Presto
Issue: 1922 1900 - Page 3
Presto Buyers' Guide
Analyzes and Classifies
All American Pianos
and in Detail Tells of
Their Makers.
PRESTO
THE AMERICAN MUSIC TRADE WEEKLY
Presto Trade Lists
Three Uniform Book-
lets, the Only Complete
Directories of the Music
Industries.
/• cent,, «.w. . r.«.
CHICAGO, SATURDAY, DECEMBER 23, 1922
BRIGHT PROMISE
OF THE NEW YEAR
President E. R. Jacobson, of Straube Piano
Co., Gives Reasons for Believing That
1923 Will Be a Good One for
Piano Trade.
With substantial orders already on the books for
delivery during the early months of 1923, and with
the record of 1922 as a high standard, the Straube
Piano Company, Hammond, Indiana, is preparing
to enter upon what its officials believe will be the
greatest year in the history of the organization.
Straube dealers, according to President E. R.
Jacobson, of the Straube company, have been es-
pecially active during the latter half of 1922, and are
of Straube instruments makes it necessary for them
to be familiar with this action. A cross section dia-
gram of the player action is mailed to all tuners who
request this information.
With the beginning of the New Year the Straube
Company plans to work in much closer co-operation
with its dealers, offering them the assistance of its
Sales Promotion Department for the asking.
Buyers More Discriminating.
"We are very optimistic about 1923," Mr. Ja< ub-
son stated recently, "and feel sure that there are
great things in store for the Straube Piano Company.
1 am sure there are great business possibilities for
the industry, but the experience of the holiday re-
tail trade has served to convince me that people are
buying with more discrimination.
"It has not been so very long since people in the
smaller towns and rural communities bought what
ever piano was to be had through their local dealer,
but the greater publicity which has been given to the
industry of late, together with the educational adver-
tising, has largely changed this method of buying.
"The price, of course, always has been, and prob-
ably always will be, no insignificant factor in re-
tailing pianos. But the majority of people no longer
buy a piano simply because it is a piano; they want
to know what they are buying, what workmanship
and material have gone into the instrument, and what
service may be expected.
Best Year Just Ahead.
"There are many things which would seem to indi-
cate there arc good things in store for the industry.
In the first place, much good work is being done
through the organized promotion of good music.
The higher type of advertising and publicity in the
national publications, newspapers, trade papers, and
o'her l ublications, ind'eates that those of us in the
industry are beginning to give more intelligent
thought to the perfection of our products, and that
v. e r re also telling the public about the notable ad-
\ ance that' is being made.
"For my part. 1 cannot see why 1923 should not
1 e one of the best years in the industry. I am sure
that business conditions are right and that the ce-
mand for good instruments is growing. It is up to
those of us in the piano industry to meet this demand
with intelligent manufacturing and marketing."
AMPICO ON STAGES IN
MANY FOREIGN LANDS
The Rialto, San Juan's Most Beautiful Play-
house, Is Proud of the
Acquisition.
Ampico sales and Ampico propaganda go as
strongly outside of the territorial confines of the
United States as they do within them. The accom-
panying photograph, for instance, shows the interior
of the Rialto Theater at San Juan, Porto Rico, with
the Ampico in the Knabe holding the center of the
stage, and creating r.n immense amount of interest
among Porto Ricans.
The Rialto is one of the most beautiful and impor-
tant motion picture theaters in the Latin American
INDIANA CHARTER FOR
HOBART M. CABLE PIANO CO.
K. R. JACOBSOX.
preparing for even greater activities in 1923. Mr.
Jacobson looks upon the substantial orders placed
for shipment next year as evidence of the dealers'
faith, both in Straube products and in the general
business prosperity of the country.
Artronome Factor.
The Straube Company attributes no small portion
of its increasing business to the growing popularity
of its Artronome player action, which has been
widely advertised in the trade papers, and which has
proven itself thoroughly dependable and an innova-
tion in playerpiano construction. The many points
of superiority of this action have been driven home
to Straube dealers so, persistently that they are back-
ing the player action more and more as their own
experience teaches its practicability, both from a
dealer and customer standpoint:. "
W. G. Betz, General Superintendent of the Straube
Company, and well known to the trade for his noted
inventions, looks upon the Artronome action as his
supreme contribution to the piano industry to date,
and stated to a representative of Presto that he
feels well repaid for the time and energy expended
on this invention, by the kindly reception it has had
at the hands of the trade.
Tuners Interested.
The entire action, featured by the Patented Pendu-
lum Valve, which eliminates all friction and corro-
sion, is manufactured complete in the Straube fac-
tory under the personal supervision of Mr. Betz.
One promising result of Straube advertising of
this action has been the receipt by the company of
hundreds of letters from tuners in different sections
of the country, who state that the increasing number
New Incorporation Not'ce Filed in Indianapolis This
Week Gives Capital at $750,000.
Articles of incorporation of the Hobart M. Cable
Piano Co., piano manufacturers, LaPorte, Ind., were
filed this week in Indianapolis. The Illinois corpora-
tion of the company has been dissolved.
In addition to Hobart M. Cable, Howard B. More-
mis and Edwin W. Schurz, president, vice-president
and treasurer, respectively, of the old Illinois cor-
poration, two LaPorte business men, P. Allen Tennis
and Walter F. Sauchild, are stockholders of the new
company incorporated.
The new company is being incorporated for $750,-
000 to take over the present business, the value of
which is set forth as $598,000. The incorporators
named are Hobart M. Cable, Howard B. Morenus,
Edwin W. Schurz, P. Allen Tennis and Walter F.
Sauchiid.
ADDS NEW EQUIPMENT.
The Bach Music Co., Beloit, Wis., is one of the
active music stores where the facilities for doing
business reflect the character for progressiveness.
New lighting equipment and a special drop-light dis-
play, focusing the light upon one instrument set in
a velvet background in the store window, are the lat-
est aids to sales in the Beloit store.
SOUTHEASTERN REPORT. ~"*
Lee Jones, southeastern representative of the Gul-
bransen-Dickinson Company, brings the report that
business is brisk in the southeastern states, and that
goods are hard to get. Mr. Jones was at the Chi-
cago headquarters of the Gulbransen-Dickinson Com-
pany, on a seasonal call, during the week.
countries, and the Ampico is a permanent adjunct to
its equipment, used to supply musical numbers on
each of its programs. The owners, Messrs. Bruno
y Vasquez, report that "it has been very well re-
ceived by their audiences, and they are highly plea?ed
with their acquisition."
In connection with their first two weeks of owner-
ship of this Ampico in the Knabe the proprietors ran
for a full fortnight with great success the film, "Im-
mortalized," which features Ornstein and the
Ampico.
This sale to the Rialto in San Juan is only one of
several to similar institutions recently reported from
Central and South America, and from Cuba. The
field of the Ampico is of international scope.
PIANO HEARD MILES AWAY.
Paying harmonious homage to the marvels of
modern science, members of the Clergy club of New
York last week met at a hotel and sang the Nine-
teenth Psalm to the accompaniment of a piano sev-
eral miles distant. The psalm begins "The heavens
declare the glory of God."
"STODDARD" FOR HIGH SCHOOL.
The G. F. Johnson Piano Company, of Portland,
sold a Stoddard grand piano to the Carlton, Oregon,
high school for use in their assembly hall. Mr.
Johnson says that Christmas buying has started in
earnest and that they are getting their full share of
the trade.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Analyzes and Classifies
All American Pianos
and in Detail Tells of
Their Makers.
PRESTO
THE AMERICAN MUSIC TRADE WEEKLY
Presto Trade Lists
Three Uniform Book-
lets, the Only Complete
Directories of the Music
Industries.
/• cent,, «.w. . r.«.
CHICAGO, SATURDAY, DECEMBER 23, 1922
BRIGHT PROMISE
OF THE NEW YEAR
President E. R. Jacobson, of Straube Piano
Co., Gives Reasons for Believing That
1923 Will Be a Good One for
Piano Trade.
With substantial orders already on the books for
delivery during the early months of 1923, and with
the record of 1922 as a high standard, the Straube
Piano Company, Hammond, Indiana, is preparing
to enter upon what its officials believe will be the
greatest year in the history of the organization.
Straube dealers, according to President E. R.
Jacobson, of the Straube company, have been es-
pecially active during the latter half of 1922, and are
of Straube instruments makes it necessary for them
to be familiar with this action. A cross section dia-
gram of the player action is mailed to all tuners who
request this information.
With the beginning of the New Year the Straube
Company plans to work in much closer co-operation
with its dealers, offering them the assistance of its
Sales Promotion Department for the asking.
Buyers More Discriminating.
"We are very optimistic about 1923," Mr. Ja< ub-
son stated recently, "and feel sure that there are
great things in store for the Straube Piano Company.
1 am sure there are great business possibilities for
the industry, but the experience of the holiday re-
tail trade has served to convince me that people are
buying with more discrimination.
"It has not been so very long since people in the
smaller towns and rural communities bought what
ever piano was to be had through their local dealer,
but the greater publicity which has been given to the
industry of late, together with the educational adver-
tising, has largely changed this method of buying.
"The price, of course, always has been, and prob-
ably always will be, no insignificant factor in re-
tailing pianos. But the majority of people no longer
buy a piano simply because it is a piano; they want
to know what they are buying, what workmanship
and material have gone into the instrument, and what
service may be expected.
Best Year Just Ahead.
"There are many things which would seem to indi-
cate there arc good things in store for the industry.
In the first place, much good work is being done
through the organized promotion of good music.
The higher type of advertising and publicity in the
national publications, newspapers, trade papers, and
o'her l ublications, ind'eates that those of us in the
industry are beginning to give more intelligent
thought to the perfection of our products, and that
v. e r re also telling the public about the notable ad-
\ ance that' is being made.
"For my part. 1 cannot see why 1923 should not
1 e one of the best years in the industry. I am sure
that business conditions are right and that the ce-
mand for good instruments is growing. It is up to
those of us in the piano industry to meet this demand
with intelligent manufacturing and marketing."
AMPICO ON STAGES IN
MANY FOREIGN LANDS
The Rialto, San Juan's Most Beautiful Play-
house, Is Proud of the
Acquisition.
Ampico sales and Ampico propaganda go as
strongly outside of the territorial confines of the
United States as they do within them. The accom-
panying photograph, for instance, shows the interior
of the Rialto Theater at San Juan, Porto Rico, with
the Ampico in the Knabe holding the center of the
stage, and creating r.n immense amount of interest
among Porto Ricans.
The Rialto is one of the most beautiful and impor-
tant motion picture theaters in the Latin American
INDIANA CHARTER FOR
HOBART M. CABLE PIANO CO.
K. R. JACOBSOX.
preparing for even greater activities in 1923. Mr.
Jacobson looks upon the substantial orders placed
for shipment next year as evidence of the dealers'
faith, both in Straube products and in the general
business prosperity of the country.
Artronome Factor.
The Straube Company attributes no small portion
of its increasing business to the growing popularity
of its Artronome player action, which has been
widely advertised in the trade papers, and which has
proven itself thoroughly dependable and an innova-
tion in playerpiano construction. The many points
of superiority of this action have been driven home
to Straube dealers so, persistently that they are back-
ing the player action more and more as their own
experience teaches its practicability, both from a
dealer and customer standpoint:. "
W. G. Betz, General Superintendent of the Straube
Company, and well known to the trade for his noted
inventions, looks upon the Artronome action as his
supreme contribution to the piano industry to date,
and stated to a representative of Presto that he
feels well repaid for the time and energy expended
on this invention, by the kindly reception it has had
at the hands of the trade.
Tuners Interested.
The entire action, featured by the Patented Pendu-
lum Valve, which eliminates all friction and corro-
sion, is manufactured complete in the Straube fac-
tory under the personal supervision of Mr. Betz.
One promising result of Straube advertising of
this action has been the receipt by the company of
hundreds of letters from tuners in different sections
of the country, who state that the increasing number
New Incorporation Not'ce Filed in Indianapolis This
Week Gives Capital at $750,000.
Articles of incorporation of the Hobart M. Cable
Piano Co., piano manufacturers, LaPorte, Ind., were
filed this week in Indianapolis. The Illinois corpora-
tion of the company has been dissolved.
In addition to Hobart M. Cable, Howard B. More-
mis and Edwin W. Schurz, president, vice-president
and treasurer, respectively, of the old Illinois cor-
poration, two LaPorte business men, P. Allen Tennis
and Walter F. Sauchild, are stockholders of the new
company incorporated.
The new company is being incorporated for $750,-
000 to take over the present business, the value of
which is set forth as $598,000. The incorporators
named are Hobart M. Cable, Howard B. Morenus,
Edwin W. Schurz, P. Allen Tennis and Walter F.
Sauchiid.
ADDS NEW EQUIPMENT.
The Bach Music Co., Beloit, Wis., is one of the
active music stores where the facilities for doing
business reflect the character for progressiveness.
New lighting equipment and a special drop-light dis-
play, focusing the light upon one instrument set in
a velvet background in the store window, are the lat-
est aids to sales in the Beloit store.
SOUTHEASTERN REPORT. ~"*
Lee Jones, southeastern representative of the Gul-
bransen-Dickinson Company, brings the report that
business is brisk in the southeastern states, and that
goods are hard to get. Mr. Jones was at the Chi-
cago headquarters of the Gulbransen-Dickinson Com-
pany, on a seasonal call, during the week.
countries, and the Ampico is a permanent adjunct to
its equipment, used to supply musical numbers on
each of its programs. The owners, Messrs. Bruno
y Vasquez, report that "it has been very well re-
ceived by their audiences, and they are highly plea?ed
with their acquisition."
In connection with their first two weeks of owner-
ship of this Ampico in the Knabe the proprietors ran
for a full fortnight with great success the film, "Im-
mortalized," which features Ornstein and the
Ampico.
This sale to the Rialto in San Juan is only one of
several to similar institutions recently reported from
Central and South America, and from Cuba. The
field of the Ampico is of international scope.
PIANO HEARD MILES AWAY.
Paying harmonious homage to the marvels of
modern science, members of the Clergy club of New
York last week met at a hotel and sang the Nine-
teenth Psalm to the accompaniment of a piano sev-
eral miles distant. The psalm begins "The heavens
declare the glory of God."
"STODDARD" FOR HIGH SCHOOL.
The G. F. Johnson Piano Company, of Portland,
sold a Stoddard grand piano to the Carlton, Oregon,
high school for use in their assembly hall. Mr.
Johnson says that Christmas buying has started in
earnest and that they are getting their full share of
the trade.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).