Presto
Issue: 1922 1900 - Page 10
10
PRESTO
STRIKING FULL=PAGE
PIANO ADVERTISEMENT
Bissell-Weisert Display in Chicago Newspaper Might
Win Prize for Best Retail Publicity.
If a prize were to be offered for the most attractive
full-page advertisement of the year it might fal! to
the Bissell-Weisert Piano Co., of 20 S. Wabash ave-
nue, Chicago, for the display which appeared in the
Tribune of last Monday. The page was headed with
the engraved line, "'Music Tops the Gift List." T 1 ie
page was quaintly illustrated, by hold pen sketches,
showing the ancient minnesingers on Christmas Day,
and the letterpress read as follows:
Choosing the right Christmas Gift is an art.
Choosing an Anrpico is an inspiration.
Choosing the Ampico in the Chickering, brings to
the home the art of the pianist and the inspiralion
of the composer perfectly interpreted.
It is doubtful if a more striking piano advertise-
ment has appeared during the year—anywhere. It
captured the eye and impressed the heart on sight
LONG DISTANCE PHONOGRAPH
IS SCIENCE'S LATEST
After a few minutes the audience noticed that Mr.
Colpitts had disappeared, but that the lecture was
going right ahead, apparently coming from the film
itself. Later Mr. Colpitts was found seated silently
among the audience.
"I gave the lecture several days ago in New York,"
he explained. "It was recorded through an electrical
device and then transferred to a phonograph record.
"1 could give the lecture anywhere, and hav.e it
recorded anywhere within a radius of five or six
hundred miles. While you thought I was talking to
you from the fi'm, I really sat here in the audience
\.hile the phonograph reproduced the lecture."
A T r. Colpitts also demonstrated a device through
which five conversations can be carried on over one
te'ephone line, anyone being "cut out at will by turn-
ing a switch.
HIGH=CLASS ADVERTISING
OF HIGH=CLASS PIANOS
Bush & Lane Instruments Are Vigorously Pushed
by the House at Seattle, Washington.
This has—and still is—a great season for piano ad-
vertising by enterprising retail houses throughout the
country. In most of the cities full pages in the news-
papers have been used, and in some instances the
Demonstration in Chicago Impressed Large Gather- "copy" and "display" have surpassed anything in rhe
ing of Scientific Men and Investigators.
past. Out in Seattle the Bush & Lane Piano Co.
had a fine display last Sunday. Its purpose was
A long distance phonograph which will record clearly defined in the following, with which the half-
sounds made hundreds of miles away is the latest page started:
communication development in science, E. H. Col-
We are going to place in Seattle homes a large
pitts of the Western Electric company, told the So-
number of genuine Bush & Lane pianos within a
ciety of Western Engineers this week.
very short period of time.
Mr. Colpitts demonstrated the machine in a way
This wiil be accomplished through the high quality
which brought thoughts of magic to his audience at of this wonderful piano. We believe there are many
first. He started a lecture on 'a "three electrode reliable men and women right here in Seattle today
tube," with moving pictures to illustrate it.
who have long had a sincere desire to own a new,
s'rictly high-grade p'ano, but on account of the high
price and the large first payment customarily exacted
have put off the transaction from time to time rather
tlr-in try to be satisfied with an ordinary instrument
at a lower nrice and on easier terms.
We believe this so thoroughly that we have deter-
mined to place on sale for a short time only this
beautiful Sty!e 2 Bush & Lane p'.ano (an instrument
recognized everywhere as one of America's very fin-
PIANOS and PLAYER PIANOS
est and best), at a price far lower than it has been
for many years, and on terms so easy as to exclude
Have no superiors in appearance, tone
from consideration the least possibility of incon-
power or other essentials of strictly
venience.
leaders in the trade.
Of course the typographic "display" can not be re-
produced here. It was strong and at the close of
the adv. the statement is emphasized that "we carry
no stencil pianos, or stencil playerpianos—every in-
strument a standard make." Which is characteris-
This Trade Mark la cast
In the plate and also ap-
tic of the high-class methods of the Bush & Lane
pears upon the fall board
Piano Co., factory headquarters at Holland, Michi-
of all genuine Schumann
Schumann
December 23, 1922.
THE BUSINESS OUTLOOK
IS CONSIDERED GOOD
Successful Head of Big New York House
Says the Future Holds Prosperity for All
Lines of Substantial Trade.
If undue advantage is not taken of the consumer
by manufacturers and distributers, retail sales should
continue to be good during all of the coming year,
according to Samuel W. Reyburn, President of Lord
& Taylor. Tn referring to this matter he expressed
the belief that marked elements of strength are to
be found in the present economic situation from a
retail standpoint. Any advance of small or moder-
ate proportions, he pointed out, could be offset by
the retail store through more efficient management
and operation.
"I have confidence that business will continue to
be good," he said. "My expectations are based on
the general improved economic conditions which.pre-
vail in this country today. The indications of these
are not superficial, but rather are of a fundamental
nature. Take such a prime consideration as that of
employment, for example. With industry more ac-
tive, there is a lower percentage of unemployment
than was the case a year ago. More money, as a con-
sequence, is being earned, a certain proportion of
which is naturally finding its way into purchasing
channels. Another sound indication to be men-
tioned is the change from a large number of Idle
freight cars at this "time last year to what amounts
to a car shortage now. This condition has only been
brought about by the fact that more merchandise
is being produced and shipped than was the case in
1921. These are but two barometers showing the
trend of industry.
"I do not incline to the belief that the gain in sales
during the current month and the two preceding ones
is based on a flimsy foundation. The substantial
character of the retail business indicated during Octo-
ber and November has been carried on well into the
holidav season.
Our Motto: "He profits most who icrves
best."
CHAFF BROS.
Pianos and Player-Pianos
tand for
atisfaction and
ervice
Warning to Infringers
Pianos, and all infringers
will be prosecuted. Beware
of imitations such as Schu-
mann & Company, Schu-
mann & Son. and also
Shuman,
as all
stencil
shops, dealers and usf>r> ••
pianos bearing a name fn
imitation
of the name
Schumann with the inten-
iinn nf deceiving tile public
will h* prosecuted to the
rullpst foctent of the law
TRvOb
Schumann Piano Co.
HIGH GRADE
Made under a guarantee that
is backed by fifty-two years
of success and satisfaction,
Schaff Bros, instruments are
sa'e for the dealer to seU
and lor the customer to
Folding Organs
School Organs
Practice Keyboards
TheSCHAFFBROS.Co.
Dealers' Attention Solicited
W. N. VAN IWiA-V&E. President
A. L. WHITE MFG. CO.
Rockf'ord, 111.
V*' 0 /wjsic\ -~y
Musical SuopSy A»«*!»t«
215 F.nglewood Ave., CHICAGO, ILL.
Huntingdon, Ind.
The LEADING LINE
JESSE FRENCH & SONS
WEAVER PIANOS
Grands. Uprights and Players
Finest and most artistic
piano in design, tone and
construction that ;-an b-
made.
YORK PIANOS
GRAND
An
A t t a i n m e n t
Upright* and Player Piano*
A high urade piano of K;ent
1
t- ind with ihiir niii)). font- quality
o f A r t
iy-K
I
"Known the World Over 1 '
STYLE G
Factories: New Castle, Indiana, U. S. A.
A p pula'
P i a n o s — Uprights nnd Pla<« Mlon«>»
nt a popular pri •(•.
plan
Over 70. MX) list, uments made by this company are BIDH-
ir-y (.heir own praises in all parts of the civilised world.
Write for catalogues and state on what terms you would
like to deal, and we will makt you a proposition if yt « are
located in open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, * V
Established 1870
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
STRIKING FULL=PAGE
PIANO ADVERTISEMENT
Bissell-Weisert Display in Chicago Newspaper Might
Win Prize for Best Retail Publicity.
If a prize were to be offered for the most attractive
full-page advertisement of the year it might fal! to
the Bissell-Weisert Piano Co., of 20 S. Wabash ave-
nue, Chicago, for the display which appeared in the
Tribune of last Monday. The page was headed with
the engraved line, "'Music Tops the Gift List." T 1 ie
page was quaintly illustrated, by hold pen sketches,
showing the ancient minnesingers on Christmas Day,
and the letterpress read as follows:
Choosing the right Christmas Gift is an art.
Choosing an Anrpico is an inspiration.
Choosing the Ampico in the Chickering, brings to
the home the art of the pianist and the inspiralion
of the composer perfectly interpreted.
It is doubtful if a more striking piano advertise-
ment has appeared during the year—anywhere. It
captured the eye and impressed the heart on sight
LONG DISTANCE PHONOGRAPH
IS SCIENCE'S LATEST
After a few minutes the audience noticed that Mr.
Colpitts had disappeared, but that the lecture was
going right ahead, apparently coming from the film
itself. Later Mr. Colpitts was found seated silently
among the audience.
"I gave the lecture several days ago in New York,"
he explained. "It was recorded through an electrical
device and then transferred to a phonograph record.
"1 could give the lecture anywhere, and hav.e it
recorded anywhere within a radius of five or six
hundred miles. While you thought I was talking to
you from the fi'm, I really sat here in the audience
\.hile the phonograph reproduced the lecture."
A T r. Colpitts also demonstrated a device through
which five conversations can be carried on over one
te'ephone line, anyone being "cut out at will by turn-
ing a switch.
HIGH=CLASS ADVERTISING
OF HIGH=CLASS PIANOS
Bush & Lane Instruments Are Vigorously Pushed
by the House at Seattle, Washington.
This has—and still is—a great season for piano ad-
vertising by enterprising retail houses throughout the
country. In most of the cities full pages in the news-
papers have been used, and in some instances the
Demonstration in Chicago Impressed Large Gather- "copy" and "display" have surpassed anything in rhe
ing of Scientific Men and Investigators.
past. Out in Seattle the Bush & Lane Piano Co.
had a fine display last Sunday. Its purpose was
A long distance phonograph which will record clearly defined in the following, with which the half-
sounds made hundreds of miles away is the latest page started:
communication development in science, E. H. Col-
We are going to place in Seattle homes a large
pitts of the Western Electric company, told the So-
number of genuine Bush & Lane pianos within a
ciety of Western Engineers this week.
very short period of time.
Mr. Colpitts demonstrated the machine in a way
This wiil be accomplished through the high quality
which brought thoughts of magic to his audience at of this wonderful piano. We believe there are many
first. He started a lecture on 'a "three electrode reliable men and women right here in Seattle today
tube," with moving pictures to illustrate it.
who have long had a sincere desire to own a new,
s'rictly high-grade p'ano, but on account of the high
price and the large first payment customarily exacted
have put off the transaction from time to time rather
tlr-in try to be satisfied with an ordinary instrument
at a lower nrice and on easier terms.
We believe this so thoroughly that we have deter-
mined to place on sale for a short time only this
beautiful Sty!e 2 Bush & Lane p'.ano (an instrument
recognized everywhere as one of America's very fin-
PIANOS and PLAYER PIANOS
est and best), at a price far lower than it has been
for many years, and on terms so easy as to exclude
Have no superiors in appearance, tone
from consideration the least possibility of incon-
power or other essentials of strictly
venience.
leaders in the trade.
Of course the typographic "display" can not be re-
produced here. It was strong and at the close of
the adv. the statement is emphasized that "we carry
no stencil pianos, or stencil playerpianos—every in-
strument a standard make." Which is characteris-
This Trade Mark la cast
In the plate and also ap-
tic of the high-class methods of the Bush & Lane
pears upon the fall board
Piano Co., factory headquarters at Holland, Michi-
of all genuine Schumann
Schumann
December 23, 1922.
THE BUSINESS OUTLOOK
IS CONSIDERED GOOD
Successful Head of Big New York House
Says the Future Holds Prosperity for All
Lines of Substantial Trade.
If undue advantage is not taken of the consumer
by manufacturers and distributers, retail sales should
continue to be good during all of the coming year,
according to Samuel W. Reyburn, President of Lord
& Taylor. Tn referring to this matter he expressed
the belief that marked elements of strength are to
be found in the present economic situation from a
retail standpoint. Any advance of small or moder-
ate proportions, he pointed out, could be offset by
the retail store through more efficient management
and operation.
"I have confidence that business will continue to
be good," he said. "My expectations are based on
the general improved economic conditions which.pre-
vail in this country today. The indications of these
are not superficial, but rather are of a fundamental
nature. Take such a prime consideration as that of
employment, for example. With industry more ac-
tive, there is a lower percentage of unemployment
than was the case a year ago. More money, as a con-
sequence, is being earned, a certain proportion of
which is naturally finding its way into purchasing
channels. Another sound indication to be men-
tioned is the change from a large number of Idle
freight cars at this "time last year to what amounts
to a car shortage now. This condition has only been
brought about by the fact that more merchandise
is being produced and shipped than was the case in
1921. These are but two barometers showing the
trend of industry.
"I do not incline to the belief that the gain in sales
during the current month and the two preceding ones
is based on a flimsy foundation. The substantial
character of the retail business indicated during Octo-
ber and November has been carried on well into the
holidav season.
Our Motto: "He profits most who icrves
best."
CHAFF BROS.
Pianos and Player-Pianos
tand for
atisfaction and
ervice
Warning to Infringers
Pianos, and all infringers
will be prosecuted. Beware
of imitations such as Schu-
mann & Company, Schu-
mann & Son. and also
Shuman,
as all
stencil
shops, dealers and usf>r> ••
pianos bearing a name fn
imitation
of the name
Schumann with the inten-
iinn nf deceiving tile public
will h* prosecuted to the
rullpst foctent of the law
TRvOb
Schumann Piano Co.
HIGH GRADE
Made under a guarantee that
is backed by fifty-two years
of success and satisfaction,
Schaff Bros, instruments are
sa'e for the dealer to seU
and lor the customer to
Folding Organs
School Organs
Practice Keyboards
TheSCHAFFBROS.Co.
Dealers' Attention Solicited
W. N. VAN IWiA-V&E. President
A. L. WHITE MFG. CO.
Rockf'ord, 111.
V*' 0 /wjsic\ -~y
Musical SuopSy A»«*!»t«
215 F.nglewood Ave., CHICAGO, ILL.
Huntingdon, Ind.
The LEADING LINE
JESSE FRENCH & SONS
WEAVER PIANOS
Grands. Uprights and Players
Finest and most artistic
piano in design, tone and
construction that ;-an b-
made.
YORK PIANOS
GRAND
An
A t t a i n m e n t
Upright* and Player Piano*
A high urade piano of K;ent
1
t- ind with ihiir niii)). font- quality
o f A r t
iy-K
I
"Known the World Over 1 '
STYLE G
Factories: New Castle, Indiana, U. S. A.
A p pula'
P i a n o s — Uprights nnd Pla<« Mlon«>»
nt a popular pri •(•.
plan
Over 70. MX) list, uments made by this company are BIDH-
ir-y (.heir own praises in all parts of the civilised world.
Write for catalogues and state on what terms you would
like to deal, and we will makt you a proposition if yt « are
located in open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, * V
Established 1870
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).