Presto
Issue: 1923 1904 - Page 7
January 20, 1923.
PRESTO
CHRISTMAN
Electrically Operated
Reproducing
Grands and Uprights
NEW PUBLICITY FOR
WELTE-MIGNON
President Heaton of Auto Pneumatic Action
Company Announces Plans for National Ad-
vertising Which Provides for Intensive
Manufacturer and Dealer Co-operation.
The announcement of a plan to nationally advertise
the Welte-Mignon (Licensee) Reproducing Piano was
made last week, by,W. C. Heaton, president of The
Auto Pneumatic Action Company, New York. The
plan has been laid out not only to stimulate the sale
of Welte-Mignon equipped pianos, but also to ac-
quaint the .general public with exactly what the re-
producing piano is, and how it differs from the regu-
lar foot-pumped player piano, which is known to
The First Touch Tells 9 9
Reg. U. S. Pat. Off.
PRICE MAINTENANCE
ALLEGED BY COMMISSION
CHRISTMAN
STUDIO GRAND
Is admittedly the most Perfect
five-foot Grand. Its marvelous
tone-power and purity have
made it famous in the world of
music. See it—try it—and
you will sell it.
CHRISTMAN
REPRODUCING PIANOS
Are remarkable in their distinc-
tive qualities of master interpre-
tation, case designs and exclu-
sive features. Made in both
Grands and Uprights.
Enhance Your Future Prosper-
ity By Investigating
the
Irresistible Appeal of
CHRISTMAN
GRANDS, UPRIGHTS
PLAYERS
and
REPRODUCING PIANOS
Christman Piano Co.
597 East 137th St.
New York
been brought to its highest point of perfection. Its
remarkable simplicity of construction, is a point
which every manufacturer and dealer will recognize
as an important factor in the sale and maintenance
of any mechanical instrument.
"The De Luxe Welte-Mignon (Licensee) Library
today, contains nearly 1,000 selections and commands
a foremost position in the field for artist name value,
careful of numbers and price; 433 of these numbers
have been added during 1923, 211 of which were
recorded by 32 new artists, whom we have secured
and 222 numbers by 95 of the artists who recorded
for the famed Welte-Mignon Library. It is our plan
to exploit artists of present day fame and interna-
tional reputation, whom we now have under con-
tract, to record exclusively for our library.
"We have just completed in our new factory, and
new Recording Laboratories, which are the finest
and most modern in the industry, considered both
from an artistic and mechanical standpoint.
Extent of Service.
"To date our Service Department extends from
coast to coast, with service men operating from five
central points. New York, Chicago, San Francisco,
Boston and Dallas. During 11 months of 1922, more
than 1,800 Welte equipped reproducing pianos have
been inspected and adjusted. Six hundred tuners and
repairmen have received instruction in the care and
regulation of such instruments. Three thousand Test
Rolls and 6,000 books of instructions have been dis-
tributed to manufacturers, dealers, tuners and repair-
men, the country over.
"We have in our new factory, the facilities to take
care of any production demand that can possibly be
made on us, whether for De Luxe or Welte-Mignon
(Licensee) Actions. Our factory is geared up for a
1923 output which will be at least double our 1922
production. W r e firmly believe that with the co-
operation on the part of the manufacturer, in deter-
mining his requirements as early as possible, that we
are in the position to entirely overcome the short-
age of Welte-Mignon Actions which was experienced
during 1922."
Q R S Music Co., Chicago, Begins Fight Against
Complaint of Federal Trade Commission.
W. C. HEATON.
nearly every one throughout the country.
The plan calls for full page insertions, in the lead-
ing publications of national distribution, carefully
selected to reach a class of buyers, who will be es-
sentially interested in an instrument of the Welte-
Mignon type. The advertising as planned will be
continuous throughout the balance of 1923, commenc-
ing in March, and will reach a circulation of Over
4,000,000 families at every insertion.
The use of this space in national publications, ac-
cording to Mr. Heaton, is but one phase of the elab-
orate dealer service co-operation included in the
plan. Every aid to enable the dealer to take advan-
take of this national publicity in his local community,
is in the course of preparation and will be released in
time to enable him to co-operate, in his particular
store with the general national publicity.
The Comprehensive Plan.
Frank Seaman, Inc., one of the largest and best
known advertising agencies in the country, has been
appointed to work with Mr. Vogel, advertising man-
ager of The Kohler Industries, in devising this
comprehensive plan to carry into every dealer's ter-
ritory the exact Welte-Mignon story.
Mr. Heaton 'in a statement concerning the position
of the Welte-Mignon (Licensee) in the field, and
what has been accomplished with both the mechan-
ism and the music up to Jan. 1, 1923, said: "I think
it will be of interest to the trade in general to know
that we have made an investment to date of over
a million dollars in bringing our W'elte-Mignon (Li-
censee) Action and De Luxe Reproducing Rolls to
their present position in the field. With the repro-
ducing piano becoming continually a more and more
important unit in the volume of sales and profits, we
know that our investment has been well made. We
have made our plans to nationally exploit the Welte-
Mignon (Licensee) based on the knowledge that we
have reached a high point of perfection, both in the
mechanism and the music. Every basic fundamental
on which reproducing piano sales and success are
founded, is now an accomplished fact as regards our
product.
Basis for Development.
"Our unrestricted license to use the basic Welte
patents, together with the patents we control on De
Luxe Pneumatic Actions, has given us a basis for the
development of our remarkable action. Artistically
we know our action is supreme. Mechanically it ha§
The hearing in the case brought against the Q R S
Music Co., Chicago, the principal allegation being
price maintenance, has been begun before the Fed-
eral Trade Commission, by which the accusation was
brought some time ago. The hearing was held be-
fore the commission in its offices in Chicago, the
testimony having been begun last week and continu-
ing until one day this week. The testimony has not
been made public, but may be given out when a ver-
dist is rendered, it is said.
The arguments in the case will be given in Wash-
ington some time within the near future. The case
will undoubtedly be appealed, first to the circuit
court and later to the supreme court, regardless of
the outcome of the first decision, it is understood.
The case hinges on allegations regarding price
maintenance, exclusive agencies, and the like, it being
the assertion of the federal commission that the prac-
tises mentioned come under the category of unfair
competition.
BREAKING RECORDS.
For the past seven months, the previous records
for volume of business have been broken by the
Cable-Nelson Piano Co., of South Haven, Mich., and
the year 1922 was conducive to great satisfaction. It
was a wonderful year, and but for the fact that the
first few months were poor, it might have also been
in the record-breaking category. Indications are that
the present record may be broken within the coming
months.
UTAH VISITOR.
Royal W. Daynes, of the Consolidated Music Co.,
Salt Lake City, Utah, was among the arrivals in the
Chicago piano market this week. The Consolidated
Music Co., which is one of the leading establishments
of Salt Lake City, is keeping up an encouraging
amount of business, Mr. Daynes said.
LUDWIG DRUMS AND PRESTO.
Newton, Kans., Jan. 10, 1923.
Editor Presto:
It's too late to wish you a Happy New Year; but
I'll wish you a whole year of happiness instead. I
also enclose my check for Presto. I wouldn't think
I. was in the music business without it, as it keeps
a fellow from becoming a back number. I enclose
a little clipping for you. I'm giving away a few
Ludwig drums to the schools. It might prove a wise
plan for other dealers too.
Sincerely yours,
H. S. DICKEY.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
CHRISTMAN
Electrically Operated
Reproducing
Grands and Uprights
NEW PUBLICITY FOR
WELTE-MIGNON
President Heaton of Auto Pneumatic Action
Company Announces Plans for National Ad-
vertising Which Provides for Intensive
Manufacturer and Dealer Co-operation.
The announcement of a plan to nationally advertise
the Welte-Mignon (Licensee) Reproducing Piano was
made last week, by,W. C. Heaton, president of The
Auto Pneumatic Action Company, New York. The
plan has been laid out not only to stimulate the sale
of Welte-Mignon equipped pianos, but also to ac-
quaint the .general public with exactly what the re-
producing piano is, and how it differs from the regu-
lar foot-pumped player piano, which is known to
The First Touch Tells 9 9
Reg. U. S. Pat. Off.
PRICE MAINTENANCE
ALLEGED BY COMMISSION
CHRISTMAN
STUDIO GRAND
Is admittedly the most Perfect
five-foot Grand. Its marvelous
tone-power and purity have
made it famous in the world of
music. See it—try it—and
you will sell it.
CHRISTMAN
REPRODUCING PIANOS
Are remarkable in their distinc-
tive qualities of master interpre-
tation, case designs and exclu-
sive features. Made in both
Grands and Uprights.
Enhance Your Future Prosper-
ity By Investigating
the
Irresistible Appeal of
CHRISTMAN
GRANDS, UPRIGHTS
PLAYERS
and
REPRODUCING PIANOS
Christman Piano Co.
597 East 137th St.
New York
been brought to its highest point of perfection. Its
remarkable simplicity of construction, is a point
which every manufacturer and dealer will recognize
as an important factor in the sale and maintenance
of any mechanical instrument.
"The De Luxe Welte-Mignon (Licensee) Library
today, contains nearly 1,000 selections and commands
a foremost position in the field for artist name value,
careful of numbers and price; 433 of these numbers
have been added during 1923, 211 of which were
recorded by 32 new artists, whom we have secured
and 222 numbers by 95 of the artists who recorded
for the famed Welte-Mignon Library. It is our plan
to exploit artists of present day fame and interna-
tional reputation, whom we now have under con-
tract, to record exclusively for our library.
"We have just completed in our new factory, and
new Recording Laboratories, which are the finest
and most modern in the industry, considered both
from an artistic and mechanical standpoint.
Extent of Service.
"To date our Service Department extends from
coast to coast, with service men operating from five
central points. New York, Chicago, San Francisco,
Boston and Dallas. During 11 months of 1922, more
than 1,800 Welte equipped reproducing pianos have
been inspected and adjusted. Six hundred tuners and
repairmen have received instruction in the care and
regulation of such instruments. Three thousand Test
Rolls and 6,000 books of instructions have been dis-
tributed to manufacturers, dealers, tuners and repair-
men, the country over.
"We have in our new factory, the facilities to take
care of any production demand that can possibly be
made on us, whether for De Luxe or Welte-Mignon
(Licensee) Actions. Our factory is geared up for a
1923 output which will be at least double our 1922
production. W r e firmly believe that with the co-
operation on the part of the manufacturer, in deter-
mining his requirements as early as possible, that we
are in the position to entirely overcome the short-
age of Welte-Mignon Actions which was experienced
during 1922."
Q R S Music Co., Chicago, Begins Fight Against
Complaint of Federal Trade Commission.
W. C. HEATON.
nearly every one throughout the country.
The plan calls for full page insertions, in the lead-
ing publications of national distribution, carefully
selected to reach a class of buyers, who will be es-
sentially interested in an instrument of the Welte-
Mignon type. The advertising as planned will be
continuous throughout the balance of 1923, commenc-
ing in March, and will reach a circulation of Over
4,000,000 families at every insertion.
The use of this space in national publications, ac-
cording to Mr. Heaton, is but one phase of the elab-
orate dealer service co-operation included in the
plan. Every aid to enable the dealer to take advan-
take of this national publicity in his local community,
is in the course of preparation and will be released in
time to enable him to co-operate, in his particular
store with the general national publicity.
The Comprehensive Plan.
Frank Seaman, Inc., one of the largest and best
known advertising agencies in the country, has been
appointed to work with Mr. Vogel, advertising man-
ager of The Kohler Industries, in devising this
comprehensive plan to carry into every dealer's ter-
ritory the exact Welte-Mignon story.
Mr. Heaton 'in a statement concerning the position
of the Welte-Mignon (Licensee) in the field, and
what has been accomplished with both the mechan-
ism and the music up to Jan. 1, 1923, said: "I think
it will be of interest to the trade in general to know
that we have made an investment to date of over
a million dollars in bringing our W'elte-Mignon (Li-
censee) Action and De Luxe Reproducing Rolls to
their present position in the field. With the repro-
ducing piano becoming continually a more and more
important unit in the volume of sales and profits, we
know that our investment has been well made. We
have made our plans to nationally exploit the Welte-
Mignon (Licensee) based on the knowledge that we
have reached a high point of perfection, both in the
mechanism and the music. Every basic fundamental
on which reproducing piano sales and success are
founded, is now an accomplished fact as regards our
product.
Basis for Development.
"Our unrestricted license to use the basic Welte
patents, together with the patents we control on De
Luxe Pneumatic Actions, has given us a basis for the
development of our remarkable action. Artistically
we know our action is supreme. Mechanically it ha§
The hearing in the case brought against the Q R S
Music Co., Chicago, the principal allegation being
price maintenance, has been begun before the Fed-
eral Trade Commission, by which the accusation was
brought some time ago. The hearing was held be-
fore the commission in its offices in Chicago, the
testimony having been begun last week and continu-
ing until one day this week. The testimony has not
been made public, but may be given out when a ver-
dist is rendered, it is said.
The arguments in the case will be given in Wash-
ington some time within the near future. The case
will undoubtedly be appealed, first to the circuit
court and later to the supreme court, regardless of
the outcome of the first decision, it is understood.
The case hinges on allegations regarding price
maintenance, exclusive agencies, and the like, it being
the assertion of the federal commission that the prac-
tises mentioned come under the category of unfair
competition.
BREAKING RECORDS.
For the past seven months, the previous records
for volume of business have been broken by the
Cable-Nelson Piano Co., of South Haven, Mich., and
the year 1922 was conducive to great satisfaction. It
was a wonderful year, and but for the fact that the
first few months were poor, it might have also been
in the record-breaking category. Indications are that
the present record may be broken within the coming
months.
UTAH VISITOR.
Royal W. Daynes, of the Consolidated Music Co.,
Salt Lake City, Utah, was among the arrivals in the
Chicago piano market this week. The Consolidated
Music Co., which is one of the leading establishments
of Salt Lake City, is keeping up an encouraging
amount of business, Mr. Daynes said.
LUDWIG DRUMS AND PRESTO.
Newton, Kans., Jan. 10, 1923.
Editor Presto:
It's too late to wish you a Happy New Year; but
I'll wish you a whole year of happiness instead. I
also enclose my check for Presto. I wouldn't think
I. was in the music business without it, as it keeps
a fellow from becoming a back number. I enclose
a little clipping for you. I'm giving away a few
Ludwig drums to the schools. It might prove a wise
plan for other dealers too.
Sincerely yours,
H. S. DICKEY.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).