Presto

PRESTO
CASH YOUR PAPER,
ADVISES BALDWIN
Second of the Sound and Suggestive Articles
of the Great Cincinnati Piano Industry
Which Must Interest all Dealers Who
Want to Extend Business.
industrial organizations. The Bradbury piano gained
an enviable reputation and is known throughout the
country as an instrument of quality and high stand-
ards of construction.
But the career of the Bradbury piano is still up-
ward. It is now controlled by the W. P. Haines &
Co., Inc., of which industry it is a division. And the
Bradbury will be promoted as vigorously as ever
and with the kind of skill that produces results. The
trade will find in the Bradbury a leader of influence
and great selling power.
A LOS ANGELES CELEBRATION.
The trade in general, and especially the live piano
Mu=ic dealers in Los Angeles, Cal., purpose tak-
dealers who are doing business, will without doubt be
interested in the second of the series of financial bul- ing an important part in the celebrations this year
for the centerary of the Monroe Doctrine, and will
letins prepared by The Baldwin Piano Company, en- be
known as the American Historical Revue and
titled "Cash Your Paper With the Private Investor." Motion Picture Exposition. The celebration, as its
The first of the series of helpful suggestions ap- name indicates, is sponsored for and undertaken by
peared in a recent issue of Presto. The idea of the the motion picture industry and will, of course, be
Baldwin Piano Co. is, of course, to help the dealers national in character. But the part of the music
to a way by which more instruments may be sold. merchants and musical folk generally is in the fact
It is not enough to tell the dealers what to sell, that among the interesting features which will be
and how to sell it. A vital part of the transaction is presented there will be a great display featuring the
how to realize upon the sales in a way to insure history of music.
more instruments to sell, and a way by which to
enlarge the business in proportion to the possibilities
MOVES IN SPRINGFIELD, O.
of sales.
H. C. McFarland, the Springfield, O., dealer, will
Helpful to All.
possibly move this week into his new quarters on
While the following is addressed especially to South Fountain avenue. A new front, covering the
Baldwin dealers, every word is just as applicable to first two stories, has been installed. The building
those who sell other instruments, and the great Cin- leased by Mr. McFarland for fifteen years is three
cinnati house can have no objection to the trade at stories high. It will be arranged so that each floor
large being benefited. In addition to the suggestive will contain special advantages for the showing of
article itself, the circular of The Baldwin Piano Com- pianos, players, phonographs and a full line of musi-
pany presents fac-similes of the letterheads, or state- cal goods of all kinds.
ments, of a number of large corporations which are
offering stock, or bonds, for public investment. Here,
NEW RENO, NEV., STORE.
then, is the second of the Baldwin "Cash Your
Nels Black and C. B. Elderkin are proprietors of
Paper" articles:
a new music store in Reno, Nev. The men are ex-
Why not get in touch with the thrifty people in perienced music goods salesmen and filled with am-
your city who are investing their surplus funds in bition to develop the new business by hard work.
stocks and bonds and sell them your piano paper Pianos, playerpianos, talking machines, musical mer-
signed by responsible citizens; a safe investment that chandise and sheet music are carried.
bears triple security—the instrument itself; the cus-
tomer and your own endorsement.
You have a sound investment to offer. It is in a
home enterprise. The value is staple and not sub-
ject to stock market manipulations. The rate of
interest is attractive.
What This Will Do For You.
You will be able to settle for your pianos on a
Cash basis and increase your profits with the savings
realized from taking Cash Discounts.
You will be able to develop and expand your busi-
ness. It takes money to make money. This will
give you the Cash to work with.
More people will be interested in helping you
sell pianos. The private investor who buys your
piano paper is sure to be vitally interested in the
success of your business.
How You Can Find Them.
Piano prospects, as you know, are easy to find—
so are investment prospects. They can be located in
exactly the same way. Watch for them when you
are canvassing. An ad in your newspaper will locate
them. Consult the tax duplicate. Find out the
names of the people who carry savings accounts in
the local banks. Ask your banker.
One Word More.
You may have a good prospect for cashing paper
but find difficulty in closing the deal. This prospect
may be a banker, a private investor or even the cus-
tomer himself.
If you are not able to put over the sale of your
paper properly, consult the Baldwin traveler. He
has had much experience in this end of the business
and will be able to help you—or write to the Sales
Headquarters where you obtain your pianos.
April 14, 1923
SMALL UPRIGHTS CONTINUE
TO GROW IN POPULARITY
The Strohber Diminutive Has Won a Great Demand
and the Dealers Tell Why.
The demand for the small uprights continues to
grow. Some of the little instruments have rapidly
won a place unique in the trade. This is notably true
of the Strohber Diminutive, of which a dealer in
Iowa wrote to Presto that he "only regrets that he
had put in such a stock of the regular lines that he
couldn't make the room for all he wanted of the
little Strohbers." But he also said that he has orders
still in that he "is impatiently waiting for." So that per-
haps the manufacturers of the Strohber Diminutive
can not produce the little instruments as fast as they
are called for.
Why is the Strohber Diminutive a success with
dealers who not long ago thought they could only
sell the largest uprights? The answer is heard in the
Strohber Diminutive tone. It is sufficiently powerful
to fill the room—any room. It is of a quality which,
until recently, was supposed to belong only to instru-
ments with the longest strings. It is as handsome as
a piano can be, and it is as durable as any grand.
What has been said is not original. It is almost
all taken from communications received in answer to
a form letter designed to ascertain whether or not
the very small pianos are "a fad" or are calculated to
fill a lasting demand because of musical character.
The Strohber Diminutive has answered the question.
GIVE REPRODUCING CONCERT.
A program of records of religious music of the
countries of the world, and reproducing rolls by
Paderewski and Percy Grainger in contract to the
ordinary player roll made an interesting part of an
entertainment given in Rockford, 111., recently. Fred
Firestone, manager of the Schumann Piano Com-
pany, arranged the entire concert, and a similar con-
cert is being planned by him.
SHOWS ART IN WINDOW DRESSING
OLD FACTORY CHANGED HANDS
BUT BRADBURYMOVES FORWARD
Brooklyn Building of F. G. Smith, Inc., Sold, End-
ing One Phase of Great Career.
The seven-story factory building of F. G. Smith,
Inc., at 774-782 Fulton street, Brooklyn, N. Y., where
the Bradbury piano was formerly manufactured, but
which has been idle for the past two years, was sold
last week at public auction by Charles Shongood,
-United States official auctioneer, by order of Peter
B. Olney, Jr., referee in bankruptcy. The real estate
was sold subject to confirmation by.the creditors.
Although the building is said to be assessed at
$100,000 by the city, it brought only $21,500 above the
first mortgage of $25,000, and subject to about $500
additional lien for unpaid interest, or a total of $47,-
000.
The sale brought to a close one of the chapters in
the history of a business which was established in
1854. In 1867 F. G. Smith bought out the interest
of William B. Bradbury, the original manufacturer
of the Bradbury piano.
For many years the company nourished and grew,
until it became known as one of Brooklyn's leading
The interesting picture here shown is from a pho-
tograph of one of the Easter windows of the Bush &
Gerts Piano Company of Texas at Dallas. This
window shows a beautiful landscape effect, with the
stone wall in the foreground. In the background
of the window dressing effect, Humpty-Dumpty is
shown on the wall, with all the surrounding scenery
strictly in keeping with the Easter spirit.
The huge Easter egg is shown in the window, but
not large enough to give a clear view of the interior
of the egg, with the bungalow and porch scene and
piano being delivered, also a landscape in front with
the duck-pond. These ducks were operated by elec-
tricity, so that they had the appearance of feeding.
While the window drew thousands of visitors, this
added mechanical effect kept them there and never
there a window that attracted greater attention,
or seemed to rivet or hold the passer-by to the ex-
tent that this window did during the entire period.
The Bush & Gerts Piano Co. of Texas conducted
an Easter week phonograph sale and secured an un-
usually gratifying volume of business, so that during
the month of March, which included this Easter week,
business was almost double the corresponding period
of last year in that department. The more time and
thought and attention given to show windows the
more Mr. Bush is convinced of the value of that
form of advertising. It helps every department.
Each department is specifically featured, from time
to time. It is certain that the reproduction of the
photograph will afford helpful suggestions to other
window dressers in the trade everywhere.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/