Presto
Issue: 1923 1919 - Page 22
22
May 5, 1923
PRESTO
MUSIC IN HARDWARE STORES
Small Music Goods and Band Instruments Have
Quickly Followed Talking Machines in Favor.
The number of hardware dealers handling phono-
graphs and records and in many instances small music
goods increases every year in the United States. And
every store not yet embarked in the music goods busi-
ness is a probable customer for the small goods man-
ufacturer and jobber. Considering the dimensions of
the hardware business the possibilities for extending
the music goods business is very great.
The hardware store is now a good second in pro-
gressiveness to the drug store which always showed
the ability to see a good thing. The latter saw it at
a very early day in the talking machine business and
the drug store today without a talking machine and
record department is an oddity in the trade.
In hardware stores the term "hardware" is fast
becoming a misnomer due to the fact that the term
hardware covers the smallest number of items sold
there. Ten or fifteen years ago the hardware store
was just a hardware store where one purchased any
staple hardware item. But today, in the progressive
race for business the hardware dealer is keen to
handle any profit-making line of commodities that he
can conveniently stock. In the category is that of
talking machines and small music goods.
Thousands of hardware merchants, like their
brothers in the drug trade, freely admit that the
music goods and talking machines have increased
their business in a remarkable way. A few years ago
the hardware dealer who added talking machines
Pian-O-Grand
Nothing in the Automatic field to com-
pare with it.
Biggest money maker and most effective
expression coin control instrument on the
market.
Plays Standard 65-Note Rolls
Whether for public places, theatres or
private parlors, it is all that its name
suggests—Pian-O-Grand.
Send for Descriptive Circular
CHICAGO, ILL.
SHOWING OF SUPPLY ASS'N
A BUSY ROLL
DEPARTMENT
The convention of the Musical Supply Association
of America at the Drake Hotel, Chicago, June 4 and
5 will show a representative character at which the
officials may well be proud. Every phase of the
supply trade serving the music goods manufacturing
industries has strong representation in this compre-
hensive organization. There is a spirit of enthusiasm
too in the supply men's national association that effec-
tive co-operation with the other units of the Music
Industries Chamber of Commerce in formulating
action for the general good.
The extent of the music goods supply industry
may be estimated by a glance at the membership list.
It includes manufacturers of piano cases, talking
machine cabinets, piano actions, playerpiano actions,
piano and organ keys, piano backs and sounding
boards, piano plates, piano bridges, boards, bars, and
mouldings; piano wire, piano felts, glue, hammers,
tuning pins, felts, cloths, hinges and casters; piano
strings, piano punchings, hardware, and leathers;
piano movers' supplies, trucks, piano lumber, veneers
and varnish.
COLUMBIA
WORD ROLLS
ELIMINATES SOUND DISTORTION
MAY, 1923
SYNCHRONIZED WORD ROLLS
WANT WILSON DRUMS.
Business in drums and traps for family orchestra
uses is adding to the size of dealers orders to the
Wilson Bros. Mfg. Co., Chicago, makers of drums
and accessories. The formation of school bands and
orchestras in all parts of the country has also stimu-
lated the dealers business which in turn made all
departments busier in the factory of the Wilson Mfg.
Co., 218-222 North May street. Recent orders for
equipment from American Legion Posts in Des
Moines, la., San Francisco, Cobleskill, N. Y., and
Glendive, Colo., and the Elks' Club, Mendota, 111.
A FEW NOTES.
A new music store has been opened in the Rialto
Building, High Bridge, N. J.
The Igoe House Furnishing Co., 2249 Cass avenue,
Chicago, has added a line of talking machines and
records.
As usual in early spring the heavy rains in the
southwest is delaying the logging operations in the
hardwood sections.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, P*e..
J. E. BOYER, Sec'y
World'* largest manulaoftarwr* o! High Gnda Band and Orchestra Instruments. Employs 1,000
•xpert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable ralve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to aay point in th t U. S. subject to ten <5ays free trial. Branch store
or agencies will be found in all large cities. Writ e for catalogues, prices, etc.
C. G. CONN, Ltd.
The Background
Comprehensive Character of the National Organiza-
tion of Supply Men to Be Shown at Convention.
"Speaking Flame" to Revolutionize Present Methods
of Transmitting Voice and Music Sounds.
A "speaking flame" which transmits sound waves
into electrical waves without distortion has been ex-
plained by Mr. De Forest at his laboratories. The
microphonic device will enable talking motion pic-
tures to give a perfect illusion of a speaker's voice,
while it will eliminate distortion of sound waves from
radio, if the promise made in a statement from the
laboratories is fulfilled by the invention.
"The 'speaking flame' gives promise of revolution-
izing the present methods of transmitting voice sound
into electrical waves," the statement says.
"Take the ordinary bat wing gas burner, insert two
heat resisting electrodes therein in proper relation to
the flame and each other, and connect these electrodes
to an appropriate electro-motive force.
"You will then have an extremely sensitive sound
converter which gives an electric reproduction of the
sound waves in the air enveloping the flames."
Beautiful Piano Case
Design and Construction
NELSON-WIGGEN PIANO CO.
and records was looked upon by his fellows in the
trade as silly. Today hardware dealers everywhere
carry and strongly feature the talking machine line.
Success with talking machines in hardware stores
was soon followed by a similar success with lines of
banjos, ukuleles, mandolins, guitars, violins and
musical supplies. And it is not uncommon to see the
hardware stores in progressive towns showing and
selling band instruments.
DEPT. MS.
ELKHART, IND.
592
591
5i)0
589
588
587
586
585
584
583
582
581
580
579
578
577
576
575
574
Title
Played by:
By the Shalimar
James Blythe Fox-trot
Ain't Iiove a Wonderful Thing
Nell Morrison Fox-trot
Paul Jones
Blues
Sugar Blues
James Blythe Fox-trot
Uttle Rover
Paul Jones Fox-trot
You Tell Her—I Stutter
James Blythe
Blues
Farewell Blues
Nell
Morrison
Ballad
Love's Ship
Apple Sauce
Paul Jones Fox-trot
When Hearts Are Young Nell Morrison Fox-trot
When You and I Were Young Maggie, Blues
Blythe & Jones
Blues
Seven or Eleven
James Blythe Fox-trot
Sweet One
Nell Morrison Fox-trot
I'm a Harmony Baby
Nell Morrison Fox-trot
Starlight Bay
Jones & Love Fox-trot
After Kvery Party
Nell Morrison Fox-trot
Jolly Peter
Jones & Love Fox-trot
Hawaiian Rainbow (With Ukulele Effects)
James Blythe
Waltz
The Trail to Long Ago
Nell Morrison Marimba Ballad
Georgia Cabin Door
James Blythe Fox-trot
Rose of the Rio Grande
Nell Morrison Fox-trot
The Lovelight in Your Eyes
Marg. Thompson Fox-trot
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
ers best profit producer
in a roll department.
A trial order will 1 con-
vince you.
Columbia Music Roll Co.
22 S. Peoria S t w
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
111.
May 5, 1923
PRESTO
MUSIC IN HARDWARE STORES
Small Music Goods and Band Instruments Have
Quickly Followed Talking Machines in Favor.
The number of hardware dealers handling phono-
graphs and records and in many instances small music
goods increases every year in the United States. And
every store not yet embarked in the music goods busi-
ness is a probable customer for the small goods man-
ufacturer and jobber. Considering the dimensions of
the hardware business the possibilities for extending
the music goods business is very great.
The hardware store is now a good second in pro-
gressiveness to the drug store which always showed
the ability to see a good thing. The latter saw it at
a very early day in the talking machine business and
the drug store today without a talking machine and
record department is an oddity in the trade.
In hardware stores the term "hardware" is fast
becoming a misnomer due to the fact that the term
hardware covers the smallest number of items sold
there. Ten or fifteen years ago the hardware store
was just a hardware store where one purchased any
staple hardware item. But today, in the progressive
race for business the hardware dealer is keen to
handle any profit-making line of commodities that he
can conveniently stock. In the category is that of
talking machines and small music goods.
Thousands of hardware merchants, like their
brothers in the drug trade, freely admit that the
music goods and talking machines have increased
their business in a remarkable way. A few years ago
the hardware dealer who added talking machines
Pian-O-Grand
Nothing in the Automatic field to com-
pare with it.
Biggest money maker and most effective
expression coin control instrument on the
market.
Plays Standard 65-Note Rolls
Whether for public places, theatres or
private parlors, it is all that its name
suggests—Pian-O-Grand.
Send for Descriptive Circular
CHICAGO, ILL.
SHOWING OF SUPPLY ASS'N
A BUSY ROLL
DEPARTMENT
The convention of the Musical Supply Association
of America at the Drake Hotel, Chicago, June 4 and
5 will show a representative character at which the
officials may well be proud. Every phase of the
supply trade serving the music goods manufacturing
industries has strong representation in this compre-
hensive organization. There is a spirit of enthusiasm
too in the supply men's national association that effec-
tive co-operation with the other units of the Music
Industries Chamber of Commerce in formulating
action for the general good.
The extent of the music goods supply industry
may be estimated by a glance at the membership list.
It includes manufacturers of piano cases, talking
machine cabinets, piano actions, playerpiano actions,
piano and organ keys, piano backs and sounding
boards, piano plates, piano bridges, boards, bars, and
mouldings; piano wire, piano felts, glue, hammers,
tuning pins, felts, cloths, hinges and casters; piano
strings, piano punchings, hardware, and leathers;
piano movers' supplies, trucks, piano lumber, veneers
and varnish.
COLUMBIA
WORD ROLLS
ELIMINATES SOUND DISTORTION
MAY, 1923
SYNCHRONIZED WORD ROLLS
WANT WILSON DRUMS.
Business in drums and traps for family orchestra
uses is adding to the size of dealers orders to the
Wilson Bros. Mfg. Co., Chicago, makers of drums
and accessories. The formation of school bands and
orchestras in all parts of the country has also stimu-
lated the dealers business which in turn made all
departments busier in the factory of the Wilson Mfg.
Co., 218-222 North May street. Recent orders for
equipment from American Legion Posts in Des
Moines, la., San Francisco, Cobleskill, N. Y., and
Glendive, Colo., and the Elks' Club, Mendota, 111.
A FEW NOTES.
A new music store has been opened in the Rialto
Building, High Bridge, N. J.
The Igoe House Furnishing Co., 2249 Cass avenue,
Chicago, has added a line of talking machines and
records.
As usual in early spring the heavy rains in the
southwest is delaying the logging operations in the
hardwood sections.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, P*e..
J. E. BOYER, Sec'y
World'* largest manulaoftarwr* o! High Gnda Band and Orchestra Instruments. Employs 1,000
•xpert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable ralve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to aay point in th t U. S. subject to ten <5ays free trial. Branch store
or agencies will be found in all large cities. Writ e for catalogues, prices, etc.
C. G. CONN, Ltd.
The Background
Comprehensive Character of the National Organiza-
tion of Supply Men to Be Shown at Convention.
"Speaking Flame" to Revolutionize Present Methods
of Transmitting Voice and Music Sounds.
A "speaking flame" which transmits sound waves
into electrical waves without distortion has been ex-
plained by Mr. De Forest at his laboratories. The
microphonic device will enable talking motion pic-
tures to give a perfect illusion of a speaker's voice,
while it will eliminate distortion of sound waves from
radio, if the promise made in a statement from the
laboratories is fulfilled by the invention.
"The 'speaking flame' gives promise of revolution-
izing the present methods of transmitting voice sound
into electrical waves," the statement says.
"Take the ordinary bat wing gas burner, insert two
heat resisting electrodes therein in proper relation to
the flame and each other, and connect these electrodes
to an appropriate electro-motive force.
"You will then have an extremely sensitive sound
converter which gives an electric reproduction of the
sound waves in the air enveloping the flames."
Beautiful Piano Case
Design and Construction
NELSON-WIGGEN PIANO CO.
and records was looked upon by his fellows in the
trade as silly. Today hardware dealers everywhere
carry and strongly feature the talking machine line.
Success with talking machines in hardware stores
was soon followed by a similar success with lines of
banjos, ukuleles, mandolins, guitars, violins and
musical supplies. And it is not uncommon to see the
hardware stores in progressive towns showing and
selling band instruments.
DEPT. MS.
ELKHART, IND.
592
591
5i)0
589
588
587
586
585
584
583
582
581
580
579
578
577
576
575
574
Title
Played by:
By the Shalimar
James Blythe Fox-trot
Ain't Iiove a Wonderful Thing
Nell Morrison Fox-trot
Paul Jones
Blues
Sugar Blues
James Blythe Fox-trot
Uttle Rover
Paul Jones Fox-trot
You Tell Her—I Stutter
James Blythe
Blues
Farewell Blues
Nell
Morrison
Ballad
Love's Ship
Apple Sauce
Paul Jones Fox-trot
When Hearts Are Young Nell Morrison Fox-trot
When You and I Were Young Maggie, Blues
Blythe & Jones
Blues
Seven or Eleven
James Blythe Fox-trot
Sweet One
Nell Morrison Fox-trot
I'm a Harmony Baby
Nell Morrison Fox-trot
Starlight Bay
Jones & Love Fox-trot
After Kvery Party
Nell Morrison Fox-trot
Jolly Peter
Jones & Love Fox-trot
Hawaiian Rainbow (With Ukulele Effects)
James Blythe
Waltz
The Trail to Long Ago
Nell Morrison Marimba Ballad
Georgia Cabin Door
James Blythe Fox-trot
Rose of the Rio Grande
Nell Morrison Fox-trot
The Lovelight in Your Eyes
Marg. Thompson Fox-trot
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
ers best profit producer
in a roll department.
A trial order will 1 con-
vince you.
Columbia Music Roll Co.
22 S. Peoria S t w
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
111.
Future scanning projects are planned by the International Arcade Museum Library (IAML).