August 21, 1920.
RRESTO
Building Success on
Cable Quality
HE future of any dealer's business can be
largely determined by the service'giving
qualities of the merchandise he sells.
For the very foundation of success lies in the mer'
chandise itself—in its capacity to serve.
No unseen power of advertising or sales methods
can make up for any deficiency in service rendered
by the goods sold.
Cable'made Pianos and Inner'Players are built with
a care and precision which insure long, satisfying
service.
As a consequence, dealers who sell Cable'made
instruments enjoy marked success.
Moreover, in building their business on the solid
foundation o*f Cable quality, they establish a pres'
tige, the value of which will be reflected, year after
year, in ever'increasing business and profits.
T H E CABLE COMPANY
CHICAGO
AKERS ofConover, Cable, Kingsbury
M
and Wellington Pianos; Carola, Solo
Carola, Euphona, Solo Euphona and
Euphona Reproducing Inner-Players
P24
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