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Presto

Issue: 1922 1900 - Page 24

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24
PRESTO
CAROLS BY KIWANIS CLUB
Opera Stars to Help the Celebrations at Fourteen
Points in Chicago.
The Kiwanis Clubs of Chicago are active in carry-
ing out the plan to usher in Christmas morning with
the singing of carols. A number of artists of the
Chicago Civic Opera Company have promised par-
ticipation. The Kiwanis Clubs—fourteen of them—
with centers all over the city, volunteered to use
every effort in getting large attendances at the meet-
ings in their communities.
Among the opera stars who have promised to aid
in the singing of the Christmas carols are Feodor
ChaUapin, Edith Mason, Ina Bourskaya, Dorothy
Cannon, Cyrena Van Gordon, Mary McCormic,
Claudia Muzio, Irene Pavloska, Hazel Eden, Gorges
Baklanoff, Charles Marshall, Desire Defrere, Cessre
Formichi and Directors Ettore Panizza, Richard
Hageman and Theodore Stearns.
INTEREST IN COLLEGE SONGS
Spirited Demand for That Variety of Sheet Music
Explained by Announcement of Contest.
The customer never knows the extent of the line
of so-called college songs until he or she inquires at
the music counter of the big music stores in any city.
Even college men see new numbers in the array
of college songs and songs favored by college glee
clubs shown by Lyon & Healy and other firms in
Chicago with a pretentious sheet music counter.
The interest in college songs which has evoked the
numerous inquiry at the sheet music counters is due
to the forthcoming competition of college glee clubs,
set for February 9 in Chicago.
Twelve college and university glee clubs will meet
on that date in Orchestra Hall in a competitive con-
cert, the first musical affair of the kind ever held in
Chicago.
Chicago representatives of the colleges of the Mid-
December 23, 1922.
dle West have organized the Intercollegiate Glee
Clubs for the purpose of holding a glee club com-
petition in Chicago every year. The glee clubs which
will take part in the initial concert will represent the
following institutions:
Armour Institute, Beloit College, University of Chi-
cago, Grinnell College, University of Illinois, Univer-
sity of Iowa, James Millikin University, Lake Forest
College, Northwestern University, Purdue University,
Wabash College, University of Wisconsin.
Each college will send twenty-four men for the
concert, and only undergraduate students will be per-
mitted to take part. A prize will be awarded the
winning club.
HOLIDAY SHEET MUSIC.
The Hanson Music House, San Francisco, has
achieved a big sheet music trade for the holidays.
When the last sheet music sale is wrapped up on the
Saturday evening before Christmas the company is
assured in advance that the best holiday trade in
sheet music in the history of the house has been ac-
complished. Early in the season the Hanson Music
House widely distributed circulars filled with sug-
gestions for the prospective sheet music buyer. The
trims in the store and the displays in the windows
augmented the effort.
NEW REMICK MANAGER.
Clyde Freeman, formerly manager of the Portland
Remick Song Shop, has been appointed the Pacific
Northwest manager of sheet music department of
Sherman, Clay & Co., and will have his headquar-
ters in Seattle. Mr. Freeman spent several days in
Portland last week among his friends in the trade, of
whom he has many.
PUBLISHERS MEET AND DINE.
The meeting of the Boston Music Publishers' As-
sociation was held last week at the Parker House,
and was pronounced the most enjoyable of a long
series of similar gatherings. The meeting was pre-
ceded by a dinner at which the special guest was
Thomas F. Stutson, a popular entertainer and well
known to members of the sheet music fraternity.
CHRISTMAS CAROLING
National Bureau for Advancement of Music Has
Under C. M. Tremaine, Revived Old Custom.
The National Bureau for the Advancement of
Music recently received calls by wire from three im-
portant newspapers almost simultaneously, asking for
copies of the booklet on Christmas Caroling, in
which is described in detail the best method of con-
ducting a revival of this picturesque custom of by-
gone days.
The Bakerstield Morning Echo of Bakersfield,
California, telegraphed to C. M. Tremaine, Director
of the National Bureau for the Advancement of Mu-
sic, in New York: "Please send six books immedi-
ately. Send anything helpful." A telegram bearing
a similar request was received from the San Fran-
cisco Journal, and E. C. Rogers, publisher of the
Rochester, New York, Journal and American, called
Mr. Tremaine on the long distance phone and asked
him to rush a supply of material for starting a weekly
music page.
The noteworthy feature of the Bureau's relations
with the press is the eagerness of the latter to se-
cure prompt and complete information about the Bu-
reau's numerous activities, as contrasted with the
difficulty which is often experienced in getting news-
papers to give the desired amount of publicity to any
cause.
The impetus which the work of the National Bu-
reau has given to the Christmas caroling movement
throughout the United States has done much to
bring about its spread from a small beginning in De-
troit in 1916, until in 1921, carols were sung in 661
cities and towns, and this year it is confidently ex-
pected that the number will reach a thousand.
To take care of its fast growing business in player
music rolls the J. W. Greene Co., Toledo, O., will
enlarge the space in the roll department. The remod-
eling changes contemplated will when completed per-
mit the company to greatly increase the size of the
roll stock.
A WINDOW DISPLAY IN WINNIPEG, MANITOBA
Crowd drawn by
McLEAN'S
Window Display
In the "window a man is playing a
saxaphone and accompanying him-
self on a Gulbransen Player-Piano
Part of a
(julbransen Display
J. J. H, McLean Co., Ltd
WINNIPEG, MANITOBA, CANADA
Showing Special Window Cards
The interesting illustrations here shown are from
photographs of a Gulbransen window display of J.
J. H. McLean Co., Ltd., of Winnipeg, and also an
exterior view showing the crowds attracted to the
window by a man playing a saxophone, and accom-
panying himself on the Gulbransen playerpiano.
The upper picture proves conclusively that a piano
store window can be made as attractive as one in any
other line of business, and often more potent in draw-
ing crowds than any other. It's all in the way the
display is arranged. By concentrating on some one
display, having the proper qualities of interest, the
music store window can be made to attract the
crowds—and that is advertising.
The lower picture shows a close-up of part of the
display. Even the picture is sufficiently attractive
to challenge attention.
Dealers everywhere may
often get ideas of value from such pictures
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