18
PRESTO
STIMULATING RECORD SALES
One Way Is to Rid Owners' Cabinets of Never-
Played and Undesirable Numbers.
Dealers in talking machine records know that every
phonograph owner has a number of records which
arc- never played. There is no desire to play them by
any member of the family and these records, be the
number big or little, are incumbranccs in the cabinets
and a detriment to the business in records. The
same thing may be said of the music rolls, although
the condition does not seem to excite the music roll
dealers as much as it does the dealers in records.
The gravity of the situation recently prompted the
Talking Machine Men, Inc., the association of the
trade in the states of New York, New Jersey and
Connecticut, to take steps to get these undesirable
records ousted from the cabinets in the homes. The
members of the association believe that the spaces
left vacant by the evacuation of the never-used rec-
ords would be a good suggestion for refilling them.
Getting the dead ones out would automatically stimu-
late the business in new records.
One way suggested to dealers is the encouragement
of gifts of used records to public institutions such as
hospitals, orphanages, old peoples' homes, where the
old records may help to cheer the dwellers or break
the monotony of life. The plan is a sensible one and
the dealers are in a position to start the record gift
movement everywhere. It is a movement for the
local associations to foster. Nearly every public in-
stitution of the kind named has some make of talk-
ing machine, but the way to provide a means to play
HARP-O-GRAND
Small Keyless Piano producing
Maximum Profits n Minimum Space
the gifts is easy to provide. The plan of the dealers
is to create the opportunity for the never-played rec-
ord owners to give them away to some institution,
without any trouble and expense in the moving for
the donors.
Pathe Shop Becomes Sanger's, Inc., Under Manage-
ment of B. H. Sanger.
Sanger's, Inc., is the new name of the business in
•Rochester which has been operating since 1915 under
the style of the Pathe Shop. The new company is
named after its president, B. H. Sanger, who has
been general manager since its beginning. The rea-
son for the change is that Sanger's, Inc., are no longer
promoting the sale of Pathe products, but have ac-
quired the line of Brunswick talking machines.
The new firm has also added on a radio depart-
ment, which has grown to be one of the foremost
radio enterprises in the city, having been enlarged
twice since it was started.
Sanger's, Inc., will continue at the same address
and will continue the policy of this company: "Satis-
faction guaranteed or money refunded."
ELECTIONEERING BY RADIO.
The first appeal by radio in the mayoralty election
in Chicago was broadcasted from WBU, the radio
station on top of the city hall. But it was not a par-
tisan appeal but one for the development of Chicago
as an aviation center. The appeal was made by I. J.
O'Malley, secretary of the Aviation Club of Chicago.
No distinction was made between the candidates for
the mayoralty, but aviation enthusiasts were requested
to demand the attitude of each candidate on aviation.
Mr. O'Malley reminded his auditors of the plan for
a landing iield in Grant Park and urged the necessity
of rushing this plan to fulfillment.
RADIO AND PHONOGRAPHS.
The talking machine and record trade is showing
increased growth with the passing of each month, ac-
cording to the Specialties Division of the Department
of Commerce, which says the relation of radio to
talking machines is pleasant. The report says that
radio is helping instead of hurting the talking ma-
chine trade. Many inquiries for records come from
people who have heard them over the radio.
IMPORTATIONS INCREASE.
The Bureau of P'oreign and Domestic Commerce
shows the increases in the importations of wood and
wind instruments to the United States from Czecho-
slovakia for the month of January, 1923, over De-
cember, 1922. The imports for the latter totaled
5,454 pieces at a value of 695,656 crowns. Those for
the former showed a total of 12,000 pieces valued at
813.000 crowns.
Send for Descriptive Circular
NELSON-WIGGEN PIANO CO.
CHICAGO, ILL.
ADDS BAND INSTRUMENTS.
The Sterchi Music House, Terre Haute, Ind., has
added a line of band instruments, for which the com-
pany has the selling rights throughout Vigo county.
The same vigor that built up the fine piano and talk-
ing machine business of the firm will be employed to
make the new department one of prominence in the
Sterchi Music House.
LIVELY ROCHESTER FIRM.
The Sutton Music Shoppe, 46 Clinton avenue,
Rochester, X. Y., carries a general line of musical
merchandise and specializes in band and orchestra
instruments. The best in strings, reeds and general
musical merchandise, standard and popular orchestra-
tions and studies for all instruments are carried.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. E. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert •workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of * L T
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key aotfon;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
r^nn Instruments are sent to aay point in th • II. S. subject to ten Cays free trial. Branch store
or agencies will be found in all large cities. Writ e for catalogues, prices, etc.
C. G. CONN, Ltd.
The Background
CHANGE IN ROCHESTER, N. Y.
SEEKING VIOLIN THIEF.
Private detectives last week were searching for a
young violinist, formerly in the Chicago Federation
of Musicians, following the disappearance of an $8,000
(Juadaguini violin from the display room of the Ru-
dolph Wurlitzcr Company a few weeks ago. The
man is reported to have fled through the rear door
of a Moline, 111., theater when he saw a detective
enter the front door.
Small in Size—Big in Results
Only 50 in. high; 35 in. wide.
A Triumph in Compactness and Efficiency;
Powerful as Full-sized Piano.
Plays Standard 65-note Music Rolls.
Large Coin Box; Harp Attachment; Beau-
tiful Cabinet.
Dealers Can Make Money Selling This Per-
fect Music-Maker for Small Theatres and
Other Public and Private Purposes.
March 31, 1923
DEPT. MS.
ELKHART, IND.
A BUSY ROLL
DEPARTMENT
COLUMBIA
WORD ROLLS
ADVANCE APRIL LISTINGS
551
552
556
557
558
559
560
561
563
564
565
566
567
568
569
570
Hawaiian Slumber Tune
Fox Trot
Love's Paradise
Waltz
Runnin' Wild
Fox Trot
Crying for You
Waltz
Whoa, Tillie, Take Your Time. .Fox Trot
Little Pal of Long Ago
Waltz
Sweet Lovin' Mama
Fox Trot
On a Saturday Night
Waltz
Mellow Moon
Marimba Waltz
Peggy Dear
Fox Trot
I'll Build a Stairway to Paradise.. .Fox Trot
Lady Butterfly
Fox Trot
Love Sends a Little Gift of Roses. .Ballad
Carolina Mammy
Fox Trot
Burning Sands
Fox Trot
Everyone Is Beautiful in Some-
one's Eyes
Ballad
571 Underneath a Chinese Moon
Fox Trot
572 When Will the Sun Shine for Me Fox Trot
573 Crinoline Days
Fox Trot
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
22 S. Peoria St.
CHICAGO
ILL.
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