Presto
Issue: 1920 1774 - Page 13
r
13
July 24, 1920.
END OF A PERFECT DAY
QUALITY FIRST
AND
FIRST QUALITY
Jesse French & Sons Piano Co.
FACTORIES at New Cattle, Ind.
AUSTRALIAN OFFICE:
94 Pitt St., Sydney, N. S. W.
"A Name Well Known Since 1875"
STEGER
Steger & Sons
Leads
Others Follow
STEGER BUILDING
Jackson and Wabash
The Pianc Center of America
CHICAGO, ILLINOIS
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials for Pianos and
Organs
When in Need of Supplies
Communicate with Us.
American Piano Supply Co.
110-112 E. 13th St.
New York
Each month the Gulbransen-Dickinson Company, Chicago, receives new and interesting window
displays in which the Gulbransen is conspicuously featured. The above picture is representative of
The Pecina Music Company, Bozeman, Mont., and shows a typical home scene; father at the reading
table; mother looking through the album, and the "Baby-at-the-Pedals" playing the Gulbransen. By
use of the animated "Baby" the piano is actually playing "A Perfect Day," while the placard in the chair
appropriately suggests "For the End of a Perfect Day—a Gulbransen."
USE OF MOVIE FILMS
BY DALLAS MUSIC HOUSES
Further Ambitious Plans for the Furtherance of
Music Projected by Lively Trade Association.
Fifteen moving picture theaters in Dallas, Tex.,
are using the co-operative film advertising of the
associated merchants of that city. In view of the
exigencies of the movie shows the films are short,
but they tell their stories in a direct and impressive
way. Every film teems with human interest, in
which music is an inspiration or an accessory. The
films wer,e made after the suggestions of a com-
mittee of the Dallas Music Industries Association.
The excellent work already performed by the city
music commission, formed by the mayor of Dallas,
has encouraged the Dallas Music Industries Asso-
ciation to strive for broader effects. At a recent
meeting of the Dallas Music Industries Association
the feasibility of getting the governor of Texas
to appoint a state music commission was discussed.
The work suggested for the proposed commission
would be similar to that of the Dallas commission,
but with a state-wide field.
0E0. SCHLEIFFARTH'S WAY
OF SELLING PLAYERS
He Selects a Roll Suitable to the Capacity of His
Customer.
No playerpiano salesman in the United States
understands the requirements of the people in differ-
ent walks of lite better than docs George Schleif-
farth, veteran salesman for the W. W. Kimball Com-
pany, Chicago. It is largely because of this under-
standing that he is so good a salesman,
Mr. Schleiffarth's latest composition is Kimbali
Piano Player Roll No. 7556—his latest and best—en-
titled "Viking's March," dedicated to the Vikings of
America, introducing the well known song, which all
Swedes and Scandinavians are familiar" with, "Gub-
ben Noak." This march is full of melody and pep,
and is splendid for dancing.
George Schleiffarth is well known as a music
writer, who, among his 1,200 compositions (many
under the name George Maywood), has composed
about 50 marches. There is the famous "Douglas
Club," the "Bohemia," "Bu.sy Signal," "Monarch,"
"Jolly Jackies," etc., played by bands and orchestras
In America and Europe.
His attention having been called to the "bunk" in
an eastern trade paper about educating the customer
up to the appreciation of all sorts of classical music
before closing the playerpiano sale, Mr. Schleiffarth
said:
"I am not a professor of music; I am a player-
piano salesman. So I sell to my customers as I find
them. If the customers are Irish I put on an Irish
roll; if Swedish, some Swedish song will please
them; if Italian, something pertaining to the folk-
songs of that race will catch their fancy.
"The social and financial standing of the customer
is important: so if members of a high-class Amer-
ican family call, ] am sure to please them with any
good selection in the English language. It's all
bunk about leveling the people of this polyglot city
up to a high level of understanding of operatic music
—of the music of the masters, old and modern. Or
of leveling the residents of rural sections up to the
same degree of musical appreciation of great singers
and great players that is felt by the accurate per-
ceptions and true estimations of the few of great
musical culture in our large cities and college towns.
"When I play in Woodstock or Harvard, 111., I
play to the musical capacities of my audience. 1
do the same thing when playing for the individual
customer at the store in Chicago—whether she be
Pole, or Swede, or Scotch, or Lithuanian, or Eng-
lish or Turk. I have songs for them all. And I do
not bother any of them with the grand opera stuff,
but play the sweet songs and sweet music that ap-
peals to the heart. Hence my sales."
INVENTS MUSIC TYPER.
A decided novelty in the way of a machine for
typing music, invented in England, has aroused the
interest of American composers, according to an
exchange. While certain temperamental musicians
might object to having anything so commercial as ^
machine take down their musical flights of fancy,
the convenience of the invention probably will com-
pensate for that drawback. The machine bears lit-
tle resemblance to the ordinary typewriter, but it
has all the conventional characters and symbols of
the musical staff, as well as the letters of the al-
phabet.
NEW MARSHALL SALESMAN.
Lee S. Jones is on the road for the Marshall
Piano Company, 1510 Dayton street, Chicago. He
is covering the Middle West for that piano manu-
facturing concern. He has been traveling in Ohio
and Illinois. Mr. Jones is an experienced piano
salesman, but he was recently discharged from the
army, having served his country as an officer in
a long overseas campaign.
Pianos and playerpianos of American manufacture
to the amount of $119,700 were purchased during the
calendar year of 1919 by the Brazilian trade.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
13
July 24, 1920.
END OF A PERFECT DAY
QUALITY FIRST
AND
FIRST QUALITY
Jesse French & Sons Piano Co.
FACTORIES at New Cattle, Ind.
AUSTRALIAN OFFICE:
94 Pitt St., Sydney, N. S. W.
"A Name Well Known Since 1875"
STEGER
Steger & Sons
Leads
Others Follow
STEGER BUILDING
Jackson and Wabash
The Pianc Center of America
CHICAGO, ILLINOIS
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials for Pianos and
Organs
When in Need of Supplies
Communicate with Us.
American Piano Supply Co.
110-112 E. 13th St.
New York
Each month the Gulbransen-Dickinson Company, Chicago, receives new and interesting window
displays in which the Gulbransen is conspicuously featured. The above picture is representative of
The Pecina Music Company, Bozeman, Mont., and shows a typical home scene; father at the reading
table; mother looking through the album, and the "Baby-at-the-Pedals" playing the Gulbransen. By
use of the animated "Baby" the piano is actually playing "A Perfect Day," while the placard in the chair
appropriately suggests "For the End of a Perfect Day—a Gulbransen."
USE OF MOVIE FILMS
BY DALLAS MUSIC HOUSES
Further Ambitious Plans for the Furtherance of
Music Projected by Lively Trade Association.
Fifteen moving picture theaters in Dallas, Tex.,
are using the co-operative film advertising of the
associated merchants of that city. In view of the
exigencies of the movie shows the films are short,
but they tell their stories in a direct and impressive
way. Every film teems with human interest, in
which music is an inspiration or an accessory. The
films wer,e made after the suggestions of a com-
mittee of the Dallas Music Industries Association.
The excellent work already performed by the city
music commission, formed by the mayor of Dallas,
has encouraged the Dallas Music Industries Asso-
ciation to strive for broader effects. At a recent
meeting of the Dallas Music Industries Association
the feasibility of getting the governor of Texas
to appoint a state music commission was discussed.
The work suggested for the proposed commission
would be similar to that of the Dallas commission,
but with a state-wide field.
0E0. SCHLEIFFARTH'S WAY
OF SELLING PLAYERS
He Selects a Roll Suitable to the Capacity of His
Customer.
No playerpiano salesman in the United States
understands the requirements of the people in differ-
ent walks of lite better than docs George Schleif-
farth, veteran salesman for the W. W. Kimball Com-
pany, Chicago. It is largely because of this under-
standing that he is so good a salesman,
Mr. Schleiffarth's latest composition is Kimbali
Piano Player Roll No. 7556—his latest and best—en-
titled "Viking's March," dedicated to the Vikings of
America, introducing the well known song, which all
Swedes and Scandinavians are familiar" with, "Gub-
ben Noak." This march is full of melody and pep,
and is splendid for dancing.
George Schleiffarth is well known as a music
writer, who, among his 1,200 compositions (many
under the name George Maywood), has composed
about 50 marches. There is the famous "Douglas
Club," the "Bohemia," "Bu.sy Signal," "Monarch,"
"Jolly Jackies," etc., played by bands and orchestras
In America and Europe.
His attention having been called to the "bunk" in
an eastern trade paper about educating the customer
up to the appreciation of all sorts of classical music
before closing the playerpiano sale, Mr. Schleiffarth
said:
"I am not a professor of music; I am a player-
piano salesman. So I sell to my customers as I find
them. If the customers are Irish I put on an Irish
roll; if Swedish, some Swedish song will please
them; if Italian, something pertaining to the folk-
songs of that race will catch their fancy.
"The social and financial standing of the customer
is important: so if members of a high-class Amer-
ican family call, ] am sure to please them with any
good selection in the English language. It's all
bunk about leveling the people of this polyglot city
up to a high level of understanding of operatic music
—of the music of the masters, old and modern. Or
of leveling the residents of rural sections up to the
same degree of musical appreciation of great singers
and great players that is felt by the accurate per-
ceptions and true estimations of the few of great
musical culture in our large cities and college towns.
"When I play in Woodstock or Harvard, 111., I
play to the musical capacities of my audience. 1
do the same thing when playing for the individual
customer at the store in Chicago—whether she be
Pole, or Swede, or Scotch, or Lithuanian, or Eng-
lish or Turk. I have songs for them all. And I do
not bother any of them with the grand opera stuff,
but play the sweet songs and sweet music that ap-
peals to the heart. Hence my sales."
INVENTS MUSIC TYPER.
A decided novelty in the way of a machine for
typing music, invented in England, has aroused the
interest of American composers, according to an
exchange. While certain temperamental musicians
might object to having anything so commercial as ^
machine take down their musical flights of fancy,
the convenience of the invention probably will com-
pensate for that drawback. The machine bears lit-
tle resemblance to the ordinary typewriter, but it
has all the conventional characters and symbols of
the musical staff, as well as the letters of the al-
phabet.
NEW MARSHALL SALESMAN.
Lee S. Jones is on the road for the Marshall
Piano Company, 1510 Dayton street, Chicago. He
is covering the Middle West for that piano manu-
facturing concern. He has been traveling in Ohio
and Illinois. Mr. Jones is an experienced piano
salesman, but he was recently discharged from the
army, having served his country as an officer in
a long overseas campaign.
Pianos and playerpianos of American manufacture
to the amount of $119,700 were purchased during the
calendar year of 1919 by the Brazilian trade.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).