Presto
Issue: 1923 1912 - Page 25
25
PRESTO
March 17, 1923
COINOLAS
FOR
RESTAURANTS, CAFES and
AMUSEMENT CENTERS
Style SO
FROM THE BIGGEST
ORCHESTRION
"HALL OF SHAME" FOR
CHAMBER AD CONTEST
Letter This Week Proposes Exhibit of the "Rotten-
est" Advertising as Horrible Examples for Trade.
One of the returns to the invitations by the Music
Industries Chamber of Commerce in the retail adver-
tising contest, received this week proposed an ad con-
test with "reverse English." The proposal, accord-
ing to the announcement of the Chamber this week,
suggests a "Hall of Shame" if the entries were placed
on exhibition. Here is the idea, in the words of the
writer, who requests that his name be not used:
If the contest is for the purpose of bettering the
advertising in the trade, it occurs to the writer that
the contest in question would not be as beneficial as
a contest that will show what concern does the "rot-
tenest" advertising. Ridicule and criticism would be
two strong weapons to use in improving advertising
standards in the trade. If we through error or other-
wise published copy that would be so distasteful to
another dealer as to bring' forth criticism, then such
criticism would act as a guide in future for our adver-
tising department, and we would welcome such criti-
cism.
We presume many members of the Chamber take
advantage of the various advertising clipping bureaus
and receive copies of ads of the kind that the music
industries would like to see eliminated. Would it not
be practical to offer a prize of, say, $500, to be divided
among those members who submitted clippings of
rotten advertising, the prize to apply only on the
ads of the house who has achieved the greatest popu-
larity in the contest; and then another prize of $250,
to.be divided among those sending clippings of the
house that ran second in the race for the concern that
does the "rottenest" advertising.
The members submitting the clippings could like-
wise criticise or give their reasons for the advertising
being so objectionable, such criticism to be held con-
fidential. Should any of our copy be submitted, we
would be more than glad to receive a copy of the
ad with the criticism accompanying it.
The 1923 Retail Advertising Contest of the Cham-
ber for members of the National Association of
Music Merchants will close March 31, and entries
will be received until April 10.
The Trade Service Bureau has asked national dis-
tributors, manufacturers, jobbers and state and local
associations to give as widespread publicity as pos-
sible to the contest standards, by distributing leaflets
stating the terms of the contest.
TRAFFIC DEPARTMENT
FOUND VALUABLE ASSET
Chicago Piano Manufacturers' Association Realizes
Importance of Services of Edward A. Leveille.
The Chicago Piano Manufacturers' Association has
found one of its most valuable assets to be its traffic
department, in charge of Edward A. Leveille, assist-
ant secretary of the organization. The traffic de-
partment is in intimate touch with all shipping
charges and regulations, and is at the disposal of
members of the association who need information.
Such service is of inestimable value, since it is of a
nature which would be costly and difficult to secure
by individual departments in each house. In addi-
tion to other services the department represents the
piano manufacturers in securing equitable rates. The
most recent service of this kind is the work of Mr.
Leveille in securing the reduction of rates on pianos
and phonographs from Chicago to the Pacific Coast.
NEWSY FACTS ABOUT THE
MEN WHO RETAIL PIANOS
Tiny Coinola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
16 to 22 South Peoria St.
CHICAGO
Items gathered From Various Sources Relate Inci-
dents in the Trade Activities.
Many music dealers of Iowa, attended the fourth
biennial meeting of the Iowa Federation of Music
Clubs held in Mount Vernon, la., this week.
Blums. Inc., a Baltimore, Md.. department store,
is holding a special sale on playerpianos at 614
Twelfth street, N. W., Washington, D. C.
A successful February sale of pianos is reported by
the manager of the music department of the Famous
& Barr Co., St. Louis.
The Wolfe Music Co., Cleveland, O., is remodelling
its store.
C. L. Repman, to further his expansion plans in
Wampum, Pa., is about to build a new store.
Sheridan, Wyo., dealers report an excellent in-
crease of interest in music goods following the recent
Music Week observed in that city.
The Hawaiian Music Co., San Diego, Cal., has
moved from 823 Third street to the northwest corner
of Fifth and F streets.
Music stores in Topeka, Kans., participated in the
"Dollar Day" sale held under the auspices of the
Topeka chamber of commerce.
Parham Werlein, head of the Philip Wcrlein Co.,
Ltd-, New Orleans, is chairman of the committee of
the Elks' Club Show to be held at the fair grounds
on Easter Sunday.
A bigger stock of pianos and players has been
added by Ashbaucher's Art and Music store, Bluff-
ton, Ind.
Smith's Brunswick Shop handles pianos and talk-
ing machines at 234 Fulton street, Jamaica, N. Y.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
Bronx Music House. Bronx, New York, make in-
struments, $20,000; A. Cabat, A. Zeitlin, M. Fischler.
(Attorney, A. L. Geilich, 175 5th Av.)
Chas. Duerk Piano Corp., New York; to manu-
facture small grand pianos; $750,000: P. D. Benson,
A. D. Chaffy and Chas. Duerk.
American Electrical Instrument Corp., Union Hill,
N. J.; musical instruments; Charles E. Diebight and
others.
Erion Piano Co., Buffalo, N. Y.; $500,000; E. and
P. and J. W. Erion.
Beppler's Music Shop, Hackcnsack, N. J., $10,000;
Winne & Banta.
Pitch Instrument Co., Wilmington, Del.; talking
machines; $100,000.
Houghton-Campbell Piano Co., Long Beach, Cal.;
$20,000; P. R. Houghton, A. P. Campbell and P.
Reitz.
Prince Lance Recording Laboratories; talking ma-
chine records; $100,000: Wilmington, Del.
ANOTHER GULBRANSEN EMPLOYED.
Another Gulbransen has become associated with
A. G. Gulbransen in the Gulbransen-Dickinson Co.'s
factory, in the west side of Chicago. The new mem-
ber of the family is E. P. Gulbransen, nephew of A.
G. Gulbransen, president of the company, and brother
of C. R. Gulbransen, who is a member of the sales
department. E. P. Gulbransen will be connected with
the factory department.
CANDIDATE COULDN'T COME.
According to the announcement of the secretary of
the Piano Club of Chicago the presence of Arthur
C. Lueder, Republican candidate for mayor and for-
mer Chicago Postmaster, was promised at the noon-
day luncheon Monday of this week. But owing to
an urgent call elsewhere, the Club guest and speaker
for the occasion didn't materialize.
In Three Parts:
1. Instruments of Established
Names and Character.
2. Instruments that bear Spe-
cial Names or Trade Marks.
3. Manufacturers of Pianos
and Player-Pianos with Chap-
ters on Piano Building and Buy-
ing designed for the guidance
of prospective purchasers.
Fac-simile Fall'
board Names of Leading Pianos
and Player-Pianos in Colors
Revised Annually
NO PIANO DEALER OR SALESMAN
CAN AFFORD TO BE WITHOUT IT.
IF YOU DON'T CONSULT "PRESTO
BUYERS' GUIDE" YOU ARE MISSING
OPPORTUNITIES. GET IT NOW.
Give a copy to each of your salesmen.
Price 50 cents per copy.
PRESTO PUBLISHING CO, 407So
• ILL.
CHICAGO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
March 17, 1923
COINOLAS
FOR
RESTAURANTS, CAFES and
AMUSEMENT CENTERS
Style SO
FROM THE BIGGEST
ORCHESTRION
"HALL OF SHAME" FOR
CHAMBER AD CONTEST
Letter This Week Proposes Exhibit of the "Rotten-
est" Advertising as Horrible Examples for Trade.
One of the returns to the invitations by the Music
Industries Chamber of Commerce in the retail adver-
tising contest, received this week proposed an ad con-
test with "reverse English." The proposal, accord-
ing to the announcement of the Chamber this week,
suggests a "Hall of Shame" if the entries were placed
on exhibition. Here is the idea, in the words of the
writer, who requests that his name be not used:
If the contest is for the purpose of bettering the
advertising in the trade, it occurs to the writer that
the contest in question would not be as beneficial as
a contest that will show what concern does the "rot-
tenest" advertising. Ridicule and criticism would be
two strong weapons to use in improving advertising
standards in the trade. If we through error or other-
wise published copy that would be so distasteful to
another dealer as to bring' forth criticism, then such
criticism would act as a guide in future for our adver-
tising department, and we would welcome such criti-
cism.
We presume many members of the Chamber take
advantage of the various advertising clipping bureaus
and receive copies of ads of the kind that the music
industries would like to see eliminated. Would it not
be practical to offer a prize of, say, $500, to be divided
among those members who submitted clippings of
rotten advertising, the prize to apply only on the
ads of the house who has achieved the greatest popu-
larity in the contest; and then another prize of $250,
to.be divided among those sending clippings of the
house that ran second in the race for the concern that
does the "rottenest" advertising.
The members submitting the clippings could like-
wise criticise or give their reasons for the advertising
being so objectionable, such criticism to be held con-
fidential. Should any of our copy be submitted, we
would be more than glad to receive a copy of the
ad with the criticism accompanying it.
The 1923 Retail Advertising Contest of the Cham-
ber for members of the National Association of
Music Merchants will close March 31, and entries
will be received until April 10.
The Trade Service Bureau has asked national dis-
tributors, manufacturers, jobbers and state and local
associations to give as widespread publicity as pos-
sible to the contest standards, by distributing leaflets
stating the terms of the contest.
TRAFFIC DEPARTMENT
FOUND VALUABLE ASSET
Chicago Piano Manufacturers' Association Realizes
Importance of Services of Edward A. Leveille.
The Chicago Piano Manufacturers' Association has
found one of its most valuable assets to be its traffic
department, in charge of Edward A. Leveille, assist-
ant secretary of the organization. The traffic de-
partment is in intimate touch with all shipping
charges and regulations, and is at the disposal of
members of the association who need information.
Such service is of inestimable value, since it is of a
nature which would be costly and difficult to secure
by individual departments in each house. In addi-
tion to other services the department represents the
piano manufacturers in securing equitable rates. The
most recent service of this kind is the work of Mr.
Leveille in securing the reduction of rates on pianos
and phonographs from Chicago to the Pacific Coast.
NEWSY FACTS ABOUT THE
MEN WHO RETAIL PIANOS
Tiny Coinola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
16 to 22 South Peoria St.
CHICAGO
Items gathered From Various Sources Relate Inci-
dents in the Trade Activities.
Many music dealers of Iowa, attended the fourth
biennial meeting of the Iowa Federation of Music
Clubs held in Mount Vernon, la., this week.
Blums. Inc., a Baltimore, Md.. department store,
is holding a special sale on playerpianos at 614
Twelfth street, N. W., Washington, D. C.
A successful February sale of pianos is reported by
the manager of the music department of the Famous
& Barr Co., St. Louis.
The Wolfe Music Co., Cleveland, O., is remodelling
its store.
C. L. Repman, to further his expansion plans in
Wampum, Pa., is about to build a new store.
Sheridan, Wyo., dealers report an excellent in-
crease of interest in music goods following the recent
Music Week observed in that city.
The Hawaiian Music Co., San Diego, Cal., has
moved from 823 Third street to the northwest corner
of Fifth and F streets.
Music stores in Topeka, Kans., participated in the
"Dollar Day" sale held under the auspices of the
Topeka chamber of commerce.
Parham Werlein, head of the Philip Wcrlein Co.,
Ltd-, New Orleans, is chairman of the committee of
the Elks' Club Show to be held at the fair grounds
on Easter Sunday.
A bigger stock of pianos and players has been
added by Ashbaucher's Art and Music store, Bluff-
ton, Ind.
Smith's Brunswick Shop handles pianos and talk-
ing machines at 234 Fulton street, Jamaica, N. Y.
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
Bronx Music House. Bronx, New York, make in-
struments, $20,000; A. Cabat, A. Zeitlin, M. Fischler.
(Attorney, A. L. Geilich, 175 5th Av.)
Chas. Duerk Piano Corp., New York; to manu-
facture small grand pianos; $750,000: P. D. Benson,
A. D. Chaffy and Chas. Duerk.
American Electrical Instrument Corp., Union Hill,
N. J.; musical instruments; Charles E. Diebight and
others.
Erion Piano Co., Buffalo, N. Y.; $500,000; E. and
P. and J. W. Erion.
Beppler's Music Shop, Hackcnsack, N. J., $10,000;
Winne & Banta.
Pitch Instrument Co., Wilmington, Del.; talking
machines; $100,000.
Houghton-Campbell Piano Co., Long Beach, Cal.;
$20,000; P. R. Houghton, A. P. Campbell and P.
Reitz.
Prince Lance Recording Laboratories; talking ma-
chine records; $100,000: Wilmington, Del.
ANOTHER GULBRANSEN EMPLOYED.
Another Gulbransen has become associated with
A. G. Gulbransen in the Gulbransen-Dickinson Co.'s
factory, in the west side of Chicago. The new mem-
ber of the family is E. P. Gulbransen, nephew of A.
G. Gulbransen, president of the company, and brother
of C. R. Gulbransen, who is a member of the sales
department. E. P. Gulbransen will be connected with
the factory department.
CANDIDATE COULDN'T COME.
According to the announcement of the secretary of
the Piano Club of Chicago the presence of Arthur
C. Lueder, Republican candidate for mayor and for-
mer Chicago Postmaster, was promised at the noon-
day luncheon Monday of this week. But owing to
an urgent call elsewhere, the Club guest and speaker
for the occasion didn't materialize.
In Three Parts:
1. Instruments of Established
Names and Character.
2. Instruments that bear Spe-
cial Names or Trade Marks.
3. Manufacturers of Pianos
and Player-Pianos with Chap-
ters on Piano Building and Buy-
ing designed for the guidance
of prospective purchasers.
Fac-simile Fall'
board Names of Leading Pianos
and Player-Pianos in Colors
Revised Annually
NO PIANO DEALER OR SALESMAN
CAN AFFORD TO BE WITHOUT IT.
IF YOU DON'T CONSULT "PRESTO
BUYERS' GUIDE" YOU ARE MISSING
OPPORTUNITIES. GET IT NOW.
Give a copy to each of your salesmen.
Price 50 cents per copy.
PRESTO PUBLISHING CO, 407So
• ILL.
CHICAGO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).