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PRESTO
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,Punchings,
Music Wire, Tuning Pins, Player
Parts, Hinges, Casters
A FULL LINE OF MATERIALS for PIANOS and ORGAN
When in Need of
SUPPLIES
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American Piano Supply Co.
110-112 E. 13th St.
New York
SCHAFF
Piano String Co.
Manufacturers of
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
December 16, 1922.
hand at the business and was surprised to hear that
he had created something new.
His Christmas invitation record is entitled "Christ-
Ludwig & Ludwig, Drum Manufacturers, Offer Prize mas Egg Nog," a carol sung to the lilting melody
made famous by Mr. Gallagher and Mr. Shean. The
in Connection With Broadcasting Event.
chimes starts off the invitation. Then Mr. Morange
All dealers in the musical goods made by Ludwig and one of his friends, in a duet, explain what will
& Ludwig, Chicago, drum makers to the profession, happen at the party, and the record-invitation ends
were asked to "listen in" on December 14 and thereby with a medley of tunes of the pre-Volstead days:
enjoy a unique radio program and at the same time "How Dry I Am" and "When I Die Don't Bury Me
take a chance on winning a Ludwig De Luxe Snare at All."
About seventy-five of the records were mailed by
Drum.
Morange. They are seven inches in diameter and
Special radio broadcasting for Ludwig dealers on Mr.
cost about 25 cents apiece. They were made in just
the evening named was arranged. Read about the the
same way that all of the records of famous sing-
free prize offer with the Westinghouse Radio Sta- ers and
are made by the large companies,
tion KYW which broadcasted a special drum and and Mr. orchestras
thinks that he has shown the way
trap effect program arranged by Ludwig & Ludwig. ro a new Morange
of phonograph business—the individual
To the dealer who reported this program, giving record or field
message
may be either a party invi-
details, from the farthest distance, was given a Lud- tation, a message which
sales manager to his field
wig De Luxe, hand engraved shell, free of charge. "forces" or a selling from
or advertising argument by any
The hour was between 8 and 9 p. m., broadcasting on
400 meters. "Write us about reception, as this is the commercial concern.
"As to getting the record heard, there won't be any
first time a special drum program has been broad-
casted. It is also a test occasion," was the request trouble in encountering the man who has no phono-
graph," said Mr. Johnstone. "If the man who re-
of Ludwig & Ludwig.
ceives one of these records has no machine he will
break the speed limit in getting to the house of the
nearest friend who has one, because he will want to
know what words the disk carries to him. I am
thanking Mr. Morange every day for his new idea.
Special Brands Sold by T. L. Lutkin, Inc., New After more than thirty years in the business I can
see that there is still something new."
York, Reduce Possibility of Trouble.
DRUM PROGRAM BY RADIO
LUTKIN LEATHER FOR PLAYERS
' Trouble with the pneumatics is the cause of much
dissatisfaction with the playerpiano and it is always
embarrassing for the dealer to explain the whys and
wherefores of the case to the owner. No explanation
will bring assurance to the mind of the once disap-
pointed customer. The safest thing for the piano
dealer to do is to make sure if the leather in the
pneumatic is of the best variety, specially made for
just such a purpose.
If a dealer is assured by the manufacturer that the
leathers in the pneumatics of his playerpiano are
from the special player leather stocks of T. L. Lut-
kin, Inc., 40 Spruce street, New York, he may recom-
mend that feature of the player with confidence to
his customer. The conscientious dealer cannot es-
cape consideration of the functions of the pneumatics
and the quality in the leathers that contribute to their
permanence. The well-posted dealer knows that
Lutkin leathers reduce to a minimum the possibility
of trouble for the playerpiano owner.
PHONOGRAPH RECORD GREETING
Cor er Lewis Street
CHICAGO
PERFECT PUNCHINGS
AT
GFGDEPEL*CO
137 E A S T I3 T -* ST.
NEWYORK
Theatrical Man Adopts Novel Way of Invitation
to Christmas Party Celebration.
A new idea in an old business has been conceived
by Irving S. Morange, a theatrical man of Bronx-
ville, New York. He has sent out his invitations to
a Christmas party in the form of a phonograph rec-
ord, carrying his own voice, in a parody of a popular
vaudeville team. The cost was not any higher than
many engraved invitations sent out.
It is forty-five years since Thomas A. Edison de-
signed the first phonograph, but this is the first time
a personal invitation to a Christmas party has been
sent out in this way. At least that is the opinion of
C. R. Johnstone, Vice President and general man-
ager of the Bell Recording Corporation of 9 East
Forty-seventh street, New York, who made the rec-
ords for Mr. Morange, and who worked for the
Edison companies in the early days of the phono-
graph. So that there is something new in an old
business.
Mr. Morange conceived the idea a few years ago,
but none of the larger record companies did work on
a small scale for the individual, so he had to wait
until Mr. Johnstone left as director of the labora-
tories of the Aeolian Company to produce records
for individual singers, musicians or just plain citi-
zens. Then Mr. Morange popped the idea at this old
Comstock, Cheney & Co.
Ivory Cutter* ^nd Manufacturers
Piano Keys, Actions m Hammers
• VORY AND C O M P O S I T I O N - C O V E R E D O R G A N K E Y S
The Jnly Comfiny Furnishing: the Keys, Actions, Hammers and Brackets Completo
felegraph and R. R. Station: Essex, Conn.
\
Office and Factories: Ivory ton, Conn.
THE CONN FACTORY BAND.
The factory employes of C. G. Conn, Ltd., Elk-
hart, Ind., have had a band for several years but
last spring they decided to reorganize and make up
a band that would include professionals working in
the factory as well as the advanced amateurs. The
result was an enrollment of nearly 60 musicians with
C. D. Greenleaf, president, who has taken up the
cornet with genuine enthusiasm. J. F. Boyer, secre-
tary of the company, was requested to act as direc-
tor, Chas. Lambdin as secretary treasurer, and Fred
Waters as assistant director. The band has made
several public appearances since the reorganization
and satisfied the expectations of the most exacting
critics in and out of the factory, playing the heaviest
of overtures, suites, etc. The Conn factory can boast
of a number of past master artists who appear as
soloists.
Established 1867
Strauch Bros.
All Well-posted Piano Dealers, Sales-
men, and the Piano Buying Public
recognize the value of this name on a
Piano Action.
For more than 55 years it has been associ-
ated with the best products of the Piano
industry. It has always represented
Quality and Merit
When a Piano Action bears the name of
Strauch Bros, it is an additional guarantee
of the quality of the instrument containing it.
STRAUCH BROS.,Inc.
Piano Actions, Hammers and Repairs
327 to 347 Walnut Ave., at 141?t Street
NEW YORK
WESSELL, NICKEL & GROSS
Manufacturers of
PIANO ACTIONS
ONE GRADE ONLY
FACTORIES:
West Forty-Fifth Street, Tenth Avenue and W M I
Forty-Sixth Street.
OFFICE:
457 West 45th Street
HIGHEST GRADE
NEW YORK
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