Presto
Issue: 1922 1896 - Page 9
November 25, 1922.
PRESTO
NEW LOS ANGELES LANDMARK
THANKSGIVING TURKEY
FOR BALDWIN DEALERS
Interesting Proposition Is Alluringly Made in Cir-
cular Just Issued to Dealers.
The imagination and appetite of dealers and sales-
men of the Baldwin Piano Co. are stimulated by a
bare glance at a recent circular issued from the Chi-
cago office. It has a picture in colors that causes
powerful excitation of the sense centers and the cap-
tion is also the leading line in the text: "A Sizzling,
Steaming Turkey for Thanksgiving."
The picture is the portrait of the national bird
cooked brown and held aloft on a platter. Picture
and text broadcast the aroma of roast gobbler as
well as the perception of its taste and sight. And
then this proposition:
"Wouldn't you like to have a sizzling, steaming,
fat, juicy, tender ten-pound turkey given to you for
your Thanksgiving dinner? Wouldn't your family
enjoy it, bak«'d with rich, golden brown, crackling
crust, ril'ed with savory dressing? Doesn't it make
your mouth water right now?
'"Here's the way you can get it for nothing: One
good sale of a Baldwin-made piano or playerpiano—
soM to your customer between November 22nd and
November 29th (the day before Thanksgiving) wins
the ten-pound dressed turkey. You make the sale
and buy the turkey. Send us the bill with the sale.
We will immediately reimburse you.
"We want every Baldwin dealer to eat turkey on
Thanksgiving—and we want to buy the turkey. Get
the sale. Eat a free turkey on Thanksgiving Day."
BIRMINGHAM DEALERS SAY
THEY CANT GET PIANOS
The opening of the new Platt Music Company's
store at 620-622 South Broadway, Los Angeles, Cal.,
suggested a story of remarkable growth and develop-
ment. The company today, besides magnificent new
main office and store, controls five distinct and sepa-
rate branch offices, located throughout the city of
Los Angeles and the suburbs.
Considering that this tremendous organization has
grown out of a combination piano and sewing ma-
chine store, started about seventeen years ago, is
enough evidence that Ben Platt, the proprietor was
endowed with more than ordinary sagacity and busi-
ness ability and stands before the music trade today
as an example of what can be accomplished by hard
work, conscientious efforts and skillful merchan-
dising.
Ben Platt seventeen years ago was representative
for the Singer Sewing Machine Co. When informed
one day, to his dissatisfaction, that his next trip would
take him into Mexico, he resigned his job. Meeting
a friend, who was a dealer in second-hand pianos,
they formed a combination to open a store to sell
both second-hand pianos and sewing machines.
The initial stock of instruments was one used
piano, which they succeeded in selling for enough
money to replenish their stock with two. In this
way, from a second-hand piano shop, the business
and finance grew continuously throughout the seven-
teen years, until today Ben Platt has established
throughout Los Angeles, a music merchandising in-
stitution second to none in the country.
While the sale of general music merchandise is an
important part of the Platt Music Company's busi-
ness, Mr. Platt himself is vitally interested in the
merchandising of pianos. He carries throughout all
his branches the well-known A. B. Chase, the Francis
Bacon, theAutopiano, the Kimball and several other
lines of instruments.
In the window display of his new store, shown in
accompanying cuts, is a little Francis Bacon Grand,
together with two models of the Autopiano. The
photograph in the upper left-hand corner illustrates
his first real piano store, opened some time during
1908. The photograph of his first venture, the com-
bination sewing machine and piano store, was avail-
able, but was too badly damaged to make an illus-
tration suitable for printing.
The lower right-hand inset illustrates the present
organization of the Platt Music Company's main of-
fice. Mr. Platt is seated at the extreme left, with
his organization grouped about him. The floral dec-
orations are contributions from piano manufacturers
and well wishers, who offered him this token of
esteem and wishes for further success, at the opening
of his new store some time ago.
CHEERFUL REPORT FROM
ROCKFORD PIANO HOUSE
supervision of Manager H. D. Finch, who is pleased
with the evergrowing poularity of the Haddorff
piano.
A. E. Nelson, general manager of Haddorff branch
stores was in Rockford for a few days.
R. E. Barnett of St. Louis, Mo., well-known among
the piano houses of that city, has joined the Had-
dorff force at Rockford.
A. M. Overman, Haddorff salesman, reports some
fine sales of Haddorff pianos to music teachers in
the past few weeks.
Haddorff Music House Gets Close to Prospects With
Fine Line Admirably Presented.
The cheerful view of the situation shown generally
i.j by piano retailers was plainly expressed this week by
everybody in the Haddorff Music House, Rockford,
111. The fine warerooms where the line of the Had-
dorff Piano Co., Rockford, is presented to the pub-
lic in an admirable way, are at 408-410 E. State stre-et.
The Haddorff Music House reports in glowing
terms a marked improvement in business during the
past few weeks. In addition to the sale of a number
of Haddorff and Clarendon Grands and uprights,
several of them to music teachers and those of mu-
sical profession, several more Haddorffs were again
sold to the School for Blind in Janesville, Wis. The
large attractive store of the Haddorff Music House
is being arranged to accommodate a large shipment
of Victor machines and records. A record counter
and record service racks, with several new sound
proof booths have been installed. Attractive win-
dows and a busy attitude denote a change in man-
agement and sales force. The store is now under the
NEWTON DEALER BUYS.
O. A. Gilmore, of the Gilmore Music House of
Newton, 111., was a caller at Chicago manufacturing
offices last week. The Gilmore Music House has
built up a prosperous music business in this thriving
town in Jasper County. Planing mills, furniture fac-
tories, tile factories and mines provide the piano
price for the firm's customers.
STUDYING THE GULBRANSEN.
Nathaniel Carlson, a piano tuner and repairman of
Davenport, Fla., is spending a few weeks at the Gul-
bransen-Dickinson Co.'s piano factory in Chicago.
Mr. Carlson is studying the construction of the
playerpiano and the details of the component parts.
Presto Correspondent Tells of One Salesman Who
Offered a Sixty-Year-Old Steinway.
Music dealers of Birminghom, Ala., complains that
it is difficult to secure pianos from the manufacturers
and wholesale dealers at this time. The cause given
for this condition is that the demand for pianos just
now is greater than it has been for a number of
years.
Birmingham dealers say they are selling a large
number of pianos now, and could sell more if they
were able to get them. One dealer said to the Presto
correspondent that he had a call the other day from
a lady for a Steinway piano. He said he didn't have
a Steinway in the house, but told the lady he knew
where he could purchase for her a magnificent
Steinway which was 60 years old.
"Oh! my goodness!" the lady is quoted as saying,
"the very idea of me buying a piano that old!"
"That's the trouble with some people these days,"
remarked the dealer, "they do not appreciate the
value of the antique; they want the new and very
latest stuff. The second hand Steinway which I
had in mind is one of the finest and sweetest toned
I have ever seen."
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
A. S. Shoninger Piano Co., New York City; $10,-
000; E. K. Ellis, S. V. Shoule and A. L. Wright.
Attorney, F. C. Briggs.
The Mack Fiano Service Company, Cleveland; capi-
tal, $5,000; A. J. Mack, H. W." Borgstedt, I. L.
Nichols, Monroe A. Loeser and L. Dunmar.
The Peyer Music Co., St. Paul, Minn.; general
music business; $200,000; Joseph I. Peyer, J. I.
Rofahl and D. M. J. Peyer.
"Clear Tone Music Co., Barbourville, Ky.; music
goods; $5,000.
Central Talking Machine Co., Jersey City, N. J.;
$5,000; Mildred L. Shanahan and others.
Perfection Phonograph Co., Manhattan; $10,000;
B. Rothblatt, D. Leibowitz and H. Podel.
SEES IMPROVED BUSINESS.
Secretary of the Treasury Mellon believes that the
volume of imports into the country is governed
mainly by the condition of business within the coun-
try, which he is said to feel is steadily on the up-
ward trend. Mr. Mellon is said to see no appreciable
effect by the new duties upon the volume of incom-
ing commodities. Increasing imports under the new
tariff law are to be expected, Secretary Mellon said
recently.
The Canfield & Kern Piano Co., Cincinnati, will
this week move to a new location at 1119 Main
street.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
NEW LOS ANGELES LANDMARK
THANKSGIVING TURKEY
FOR BALDWIN DEALERS
Interesting Proposition Is Alluringly Made in Cir-
cular Just Issued to Dealers.
The imagination and appetite of dealers and sales-
men of the Baldwin Piano Co. are stimulated by a
bare glance at a recent circular issued from the Chi-
cago office. It has a picture in colors that causes
powerful excitation of the sense centers and the cap-
tion is also the leading line in the text: "A Sizzling,
Steaming Turkey for Thanksgiving."
The picture is the portrait of the national bird
cooked brown and held aloft on a platter. Picture
and text broadcast the aroma of roast gobbler as
well as the perception of its taste and sight. And
then this proposition:
"Wouldn't you like to have a sizzling, steaming,
fat, juicy, tender ten-pound turkey given to you for
your Thanksgiving dinner? Wouldn't your family
enjoy it, bak«'d with rich, golden brown, crackling
crust, ril'ed with savory dressing? Doesn't it make
your mouth water right now?
'"Here's the way you can get it for nothing: One
good sale of a Baldwin-made piano or playerpiano—
soM to your customer between November 22nd and
November 29th (the day before Thanksgiving) wins
the ten-pound dressed turkey. You make the sale
and buy the turkey. Send us the bill with the sale.
We will immediately reimburse you.
"We want every Baldwin dealer to eat turkey on
Thanksgiving—and we want to buy the turkey. Get
the sale. Eat a free turkey on Thanksgiving Day."
BIRMINGHAM DEALERS SAY
THEY CANT GET PIANOS
The opening of the new Platt Music Company's
store at 620-622 South Broadway, Los Angeles, Cal.,
suggested a story of remarkable growth and develop-
ment. The company today, besides magnificent new
main office and store, controls five distinct and sepa-
rate branch offices, located throughout the city of
Los Angeles and the suburbs.
Considering that this tremendous organization has
grown out of a combination piano and sewing ma-
chine store, started about seventeen years ago, is
enough evidence that Ben Platt, the proprietor was
endowed with more than ordinary sagacity and busi-
ness ability and stands before the music trade today
as an example of what can be accomplished by hard
work, conscientious efforts and skillful merchan-
dising.
Ben Platt seventeen years ago was representative
for the Singer Sewing Machine Co. When informed
one day, to his dissatisfaction, that his next trip would
take him into Mexico, he resigned his job. Meeting
a friend, who was a dealer in second-hand pianos,
they formed a combination to open a store to sell
both second-hand pianos and sewing machines.
The initial stock of instruments was one used
piano, which they succeeded in selling for enough
money to replenish their stock with two. In this
way, from a second-hand piano shop, the business
and finance grew continuously throughout the seven-
teen years, until today Ben Platt has established
throughout Los Angeles, a music merchandising in-
stitution second to none in the country.
While the sale of general music merchandise is an
important part of the Platt Music Company's busi-
ness, Mr. Platt himself is vitally interested in the
merchandising of pianos. He carries throughout all
his branches the well-known A. B. Chase, the Francis
Bacon, theAutopiano, the Kimball and several other
lines of instruments.
In the window display of his new store, shown in
accompanying cuts, is a little Francis Bacon Grand,
together with two models of the Autopiano. The
photograph in the upper left-hand corner illustrates
his first real piano store, opened some time during
1908. The photograph of his first venture, the com-
bination sewing machine and piano store, was avail-
able, but was too badly damaged to make an illus-
tration suitable for printing.
The lower right-hand inset illustrates the present
organization of the Platt Music Company's main of-
fice. Mr. Platt is seated at the extreme left, with
his organization grouped about him. The floral dec-
orations are contributions from piano manufacturers
and well wishers, who offered him this token of
esteem and wishes for further success, at the opening
of his new store some time ago.
CHEERFUL REPORT FROM
ROCKFORD PIANO HOUSE
supervision of Manager H. D. Finch, who is pleased
with the evergrowing poularity of the Haddorff
piano.
A. E. Nelson, general manager of Haddorff branch
stores was in Rockford for a few days.
R. E. Barnett of St. Louis, Mo., well-known among
the piano houses of that city, has joined the Had-
dorff force at Rockford.
A. M. Overman, Haddorff salesman, reports some
fine sales of Haddorff pianos to music teachers in
the past few weeks.
Haddorff Music House Gets Close to Prospects With
Fine Line Admirably Presented.
The cheerful view of the situation shown generally
i.j by piano retailers was plainly expressed this week by
everybody in the Haddorff Music House, Rockford,
111. The fine warerooms where the line of the Had-
dorff Piano Co., Rockford, is presented to the pub-
lic in an admirable way, are at 408-410 E. State stre-et.
The Haddorff Music House reports in glowing
terms a marked improvement in business during the
past few weeks. In addition to the sale of a number
of Haddorff and Clarendon Grands and uprights,
several of them to music teachers and those of mu-
sical profession, several more Haddorffs were again
sold to the School for Blind in Janesville, Wis. The
large attractive store of the Haddorff Music House
is being arranged to accommodate a large shipment
of Victor machines and records. A record counter
and record service racks, with several new sound
proof booths have been installed. Attractive win-
dows and a busy attitude denote a change in man-
agement and sales force. The store is now under the
NEWTON DEALER BUYS.
O. A. Gilmore, of the Gilmore Music House of
Newton, 111., was a caller at Chicago manufacturing
offices last week. The Gilmore Music House has
built up a prosperous music business in this thriving
town in Jasper County. Planing mills, furniture fac-
tories, tile factories and mines provide the piano
price for the firm's customers.
STUDYING THE GULBRANSEN.
Nathaniel Carlson, a piano tuner and repairman of
Davenport, Fla., is spending a few weeks at the Gul-
bransen-Dickinson Co.'s piano factory in Chicago.
Mr. Carlson is studying the construction of the
playerpiano and the details of the component parts.
Presto Correspondent Tells of One Salesman Who
Offered a Sixty-Year-Old Steinway.
Music dealers of Birminghom, Ala., complains that
it is difficult to secure pianos from the manufacturers
and wholesale dealers at this time. The cause given
for this condition is that the demand for pianos just
now is greater than it has been for a number of
years.
Birmingham dealers say they are selling a large
number of pianos now, and could sell more if they
were able to get them. One dealer said to the Presto
correspondent that he had a call the other day from
a lady for a Steinway piano. He said he didn't have
a Steinway in the house, but told the lady he knew
where he could purchase for her a magnificent
Steinway which was 60 years old.
"Oh! my goodness!" the lady is quoted as saying,
"the very idea of me buying a piano that old!"
"That's the trouble with some people these days,"
remarked the dealer, "they do not appreciate the
value of the antique; they want the new and very
latest stuff. The second hand Steinway which I
had in mind is one of the finest and sweetest toned
I have ever seen."
NEW INCORPORATIONS
IN MUSIC GOODS TRADE
New and Old Concerns Secure Charters in Various
Places.
A. S. Shoninger Piano Co., New York City; $10,-
000; E. K. Ellis, S. V. Shoule and A. L. Wright.
Attorney, F. C. Briggs.
The Mack Fiano Service Company, Cleveland; capi-
tal, $5,000; A. J. Mack, H. W." Borgstedt, I. L.
Nichols, Monroe A. Loeser and L. Dunmar.
The Peyer Music Co., St. Paul, Minn.; general
music business; $200,000; Joseph I. Peyer, J. I.
Rofahl and D. M. J. Peyer.
"Clear Tone Music Co., Barbourville, Ky.; music
goods; $5,000.
Central Talking Machine Co., Jersey City, N. J.;
$5,000; Mildred L. Shanahan and others.
Perfection Phonograph Co., Manhattan; $10,000;
B. Rothblatt, D. Leibowitz and H. Podel.
SEES IMPROVED BUSINESS.
Secretary of the Treasury Mellon believes that the
volume of imports into the country is governed
mainly by the condition of business within the coun-
try, which he is said to feel is steadily on the up-
ward trend. Mr. Mellon is said to see no appreciable
effect by the new duties upon the volume of incom-
ing commodities. Increasing imports under the new
tariff law are to be expected, Secretary Mellon said
recently.
The Canfield & Kern Piano Co., Cincinnati, will
this week move to a new location at 1119 Main
street.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).