Presto
Issue: 1920 1777 - Page 29
&
PRESTO
August 14, 1920.
APOLLO
9k Suppose "-'APOLLO
does cost us both
a little
PL4NO COMB4NY
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Attention Solicited.
A. L. WHITE MFG. CO.
315 West 6S4 Place, CHICAGO, ILL.
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices t
550-552 West 38th Street
NEW YORK
EVERY MAN, WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
EXPORTERS LAUGHED AT
ONE SHIPPERS MISTAKE
Box of Music Rolls for Amazon River Points Had
Wrong Choice in Colors.
Ignorance is not blissful where export matters
are concerned. In a variety of ways the exporter
may "fall down'" in his methods of packing or
shipping. Gossip at a recent gathering of Ameri-
can business men connected with the export end
of American trade, evoked a laugh at one of the
exporter's mistakes cited. It occurred when a box
of player music rolls and talking machine records
were shipped from New York to a country up the
Amazon River in South America. The natives in
that section had their usual share of superstitious
beliefs, among which was the one that green was
the color of evil spirits. Of all the shades of pack-
ing cloth the exporter might have used, he made
the unfortunate choice of green and when the
trader received the goods after their long journeying
he was forced to return them or face the atlerna-
tive of having his store burned down over his head.
The story was told to illustrate how much sutdy
has to be devoted to the peculiar kinks of a country
and its inhabitants before business can be done
with them. Perhaps there was more need for citing
examples and driving home the necessity of study-
ing foreign markets when the domestic exporters
were newer to the business, but even now those who
see constant mistakes being made believe that the
lesson has not been fully learned.
Just because this country was the only one that
had goods to deliver, foreign agents testify, is no
guarantee of future success for American products
in other markets. In fact, it is. pointed out that
many objections which foreign buyers had to Amer-
ican merchandise were waived because of circum-
stances that prevented supplies being obtained from
accustomed sources. Efforts should be redoubled,
it is stated, to learn the requirements of export
markets if the progress that has been made is going
to count.
POLISHER BREEDS FINE STOCK.
John Repp, who is foreman of the polishing de-
partment of Byron Nauzy, San Francisco, Calif., is
also a farmer and prize stock raiser. Mr. Repp
owns a ranch in Burlingame, a suburb of San Fran-
cisco, situated about 40 miles south, to which he
commutes each day. Mr. Repp is raising chickens
and ducks in a large commercial way and his latest
acquisition is raising prize cattle. He was enabled
this year to raise sufficient vegetables to supply his
table the entire season and from his cows obtains
enough cream for his own needs and supplies a
portion of the neighborhood with milk, cream and
butter.
THIS LINE MEANS
%
PRICE&-TEEPLZ
TEEPLE PIANO CO
Price & Teeple Piano Co.
218 South Wabash Avenue
CHICAGO
Your Prospective Customers
Send Them Sales Letters
You can produce sales or inquiries with per-
sonal letters. Many concerns all over U. S.
are profitably using Sales Letters we write.
Send for free instructive booklet, "Value of
i Sales Letters."
Ross-Gould
_ ^flailing
S*. Louis
Quality—Supt*macy--EBE—New York
WILLIAMS
PIANOS
The po&cy of the Williams House is and ah/ays
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
an.d substantial patronage.
WITIIAMS M.ker. of Williams Pianoi.
WILLIAMS E p w o r t h PI . BO1 , n d organ.
A LIVE LINE FOR LIVE DEALERS
WEBSTER
Published by
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
Presto Publishing Co.
NOTHING BETTER FOR YOUR TRADE
Manufactured by
407 So. Dearborn St.,
CHICAGO, ILL.
THE WEBSTER PIANO CO.
-
•re listed in our Catalog of 99% guaranteed Mailing
Lists. It also contains vital suggestions how to ad-
vertise and sell profitably by mail. Counts and
prices given on 9000 different national Lists, cover-
ing ail classes; for instance. Farmers, Noodle Mfrs..
Hardware Dealers, Zinc Mines, etc. This valuable
reference book frre. Write for it.
450 Fifth Ave., NEW YORK CITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
August 14, 1920.
APOLLO
9k Suppose "-'APOLLO
does cost us both
a little
PL4NO COMB4NY
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
Attention Solicited.
A. L. WHITE MFG. CO.
315 West 6S4 Place, CHICAGO, ILL.
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices t
550-552 West 38th Street
NEW YORK
EVERY MAN, WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
EXPORTERS LAUGHED AT
ONE SHIPPERS MISTAKE
Box of Music Rolls for Amazon River Points Had
Wrong Choice in Colors.
Ignorance is not blissful where export matters
are concerned. In a variety of ways the exporter
may "fall down'" in his methods of packing or
shipping. Gossip at a recent gathering of Ameri-
can business men connected with the export end
of American trade, evoked a laugh at one of the
exporter's mistakes cited. It occurred when a box
of player music rolls and talking machine records
were shipped from New York to a country up the
Amazon River in South America. The natives in
that section had their usual share of superstitious
beliefs, among which was the one that green was
the color of evil spirits. Of all the shades of pack-
ing cloth the exporter might have used, he made
the unfortunate choice of green and when the
trader received the goods after their long journeying
he was forced to return them or face the atlerna-
tive of having his store burned down over his head.
The story was told to illustrate how much sutdy
has to be devoted to the peculiar kinks of a country
and its inhabitants before business can be done
with them. Perhaps there was more need for citing
examples and driving home the necessity of study-
ing foreign markets when the domestic exporters
were newer to the business, but even now those who
see constant mistakes being made believe that the
lesson has not been fully learned.
Just because this country was the only one that
had goods to deliver, foreign agents testify, is no
guarantee of future success for American products
in other markets. In fact, it is. pointed out that
many objections which foreign buyers had to Amer-
ican merchandise were waived because of circum-
stances that prevented supplies being obtained from
accustomed sources. Efforts should be redoubled,
it is stated, to learn the requirements of export
markets if the progress that has been made is going
to count.
POLISHER BREEDS FINE STOCK.
John Repp, who is foreman of the polishing de-
partment of Byron Nauzy, San Francisco, Calif., is
also a farmer and prize stock raiser. Mr. Repp
owns a ranch in Burlingame, a suburb of San Fran-
cisco, situated about 40 miles south, to which he
commutes each day. Mr. Repp is raising chickens
and ducks in a large commercial way and his latest
acquisition is raising prize cattle. He was enabled
this year to raise sufficient vegetables to supply his
table the entire season and from his cows obtains
enough cream for his own needs and supplies a
portion of the neighborhood with milk, cream and
butter.
THIS LINE MEANS
%
PRICE&-TEEPLZ
TEEPLE PIANO CO
Price & Teeple Piano Co.
218 South Wabash Avenue
CHICAGO
Your Prospective Customers
Send Them Sales Letters
You can produce sales or inquiries with per-
sonal letters. Many concerns all over U. S.
are profitably using Sales Letters we write.
Send for free instructive booklet, "Value of
i Sales Letters."
Ross-Gould
_ ^flailing
S*. Louis
Quality—Supt*macy--EBE—New York
WILLIAMS
PIANOS
The po&cy of the Williams House is and ah/ays
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
an.d substantial patronage.
WITIIAMS M.ker. of Williams Pianoi.
WILLIAMS E p w o r t h PI . BO1 , n d organ.
A LIVE LINE FOR LIVE DEALERS
WEBSTER
Published by
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
Presto Publishing Co.
NOTHING BETTER FOR YOUR TRADE
Manufactured by
407 So. Dearborn St.,
CHICAGO, ILL.
THE WEBSTER PIANO CO.
-
•re listed in our Catalog of 99% guaranteed Mailing
Lists. It also contains vital suggestions how to ad-
vertise and sell profitably by mail. Counts and
prices given on 9000 different national Lists, cover-
ing ail classes; for instance. Farmers, Noodle Mfrs..
Hardware Dealers, Zinc Mines, etc. This valuable
reference book frre. Write for it.
450 Fifth Ave., NEW YORK CITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).