Presto
Issue: 1923 1908 - Page 14
14
PRESTO
February 17, 1923
Our Major Problem is
Serving — Not Selling
' I J HE stranger, unacquainted
-L with Steger ideals and policies,
may regard it as extraordinary that
we are more concerned with the
development of service to dealers
than the direct promotion of
wholesale sales.
(\ To members of the Steger
organization "service" means not
alone sincere, practical help in
sales promotion but—what is more
vital—financial assistance, business
counsel and factory co-operation.
Taken as a whole, the Steger plan
Serves as "success insurance" for the
But, if he will only dig into the progressive piano and phonograph
"reasons why" of our basic business merchant.
creed, he will readily agree with Q Steger co-operation is sincere
US that intelligent, helpful service is the because it is devoid of all spectac-
most effective kind of salesmanship—bene- ular features (mere"talking points")
ficial to merchant and manufac- aimed solely to impress dealers. It
is practical because only tested and
turer alike. It is our firm belief
successful methods are used. From
that—when service is of the right beginning to end it has one guiding
kind—"selling" is comparatively a purpose—to help Steger representatives sell
minor problem.
more pianos, player-pianos and phonographs.
The Backbone of Steger Service
1—A complete, well-balanced line of pianos, player-pianos
and phonographs.
2—Strong, financial co-operation which enables the dealer
with limited capital to operate successfully.
3—Large production which is a guarantee against depleted
displays. Established representatives are protected on
stock requirements at all times.
4—Special business counsel.
5—Helpful advertising co-operation.
6—A highly-trained, efficient organization.
.
The Steger Plan of sound financing and sales-promotion is based on
the idea that what benefits the piano merchant benefits Steger & Sons.
Steger representation guarantees success and prestige for capable, pro-
gressive business-builders.
STEGER & SONS
Piano Manufacturing Company
,
,
Founded, by John V Steger, 1879
» -
•
• r
•
Steger Building
Chicago, Illinois
Factories: Steger, Illinois, where the "Lincoln" and "Dixie" Highways meet.
If it's a Steger — it's the most valuable
piano
in the world
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
February 17, 1923
Our Major Problem is
Serving — Not Selling
' I J HE stranger, unacquainted
-L with Steger ideals and policies,
may regard it as extraordinary that
we are more concerned with the
development of service to dealers
than the direct promotion of
wholesale sales.
(\ To members of the Steger
organization "service" means not
alone sincere, practical help in
sales promotion but—what is more
vital—financial assistance, business
counsel and factory co-operation.
Taken as a whole, the Steger plan
Serves as "success insurance" for the
But, if he will only dig into the progressive piano and phonograph
"reasons why" of our basic business merchant.
creed, he will readily agree with Q Steger co-operation is sincere
US that intelligent, helpful service is the because it is devoid of all spectac-
most effective kind of salesmanship—bene- ular features (mere"talking points")
ficial to merchant and manufac- aimed solely to impress dealers. It
is practical because only tested and
turer alike. It is our firm belief
successful methods are used. From
that—when service is of the right beginning to end it has one guiding
kind—"selling" is comparatively a purpose—to help Steger representatives sell
minor problem.
more pianos, player-pianos and phonographs.
The Backbone of Steger Service
1—A complete, well-balanced line of pianos, player-pianos
and phonographs.
2—Strong, financial co-operation which enables the dealer
with limited capital to operate successfully.
3—Large production which is a guarantee against depleted
displays. Established representatives are protected on
stock requirements at all times.
4—Special business counsel.
5—Helpful advertising co-operation.
6—A highly-trained, efficient organization.
.
The Steger Plan of sound financing and sales-promotion is based on
the idea that what benefits the piano merchant benefits Steger & Sons.
Steger representation guarantees success and prestige for capable, pro-
gressive business-builders.
STEGER & SONS
Piano Manufacturing Company
,
,
Founded, by John V Steger, 1879
» -
•
• r
•
Steger Building
Chicago, Illinois
Factories: Steger, Illinois, where the "Lincoln" and "Dixie" Highways meet.
If it's a Steger — it's the most valuable
piano
in the world
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).