctt & Sons, Schenectady, N. Y., has opened new
quarters at 203 State' street, last week. The store
was visited by hundreds, who inspected the orderly
arranged rooms, talking machine booths, and other
departments devoted to sheet music and musical
instruments. Frank J. Kentner, who has been man-
ager of the Schenectady branch for many years, was
the recipient of many congratulations, and presented
each visitor with a large chrysanthemum.
A grand piano, an artistic art model phonograph
and a gold harp made up the display scheme of one
window. The other was devoted to sheet music and
musical instruments. Interspersed were many flow-
ers. The new quarters contain twice the space of
the old and is in the form of an L having a display
window on Ferry street as well as a second entrance.
TW0=T0NE FINISH PIANOS
IN SCHAFF BROS. DISPLAY
Exhibit of Huntington Industry in Schaff Bros. Co.
Display at Drake Hotel to Delight Dealers.
Surprise Dealers.
The Schaff Bros. Co., Huntington, Ind., will spe-
cially feature its line of new two-tone finish pianos
in its display at the Drake Hotel during convention
week. Many handsome Schaff Bros, models finished
in two-tone effects will be on view and will prove a
delight to all visitors and a surprise to many. The
points of advantage of the two-tone finish claimed by
the Huntington company are:
"Rich beauty, suggesting the finest inlay work.
Durability—a finish that really lasts. Artistic, and
lends itself to innumerable combinations and can be
applied with equal success to walnut, oak or mahog-
any.
It positively solves the problem of varnish
checking."
Interest in the new finish for Schaff Bros. Co.'s
pianos is shown by inquiries from dealers all over the
country. The two-tone pianos have been on view in
the New York offices of the company for some time,
and many dealers in New York State, Connecticut
and New Jersey have pronounced the new finish
"sales compelling." A display of the two-tone finish
Schaff Bros, pianos in Philadelphia this week gives
the trade centering on that city a desired opportunity.
The show at the Drake Hotel, Chicago, will enable
the trade from all over the country to see the new
productions from the Huntington factory.
BOSTON DEALER'S EXHIBIT
AT SHOW HEARD AND SEEN
C. C. Harvey Company Educates Visitors to Home
Beautiful Show.
One of the few exhibits heard as well as seen at
the Home Beautiful show in Boston last week was
by the C. C. Harvey Company, "The Music Centre
of Boston." In addition to the exhibit, the Harvey
company conducted Ampico recitals in Paul Revere
hall.
The C. C. Harvey Company also exhibited three
lines of phonographs. Inasmuch as the problem of
selecting the correct phonograph for the home has
grown exceedingly complex during the past few
years, the C. C. Harvey Company has added to its
service a tone test room. This makes the selection
of a phonograph a simple matter for it enables the
purchaser to compare side by side, the world's lead-
ing phonographs.
STRAUBE PIANO CO.'S
NATIONAL ADVERTISING
President E. R. Jacobson Discusses Latest
Move of His Company to Support Straube
Dealers in Strong Way.
The Straube Piano Company, of Hammond, Ind.,
manufacturers of Straube and Hammond pianos and
the Artronome player action, has stepped into the
ranks of national advertisers. The second advertise-
ment in the national campaign for this company ap-
peared in the Saturday Evening Post issue of April
28. The copy features the Straube playerpiano and
emphasizes the dependability of the Artronome
player action.
The Artronome is built by the Straube Piano Com-
pany and installed only in Straube-made pianos, and
its ease of operation and dependability are the out-
NEW CABLE RATES.
Reduction in transatlantic cable rates is announced
by the Western Union Telegraph company, effective
April 20. The rate to Great Britain and Ireland is
reduced from 31 cents a word to 28, and there are
corresponding reductions in rates to other European
countries. There is also a reduction in the rates for
supplemental cable service for messages in plain
language. Deferred cablegrams take one-half the full
rate. An over-night cable letter to Great Britain
is 8 cents per word with a minimum of twenty
words. Week end letters to Great Britain have a rate
of 7 cents per word with a minimum of twenty words.
The Western Union operates seven transatlantic
cables.
E. C. HILL IS CAPTAIN.
E. C. Hill, Baldwin Piano Co., is captain of Team
34 in Division E in the campaign for a bigger mem-
bership organized by the Chicago Association of
Commerce. Mr. Hill's team is formed from the
music goods trade and industry. In the team are
James T. Bristol of James T. Bristol & Co.; R. J.
Cook, Cable Piano Co.; Marq*uette Healy, Lyon &
Healy, Inc., and Eugene Whelan, W. W. Kimball Co.
THE CLARITONE PLAYERPIANO
K. R. JACOBSON.
standing features. These were emphasized last year
in a campaign of trade paper advertising by the
Straube Piano Company, and the reception of the
Artronome action by the trade in general has been
very gratifying, according to officials of the Straube
Piano Company.
"By entering upon this campaign of national ad-
vertising," said E. R. Jacobson, president of the
Straube Piano Company, in discussing the latest step
of the company, "we are going another step further
to back up Straube dealers. Our first step was to
produce a piano of which we could be justly proud
and which the dealer could sell upon its merits with-
out qualification. Having done this we devoted our-
selves to the perfection of a player action which em-
bodies many exclusive features, one of which alone—
the pendulum valve—eliminates practically 90 per
cent of player action troubles and calls upon the
dealer for service.
"Having placed in our dealer's hands a piano of
exceptional quality and a player action of proved
dependability, we are now by means of this national
advertising giving the dealer a strong support in his
sales efforts and establishing the Straube name in
the public mind as synonymous with quality. There-
by making the Straube franchise more valuable to
the dealer.
"Our present dealers have received this co-opera-
tion with enthusiastic approval, and, although the
campaign is just getting under way, a very consider-
able number of new dealers have either joined or in-
dicated their intention of lining up with us to take
advantage of the undoubted sales force which the
campaign will exert."
CHANGE IN TRENTON, N. J.
The Adam Schaaf, Inc., has produced an unusually
graceful design in the "Claritone" playerpiano, as the
accompanying illustration shows. The "Claritone"
is an instrument which has won a demand in the
trade by reason of its characteristic qualities. It is a
source of pride to the Adam Schaaf, Inc., which fine
old Chicago industry is producing this instrument
in steadily increasing quantities. While a picture of
the case can in only a small sense give indication of
the instrument itself, the substantial character and
attractive lines of this "Claritone" afford reliable evi-
dence of some of the causes of its popularity.
Incorporation articles have been filed with the
county clerk in Trenton, N. J., by the Colonial Music
Shop. It is the purpose of the new concern to take
over the business of Charles E. Smith at 902 South
Broad street and continue the sale of musical instru-
ments. The authorized capitalization is $100,000.
Mark Purcell, Alex Nemeth and George A. Cella are
the incorporators.
The Shemper Music Co., 16 S. Galena avenue,
Freeport, 111., will move to 111 W. Main street when
the building has been remodeled.
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