Presto

December 25, 1920.
PRESTO
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A Vital Message
To Business America
(From the Chicago Evening Post)
• y H I S IS THE TIME for every brain and
hand to utilize every atom of energy,
every constructive thought, every helpful
suggestion that will furnish more power to
the business motor.
This is the time when the generals of
business must take off their coats, roll up
their sleeves, spit on their hands and re-vim
every department, inside and out. 100%
management must register 110% and more.
This is the time when raw material men
must join forces with manufacturers, with-
out fear or favor, to keep production on
an even keel with both hands on the wheel.
This is the time w h e n manufacturers
must co-ordinate their interests with whole-
salers in a will to win by working together.
This is the time when wholesalers must
co-operate to the fullest extent with retail-
ers by the suggestion of better selling meth-
ods. Showing a merchant how to sell more
is to show him how to buy more.
This is the time when entire sales organ-
izations should be on the road selling pros-
perity, and star salesmen should not ignore
one-night stands. Beating the brush for
business is more profitable than killing time
at home.
This is the time when retailers must take
advantage of every legitimate means of in-
ducing business by catering to the public
needs at equitable prices for dependable
goods. Business may be encouraged when it
cannot be forced.
This is the time for the salespeople be-
hind the counter to remember that truth,
courtesy and smiling service are the three
great assets of personal success.
Inertia begets inertia; every complaint im-
agines another.
This is the time when the business whiner
should be ostracized, the grouch banished,
the discouraged inspired.
Super-effort in the sanctum, office, fac-
tory, on the roads, behind the counter, will
do more to blow away the clouds of uncer-
tainty and put business on a soundly eco-
nomic and profitable basis than all the theo-
ries that ever have been or ever will be ex-
pounded.
This is the time—let's all go to work
for the new era of real prosperity.
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