Presto
Issue: 1920 1783 - Page 27
September 25, 1920.
27
i>]RES 1 O
FROM "THE CATALOG OF TEN"
A PART OF THE BUSINESS
The gullibility of the race remains one of the
inscrutable mysteries of the social fabric. And
nowhere is the utter disregard of common
caution more clearly illustrated than in the
confiding folly of the people who itch to be
known to fame as the authors of popular
music and especially songs. Notwithstanding
the warnings repeatedly sounded by the Fed-
eral authorities and the press, the doubtful
activities of the "Song Wanted" enterprises
increase and multiply. And almost every week
the evidence accumulates that even the ones
who should know better are the very ones who
get caught in the meshes of the nets spread
to snare the amateur poets and melody
makers.
Among the latest to register a complaint
against some impossible "Song Wanted" con-
cern is Mr. Sam Rood Cook, himself a profes-
sional versifier who should know better. He
seems to have entrusted $42 to a Chicago
"publisher" and, as is so often the case, wishes
Music Dealers Everywhere
TAKE WARNING!
Prepare to meet a nation-wide demand for
these new and beautiful song numbers.
30 Cents (Retail)
"Love Is the Dream of Ages"
The song exquisite.
CHORUS.
Love is the dream of ages,
As old as the sea and sky,
Living in youthful splendor
Till the waters of life run dry;
Always telling the story
That ever is sweet and new—
The story of a heart's desire,
The yearning I feel for you.
"A Castle in Dreamland"
Fox-trot Song.
CHORUS.
Just a castle I'm building in Dreamland,
A sweet little castle for two,
Where the roses are blooming so fragrant
And the sweetest rose is you.
The king of this castle is Cupid
And we'll never know thoughts that are blue
In this dear little castle in Dreamland—
The castle I'm building for you.
10-Cent Numbers (Retail)
"Dixieland Is Son gland"
One-step Dixie Song.
"Dear Land of Nowhere"
Classic Waltz Ballad.
These songs will be persistently advertised in
trade mediums and national magazines. In
melody and beautiful word harmony, they
challenge any four numbers now on sale.
he hadn't. And what creates wonderment in
the minds of all who understand the workings
of a music store in any town, small or large,
is why the local dealers in things musical do
not do the publishing for their fellow towns-
men and inspirational citizens.
Every music store possesses the facilities for
giving sheet music some circulation. Besides,
there is nothing that seems better for purposes
of advertising. Every locality has one or more
musical geniuses burning to put forth evi-
dences of their relationship to the art divine.
And the local music dealers should stand be-
tween genius of that kind and the sharks afar
off, whose magazine advertising is the bait
that lures. The local music dealer should ar-
range to do the publishing for local talent. It
would pay in many ways. It might happen
that sometime, when least expected, some
local song writer might produce one of the
strange freaks of melody and verse that burst
forth in the shape of "hits," and make fortunes
for their publishers. At the least, the piece of
music would serve the purposes of advertising,
while its putting forth by the home dealer
would protect the composer from imposition.
And the legitimate profit of this publish-
ing should stay with the local music house. It
is not a difficult matter to have the mechanical
work of printing the music done. The terms
proposed by the advertising "Song Wanted"
concerns are often unfair and sometimes even
dishonest. It would be credulity gone mad to
expect that the "composer," in the hands of
the far-away schemers, might look for a re-
ward of his labor and investment. The horns
music dealer could realize a fair profit for
himself, build up the basis of a catalogue and,
at the same time, save his customer from,
needless loss and annoyance.
Why not, then, be a music publisher, also?
Why not encourage the local aspirant to fame
as a composer or song writer by looking after
his, or her, interests to the extent of putting
forth the song or other effort and taking a
chance of its becoming popular and growing
into a little gold mine? In any event, the local
music dealers may, at least, caution their aspir-
ing young geniuses against the sharks whose
advertisements, in the popular magazines
promise so much more than they can possib'y
perform.
169 Adams Ave. East, Detroit, Mich.
CIVIL WAR MEMORIES.
This is the week of the annual encampment of
the Grand Army of the Republic at Indianapolis,
Ind. The ranks have been thinned by the grim
reaper, but the few who remain will gather and
sing some of the old songs composed by George
Frederick Root and others who lived in the stormy
period between 1859 and 1865.
Save Thee Alone, Sweetheart
IOWA SOLOIST DIES.
Mrs. Fernie Gordon Anderson, formerly a promi-
nent Des Moines soloist, died last week at Iowa
City, Iowa. Mrs. Anderson was very popular as a
singer at great gatherings in Iowa.
ORDER THEM TODAY.
YOU WILL NEED THEM VERY SOON.
F. B. LOVETT, Publisher
Just out. Being programmed by many professional singers
and pronounced a coming hit. 7c to th<. trade. Order from
your jobber or direct.
Published by
FRANK J. MAROWSKI, 41 Hager Street, Buffalo, N. Y.
The capital stock of the Strand Temple of Music,
Albany, N. Y., hag been increased from $10,000 to
$20,000.
Detroit Song Booster Tells of Troubles in Gaining
Public Ear for His Songs.
Detroit, Mich., Sept. 25, 1920.
Editor Presto:—Your review of my publication
in issue of 4th instant read, and very much appre-
ciated. As you probably know, the slogan of music
dealers, great and small, is "Create a Demand," and
that means a local demand. Before placing a num-
ber on their counters they must have inquiries. It
is almost impossible, therefore, to persuade them
to order from an obscure publisher in a distant city.
When I go to a city as nearby as Toledo and talk
myself blue in the face, and can't land an order,
I can hardly expect printers' ink to do the work.
An examination of the songs, and careful analysis
of my musical compositions, will convince you that
the fault does not lie there. They are all good
numbers, two thirty-centers and two ten-centers,
much better than the average. Am running a song
car through the congested traffic every day, and ad-
vertising in the local papers in Detroit. 1 have had
no trouble placing my compositions on song coun-
ters here, but Toledo—60 miles away—nix! They
can't see them.
I consider the Presto review good, however, for
with the player roll and mechanical manufacturers,
it will leave a good impression, and may result in
a contract from some of the numbers, as every
record manufacturer in the United States has a
copy of my publications.
Again thanking you, I remain.
Cordially yours,
F. B. LOVETT.
TEACHING THROUGH MUSIC.
Mrs. Marx E. Oberndorfer, 4858 Blackstone ave.,
Chicago, left last week for a short trip to New
York, Boston and the White Mountains. On Sep-
tember 23 Mrs. Oberndorfer, who is the national
chairman of music for the General Federation of
Women's Clubs, addressed the New England con-
ference of women's clubs on "Americanization
Through Music.'"
LESLEY'S
PATCHING VARNISH
dries in 10 seconds, flows without showing the lap. With it dam-
aged varnish can be repaired invisibly. New price, I pt. $1; 1 qt.
$1.90. Complete repair outfit $3.50. F. O. B. Indianapolis, Ind
LESLEY'S CHEMICAL COMPANY, Indianapolis, Ind.
If you are not handling the
McKMLEY EDITION OF
MUSIC
Comprising Standard,
Classic and Teaching Music
you are losing an opportunity to make money
Dealers Realize
150%
PROFIT
On Sales of McKinley Music
It is the most popular library of 10c music
on the market. Selections contained in this
Edition are used by the most prominent
teachers in the country — Students, Accom-
plished Musicians, and the Music Loving
Public in general.
It is conveniently handled; arranged in
compact form, and is labor saving in serving
the customers.
The dealer is supplied with catalogs bear-
ing the business imprint which serves to
bring more customers to the store than any
other advertising medium that could be em-
ployed.
WRITE US FOR SAMPLES AND PAR-
TICULARS TODAY
Our Jobbing Department is the largest and
most complete in the country. We can sup-
ply you with every want in the sheet music
line. We fill all orders the day they are
received.
McKinley Music Company
The Largest Sheet Music House
in the World
CHICAGO
1501-13 E. 55th St.
NEW YORK
145 W. 45th St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
27
i>]RES 1 O
FROM "THE CATALOG OF TEN"
A PART OF THE BUSINESS
The gullibility of the race remains one of the
inscrutable mysteries of the social fabric. And
nowhere is the utter disregard of common
caution more clearly illustrated than in the
confiding folly of the people who itch to be
known to fame as the authors of popular
music and especially songs. Notwithstanding
the warnings repeatedly sounded by the Fed-
eral authorities and the press, the doubtful
activities of the "Song Wanted" enterprises
increase and multiply. And almost every week
the evidence accumulates that even the ones
who should know better are the very ones who
get caught in the meshes of the nets spread
to snare the amateur poets and melody
makers.
Among the latest to register a complaint
against some impossible "Song Wanted" con-
cern is Mr. Sam Rood Cook, himself a profes-
sional versifier who should know better. He
seems to have entrusted $42 to a Chicago
"publisher" and, as is so often the case, wishes
Music Dealers Everywhere
TAKE WARNING!
Prepare to meet a nation-wide demand for
these new and beautiful song numbers.
30 Cents (Retail)
"Love Is the Dream of Ages"
The song exquisite.
CHORUS.
Love is the dream of ages,
As old as the sea and sky,
Living in youthful splendor
Till the waters of life run dry;
Always telling the story
That ever is sweet and new—
The story of a heart's desire,
The yearning I feel for you.
"A Castle in Dreamland"
Fox-trot Song.
CHORUS.
Just a castle I'm building in Dreamland,
A sweet little castle for two,
Where the roses are blooming so fragrant
And the sweetest rose is you.
The king of this castle is Cupid
And we'll never know thoughts that are blue
In this dear little castle in Dreamland—
The castle I'm building for you.
10-Cent Numbers (Retail)
"Dixieland Is Son gland"
One-step Dixie Song.
"Dear Land of Nowhere"
Classic Waltz Ballad.
These songs will be persistently advertised in
trade mediums and national magazines. In
melody and beautiful word harmony, they
challenge any four numbers now on sale.
he hadn't. And what creates wonderment in
the minds of all who understand the workings
of a music store in any town, small or large,
is why the local dealers in things musical do
not do the publishing for their fellow towns-
men and inspirational citizens.
Every music store possesses the facilities for
giving sheet music some circulation. Besides,
there is nothing that seems better for purposes
of advertising. Every locality has one or more
musical geniuses burning to put forth evi-
dences of their relationship to the art divine.
And the local music dealers should stand be-
tween genius of that kind and the sharks afar
off, whose magazine advertising is the bait
that lures. The local music dealer should ar-
range to do the publishing for local talent. It
would pay in many ways. It might happen
that sometime, when least expected, some
local song writer might produce one of the
strange freaks of melody and verse that burst
forth in the shape of "hits," and make fortunes
for their publishers. At the least, the piece of
music would serve the purposes of advertising,
while its putting forth by the home dealer
would protect the composer from imposition.
And the legitimate profit of this publish-
ing should stay with the local music house. It
is not a difficult matter to have the mechanical
work of printing the music done. The terms
proposed by the advertising "Song Wanted"
concerns are often unfair and sometimes even
dishonest. It would be credulity gone mad to
expect that the "composer," in the hands of
the far-away schemers, might look for a re-
ward of his labor and investment. The horns
music dealer could realize a fair profit for
himself, build up the basis of a catalogue and,
at the same time, save his customer from,
needless loss and annoyance.
Why not, then, be a music publisher, also?
Why not encourage the local aspirant to fame
as a composer or song writer by looking after
his, or her, interests to the extent of putting
forth the song or other effort and taking a
chance of its becoming popular and growing
into a little gold mine? In any event, the local
music dealers may, at least, caution their aspir-
ing young geniuses against the sharks whose
advertisements, in the popular magazines
promise so much more than they can possib'y
perform.
169 Adams Ave. East, Detroit, Mich.
CIVIL WAR MEMORIES.
This is the week of the annual encampment of
the Grand Army of the Republic at Indianapolis,
Ind. The ranks have been thinned by the grim
reaper, but the few who remain will gather and
sing some of the old songs composed by George
Frederick Root and others who lived in the stormy
period between 1859 and 1865.
Save Thee Alone, Sweetheart
IOWA SOLOIST DIES.
Mrs. Fernie Gordon Anderson, formerly a promi-
nent Des Moines soloist, died last week at Iowa
City, Iowa. Mrs. Anderson was very popular as a
singer at great gatherings in Iowa.
ORDER THEM TODAY.
YOU WILL NEED THEM VERY SOON.
F. B. LOVETT, Publisher
Just out. Being programmed by many professional singers
and pronounced a coming hit. 7c to th<. trade. Order from
your jobber or direct.
Published by
FRANK J. MAROWSKI, 41 Hager Street, Buffalo, N. Y.
The capital stock of the Strand Temple of Music,
Albany, N. Y., hag been increased from $10,000 to
$20,000.
Detroit Song Booster Tells of Troubles in Gaining
Public Ear for His Songs.
Detroit, Mich., Sept. 25, 1920.
Editor Presto:—Your review of my publication
in issue of 4th instant read, and very much appre-
ciated. As you probably know, the slogan of music
dealers, great and small, is "Create a Demand," and
that means a local demand. Before placing a num-
ber on their counters they must have inquiries. It
is almost impossible, therefore, to persuade them
to order from an obscure publisher in a distant city.
When I go to a city as nearby as Toledo and talk
myself blue in the face, and can't land an order,
I can hardly expect printers' ink to do the work.
An examination of the songs, and careful analysis
of my musical compositions, will convince you that
the fault does not lie there. They are all good
numbers, two thirty-centers and two ten-centers,
much better than the average. Am running a song
car through the congested traffic every day, and ad-
vertising in the local papers in Detroit. 1 have had
no trouble placing my compositions on song coun-
ters here, but Toledo—60 miles away—nix! They
can't see them.
I consider the Presto review good, however, for
with the player roll and mechanical manufacturers,
it will leave a good impression, and may result in
a contract from some of the numbers, as every
record manufacturer in the United States has a
copy of my publications.
Again thanking you, I remain.
Cordially yours,
F. B. LOVETT.
TEACHING THROUGH MUSIC.
Mrs. Marx E. Oberndorfer, 4858 Blackstone ave.,
Chicago, left last week for a short trip to New
York, Boston and the White Mountains. On Sep-
tember 23 Mrs. Oberndorfer, who is the national
chairman of music for the General Federation of
Women's Clubs, addressed the New England con-
ference of women's clubs on "Americanization
Through Music.'"
LESLEY'S
PATCHING VARNISH
dries in 10 seconds, flows without showing the lap. With it dam-
aged varnish can be repaired invisibly. New price, I pt. $1; 1 qt.
$1.90. Complete repair outfit $3.50. F. O. B. Indianapolis, Ind
LESLEY'S CHEMICAL COMPANY, Indianapolis, Ind.
If you are not handling the
McKMLEY EDITION OF
MUSIC
Comprising Standard,
Classic and Teaching Music
you are losing an opportunity to make money
Dealers Realize
150%
PROFIT
On Sales of McKinley Music
It is the most popular library of 10c music
on the market. Selections contained in this
Edition are used by the most prominent
teachers in the country — Students, Accom-
plished Musicians, and the Music Loving
Public in general.
It is conveniently handled; arranged in
compact form, and is labor saving in serving
the customers.
The dealer is supplied with catalogs bear-
ing the business imprint which serves to
bring more customers to the store than any
other advertising medium that could be em-
ployed.
WRITE US FOR SAMPLES AND PAR-
TICULARS TODAY
Our Jobbing Department is the largest and
most complete in the country. We can sup-
ply you with every want in the sheet music
line. We fill all orders the day they are
received.
McKinley Music Company
The Largest Sheet Music House
in the World
CHICAGO
1501-13 E. 55th St.
NEW YORK
145 W. 45th St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).