Presto
Issue: 1923 1915 - Page 24
24
PRESTO
partment has made possible an increase of the stand-
ard stock in songs and orchestra and band music.
The trying out rooms each provided with a piano are
much appreciated by the music teachers and by much
folk generally. The efficient manager of the sheet
music department is Maybelle Elliott.
WEEK'S ODDS AND ENDS
ALLURING CUSTOMS OF
EXPORT ADVERTISING
SHEET MUSIC TRADE NOTES
A Few Items Interesting to People in Sheet Music
Department Are Printed.
The music of "Jack & Jill," John Murray Ander-
son's latest production at the Globe Theater, New
York, is published by Jerome H. Remick & Co., New
York; by special arrangement with Harms, Inc., who
have a contract with Otto Harbach and William
Daly.
Displays of music in the show windows of the
Beesley Music Co., Salt Lake City, Utah, are great
incentives to sales.
All the old-time dance tunes were heard at the re-
cent convention of fiddlers in Mason City, la., at
which 2,000 bow wielders contested for glory and
prizes.
Frank Albert, buyer and manager for the sheet
music department of J. Albert & Son, Sydney, Aus-
tralia, is expected to arrive in the United States next
week.
April 7, 1923
New Book in Which the Way to Successful
Invasion of Foreign Fields Is Expertly
Set Forth.
duced price. That would be a reflection on his bank
balance, his moneyed capacity, his position in the
world, his descent, his high and mighty loftiness.
But no doubt the astute advertising agent and his
Spanish or Portuguese scribe will respect this
haughty attitude and fulminate accordingly.
Mr. Brown has done his work exceedingly well,
and business men will be pleased to see how seriously
he takes the proposition of developing* North Ameri-
can business and how he advises in a common-sense
manner that unless a firm is prepared to set aside a
certain sum of money for export advertising, to map
out some kind of a plan to spend it and then go ahead
and spend it, the matter is best left alone. When he
discusses the psychological aspect of the question, Mr.
Brown is equally compelling, and the copy writer,
whether he be an Argentinian, a Japanese, a China-
man, or whether he is turning out brilliant and allur-
ing sesquipedalia for the Aryan, Semitic, Latinic,
Hamitic, Mesocephalic or Xanthrochterose races, the
fact remains that he will be able to accomplish his
beatific designs in a superior style after a calm pe-
rusal of the good things provided by Mr. Brown in
"Export Advertising." That success 1 in advertising
is a matter of slow growth and is very often not
gained until the expenditure of great sums and the
application of much learning is evidenced by many
enterprising manufacturers and merchants who have
confined their energies to the land of their birth. The
difficulties to be encountered in foreign fields render
necessary still more knowledge and additional cau-
tion, but armed with Mr. Brown's treatise—for a
treatise it is—advertisers will have but themselves to
blame if failure waits on their efforts.
A new book which recently appeared in New York
has been the subject of favorable comment by the
reviewers. Having to do with the winning of an
export trade, the publication is of special interest to
business men, and particularly to manufacturers.
The book is entitled "Export Advertising," by
David Leslie Brown, and it is published by the Ron-
ald Press Company of New York. The following
review appeared in the literary section of the New
York Times of last Sunday:
The popularization of United States products is a
worthy objective, and David Leslie Brown has en-
tered into a long and earnest exegesis of the manner
in which it is to be achieved. The value of advertis-
ing anywhere and everywhere needs little in the way
of emphasis, but if publicity is to be extended with a
view to providing far-off communities with a knowl-
FORMAL OPENING DELAYED.
edge of our manufacturing excellence, it should be
The formal opening of the new recital hall of the done with intelligence born of experience. No doubt
J. H. Troup Music House, Harrisburg, Pa., has been directors of publicity will find eloquent writers in a
postponed to a day not yet named in the last week variety of languages to unload paeans of praise on
in May. The disappointment has been caused by de- American industries without doing umbrage to the
idiosyncrasies of those to whom they are intended to
lays in the remodeling of the store.
appeal. Native writers, we presume, will advise in
the preparation of such advertising, besides following
the instructions of the home agencies.
NEW TSCHAIKOWSKY OPERA.
The methods of advertising .in the United States do
A posthumous opera by Tschaikowsky has been
commend themselves to the people of the coun-
discovered among belongings left by a close friend of not
tries in Central and South America. The pride of
the composer in Berlin. The title is "Peter" and the many a Latin-American shrinks from the contempla- Individuals and Organizations Asked to Participate
libretto is written in German. The opera is being tion of a bargain. He has nothing but a supreme and
in Events from June 4 to 10.
prepared for production by Pr. Wilhelm Kleefield.
scathing scorn for an article offered to him at a re-
The Music Industries Chamber of Commerce has
assured its support to the Demonstration Week of
Better Homes in America and the chamber will
NEWYORK
CHICAGO
endeavor
to secure the co-operation of the music
Republic Bid*.
433 Filth Ave.
trade, individuals and organizations and music clubs
Manufacturers of the
for that purpose. The event will be nationally ob-
served from June 4 to 10 and during the week the
importance of the home in our national and commun-
ity life will be emphasized. The efforts of all prop-
MUSIC TRADE HAS PART
IN BETTER HOMES WEEK
HARDMAN, PECK & CO. CW)
HARDMAN PIANO
The Official Piano of the Metropolitan Opera Co.
Owning and Operating the Autotone Co. makers of the
AUTOTONE
GKS2)
The Hardman Autotone
The Harrington Autotone
Owning and Operating E.G. Harrington & Co.,Est. 1871,makers of the
The Autotone The Playotone The Standard Player-Piano
HARRINGTON
PIANO
{Supreme A tnong Moderately Priced Instruments')
The Hensel Piano
The Standard Piano
THE KOHLER INDUSTRIE;
of NEW YORK
AFFILIATED
COMPANIES
anufacturing for the trade
Upright and Grand Pianos
Player Pianos
Reproducing Pianos
Auto De Luxe Player A&ions
Standard Player Adions
Art De Luxe Reproducing Adions
Parts and Accessories
Wholesale Chicago Office and Service
San Francisco Office
462 tphelan building
T)epartm€nts
KOHLER INDUSTRIES
1222 KIMBALL B U I L D I N G
CHICAGO
In Three Parts:
1. Instruments of Established
Names and Character.
2. Instruments that bear Spe-
cial Names or Trade Marks.
3. Manufacturers of Pianos
and Player-Pianos with Chap-
ters on Piano Building and Buy-
ing designed for the guidance
of prospective purchasers.
Facsimile Fall-
board Names of Leading Pianos
and Player-Pianos in Colors
Revised Annually
NO PIANO DEALER OR SALESMAN
CAN AFFORD TO BE WITHOUT ifT
IF YOU DON'T CONSULT "PRESTO
BUYERS 1 GUIDE" YOU ARE MISSING
OPPORTUNITIES. GET IT NOW.
Give a copy to each of your salesmen.
Price 50 cents per copy.
PRESTO PUBLISHING CO,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
partment has made possible an increase of the stand-
ard stock in songs and orchestra and band music.
The trying out rooms each provided with a piano are
much appreciated by the music teachers and by much
folk generally. The efficient manager of the sheet
music department is Maybelle Elliott.
WEEK'S ODDS AND ENDS
ALLURING CUSTOMS OF
EXPORT ADVERTISING
SHEET MUSIC TRADE NOTES
A Few Items Interesting to People in Sheet Music
Department Are Printed.
The music of "Jack & Jill," John Murray Ander-
son's latest production at the Globe Theater, New
York, is published by Jerome H. Remick & Co., New
York; by special arrangement with Harms, Inc., who
have a contract with Otto Harbach and William
Daly.
Displays of music in the show windows of the
Beesley Music Co., Salt Lake City, Utah, are great
incentives to sales.
All the old-time dance tunes were heard at the re-
cent convention of fiddlers in Mason City, la., at
which 2,000 bow wielders contested for glory and
prizes.
Frank Albert, buyer and manager for the sheet
music department of J. Albert & Son, Sydney, Aus-
tralia, is expected to arrive in the United States next
week.
April 7, 1923
New Book in Which the Way to Successful
Invasion of Foreign Fields Is Expertly
Set Forth.
duced price. That would be a reflection on his bank
balance, his moneyed capacity, his position in the
world, his descent, his high and mighty loftiness.
But no doubt the astute advertising agent and his
Spanish or Portuguese scribe will respect this
haughty attitude and fulminate accordingly.
Mr. Brown has done his work exceedingly well,
and business men will be pleased to see how seriously
he takes the proposition of developing* North Ameri-
can business and how he advises in a common-sense
manner that unless a firm is prepared to set aside a
certain sum of money for export advertising, to map
out some kind of a plan to spend it and then go ahead
and spend it, the matter is best left alone. When he
discusses the psychological aspect of the question, Mr.
Brown is equally compelling, and the copy writer,
whether he be an Argentinian, a Japanese, a China-
man, or whether he is turning out brilliant and allur-
ing sesquipedalia for the Aryan, Semitic, Latinic,
Hamitic, Mesocephalic or Xanthrochterose races, the
fact remains that he will be able to accomplish his
beatific designs in a superior style after a calm pe-
rusal of the good things provided by Mr. Brown in
"Export Advertising." That success 1 in advertising
is a matter of slow growth and is very often not
gained until the expenditure of great sums and the
application of much learning is evidenced by many
enterprising manufacturers and merchants who have
confined their energies to the land of their birth. The
difficulties to be encountered in foreign fields render
necessary still more knowledge and additional cau-
tion, but armed with Mr. Brown's treatise—for a
treatise it is—advertisers will have but themselves to
blame if failure waits on their efforts.
A new book which recently appeared in New York
has been the subject of favorable comment by the
reviewers. Having to do with the winning of an
export trade, the publication is of special interest to
business men, and particularly to manufacturers.
The book is entitled "Export Advertising," by
David Leslie Brown, and it is published by the Ron-
ald Press Company of New York. The following
review appeared in the literary section of the New
York Times of last Sunday:
The popularization of United States products is a
worthy objective, and David Leslie Brown has en-
tered into a long and earnest exegesis of the manner
in which it is to be achieved. The value of advertis-
ing anywhere and everywhere needs little in the way
of emphasis, but if publicity is to be extended with a
view to providing far-off communities with a knowl-
FORMAL OPENING DELAYED.
edge of our manufacturing excellence, it should be
The formal opening of the new recital hall of the done with intelligence born of experience. No doubt
J. H. Troup Music House, Harrisburg, Pa., has been directors of publicity will find eloquent writers in a
postponed to a day not yet named in the last week variety of languages to unload paeans of praise on
in May. The disappointment has been caused by de- American industries without doing umbrage to the
idiosyncrasies of those to whom they are intended to
lays in the remodeling of the store.
appeal. Native writers, we presume, will advise in
the preparation of such advertising, besides following
the instructions of the home agencies.
NEW TSCHAIKOWSKY OPERA.
The methods of advertising .in the United States do
A posthumous opera by Tschaikowsky has been
commend themselves to the people of the coun-
discovered among belongings left by a close friend of not
tries in Central and South America. The pride of
the composer in Berlin. The title is "Peter" and the many a Latin-American shrinks from the contempla- Individuals and Organizations Asked to Participate
libretto is written in German. The opera is being tion of a bargain. He has nothing but a supreme and
in Events from June 4 to 10.
prepared for production by Pr. Wilhelm Kleefield.
scathing scorn for an article offered to him at a re-
The Music Industries Chamber of Commerce has
assured its support to the Demonstration Week of
Better Homes in America and the chamber will
NEWYORK
CHICAGO
endeavor
to secure the co-operation of the music
Republic Bid*.
433 Filth Ave.
trade, individuals and organizations and music clubs
Manufacturers of the
for that purpose. The event will be nationally ob-
served from June 4 to 10 and during the week the
importance of the home in our national and commun-
ity life will be emphasized. The efforts of all prop-
MUSIC TRADE HAS PART
IN BETTER HOMES WEEK
HARDMAN, PECK & CO. CW)
HARDMAN PIANO
The Official Piano of the Metropolitan Opera Co.
Owning and Operating the Autotone Co. makers of the
AUTOTONE
GKS2)
The Hardman Autotone
The Harrington Autotone
Owning and Operating E.G. Harrington & Co.,Est. 1871,makers of the
The Autotone The Playotone The Standard Player-Piano
HARRINGTON
PIANO
{Supreme A tnong Moderately Priced Instruments')
The Hensel Piano
The Standard Piano
THE KOHLER INDUSTRIE;
of NEW YORK
AFFILIATED
COMPANIES
anufacturing for the trade
Upright and Grand Pianos
Player Pianos
Reproducing Pianos
Auto De Luxe Player A&ions
Standard Player Adions
Art De Luxe Reproducing Adions
Parts and Accessories
Wholesale Chicago Office and Service
San Francisco Office
462 tphelan building
T)epartm€nts
KOHLER INDUSTRIES
1222 KIMBALL B U I L D I N G
CHICAGO
In Three Parts:
1. Instruments of Established
Names and Character.
2. Instruments that bear Spe-
cial Names or Trade Marks.
3. Manufacturers of Pianos
and Player-Pianos with Chap-
ters on Piano Building and Buy-
ing designed for the guidance
of prospective purchasers.
Facsimile Fall-
board Names of Leading Pianos
and Player-Pianos in Colors
Revised Annually
NO PIANO DEALER OR SALESMAN
CAN AFFORD TO BE WITHOUT ifT
IF YOU DON'T CONSULT "PRESTO
BUYERS 1 GUIDE" YOU ARE MISSING
OPPORTUNITIES. GET IT NOW.
Give a copy to each of your salesmen.
Price 50 cents per copy.
PRESTO PUBLISHING CO,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).