Presto

20
December 9, 1922.
PRESTO
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,Punchings,
Music Wire, Tuning Pins, Player
Parts, Hinges, Casters
A FULL LINE OF MATERIALS for PIANOS and ORGAN
When in Need of
SUPPLIES
Communicate with Us
American Piano Supply Co.
110-112 E. 13th St.
New York
SCHAFF
Piano String Co.
Manufacturers of
MEANING OF CENSUS FIGURES
Near-Sighted Economists Are Directed by Daily
Newspaper to Observe True Meaning.
"The census shows that about $98,000,000 worth
of talking machines and records were manufactured
BUSH & LANE PHONOGRAPH.
in America last year, against about $159,000,000 in
1919," says the Elmira Advertiser, Elmira, N. Y.,
The T, W. Hopkins Music Co., Danville, 111., is
which comments thus on the statistical fact:
developing a big business in the Bush & Lane phono-
"Near-sighted economists are seizing on these fig- graph, made by the Bush & Lane Piano Co., Holland,
ures and talking about 'tremendous decline in phono- Mich. In advertising the machine this week the com-
graph production.'
pany says: "What you have a right to expect in the
''The decline, you'll notice, is revealed only in way of mellow, sweet tones, of mechanical perfection
money, reflecting lower prices. In actual number of and of endurance are exactly what you receive in the
phonographs and records, there was a big gain. It's Bush & Lane—and more. Its superfine design and
hard to get the price hoax out of the brain and think construction of musical parts properly convey the
of economics in terms of actual commodities."
sound-waves from record to you. The tone values
are emplified and delivered without the mingling of
mechanical noises. We're anxious to have you hear
ADVERTISING PHONOGRAPHS
this worthy instrument."
Prominent Publicity Man in the Talking Machine
Field Contributes Wise Words to Discussion.
The advertising contest for music merchants con-
ducted by the Music Industries Chamber of Com-
merce, has elicited many interesting expressions from
prominent men in all phases of the music trade. A.
L. Walsh, advertising manager for the phonograph
division of Thomas. A. Edison, Inc., in a recent let-
ter said that there is urgent need at this time for
the elevation of advertising to a higher plane when
the music industry is emerging from a period of
depression.
Mr. Walsh said the time has passed when the
advertising of the small dealer can be profitable if
conducted in a hit or miss fashion. He condemned
the "drag 'em in" brand of advertising and said even
the smallest dealer should build for permanency in
his printed publicity. Mr. Walsh cited the experi-
ences of a music publishing house which discovered
hundreds of homes in various parts of the country
where the family phonograph hadn't been played
for three months.
"Better advertising and concerted effort by all
music merchandise would change all that," he said.
"Let's see better advertising in the talking machine
trade—advertising that doesn't start the public talk-
ing about the other fellow's defects but about your
virtues."
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Corner Lewis Street
CHICAGO
PERFECT PUNCHINGS
AT
C.F. GOEPEUCo
T
137 E A S T I3 -* ST.
N E.W YORK.
properly formulated to conform production and con-
sumption to each other, would effect an annual sav-
ing of hardwood timber equal to 500,000,000 feet of
sawn lumber, is it not worth while to get the answer
to any objection that can be urged against the accom-
plishment of the program to which the Hardwood
Manufacturers' Institute is committed?
RECORDING MANAGER RESIGNS.
T. P. Radcliff, manager of the recording studios of
the Aeolian Co., New York, for the past two ye&rs,
has resigned to enter the advertising field. Mr. Rad-
cliff will go to Europe to develop the business in
France and England of Elizabeth Arden, health and
beauty specialist, 673 Fifth avenue, whose business is
of international size. He is well known in the phono-
graph trade through his connection with the educa-
tional department of the Victor Talking Machine
Co. for over seven years.
GOOD DRUM SALES.
The all metal $10 drum which the Wilson Bros.
Mfg. Co., Chicago, recently placed on the market,
is showing steadily increasing effects. One dealer
has just sent in a rush order for six of these drums,
exactly one month after the first sample was sent
to him. From Canada, there is also a big demand
for these drums, and for advertising matter concern-
ing them.
BUY RECORD FACTORY.
Talking machine records will be manufactured in
Jersey City, N. J., by the Cameo Record Manufac-
turing Co., which recently took over the plant for-
merly operated by the Brunswick-Balke-Collender Co.
The Cameo Record Mfg. Co., has a record factory in
Bridgeport, Conn., which will continue in use.
BOOKLET ON HARDWOOD
Waste Elimination in the Consumption of the Prod-
uct Is Little.
A new booklet issued by the Hardwood Manufac-
turers' Institute is intended for users of hardwood
lumber as well as producers. "Waste Elimination in
the Consumption of Hardwood Lumber" is the title
of the booklet, which is a closely reasoned argument
for a new system of grading and inspection of hard-
wood lumber on the basis of consumers' needs as de-
termined by a careful study of their operations. As-
sertions that the old and present method of grading
is wasteful and inadequate to meet modern conditions
of both production and utilization are supported by
many concrete examples, two of the most striking of
which are pages of drawings of typical hardwood
boards, graded under the prevailing system, showing
the too great diversities of boards admissible under
one and the same grade.
In the preface the object of the booklets aie ex-
plained and this is said: "If, as is asserted by those
informed, the loss and waste in the lumber industry
in the United States is $1,000,000,000 per year and
much of this is due to the lack of scientific utilization
from the timber harvest through manufacturing
processes. If, as is estimated by some of the most
capable and practical men in the industry, as well as
by scientific students, the more efficient production
and more complete utilization of lumber, which
would result from standardization of grade rules
Comstock, Cheney & Co.
Ivory Cutter* ind Manufacturers
Established 1867
Strauch Bros.
All Well-posted Piano Dealers, Sales-
men, and the Piano Buying Public
recognize the value of this name on a
Piano Action,
For more than 55 years it has been associ-
ated with the best products of the Piano
industry. It has always represented
Quality and Merit
When a Piano Action bears the name of
Strauch Bros, it is an additional guarantee
of the quality of the instrument containing it.
STRAUCH BROS.,Inc.
Piano Action*, Hammers and Repairs
327 to 347 Walnut Ave., at 141»t Street
NEW YORK
WESSELL, NICKEL & GROSS
Manufacturers of
Piano Keys, Actions m Hammers
i V O R Y A N D COMPOSITION-COVERED ORQAN KEYS
The onlj Comfiny Furnishing the Keys, Actions, Hammers and Brackets Complete
ffelegraph and R. R. Station: Essex, Conn.
x
Office and Factories: Ivory ton, Conn-
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
FACTORIES:
We«t Forty-Fifth Street, Tenth Avenue and WMI
Forty-Sixth Street.
OFFICE:
457 Wait 45th Street
NEW YORK
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