Presto
Issue: 1920 1777 - Page 23
August 14, 1920.
MAGNOLA SALESMAN'S
ALERTNESS WINS
Incidents in the Week's Work in Chicago
Shows the Extreme Value of
Punctuality for Salesmen.
Success waits on promptness and timeliness; punc-
tuality is one of the necessary virtues in a talking
machine salesman or indeed any kind of salesman.
This is good enough for a text for a story about
certain salesmen in talking machine departments in
Chicago's West Side this week.
A family on Forty-eighth avenue recently appeared
as a talking machine prospect. In the inexplainable
psychologic way veteran salesmen know and puzzle
about half a dozen retail houses learned of the fact.
Some one in each of the houses became aware of it
through some one of the five senses. One got it
through mental wireless, another felt it in his bones,
maybe—but anyway they all got wise to the impor-
tant fact.
The Forty-eighth avenue family had bought a new
house in Oak Park, an adjacent suburb, and a house-
warming party was to celebrate the moving in. On
Friday of last week the choice had narrowed down
to three machines and the salesmen representing
them were told that final decision would be made at
8:30 a. m. on the following day. They also learned
the stipulation which provided that the machine se-
lected should be delivered before 6 p. m. on that day
to provide music for the house-warming festivities.
The arrangement sounds odd. But those who
know the Forty-eighth avenue customer consider it
in keeping with his character. He is a successful in-
ventor attached to a great electrical goods industry
and to his adhesion to rules of punctuality he at-
tributes much of his success. At 8 a. m. on Satur-
23
PRESTO
day the last stick of furniture was out of the Forty-
eighth avenue house and at 8:15 the inventor locked
the door of the vacated house and sat down on the
front steps to wait for the expected salesmen. At
twenty-nine minutes past 8 there was not a sales-
man in sight. He had an annoyed expression when
his watch showed him the appointed time would oc-
cur in half a minute. The view up and down the
street disclosed nothing that looked like a talking
machine salesman in action.
He replaced his watch just as the dial showed 8:30
and with a muttered expostulation stood up to leave.
Precisely at the moment a punctual boy represent-
ing the Magnola talking machine walked out of the
alley that runs alongside of the house and just on
time.
There's nothing more to the story but that the
Magnola was purchased in one minute. Three min-
utes were spent in an exchange of pleasantries, and
then—
Sauntering jauntily down the street from one di-
rection came a salesman from another house. Ap-
proaching another way was the second of the lag-
gards.
FEATURED KOHLER & CAMPBELL.
J. H. Bell Music Company, Lawrence, Kans.,
which recently took a progressive departure from
the general method of advertising playerpianos,
reports an unqualified success for the plan. The
campaign consisted of a series of seven advertise-
ments which described the important features of
the Kohler & Campbell piano. As playerpiano pur-
chasers are becoming more and more technical and
demand minute explanation of the player mechan-
ism, this method of advertising seems to be timely
and should evoke more publicity of this nature.
The seven advertisements covered in detail all the
mechanical features of the Kohler & Campbell
playerpiano.
ADAM SCHAAF, INC., SELL
BUILDING ON W. MADISON ST.
Offices to Be Moved After Jan. 1 to Big Structure
on Piano Row.
This week in Chicago was recorded the sale by
Harry, Frederick A. and Walter A. Schaaf, of Adam
Schaaf, Inc., of the four-story and basement build-
ing, on 45 by 80 feet, northwest corner of West
Madison and Union streets, for $125,000, to S. A.
Boersma.
Adam Schaaf, Inc., has had its chief offices in
the building for many years, but these will be moved
to the Schaaf building on Wabash avenue, in which
their sales department is located. Mr. Boersma
purchased the property for investment, and Adam
Schaaf, Inc., took the lease back until January 1
next. It is understood that Harry Schaaf, presi-
dent of the company, will retain his offices there
until Jan. 1.
QUOTES THE ARTIST.
Ludden & Bates, Atlanta, Ga., quotes Charles
Hackett, the American tenor who alluded to the
Chickcring piano as "the piano of all pianos." The
singer used the instrument for accompaniments at
his concert in the Auditorium recently. Speaking
of the Chickering in a newspaper display the At-
lanta firm said: "The very name of the word Chick-
ering suggests the sturdiness of a house of musical
genius and craftsmanship, dating back to the work-
shop in which Jonas Chickering made his first piano.
You will find that your ambition to possess a Chick-
ering will not be discouraged by any undue strin-
gency of our terms."
The Charlotte Music Co., of Charlotte, Mich., is
managed by Mrs. Clifford C. Ward, and is doing
a good business with the Baldwin line.
BEAUTIFUL NEW CLARENDON DESIGN
There is the beauty of simplicity in the lines of
the new Clarendon Style J, illustrated here. It is
an instrument in which there are all of the lines
of beauty that associate themselves at once with
aristocracy in piano manufacture. The angular ef-
fects are distinctly modern in their renaissance of
the classic designs of the long ago in art circles
Clarendon pianos and playerpianos hold a high
place in the better kind of trade because of their
honest construction and the skill of their acoustic
development. It is enough that the sales are the
work of that recognized tone expert, Chas. A. Had-
dorff, whose name has become indelibly associated
with good pianos. Dealers will be pleased to see
this Clarendon illustration. It is something worth
while studying.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
MAGNOLA SALESMAN'S
ALERTNESS WINS
Incidents in the Week's Work in Chicago
Shows the Extreme Value of
Punctuality for Salesmen.
Success waits on promptness and timeliness; punc-
tuality is one of the necessary virtues in a talking
machine salesman or indeed any kind of salesman.
This is good enough for a text for a story about
certain salesmen in talking machine departments in
Chicago's West Side this week.
A family on Forty-eighth avenue recently appeared
as a talking machine prospect. In the inexplainable
psychologic way veteran salesmen know and puzzle
about half a dozen retail houses learned of the fact.
Some one in each of the houses became aware of it
through some one of the five senses. One got it
through mental wireless, another felt it in his bones,
maybe—but anyway they all got wise to the impor-
tant fact.
The Forty-eighth avenue family had bought a new
house in Oak Park, an adjacent suburb, and a house-
warming party was to celebrate the moving in. On
Friday of last week the choice had narrowed down
to three machines and the salesmen representing
them were told that final decision would be made at
8:30 a. m. on the following day. They also learned
the stipulation which provided that the machine se-
lected should be delivered before 6 p. m. on that day
to provide music for the house-warming festivities.
The arrangement sounds odd. But those who
know the Forty-eighth avenue customer consider it
in keeping with his character. He is a successful in-
ventor attached to a great electrical goods industry
and to his adhesion to rules of punctuality he at-
tributes much of his success. At 8 a. m. on Satur-
23
PRESTO
day the last stick of furniture was out of the Forty-
eighth avenue house and at 8:15 the inventor locked
the door of the vacated house and sat down on the
front steps to wait for the expected salesmen. At
twenty-nine minutes past 8 there was not a sales-
man in sight. He had an annoyed expression when
his watch showed him the appointed time would oc-
cur in half a minute. The view up and down the
street disclosed nothing that looked like a talking
machine salesman in action.
He replaced his watch just as the dial showed 8:30
and with a muttered expostulation stood up to leave.
Precisely at the moment a punctual boy represent-
ing the Magnola talking machine walked out of the
alley that runs alongside of the house and just on
time.
There's nothing more to the story but that the
Magnola was purchased in one minute. Three min-
utes were spent in an exchange of pleasantries, and
then—
Sauntering jauntily down the street from one di-
rection came a salesman from another house. Ap-
proaching another way was the second of the lag-
gards.
FEATURED KOHLER & CAMPBELL.
J. H. Bell Music Company, Lawrence, Kans.,
which recently took a progressive departure from
the general method of advertising playerpianos,
reports an unqualified success for the plan. The
campaign consisted of a series of seven advertise-
ments which described the important features of
the Kohler & Campbell piano. As playerpiano pur-
chasers are becoming more and more technical and
demand minute explanation of the player mechan-
ism, this method of advertising seems to be timely
and should evoke more publicity of this nature.
The seven advertisements covered in detail all the
mechanical features of the Kohler & Campbell
playerpiano.
ADAM SCHAAF, INC., SELL
BUILDING ON W. MADISON ST.
Offices to Be Moved After Jan. 1 to Big Structure
on Piano Row.
This week in Chicago was recorded the sale by
Harry, Frederick A. and Walter A. Schaaf, of Adam
Schaaf, Inc., of the four-story and basement build-
ing, on 45 by 80 feet, northwest corner of West
Madison and Union streets, for $125,000, to S. A.
Boersma.
Adam Schaaf, Inc., has had its chief offices in
the building for many years, but these will be moved
to the Schaaf building on Wabash avenue, in which
their sales department is located. Mr. Boersma
purchased the property for investment, and Adam
Schaaf, Inc., took the lease back until January 1
next. It is understood that Harry Schaaf, presi-
dent of the company, will retain his offices there
until Jan. 1.
QUOTES THE ARTIST.
Ludden & Bates, Atlanta, Ga., quotes Charles
Hackett, the American tenor who alluded to the
Chickcring piano as "the piano of all pianos." The
singer used the instrument for accompaniments at
his concert in the Auditorium recently. Speaking
of the Chickering in a newspaper display the At-
lanta firm said: "The very name of the word Chick-
ering suggests the sturdiness of a house of musical
genius and craftsmanship, dating back to the work-
shop in which Jonas Chickering made his first piano.
You will find that your ambition to possess a Chick-
ering will not be discouraged by any undue strin-
gency of our terms."
The Charlotte Music Co., of Charlotte, Mich., is
managed by Mrs. Clifford C. Ward, and is doing
a good business with the Baldwin line.
BEAUTIFUL NEW CLARENDON DESIGN
There is the beauty of simplicity in the lines of
the new Clarendon Style J, illustrated here. It is
an instrument in which there are all of the lines
of beauty that associate themselves at once with
aristocracy in piano manufacture. The angular ef-
fects are distinctly modern in their renaissance of
the classic designs of the long ago in art circles
Clarendon pianos and playerpianos hold a high
place in the better kind of trade because of their
honest construction and the skill of their acoustic
development. It is enough that the sales are the
work of that recognized tone expert, Chas. A. Had-
dorff, whose name has become indelibly associated
with good pianos. Dealers will be pleased to see
this Clarendon illustration. It is something worth
while studying.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).