Presto
Issue: 1920 1785 - Page 8
PRESTO
October 9, 1929,.
NEW DAYLIGHT FACTORY OF GULBRANSEN-DICKINSON CO.
This picture represents a great playerpiano fac-
tory and something more. It is the headquarters
of one of the livliest, most progressive industries in
the piano industry, or in any line of manufacturing
for that matter. It is the first showing of the com-
plete factory of the Gulbransen-Dickinson Company
at Kedzie, Sawyer, Spaulding and Chicago Avenues,
Chicago.
The large building shown in the foreground is the
new addition to the big plant. Into this new struc-
ture, the various departments are now spreading out
and production is already beginning to show daily
increase.
Not Erected in a Hurry.
The building was not put up in a hurry. No great
and enduring plant is. From the drawing of the
blue prints to the installation of the latest machine,
every process was the product of a carefully thought-
out plan, based on experience gained from experi-
ment and clinched by actual practice. That has
been and will be the secret of Gulbransen success—
nothing is done haphazard by this concern. Its
tests must develop into successes before they be-
come parts of its daily programs.
Pages might be written of the details of construc-
tion of this plant, but figures and words fail to ex-
press in a comprehensive way the immensity of the
upon long experience, of President A. G. Gulbransen •
and Superintendent C. Gulbransen in providing for
the safety, comfort and convenience of the members
of the organization. That this means much to the
factory force, and is appreciated by them, is shown
by the loyalty and efficiency of the organization.
It might be mentioned that the new addition could
have been rushed through to completion several
months ago, minus these safeguards and conven-
iences, but the officials of the company were deter-
mined to provide a factory not only roomy enough
for production on a scale sufficient to take care ot
present Gulbransen distributors and the many others
who want to take on the line, but a place where men
and women may work in comfort and to their own
advantage as well as that of the company and those
who buy and sell its product.
Plant Adapted to Its Uses.
This new factory building is not the outcome of a
dream, nor was it conceived of a desire to reap a
quick harvest from the buying fever of the past
year or so. It is the expression of practical experi-
ence in the working out of a new idea of player-
piano manufacturing and merchandising in the past
five years. It represents confidence in continuous
straight forward national advertising of reliable,
nationally priced playerpianos.
BIRD'S-EYE VIEW OP GULBRANSEN-DICKINSON FACTORY.
institution and its completeness for the purpose for
which it was designed—the economical and efficient
manufacture of playerpianos.
Acres of Floors.
A glance at the picture gives an idea of the size
of the factories and the substantial character of
their construction. It may clinch the impression to
know that the new building alone
adds 190,000
square feet of floor area to the w T orking space and
makes possible an.increase of well over 100 per cent
in the productive capacity of the plant. Think of it!
An addition of 4.36 acres.
A trip through the new building adds to the im-
pression gained by a glance at the exterior. The
bigness of the place is impressive, and as one goes
further into the detail and notes how every floor is
flooded with outside light from great window
spaces, an effect enhanced by ceilings and walls
painted in glossy white; notes the modern equip-
ment, the conveniences and comforts provided for
the force, one comprehends that here is a place
where men and women may do their best work in
cheerful environment—factors which spell efficiency
in the highest degree.
The idea of bigness grows upon one as the trip
through the plant continues. Millrooms, dry kilns,
yards, power house, storage rooms for supplies, all
are in keeping with the size of the departments in
the factory itself, and everywhere throughout the
plant are the evidences of the thoughtfulness, based
company's appeal to the common sense of the music
trade.
With him and with the men with whom he has
surrounded himself there is no flurry of excitement,
no spectacular effect, no play for personal aggran-
dizement. Faith in the Gulbransen idea and hard
work to see it through are the doctrines all the way
up and down the line in the Gulbransen organization.
An organization like that always has to have more
room to work in.
EVENTS THAT INTEREST
THE MILWAUKEE TRADE
New Apollo Reproducing Piano Is Featured in
Notable Way by J. B. Bradford Co.
The J. B. Bradford Piano Co., 411 Broadway, Mil-
waukee, is laying decided stress in its newspaper
publicity upon the new Apollo reproducing piano,
the first styles of which have just been received.
The instrument is hailed as "the last word in repro-
ducing abilities." The new Apollo is also being
shown at the South Side branch of the Bradford
company, at 596 Mitchell street.
One of the happiest men in the Milwaukee music
PRESIDENT A. G. GULBRANSEN IN OVAL..
It represents confidence in the opinions of hun-
dreds of Gulbransen distributors whose experience
in handling the Gulbransen has led them to believe
that the surface of the playerpiano retail market
has only been scratched, and that continued promo-
tion of the Gulbransen idea makes necessary the
production of Gulbransen playerpianos in greater
volume. It represents confidence in the good faith
of hundreds of other dealers who have applied for
the agency and patiently waited for it during the
many months that production was short of demand
and it was impossible for the company to consider
new accounts.
Holds Faith of the Trade.
Confidence in the goods is one of the chief
sources of success with the Gulbransen house. The
goods come as near to selling themselves as any
that are manufactured. Great care is exercised by
the company in choosing its retailers. No encour-
agement is given to fly-by-night or sensational deal-
ers. Gulbransen business is substantial business. It
is given to reliable dealers, many of whom pay
cash. The house does not have to beg for trade; it
comes.
Personnel of the House.
In discussing the new factory in its relation to
present and future business, with President A. G.
Gulbransen, one is impressed with the calm confi-
dence of the man, in the organization, the product,
the advertising and merchandising plan and in the
trade is L. J. Kinnel, manager of the Milwaukee
branch of the Rudolph Wurlitzer Co., at 525 Grand
avenue, who with just pride is exhibiting to admir-
ing friends a check for $1,000 presented to him by
the Cincinnati house as first award in a national con-
test among Wurlitzer stores. The competition was
based on increase in sales during the month of Au-
gust.
The Lyric Music Co., 88 Wisconsin street, Mil-
waukee, announces the acquisition of Oliver V.
Thatcher as sales manager. The sales department
has been reorganized on a much broader scale than
heretofore in order to carry out plans for a vigorous
campaign during the fall and winter months. Mr.
Thatcher, while a newcomer to the music trade, has
had wide experience in merchandising and is a mu-
sician of considerable renown.
BARS "UNNECESSARY" NOISE.
Circuit Judge Harry Chamberlain, Indianapolis,
last week issued a permanent injunction against the
Seidel Music Publishing Company, preventing it
from making "any unnecessary noise" by operating
phonographs or player pianos. The M. A. Myer
Company asked that an injunction be issued because'
the music interfered with its business. The court
stated that the injunction did not apply to any legit-
imate demonstration of a piano or a phonograph by
the Seidel company but pertained only to "unneces-
sary noise."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October 9, 1929,.
NEW DAYLIGHT FACTORY OF GULBRANSEN-DICKINSON CO.
This picture represents a great playerpiano fac-
tory and something more. It is the headquarters
of one of the livliest, most progressive industries in
the piano industry, or in any line of manufacturing
for that matter. It is the first showing of the com-
plete factory of the Gulbransen-Dickinson Company
at Kedzie, Sawyer, Spaulding and Chicago Avenues,
Chicago.
The large building shown in the foreground is the
new addition to the big plant. Into this new struc-
ture, the various departments are now spreading out
and production is already beginning to show daily
increase.
Not Erected in a Hurry.
The building was not put up in a hurry. No great
and enduring plant is. From the drawing of the
blue prints to the installation of the latest machine,
every process was the product of a carefully thought-
out plan, based on experience gained from experi-
ment and clinched by actual practice. That has
been and will be the secret of Gulbransen success—
nothing is done haphazard by this concern. Its
tests must develop into successes before they be-
come parts of its daily programs.
Pages might be written of the details of construc-
tion of this plant, but figures and words fail to ex-
press in a comprehensive way the immensity of the
upon long experience, of President A. G. Gulbransen •
and Superintendent C. Gulbransen in providing for
the safety, comfort and convenience of the members
of the organization. That this means much to the
factory force, and is appreciated by them, is shown
by the loyalty and efficiency of the organization.
It might be mentioned that the new addition could
have been rushed through to completion several
months ago, minus these safeguards and conven-
iences, but the officials of the company were deter-
mined to provide a factory not only roomy enough
for production on a scale sufficient to take care ot
present Gulbransen distributors and the many others
who want to take on the line, but a place where men
and women may work in comfort and to their own
advantage as well as that of the company and those
who buy and sell its product.
Plant Adapted to Its Uses.
This new factory building is not the outcome of a
dream, nor was it conceived of a desire to reap a
quick harvest from the buying fever of the past
year or so. It is the expression of practical experi-
ence in the working out of a new idea of player-
piano manufacturing and merchandising in the past
five years. It represents confidence in continuous
straight forward national advertising of reliable,
nationally priced playerpianos.
BIRD'S-EYE VIEW OP GULBRANSEN-DICKINSON FACTORY.
institution and its completeness for the purpose for
which it was designed—the economical and efficient
manufacture of playerpianos.
Acres of Floors.
A glance at the picture gives an idea of the size
of the factories and the substantial character of
their construction. It may clinch the impression to
know that the new building alone
adds 190,000
square feet of floor area to the w T orking space and
makes possible an.increase of well over 100 per cent
in the productive capacity of the plant. Think of it!
An addition of 4.36 acres.
A trip through the new building adds to the im-
pression gained by a glance at the exterior. The
bigness of the place is impressive, and as one goes
further into the detail and notes how every floor is
flooded with outside light from great window
spaces, an effect enhanced by ceilings and walls
painted in glossy white; notes the modern equip-
ment, the conveniences and comforts provided for
the force, one comprehends that here is a place
where men and women may do their best work in
cheerful environment—factors which spell efficiency
in the highest degree.
The idea of bigness grows upon one as the trip
through the plant continues. Millrooms, dry kilns,
yards, power house, storage rooms for supplies, all
are in keeping with the size of the departments in
the factory itself, and everywhere throughout the
plant are the evidences of the thoughtfulness, based
company's appeal to the common sense of the music
trade.
With him and with the men with whom he has
surrounded himself there is no flurry of excitement,
no spectacular effect, no play for personal aggran-
dizement. Faith in the Gulbransen idea and hard
work to see it through are the doctrines all the way
up and down the line in the Gulbransen organization.
An organization like that always has to have more
room to work in.
EVENTS THAT INTEREST
THE MILWAUKEE TRADE
New Apollo Reproducing Piano Is Featured in
Notable Way by J. B. Bradford Co.
The J. B. Bradford Piano Co., 411 Broadway, Mil-
waukee, is laying decided stress in its newspaper
publicity upon the new Apollo reproducing piano,
the first styles of which have just been received.
The instrument is hailed as "the last word in repro-
ducing abilities." The new Apollo is also being
shown at the South Side branch of the Bradford
company, at 596 Mitchell street.
One of the happiest men in the Milwaukee music
PRESIDENT A. G. GULBRANSEN IN OVAL..
It represents confidence in the opinions of hun-
dreds of Gulbransen distributors whose experience
in handling the Gulbransen has led them to believe
that the surface of the playerpiano retail market
has only been scratched, and that continued promo-
tion of the Gulbransen idea makes necessary the
production of Gulbransen playerpianos in greater
volume. It represents confidence in the good faith
of hundreds of other dealers who have applied for
the agency and patiently waited for it during the
many months that production was short of demand
and it was impossible for the company to consider
new accounts.
Holds Faith of the Trade.
Confidence in the goods is one of the chief
sources of success with the Gulbransen house. The
goods come as near to selling themselves as any
that are manufactured. Great care is exercised by
the company in choosing its retailers. No encour-
agement is given to fly-by-night or sensational deal-
ers. Gulbransen business is substantial business. It
is given to reliable dealers, many of whom pay
cash. The house does not have to beg for trade; it
comes.
Personnel of the House.
In discussing the new factory in its relation to
present and future business, with President A. G.
Gulbransen, one is impressed with the calm confi-
dence of the man, in the organization, the product,
the advertising and merchandising plan and in the
trade is L. J. Kinnel, manager of the Milwaukee
branch of the Rudolph Wurlitzer Co., at 525 Grand
avenue, who with just pride is exhibiting to admir-
ing friends a check for $1,000 presented to him by
the Cincinnati house as first award in a national con-
test among Wurlitzer stores. The competition was
based on increase in sales during the month of Au-
gust.
The Lyric Music Co., 88 Wisconsin street, Mil-
waukee, announces the acquisition of Oliver V.
Thatcher as sales manager. The sales department
has been reorganized on a much broader scale than
heretofore in order to carry out plans for a vigorous
campaign during the fall and winter months. Mr.
Thatcher, while a newcomer to the music trade, has
had wide experience in merchandising and is a mu-
sician of considerable renown.
BARS "UNNECESSARY" NOISE.
Circuit Judge Harry Chamberlain, Indianapolis,
last week issued a permanent injunction against the
Seidel Music Publishing Company, preventing it
from making "any unnecessary noise" by operating
phonographs or player pianos. The M. A. Myer
Company asked that an injunction be issued because'
the music interfered with its business. The court
stated that the injunction did not apply to any legit-
imate demonstration of a piano or a phonograph by
the Seidel company but pertained only to "unneces-
sary noise."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).