25
PRESTO
November 25, 1922.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
LYRIC MUSIC CO. STILL
ACTIVE IN PIANO FIELD
Regrettable Inaccuracy in Recent Issue Corrected by
Forceful Steger Representative in Ogden.
An inaccurate item from a correspondent in Presto
of November stated that "the Lyric Music Co., 2524
Washington avenue, Ogden, Utah, has been suc-
ceeded by Ezra B. Jones & Co."
In the following letter signed by C. L. Madsen,
president and general manager, the Lyric Music Co.,
promptly corrects the inaccuracies and supplies the
facts:
Editor Presto: Please refer to your issue of No-
vember 11, 1922, page 17 and advise where you se-
cured such untrue data about the Lyric Music Com-
pany. Statements such as these are demoralizing
rather than uplifting.
Kindly correct this statement in your next issue to
the effect that Mr. C. L. Madsen, president and gen-
eral manager Lyric Music Co., Ogden, Utah, advises
that he has sold his phonograph and record business
only to Mr. Ezra B. Jones and is now devoting all of
his time to the piano business exclusively, handling
the famous Steger line of instruments.
Mr. Jones is conducting his business as the Jones
Phonograph Store at the same location with the Lyric
Music Company at 2524 Washington avenue, Ogden,
Utah.
in a variety of woods; and members of the Steger or-
ganization will demonstrate the instruments most
delightfully for you.
JOYOUS HOURS WITH THE
AID OF A PLAYERPIANO
Gulbransen-Dickinson Co., Chicago, Advertises "The
Instrument That Makes For Good Times."
"There's nothing that quite equals the sound of
young voices raised in song." That's the opening
paragraph of an advertisement in the Saturday Eve-
ning Post of November 11. The advertisement was
BIG GAIN IN EXPORTS TO
SOUTH AMERICAN COUNTRIES
Style SO
FROM THE BIGGEST
ORCHESTRION
Figures Published by National City Bank, New York,
Show Pleasant Conditions.
Exports from the United States to our neighbors
in South America show remarkable gains in the new
fiscal year which began with ninth of July. This is
the more remarkable because of the fact that the fis-
cal year ending with June had shown a reduction of
more than 60 per cent in our exports to that con-
tinent. Every month since the opening of the new
fiscal year, according to the Trade Record of the
National City Bank of New York, has shown big
increases in the value of exports to South America
despite the fact that most of the merchandise leav-
ing the country is going at lower prices than a year
ago.
In fact, the value of the exports sent from the
United States to South America in the three months
of July, August and September, 1922, totals 36 per
cent more than in the same period of last year, while
the total value of the exports to North America in
the same period showed a decline of 11 per cent, to
Europe a reduction of 19 per cent and to Asia and
Oceania no change when compared with the same
months of last year. The South American market
therefore is the one in which our exports show big
gains in the new fiscal year 1922-23.
This increase in our sales to our South American
neighbors is especially interesting in view of the fact
that manufactures form the bulk of the materials
which they buy from us. And it is in the exporta-
tion of manufactures that we are most concerned in
considering the future of our export trade.
WHERE THE SECRET OF
GOOD PIANO MUSIC LIES
The Steger Playerpiano Holds It for All Music
Lovers, Says Newspaper Writer.
Tiny Coinola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
16 to 22 South Peoria St.
CHICAGO
Do you play the masterpieces of the greatest com-
posers fluently, putting your heart and soul into the
expression? It's one of the greatest joys imaginable,
both to the one who makes the music and to those
who listen, says a writer in the Chicago Evening
Post.
But some of these masterpieces take years of ardu-
ous practice to learn. Most of us never conquer
them, for we are not virtuosi. Yet all of us, young,
old, trained musician or merest tyro, can actually
play them, with no study, no effort at all! The
secret?
The secret lies in the beautiful Steger playerpiano.
This is the instrument which satisfies musicians and
music lovers alike, for upon it anyone may play spon-
taneously, easily, naturally, with perfect rhythm and
technique—play as he feels the music should be repro-
duced. It has the simplest of expression devices. Its
construction excellence throughout is fully guaran-
teed. This marvelous instrument will give delight
to you, to your family and circle of friends, for it
may be used either as a regular piano, played by
hand, or as a playerpiano.
But why not see it, as I have done, and play upon
it at the Steger display rooms in the Steger build-
ing, northwest corner of Jackson and Wabash? Here
you'll find many beautiful examples of the Steger,
prepared by the Gulbransen-Dickinson Co., of Chi-
cago, and was used with the illustration reproduced
here.
i
The same cut is also being supplied to Gulbransen
dealers over the country, together with suggestions
for local advertising. The wording in these adver-
tising suggestions, however, has been changed.
The Lily Music Store has opened in new quarters
in Beckley, W. Va.
EVERY MAN. WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents-
*
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much, Why not have them?
Published By
Presto Publishing Co.
407 So, Dearborn St.,
CHICAGO, ILL.
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