Presto
Issue: 1923 1909 - Page 7
\
PRESTO
February 24, 1923
CHRISTMAN
BALDWIN PIANO FOR GOVERNOR
—It's the instrument you
want to sell your friends
The First Touch Tells"
Reg. U. S. Pat. Off.
STYLE K BALDWIN GRAND.
Recently purchased by the State of Kentucky, as it
appears in the Governor's mansion.
The illustrations herewith feature the sale of a sonal use in the White House.
Baldwin Style-K, Grand, to the State of Kentucky,
The pictures of the Statehouse at Frankfort and
to be placed in the governor's mansion.
the governor's mansion add to the interest of the
This splendid instrument is the same size and picture. Rut the item of chief and musical interest
style of case as the Baldwin Grand piano which was is the Baldwin Grand which will make its influence
selected by Mrs. Warren G. Harding for her per-
felt on many a state and social occasion.
CHRISTMAN
SCHOOL PUPILS VISIT
NEW YORK PIANO FACTORY
STUDIO GRAND
Plan Adopted by Weser Bros., Inc., for Obviating
Skilled Labor Shortage in Future.
Wonderful Little Piano but 5
feet long but as powerful as a
Parlor Grand. Your trade will
be delighted with it.
CHRISTMAN
REPRODUCING PIANOS
Remarkable in their distinctive
qualities of master interpreta-
tion, case designs and exclu-
sive features. Made in both
Grands and Uprights.
Enhance Your Future Prosper-
ity By Investigating the
Irresistible Appeal of
CHRISTMAN
GRANDS, UPRIGHTS
PLAYERS
and
REPRODUCING PIANOS
Christman Piano Co.
597 East 137th St.
New York
^ Weser Bros, factory, 520 to 528 W. 43d street,
New York, was visited during the past week by
the pupils of the H. Manning Carpenter School for
the purpose of familiarizing the pupils with modern
piano construction methods.
It is a part of the plan of Weser Bros, to have
pupils from the various vocational schools visit their
establishment as frequently as possible in order to
stimulate interest amongst the rising generation in
the adoption of piano manufacturing as a desirable
means of earning a livelihood. The plan is designed
to overcome, to an extent in the future, the labor
shortage conditions under which the piano manu-
facturing industry is working at the present time.
MUCH INTEREST AROUSED
IN ADVERTISING TROPHIES
Twenty-two Awards in Retail Contest Will Be
Announced at Chicago Convention.
Two first prizes for the best retail advertising in
separated classes of small town and large city music
merchants will be awarded at the Chicago conven-
tion in June, and there will be also ten honor award
certificates in each class, or twenty-two awards in
all. Some of the entries already received show
evidence of the constructive arguments for music in
the home which have been circulated by the National
Bureau for the Advancement of Music.
The chairman of the Retail Advertising Contest
committee, Thomas H. Fletcher, of the Aeolian Co.,
says:
"In gathering together this exhibit of Retail musi-
cal advertising from all parts of the country cover-
ing a period of a full calendar year, the Music In-
dustries Chamber of Commerce has in view not only
the moral influence upon advertising standards in
the trade, but also the great value of such a sym-
posium from the educational standpoint that it may
be helpful to many who have not at their command
the equipment available—say in larger communities.
"There are still a great many music merchants
who have not yet responded to the appeal of the
Chamber in this matter which, properly considered,
concerns all of us so vitally.
"If this contest could be made an annual affair
1 am quite confident that a growing and cumulative
interest in the great question of improved advertis-
ing w r ould steadily become more and more apparent,
to the lasting benefit of the business as a whole and
to every form and individual in it."
The standards, by which the advertising will be
judged, are announced as follows:
1. Sales Appeal—Creating interest, desire and ac-
tion.
2. Prestige Value—Commanding confidence and
good will.
3. Attractiveness—Attention value, illustrations,
language and typography.
4. Truthfulness—Freedom from exaggerated price
claims or quality comparisons—Fairness to competi-
tors.
5. Individuality—Evidence of originality and in-
genuity in illustrations and copy, personality, per-
sistence and continuity of character, in expressing re-
tail service.
BANKING AND CREDIT.
A new book by Davis R. Dewey and Martin J.
Shugrue has been published by the Ronald Press,
New York. While primarily a textbook it is intended
also for the practical use of business men. The
scope of the work is restricted to the practical phases
of the subject, since, as the preface states, "It is
written primarily to meet the needs of the individual
who uses the bank for credit accomodation." Little
attention is, therefore, given to the historical and
theoretical phases of banking and credit. The char-
acter of the treatise is indicated further by the fol-
lowing typical chapter titles: Commercial loans,
security for loans, the credit statement, analysis ratio,
individual items of a credit statement, analysis of
tvpical credit statements, acceptances, typical foreign
exchange transactions.
SHIPPING REED ORGANS.
Nacc's Music Stores, Inc., of Hanover, Pa., shipped
a carload of organs to South Carolina recently. This
music firm ships a carload of organs about every
60 days. The organs are traded in on pianos and
other musical instruments. They say every organ
shipped out of their territory makes an opening for
.some other instrument.
GOOD WESTERN REPORT.
An encouraging report on the improvement in busi-
ness in the Rocky Mountain region was made recently
by Alvin A. Beesley .president of the Beesley Muf^
Co., Salt Lake City, Utah. Utah and Idaho were in-
cluded by the well known piano man who is usually
conservative in his estimates. Business in the states
named is increasing and collections are becoming
easier with the passing of every week, he said, and
his words are considered significant when it is re-
membered that his investigations were made in a
region of farmer customers.
FROM WICHITA, KANS.
J. C). Adams, head of the J. O, Adams Music Co.,
Wichita, Kans., was a welcome visitor in Chicago
this week, spending some time with The Cable Com-'
pany. Wichita is located in one of the most fruitful
parts of the country, and should provide a good mar-
ket for pianos, Mr. Adams thinks.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
February 24, 1923
CHRISTMAN
BALDWIN PIANO FOR GOVERNOR
—It's the instrument you
want to sell your friends
The First Touch Tells"
Reg. U. S. Pat. Off.
STYLE K BALDWIN GRAND.
Recently purchased by the State of Kentucky, as it
appears in the Governor's mansion.
The illustrations herewith feature the sale of a sonal use in the White House.
Baldwin Style-K, Grand, to the State of Kentucky,
The pictures of the Statehouse at Frankfort and
to be placed in the governor's mansion.
the governor's mansion add to the interest of the
This splendid instrument is the same size and picture. Rut the item of chief and musical interest
style of case as the Baldwin Grand piano which was is the Baldwin Grand which will make its influence
selected by Mrs. Warren G. Harding for her per-
felt on many a state and social occasion.
CHRISTMAN
SCHOOL PUPILS VISIT
NEW YORK PIANO FACTORY
STUDIO GRAND
Plan Adopted by Weser Bros., Inc., for Obviating
Skilled Labor Shortage in Future.
Wonderful Little Piano but 5
feet long but as powerful as a
Parlor Grand. Your trade will
be delighted with it.
CHRISTMAN
REPRODUCING PIANOS
Remarkable in their distinctive
qualities of master interpreta-
tion, case designs and exclu-
sive features. Made in both
Grands and Uprights.
Enhance Your Future Prosper-
ity By Investigating the
Irresistible Appeal of
CHRISTMAN
GRANDS, UPRIGHTS
PLAYERS
and
REPRODUCING PIANOS
Christman Piano Co.
597 East 137th St.
New York
^ Weser Bros, factory, 520 to 528 W. 43d street,
New York, was visited during the past week by
the pupils of the H. Manning Carpenter School for
the purpose of familiarizing the pupils with modern
piano construction methods.
It is a part of the plan of Weser Bros, to have
pupils from the various vocational schools visit their
establishment as frequently as possible in order to
stimulate interest amongst the rising generation in
the adoption of piano manufacturing as a desirable
means of earning a livelihood. The plan is designed
to overcome, to an extent in the future, the labor
shortage conditions under which the piano manu-
facturing industry is working at the present time.
MUCH INTEREST AROUSED
IN ADVERTISING TROPHIES
Twenty-two Awards in Retail Contest Will Be
Announced at Chicago Convention.
Two first prizes for the best retail advertising in
separated classes of small town and large city music
merchants will be awarded at the Chicago conven-
tion in June, and there will be also ten honor award
certificates in each class, or twenty-two awards in
all. Some of the entries already received show
evidence of the constructive arguments for music in
the home which have been circulated by the National
Bureau for the Advancement of Music.
The chairman of the Retail Advertising Contest
committee, Thomas H. Fletcher, of the Aeolian Co.,
says:
"In gathering together this exhibit of Retail musi-
cal advertising from all parts of the country cover-
ing a period of a full calendar year, the Music In-
dustries Chamber of Commerce has in view not only
the moral influence upon advertising standards in
the trade, but also the great value of such a sym-
posium from the educational standpoint that it may
be helpful to many who have not at their command
the equipment available—say in larger communities.
"There are still a great many music merchants
who have not yet responded to the appeal of the
Chamber in this matter which, properly considered,
concerns all of us so vitally.
"If this contest could be made an annual affair
1 am quite confident that a growing and cumulative
interest in the great question of improved advertis-
ing w r ould steadily become more and more apparent,
to the lasting benefit of the business as a whole and
to every form and individual in it."
The standards, by which the advertising will be
judged, are announced as follows:
1. Sales Appeal—Creating interest, desire and ac-
tion.
2. Prestige Value—Commanding confidence and
good will.
3. Attractiveness—Attention value, illustrations,
language and typography.
4. Truthfulness—Freedom from exaggerated price
claims or quality comparisons—Fairness to competi-
tors.
5. Individuality—Evidence of originality and in-
genuity in illustrations and copy, personality, per-
sistence and continuity of character, in expressing re-
tail service.
BANKING AND CREDIT.
A new book by Davis R. Dewey and Martin J.
Shugrue has been published by the Ronald Press,
New York. While primarily a textbook it is intended
also for the practical use of business men. The
scope of the work is restricted to the practical phases
of the subject, since, as the preface states, "It is
written primarily to meet the needs of the individual
who uses the bank for credit accomodation." Little
attention is, therefore, given to the historical and
theoretical phases of banking and credit. The char-
acter of the treatise is indicated further by the fol-
lowing typical chapter titles: Commercial loans,
security for loans, the credit statement, analysis ratio,
individual items of a credit statement, analysis of
tvpical credit statements, acceptances, typical foreign
exchange transactions.
SHIPPING REED ORGANS.
Nacc's Music Stores, Inc., of Hanover, Pa., shipped
a carload of organs to South Carolina recently. This
music firm ships a carload of organs about every
60 days. The organs are traded in on pianos and
other musical instruments. They say every organ
shipped out of their territory makes an opening for
.some other instrument.
GOOD WESTERN REPORT.
An encouraging report on the improvement in busi-
ness in the Rocky Mountain region was made recently
by Alvin A. Beesley .president of the Beesley Muf^
Co., Salt Lake City, Utah. Utah and Idaho were in-
cluded by the well known piano man who is usually
conservative in his estimates. Business in the states
named is increasing and collections are becoming
easier with the passing of every week, he said, and
his words are considered significant when it is re-
membered that his investigations were made in a
region of farmer customers.
FROM WICHITA, KANS.
J. C). Adams, head of the J. O, Adams Music Co.,
Wichita, Kans., was a welcome visitor in Chicago
this week, spending some time with The Cable Com-'
pany. Wichita is located in one of the most fruitful
parts of the country, and should provide a good mar-
ket for pianos, Mr. Adams thinks.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).