Presto
Issue: 1922 1898 - Page 8
PRESTO
SELLING AN AMPICO
TO JESS WILLARD
Philip Gordon, the Brilliant Young Pianist
Had Important Role in the Interesting
Event.
December 9, 1922.
fornia Music Company, coining out of the discreet
background, succeeded in diverting Mr. and Mrs.
Willard's attention for a moment, while Mr. Gordon
did a bit of quick prestidigitation a n d slipped a re-
cording of the "Country Dunce" irto the Marshall &
Wendell. Then he began playing again but it was
Gordon in the Ampico that pla- 5- When Mr. Wil-
lard turned around again C-, .ton was still playing—
• yet Gordon had stood up '• 1 walked away. Mysti-
fied but thrilled, Willard
back on the weapon of
all peaceful warfare, his < ckbook.
Like magnanimous victo. ;, Mr. Devereaux and Mr.
Gordon went out to Willa ; i's house, the very day the
Ampico in the Marshall & Wendell was installed, and
gave the new Ampico owners a long, private compari-
son recital.
CONCERT BY SOUTHERN
CALIFORNIA ASSOCIATION
Trade Body in Los Angeles Plan Big Benefit Affair
for the Poor Children of City.
Secretary Matt J. Kennedy, of the National Asso-
ciation of Music Merchants is pleased at the action
of the Music Trades Association of Southern Cali-
Jess Willard, ex-heavy weight champion pugilist
fornia, realizing his suggestion to provide a good time
of the world, has taken the count and succumbed to
for the kiddies at Christmas. In Los Angeles a con-
music in the happy surroundings of his own home.
cert for the aid of the poor children is now being ar-
The story, forwarded with the accompanying photo-
ranged with the object of providing food, clothing
graph from Los Angeles, runs like this:
and toys for the needy little ones.
Philip Gordon, the brilliant young pianist, hap-
It is the purpose of the Music Trades Association
pened to be playing a few weeks ago in Los Angeles.
of Southern California to hold the concert in the
BUYING OF HOUSE FURNISHINGS.
Philharmonic Auditorium on December 16. W. A.
Tn the retail business now being done, one of the Clark, Jr., provided the necessary funds to secure
things that is considered of more than passing signifi- the uses of the auditorium for the occasion. . The
cance is the increased buying of house furnishings, voluntary help of a long list of famous artists is as-
says the New York Times. Retailers say that not for sured. Charitably disposed firms come forward with
offers of help. Free posters, free printing, free bill-
some time has the consumer purchased this kind of
boards and free publicity from the newspapers will
merchandise so freely. High-grade table and floor
remove a big element of expense in organizing the
lamps, rugs, draperies and hangings, glass and table
concert.
ware, heating devices, improved kitchen utensils and
A similar movement has been launched in San
similar goods are all rinding readier sale than they
Francisco, Sacramento, Fresno and Stockton but the
did. Consumer purse strings seem to be loosened in
reaction to the economies of the last two years, plans in San Francisco are more definite. In every
city the men active in the proposed concerts for pro-
when purchases for the home that were not abso-
curing funds for bringing Christmas cheer to the lit-
lutely necessary were greatly curtailed.
tle ones, are members of the Music Trades Associa-
tion of Northern California, but in every case the
THE GIFT DEPARTMENT.
concerts will be held under the auspices of the local
The assertion was made in New York by an ex- music dealers.
ecutive of a local department store that gift and art
sections in large stores of this kind were not suc-
ACQUIRES BIGGER STORE.
cessful as an all-year-round proposition. It has been
The Jones Piano Company which recently moved
the experience of his store to find this, he said, and
from the location occupied for many years in 200
he asserted that other big stores have also found that
it does not pay to conduct a special separate depart- Bank Building, Sioux City, la., is now permanently
JESS REGISTERS DELIGHT.
ment for these goods excepting during the pre-holi- and pleasantly settled in fine warerooms at 317
day season. The manager believes that this applies Fourth street. The firm is now equipped to increase
He came one day into the'Southern California Music to musical instruments, a stock of which must be its already big business. A fine line of pianos and
Company's store and sat down to a Marshall & Wen- regularly carried all the year 'round, if the depart- players include the Vose & Sons, Story & Clark and
dell piano, in order to practice for the evening's con- ment is to be a winner.
others. The house is developing a good trade in
cert, Mr. and Mrs. Jess Willard passed by the open
automatic instruments. In the new quarters the talk-
door. Mr. Gordon was playing' a Beethoven "Coun-
ing machines and rolls and records are provided with
LIKE "RED ENVELOPE" PLAN.
try Dance", one of his program favorites. The Wit-
splendid positions in the store.
lards halted, turned back, stood a moment bashfully
The "Red Envelope" campaign ot the Baldwin
in the doorway, then entered.
Piano Co., Cincinnati, the interesting details of which
GOOD LOOK AHEAD.
"J've been thinking of buying that piano you're were printed in Presto a few weeks ago, is being
By taking the right attitude toward the year just
playing on," explained the ex-champion. "I've seen used in a spirited manner by dealers. The retailers
it through the window and liked the looks of it, but in close touch with the ultimate consumers of piano ahead, the piano salesmen will be ready for the win-
neither of us can play extra well. Now, if you'd only and players were quick to realize the potency of the ning results which are sure to follow industry. The
promise to stay around and play it for us always, well-prepared plan to effect sales during the holiday time for the so-called "luxuries" are just ahead.
People are buying fine household goods. Pianos are
season and through the winter. The plan includes
just the way you're playing now—"
fine household goods.
Whereupon Mr. Devereaux of the Southern Cali- electrotypes and matts for use in local newspapers.
BR1NKERHOFF
Player- Pianos
and Pianos
The Line That Sells Easily and Satisfies Always
BStlNKERHOFF PIANO CO. " " S ^ ^ r CHICAGO
STULTZ & BAUER
Grand—Upright—Player Pianos
A WORLD'S CHOICE PIANO
338-340 East 31st S roet
-
-
NEW YORK
When In Doubt See Presto Buyers* Guide
Quick Sales and
Satisfied Customers
That's what you want and that's what you get when you self Straube-
made players and pianos.
The constant and growing demand for Straube-made instruments is
due to their high quality which is indicated by the kind of people
who buy them. You can see that they are being selected by those
who choose most carefully.
As a dealer you know the advantage of selling a line of instruments
with a standing of this sort. Let us tell you about our interesting
dealer proposition.
STRAUBE PIANO CO., Hammond, Ind.
For QUALITY, SATISFACTION and PROFIT
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
Established 1870
.
Factories, 816 D1X ST., Chicago, 11
E. Leins Piano Company
Makers of Pianos That Are Leaders
in Any Reliable Store,.,
NEW FACTORY. 304 W. 42nd St.. NEW YORK
BAUER PIANOS
JULIUS BAUER © COMPANY
Faetorv
. . . . A.
,f ~
. ^ . . . ^
!S53 Altgeld Street, C H I C A G O
Offlos and Warerooms
Old Number. 244 W&bash A«*
New Number. 305 S. Wabash Av*.
KROEGER
(Established 1552)
The name alone is enough to suggest to dealers the Best
Artistic and Commercial Values.
The New Styl« Players Are Frnest Yet. If you can
get the Agency you ought to 1 jive it.
KROEGER PIANO CO.
HCW YORK. N. Y.
and
STAMFORD. CONK,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
SELLING AN AMPICO
TO JESS WILLARD
Philip Gordon, the Brilliant Young Pianist
Had Important Role in the Interesting
Event.
December 9, 1922.
fornia Music Company, coining out of the discreet
background, succeeded in diverting Mr. and Mrs.
Willard's attention for a moment, while Mr. Gordon
did a bit of quick prestidigitation a n d slipped a re-
cording of the "Country Dunce" irto the Marshall &
Wendell. Then he began playing again but it was
Gordon in the Ampico that pla- 5- When Mr. Wil-
lard turned around again C-, .ton was still playing—
• yet Gordon had stood up '• 1 walked away. Mysti-
fied but thrilled, Willard
back on the weapon of
all peaceful warfare, his < ckbook.
Like magnanimous victo. ;, Mr. Devereaux and Mr.
Gordon went out to Willa ; i's house, the very day the
Ampico in the Marshall & Wendell was installed, and
gave the new Ampico owners a long, private compari-
son recital.
CONCERT BY SOUTHERN
CALIFORNIA ASSOCIATION
Trade Body in Los Angeles Plan Big Benefit Affair
for the Poor Children of City.
Secretary Matt J. Kennedy, of the National Asso-
ciation of Music Merchants is pleased at the action
of the Music Trades Association of Southern Cali-
Jess Willard, ex-heavy weight champion pugilist
fornia, realizing his suggestion to provide a good time
of the world, has taken the count and succumbed to
for the kiddies at Christmas. In Los Angeles a con-
music in the happy surroundings of his own home.
cert for the aid of the poor children is now being ar-
The story, forwarded with the accompanying photo-
ranged with the object of providing food, clothing
graph from Los Angeles, runs like this:
and toys for the needy little ones.
Philip Gordon, the brilliant young pianist, hap-
It is the purpose of the Music Trades Association
pened to be playing a few weeks ago in Los Angeles.
of Southern California to hold the concert in the
BUYING OF HOUSE FURNISHINGS.
Philharmonic Auditorium on December 16. W. A.
Tn the retail business now being done, one of the Clark, Jr., provided the necessary funds to secure
things that is considered of more than passing signifi- the uses of the auditorium for the occasion. . The
cance is the increased buying of house furnishings, voluntary help of a long list of famous artists is as-
says the New York Times. Retailers say that not for sured. Charitably disposed firms come forward with
offers of help. Free posters, free printing, free bill-
some time has the consumer purchased this kind of
boards and free publicity from the newspapers will
merchandise so freely. High-grade table and floor
remove a big element of expense in organizing the
lamps, rugs, draperies and hangings, glass and table
concert.
ware, heating devices, improved kitchen utensils and
A similar movement has been launched in San
similar goods are all rinding readier sale than they
Francisco, Sacramento, Fresno and Stockton but the
did. Consumer purse strings seem to be loosened in
reaction to the economies of the last two years, plans in San Francisco are more definite. In every
city the men active in the proposed concerts for pro-
when purchases for the home that were not abso-
curing funds for bringing Christmas cheer to the lit-
lutely necessary were greatly curtailed.
tle ones, are members of the Music Trades Associa-
tion of Northern California, but in every case the
THE GIFT DEPARTMENT.
concerts will be held under the auspices of the local
The assertion was made in New York by an ex- music dealers.
ecutive of a local department store that gift and art
sections in large stores of this kind were not suc-
ACQUIRES BIGGER STORE.
cessful as an all-year-round proposition. It has been
The Jones Piano Company which recently moved
the experience of his store to find this, he said, and
from the location occupied for many years in 200
he asserted that other big stores have also found that
it does not pay to conduct a special separate depart- Bank Building, Sioux City, la., is now permanently
JESS REGISTERS DELIGHT.
ment for these goods excepting during the pre-holi- and pleasantly settled in fine warerooms at 317
day season. The manager believes that this applies Fourth street. The firm is now equipped to increase
He came one day into the'Southern California Music to musical instruments, a stock of which must be its already big business. A fine line of pianos and
Company's store and sat down to a Marshall & Wen- regularly carried all the year 'round, if the depart- players include the Vose & Sons, Story & Clark and
dell piano, in order to practice for the evening's con- ment is to be a winner.
others. The house is developing a good trade in
cert, Mr. and Mrs. Jess Willard passed by the open
automatic instruments. In the new quarters the talk-
door. Mr. Gordon was playing' a Beethoven "Coun-
ing machines and rolls and records are provided with
LIKE "RED ENVELOPE" PLAN.
try Dance", one of his program favorites. The Wit-
splendid positions in the store.
lards halted, turned back, stood a moment bashfully
The "Red Envelope" campaign ot the Baldwin
in the doorway, then entered.
Piano Co., Cincinnati, the interesting details of which
GOOD LOOK AHEAD.
"J've been thinking of buying that piano you're were printed in Presto a few weeks ago, is being
By taking the right attitude toward the year just
playing on," explained the ex-champion. "I've seen used in a spirited manner by dealers. The retailers
it through the window and liked the looks of it, but in close touch with the ultimate consumers of piano ahead, the piano salesmen will be ready for the win-
neither of us can play extra well. Now, if you'd only and players were quick to realize the potency of the ning results which are sure to follow industry. The
promise to stay around and play it for us always, well-prepared plan to effect sales during the holiday time for the so-called "luxuries" are just ahead.
People are buying fine household goods. Pianos are
season and through the winter. The plan includes
just the way you're playing now—"
fine household goods.
Whereupon Mr. Devereaux of the Southern Cali- electrotypes and matts for use in local newspapers.
BR1NKERHOFF
Player- Pianos
and Pianos
The Line That Sells Easily and Satisfies Always
BStlNKERHOFF PIANO CO. " " S ^ ^ r CHICAGO
STULTZ & BAUER
Grand—Upright—Player Pianos
A WORLD'S CHOICE PIANO
338-340 East 31st S roet
-
-
NEW YORK
When In Doubt See Presto Buyers* Guide
Quick Sales and
Satisfied Customers
That's what you want and that's what you get when you self Straube-
made players and pianos.
The constant and growing demand for Straube-made instruments is
due to their high quality which is indicated by the kind of people
who buy them. You can see that they are being selected by those
who choose most carefully.
As a dealer you know the advantage of selling a line of instruments
with a standing of this sort. Let us tell you about our interesting
dealer proposition.
STRAUBE PIANO CO., Hammond, Ind.
For QUALITY, SATISFACTION and PROFIT
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
Established 1870
.
Factories, 816 D1X ST., Chicago, 11
E. Leins Piano Company
Makers of Pianos That Are Leaders
in Any Reliable Store,.,
NEW FACTORY. 304 W. 42nd St.. NEW YORK
BAUER PIANOS
JULIUS BAUER © COMPANY
Faetorv
. . . . A.
,f ~
. ^ . . . ^
!S53 Altgeld Street, C H I C A G O
Offlos and Warerooms
Old Number. 244 W&bash A«*
New Number. 305 S. Wabash Av*.
KROEGER
(Established 1552)
The name alone is enough to suggest to dealers the Best
Artistic and Commercial Values.
The New Styl« Players Are Frnest Yet. If you can
get the Agency you ought to 1 jive it.
KROEGER PIANO CO.
HCW YORK. N. Y.
and
STAMFORD. CONK,
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).