Presto
Issue: 1920 1778 - Page 25
FAVORABLE STORE
25
PRESTO
August 21, 1920.
LOCATIONS
"The best location for a talking machine
store is one by which people will pass or near
which they will assemble when the ordinary
work of the day is over." That is the opinion
voiced by one of Chicago's successful jobbers
in talking machines and records. He gave it
as his belief that not more than twenty-five per
cent of talking machine customers are spon-
taneous ones and that nine out of every ten
customers have to be urged in one way or an-
other to come to talking machine stores for
actual purchases.
The advantages of a location such as de-
scribed by the jobber are obvious to even the
casual observer. The advantages to be secured
by such locations are clear to dealers who
study human nature. The mood of the cus-
tomer is the most important factor in sales. If
a store location is favorable to the buying
mood then it is desirable.
The jobber pointed out the eagerness with
which vacant stores adjoining or close to mov-
ing picture theaters are snapped up by talking
machine dealers. The greatest attendance of
kthe movies is in the evening when the workers
[and their wives enjoy a period of leisure. At
such a time their mood is a receptive one for
the argument, suggestion or demonstration of
the alert talking machine dealer advanta-
geously located.
week for a trip, at which time he will call upon the
trade, explaining to them in detail the many distinc-
tive merits of the Remington instrument. "He will
endeavor to give demonstrations to all those whom
he calls on, so as to prove to them that Remington
phonographs are what the company fully believe
them to he—the finest tone phonographs in the
world," said Mr. Holmes.
DEALERS OPEN NEW STORES
Other Incidents in Talking Machine Trade Show
Much Activity at All Points.
The West Town Brunswick Shop was opened re-
cently at 7004 Roosevelt road, Oak Park, 111.
B. D. Schaffner will remodel the Ewen Block, Du
Bois, Pa., and occupy it as a music store.
A branch of the George C. Wille Music Co., Can-
ton, O., to be opened in Massillon, O., will give large
space and considerable attention to the talking ma-
chine department.
The Goldberg Phonograph Co., Detroit, Mich.,
has moved from 167 Gratiot avenue to 95 Gratiot
avenue.
J. W. Buehler has moved into new quarters on
Main street, Osage, la.
The Ernest Dickerson Music Co., recently opened
at 406 North Main street, Hutchinson, Kans., han-
dles the Columbia Grafonola and records and the
Q R S line of player music rolls.
W. A. Wilson has opened a new Columbia Grafo-
nola store in Des Moines, la., in a building rear-
ranged for the purpose.
G. A. Enselen, Jr., recently opened a second music
shop in the Mission district in San Francisco. He
handles the Edison and Columbia lines.
Burnham, Stoepcl & Co., wholesale dry goods
merchants, Detroit, Mich., are now Michigan dis-
tributors of the Pathe phonograph line.
Extensive improvements are being made in the
factory of the Jewett Phonograph Co., Allegau,
Mich. The main offices are in the Penobscot build-
ing, Detroit.
The Harmony Shop has been opened at 1557
Haight street, San Francisco. T. W. Brackett is
manager.
Seemingly little things are of big import-
ance in the talking machine store. For in-
stance the location of the record department,
which might be an unimportant consideration
to the tyro is of supreme importance to the
Experienced talking machine dealer. It is ad-
visable to have the record department near the THE PHONOGRAPH IN ROMANCE
front or at least within sight of the customers
as they enter or leave the store. An attract- Fair Italian Maidens Now Serenaded With Help
of Caruso and McCormack Records.
ive array of record advertising is a constant
Many an odd note creeps into the American proc-
suggestion that stimulates record sales.
ess of the melting pot; often there is a queer mix-
ture of the modern with the old-established national
The talking machine dealer is of course com- customs. Probably nowhere in Brooklyn is there
mercially interested in music but at the same a better illustration of this than in the big Italian
colony lying' in the region between Brownsville and
time it will do him much good to be personally East New York.
interested in music and musicians. The dealer
There nightly you hear the Italian's love for
or salesman or saleswoman is better equipped music loudly expressed, not through the tinkling
mandolin or guitar of Naples, but through the ultra-
for work if each is able to talk understand- modern
phonograph.
The moon beams down
ingly about the music contained in the records. brightly, and perhaps damsels as fair as those of
Sunny Italy peep through shuttered windows, but
the serenade below is one by proxy. Caruso and
McCormack, Martinelli and Slezak, Galli-Curci and
Farrar, vie with each other in vocal flights through
horns of brass and fiber.
Ernest C. Leonard, Experienced Talking Machine
Naturally the beloved mandolin, often brought
Man, Made Wholesale Representative.
with the bundle of clothes from far-off Sicily or
Everett H. Holmes, sales manager for the Rem- the Neapolitan hinterland, is cherished still, but the
ington Phonograph Corporation, New York, has ap- native tunes and airs are confined largely to the
pointed Ernest C. Leonard to the position of general barber shops or the sadlv altered wine cellars.
wholesale representative of the corporation. Mr.
The customs of the old Italians mean little to
Leonard was recently connected with Lauter Co., of
Newark, N. J., and is fully familiar with the phono- the younger generation. They go about as often
graph industry, haying had unlimited experience in as the younger set of other nationalities, while the
father and mother, grandfather and grandmother,
this line. Mr. Holmes is very s:lad to have a young
stay at home and enjoy themselves in their own
man of such pleasing' personality and ability asso-
ciated with the •selling force. Mr. Leonard left this simple way.
NEW REMINGTON ROADMAN
PHONOGRAPH INCORPORATIONS
Growth
of Trade and Industry Is Shown By
Newcomers in Field.
Ha'tem's, Bronx, Manhattan, deal in phonographs
and music boxes; capital, $50,000; incorporators, J.
J. Yabroudi, M. Baddour, S. A. Hatem, 747 Southern
boulevard, Bronx.
Michnoff Talking Machine Co.. Brooklyn; increase
of capital from $25,000 to $35,000.
Phonograph Outlet Company, Boston; capital
stock $10,000; incorporators, Harry R. Markau,
Maiden; Isaac Rosenblatt, Boston, and Harry M.
Schaub, Boston.
VERDICT FOR VICTOR COMPANY.
The suit by the Victor Talking Machine Co.,
against the Cheney Talking Machine Co., for in-
fringement of patents heard before Judge C. W.
Sessions in the United States Court at Grand Rap-
ids, Mich., Aug. 5, resulted in a decision in favor
of the Victor company. The decision directed the
entry of a decree of injunction against the defendant
company and directed an accounting.
The Stodert Phonograph Co. has leased offices
in the Bush Terminal building. New York.
DETER LING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Trnly a Work of Art. Scientifically
Contracted
Sa'.et Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
"FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s" for
itself.
In ap-
pearance luxur-
ious, It achieves
Its g r e a t e s t
triumph in lta
tone.
A newly pat-
ented
sound
amplifying
chamber, radi-
cally
differing
from the con-
ventional
de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of
most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 191*.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 W e s t Adams Street
CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
25
PRESTO
August 21, 1920.
LOCATIONS
"The best location for a talking machine
store is one by which people will pass or near
which they will assemble when the ordinary
work of the day is over." That is the opinion
voiced by one of Chicago's successful jobbers
in talking machines and records. He gave it
as his belief that not more than twenty-five per
cent of talking machine customers are spon-
taneous ones and that nine out of every ten
customers have to be urged in one way or an-
other to come to talking machine stores for
actual purchases.
The advantages of a location such as de-
scribed by the jobber are obvious to even the
casual observer. The advantages to be secured
by such locations are clear to dealers who
study human nature. The mood of the cus-
tomer is the most important factor in sales. If
a store location is favorable to the buying
mood then it is desirable.
The jobber pointed out the eagerness with
which vacant stores adjoining or close to mov-
ing picture theaters are snapped up by talking
machine dealers. The greatest attendance of
kthe movies is in the evening when the workers
[and their wives enjoy a period of leisure. At
such a time their mood is a receptive one for
the argument, suggestion or demonstration of
the alert talking machine dealer advanta-
geously located.
week for a trip, at which time he will call upon the
trade, explaining to them in detail the many distinc-
tive merits of the Remington instrument. "He will
endeavor to give demonstrations to all those whom
he calls on, so as to prove to them that Remington
phonographs are what the company fully believe
them to he—the finest tone phonographs in the
world," said Mr. Holmes.
DEALERS OPEN NEW STORES
Other Incidents in Talking Machine Trade Show
Much Activity at All Points.
The West Town Brunswick Shop was opened re-
cently at 7004 Roosevelt road, Oak Park, 111.
B. D. Schaffner will remodel the Ewen Block, Du
Bois, Pa., and occupy it as a music store.
A branch of the George C. Wille Music Co., Can-
ton, O., to be opened in Massillon, O., will give large
space and considerable attention to the talking ma-
chine department.
The Goldberg Phonograph Co., Detroit, Mich.,
has moved from 167 Gratiot avenue to 95 Gratiot
avenue.
J. W. Buehler has moved into new quarters on
Main street, Osage, la.
The Ernest Dickerson Music Co., recently opened
at 406 North Main street, Hutchinson, Kans., han-
dles the Columbia Grafonola and records and the
Q R S line of player music rolls.
W. A. Wilson has opened a new Columbia Grafo-
nola store in Des Moines, la., in a building rear-
ranged for the purpose.
G. A. Enselen, Jr., recently opened a second music
shop in the Mission district in San Francisco. He
handles the Edison and Columbia lines.
Burnham, Stoepcl & Co., wholesale dry goods
merchants, Detroit, Mich., are now Michigan dis-
tributors of the Pathe phonograph line.
Extensive improvements are being made in the
factory of the Jewett Phonograph Co., Allegau,
Mich. The main offices are in the Penobscot build-
ing, Detroit.
The Harmony Shop has been opened at 1557
Haight street, San Francisco. T. W. Brackett is
manager.
Seemingly little things are of big import-
ance in the talking machine store. For in-
stance the location of the record department,
which might be an unimportant consideration
to the tyro is of supreme importance to the
Experienced talking machine dealer. It is ad-
visable to have the record department near the THE PHONOGRAPH IN ROMANCE
front or at least within sight of the customers
as they enter or leave the store. An attract- Fair Italian Maidens Now Serenaded With Help
of Caruso and McCormack Records.
ive array of record advertising is a constant
Many an odd note creeps into the American proc-
suggestion that stimulates record sales.
ess of the melting pot; often there is a queer mix-
ture of the modern with the old-established national
The talking machine dealer is of course com- customs. Probably nowhere in Brooklyn is there
mercially interested in music but at the same a better illustration of this than in the big Italian
colony lying' in the region between Brownsville and
time it will do him much good to be personally East New York.
interested in music and musicians. The dealer
There nightly you hear the Italian's love for
or salesman or saleswoman is better equipped music loudly expressed, not through the tinkling
mandolin or guitar of Naples, but through the ultra-
for work if each is able to talk understand- modern
phonograph.
The moon beams down
ingly about the music contained in the records. brightly, and perhaps damsels as fair as those of
Sunny Italy peep through shuttered windows, but
the serenade below is one by proxy. Caruso and
McCormack, Martinelli and Slezak, Galli-Curci and
Farrar, vie with each other in vocal flights through
horns of brass and fiber.
Ernest C. Leonard, Experienced Talking Machine
Naturally the beloved mandolin, often brought
Man, Made Wholesale Representative.
with the bundle of clothes from far-off Sicily or
Everett H. Holmes, sales manager for the Rem- the Neapolitan hinterland, is cherished still, but the
ington Phonograph Corporation, New York, has ap- native tunes and airs are confined largely to the
pointed Ernest C. Leonard to the position of general barber shops or the sadlv altered wine cellars.
wholesale representative of the corporation. Mr.
The customs of the old Italians mean little to
Leonard was recently connected with Lauter Co., of
Newark, N. J., and is fully familiar with the phono- the younger generation. They go about as often
graph industry, haying had unlimited experience in as the younger set of other nationalities, while the
father and mother, grandfather and grandmother,
this line. Mr. Holmes is very s:lad to have a young
stay at home and enjoy themselves in their own
man of such pleasing' personality and ability asso-
ciated with the •selling force. Mr. Leonard left this simple way.
NEW REMINGTON ROADMAN
PHONOGRAPH INCORPORATIONS
Growth
of Trade and Industry Is Shown By
Newcomers in Field.
Ha'tem's, Bronx, Manhattan, deal in phonographs
and music boxes; capital, $50,000; incorporators, J.
J. Yabroudi, M. Baddour, S. A. Hatem, 747 Southern
boulevard, Bronx.
Michnoff Talking Machine Co.. Brooklyn; increase
of capital from $25,000 to $35,000.
Phonograph Outlet Company, Boston; capital
stock $10,000; incorporators, Harry R. Markau,
Maiden; Isaac Rosenblatt, Boston, and Harry M.
Schaub, Boston.
VERDICT FOR VICTOR COMPANY.
The suit by the Victor Talking Machine Co.,
against the Cheney Talking Machine Co., for in-
fringement of patents heard before Judge C. W.
Sessions in the United States Court at Grand Rap-
ids, Mich., Aug. 5, resulted in a decision in favor
of the Victor company. The decision directed the
entry of a decree of injunction against the defendant
company and directed an accounting.
The Stodert Phonograph Co. has leased offices
in the Bush Terminal building. New York.
DETER LING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Trnly a Work of Art. Scientifically
Contracted
Sa'.et Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
"FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s" for
itself.
In ap-
pearance luxur-
ious, It achieves
Its g r e a t e s t
triumph in lta
tone.
A newly pat-
ented
sound
amplifying
chamber, radi-
cally
differing
from the con-
ventional
de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of
most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 191*.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 W e s t Adams Street
CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).