Presto

November 20, 1920.
PRESTO
Conservative Buyi \ Helps Cable Dealers
The buying public more and more is demanding
greater value for each dollar it spends. Discriminating
buyers are choosing quality articles as never before.
To the dealer who sells Cable^made Pianos and
Inner'Players, this new wave of conservative buying is
proving a decided selling advantage.
In offering his customers Cable^made instruments,
the Cable dealer can show genuine dollar-for-dollar value.
He can demonstrate, quickly and convincingly
the high standards, both in materials and workmanship, to
which these quality Pianos and Inner-Players are made.
H e can point out, by reason of this inbuilt quality,
why careful, thrifty buyers find in Cable-made instru'
ments safe and sane piano investments.
T h e n e w era is going to be a showdown. T h e fittest
will survive. Value-giving will be the measure of success.
Fortified by Cable quality and Cable value, the
dealer in Cabk'made instruments holds a stronger selling
position than ever before.
THE CABLE COMPANY
Makers of Conover, Cable, Kingsbury and Wellington Pianos
Carola, Solo Carola, Euphona, Solo Euphona and
Euphona Reproducing Inner-Players
CHICAGO
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