Presto
Issue: 1920 1795 - Page 29
December 18, 1920.
JPRE
29
SXO
PARTIAL ECLIPSE FOR CHRISTMAS DAY
CHART MAKES CLEAR THE
CONSIDERATION FOR BUYER
Easily Understood Diagram of the O. K. Houck
Piano Co., Has Effective Uses.
"In buying a piano, playerpiano or talking ma-
chine the vital consideration is the house from
which you buy," says the O. K. Houck Piano Co.,
Memphis, Tenn., in a striking and effective adver-
tisement this week. In a specially prepared chart
the Memphis firm shows the considerations in buy-
ing a musical instrument, arranged according to
their comparative importance. Their degree of im-
portance is denoted by heavy lines of comparative
lengths. In order they are:
The House from Whom You Buy—(Reliability—•
Dependability—Service—Consideration).
The Make of the Instrument—(Factories That
Stand High in the Piano Trade).
The Price You Pay—(Lowest Possible Prices—
Unchangeable—Correct. Beware of "Baits").
The Terms You Get—(Do Not Buy Terms—Long
Terms Are Deceptive—More Harmful Than Bene-
ficial).
Value of Your Old Piano—(Fictitious Allowances
Mean Fictitious Selling Prices. Your Real Interest
Ts to Buy Right, Not to Sell an Old Instrument).
Recommendations or Commissions—(When a
House Does Not Advertise the "No Commission"
Policy, Recommendations Are Usually Paid for at
the Expense of the Trusting Customer).
This is added: "When purchasing a second-hand,
used or new instrument you are entitled to full
value. An instrument cannot be gauged by its ex-
terior appearance—assertions by salesmen are gen-
erally colored in endeavors to consummate a sale.
Extensive advertising of even an inferior article
will give it temporary prominence—factories neces-
sarily take but little interest in the individual.
"So the house, the existence of which, depends
upon the good will of former patrons with the 'One
Price—No Commission' plan, automatically insur-
ing the lowest prices and preventing overcharge;
and of such commanding position as to be able to
obtain the representation of the choice of the most
prominent and desirable factories—is the only log-
ical place to make your purchase of musical mer-
chandise."
SHOWING KANSAS.
The musicians and lovers of music generally of
Hiawatha, Kans., were given last week an oppor-
tunity of hearing John Martin show the artistic pos-
sibilities of the Gulbransen player and the event at
the C. H. Andrews Music House was prominently
featured in the Daily World of that city. "His dem-
onstration really was a startling surprise to per-
sons who did not believe that a player piano had
so much real human touch in it," said the report.
"The recital and lecture was a positive delight to
the large audience, and there was nothing dull or
uninteresting about the entire program. The mu-
sical treat was greatly appreciated by Mr. Andrews'
friends and patrons."
FAITH MAKES GOOD BUSINESS
SAYS R. BABSON AT HARTFORD
Too Many Business Men Look at Thermometers
and Barometers of Trade.
Roger Babson, master of mathematics and analyst
of finance and business conditions, told 300 leading
business men of Hartford, Conn., last week at the
dinner of the Hartford Advertising Club in the
Hotel Garde that the work which the advertising-
men were doing had a most important place. Such
men held the thoughts of American business.
"At one time," said Mr. Babson, "business men
advertised most when they had the most money.
The national advertising campaigns within a few
years had eliminated peaks and valleys in business.
The advertising men are powerful and serve their
employers.
"Depression is not caused by surface conditions,
by barometers like bank clearings or sales or freight
rates or unfavorable commodity prices. What de-
termines things is deeper, in the attitude of men
toward life; not business barometers and thermom-
eters, which only register the deep causes. Pros-
perity is made by faith, thrift, temperance and serv-
ice."
TO CURTAIL MEMBERSHIP.
There will be a special, meeting of the members
of the Piano Club of New York at the club rooms,
January 6, 1921, at 1:30 p. m., for the purpose of
voting upon the following proposed amendment:
"Section 1 of Article III, is hereby amended so as
to read as follows: The number of members, ex-
clusive of gentlemen connected with the piano or
its allied trades, shall not exceed seventy-five."
GOT THEIR NUMBERS.
"Two public enemies are the man that cancels
orders with deliberate bad faith, his conscience ac-
cepting a flimsy excuse, and the man that holds
back business by refusing to spend what he might
spend legitimately without extravagance," is the
characteristically crisp way Arthur Brisbane classi-
fies two offenders in the Chicago Examiner.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
JPRE
29
SXO
PARTIAL ECLIPSE FOR CHRISTMAS DAY
CHART MAKES CLEAR THE
CONSIDERATION FOR BUYER
Easily Understood Diagram of the O. K. Houck
Piano Co., Has Effective Uses.
"In buying a piano, playerpiano or talking ma-
chine the vital consideration is the house from
which you buy," says the O. K. Houck Piano Co.,
Memphis, Tenn., in a striking and effective adver-
tisement this week. In a specially prepared chart
the Memphis firm shows the considerations in buy-
ing a musical instrument, arranged according to
their comparative importance. Their degree of im-
portance is denoted by heavy lines of comparative
lengths. In order they are:
The House from Whom You Buy—(Reliability—•
Dependability—Service—Consideration).
The Make of the Instrument—(Factories That
Stand High in the Piano Trade).
The Price You Pay—(Lowest Possible Prices—
Unchangeable—Correct. Beware of "Baits").
The Terms You Get—(Do Not Buy Terms—Long
Terms Are Deceptive—More Harmful Than Bene-
ficial).
Value of Your Old Piano—(Fictitious Allowances
Mean Fictitious Selling Prices. Your Real Interest
Ts to Buy Right, Not to Sell an Old Instrument).
Recommendations or Commissions—(When a
House Does Not Advertise the "No Commission"
Policy, Recommendations Are Usually Paid for at
the Expense of the Trusting Customer).
This is added: "When purchasing a second-hand,
used or new instrument you are entitled to full
value. An instrument cannot be gauged by its ex-
terior appearance—assertions by salesmen are gen-
erally colored in endeavors to consummate a sale.
Extensive advertising of even an inferior article
will give it temporary prominence—factories neces-
sarily take but little interest in the individual.
"So the house, the existence of which, depends
upon the good will of former patrons with the 'One
Price—No Commission' plan, automatically insur-
ing the lowest prices and preventing overcharge;
and of such commanding position as to be able to
obtain the representation of the choice of the most
prominent and desirable factories—is the only log-
ical place to make your purchase of musical mer-
chandise."
SHOWING KANSAS.
The musicians and lovers of music generally of
Hiawatha, Kans., were given last week an oppor-
tunity of hearing John Martin show the artistic pos-
sibilities of the Gulbransen player and the event at
the C. H. Andrews Music House was prominently
featured in the Daily World of that city. "His dem-
onstration really was a startling surprise to per-
sons who did not believe that a player piano had
so much real human touch in it," said the report.
"The recital and lecture was a positive delight to
the large audience, and there was nothing dull or
uninteresting about the entire program. The mu-
sical treat was greatly appreciated by Mr. Andrews'
friends and patrons."
FAITH MAKES GOOD BUSINESS
SAYS R. BABSON AT HARTFORD
Too Many Business Men Look at Thermometers
and Barometers of Trade.
Roger Babson, master of mathematics and analyst
of finance and business conditions, told 300 leading
business men of Hartford, Conn., last week at the
dinner of the Hartford Advertising Club in the
Hotel Garde that the work which the advertising-
men were doing had a most important place. Such
men held the thoughts of American business.
"At one time," said Mr. Babson, "business men
advertised most when they had the most money.
The national advertising campaigns within a few
years had eliminated peaks and valleys in business.
The advertising men are powerful and serve their
employers.
"Depression is not caused by surface conditions,
by barometers like bank clearings or sales or freight
rates or unfavorable commodity prices. What de-
termines things is deeper, in the attitude of men
toward life; not business barometers and thermom-
eters, which only register the deep causes. Pros-
perity is made by faith, thrift, temperance and serv-
ice."
TO CURTAIL MEMBERSHIP.
There will be a special, meeting of the members
of the Piano Club of New York at the club rooms,
January 6, 1921, at 1:30 p. m., for the purpose of
voting upon the following proposed amendment:
"Section 1 of Article III, is hereby amended so as
to read as follows: The number of members, ex-
clusive of gentlemen connected with the piano or
its allied trades, shall not exceed seventy-five."
GOT THEIR NUMBERS.
"Two public enemies are the man that cancels
orders with deliberate bad faith, his conscience ac-
cepting a flimsy excuse, and the man that holds
back business by refusing to spend what he might
spend legitimately without extravagance," is the
characteristically crisp way Arthur Brisbane classi-
fies two offenders in the Chicago Examiner.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).