Presto

PRESTO
July 17, 1920.
PHILADELPHIA DEALERS
HOLD ANNUAL OUTING
GULBRANSEN
REPRESENTATION
The Satisfaction in It
A Distributor once shrewdly remarked that
before his firm took on the Gulbransen Player-
Piano, they "used to break out, like measles,
with a new line every year or so."
Quaker City Dealers Unbend at Second Annual Pic-
nic at Willow Grove Park.
The Philadelphia Retail Music Dealers Association
held its Second Annual Outing and Picnic July 14,
at Willow Grove Park, Philadelphia. The affair was
a great success and the elaborate program planned
for this outing indicates originality in the officials in
charge.
The Association's outing was planned under the
direction of L. P. Morsbach, Financial Secretary of
the organization and Chairman of the Outing and
Picnic Committee. Mr. Morsbach is an active Re-
public Player Roll dealer conducting The Music
But the Gulbransen cured them! With it, they
discovered that when a Dealer sells a reliable
instrument and charges everybody the same
price, he can keep right on doing it; that
customers boost, business comes easier, and the
cashier of the bank looks up from his desk to
say "Good morning!"
When you sell the Gulbransen and live up to the Gulbran-
sen policy (you won't be a Distributor long if you don't live
up to it and we know it), you don't dodge around the block
to keep from meeting old customers. You are glad to see
them, and they you. They would rather have their Gul-
bransen than the money they paid you for it.
When Mrs. Tucker's nephew comes in to buy a Player just
like his aunt's, you don't hem and haw and sneak in to look
at the books and find out what the price was. You know
the price; he knows the price; the world may know it if it
cares to!
Salesmen don't "cross their wires" when selling Gulbran-
sens. There are no wires.
You do business without compromising your self-respect.
Last year, a certain Gulbransen owner in Iowa, hearing that
a relative was about to buy another make of Player from a
competitor of the local Gulbransen Distributor, got into her
automobile, drove to the home of the relative, bundled
husband and wife into the car, and took them to the Distri-
butor's store. At noon they had not made up their minds.
She took them to lunch, paid for the lunch, and brought
them back to the store; they then selected a Gulbransen, and
she drove them home.
For a commission? No, not a red cent! She merely felt
that these relatives were in danger of making a serious
mistake in not choosing a Gulbransen and dealing with a
reliable merchant!
Do the intangible values of business life—Satisfaction,
Respect, Position—count with you, as well as the tangible
reward, money? Both are obtainable in the Player business.
L. P. AluliKUACH.
Shop located at 1620 West Passyunk Avenue, Phila-
delphia. The features of the outing and picnic were
a schedule of athletic events and a baseball game
between two teams. Representatives of out of town
manufacturers were tendered a luncheon at the Min-
eral Springs Hotel.
This second annual outing of the Philadelphia Re-
tail Music Dealers Association is evidence of the
close contact this organization has been able to estab-
lish among the music dealers of Philadelphia. This
organization was the first association of its kind in
the country and has been very successful in elimi-
nating price cutting and settling any disputes or
trade arguments that are bound to arise among
dealers in a city as large as Philadelphia. As a re-
sult there exists a healthy trade condition, beneficial
not only to the dealers of that city but to all manu-
facturers whose merchandise they handle and sell.
BALDWIN SERVICE TO DEALERS.
The Baldwin service department has issued a new
sheet of advertising helps for progressive dealers.
The service, which is free, includes extensive gen-
eral advertising, many hundreds of electrotypes,
booklets and circulars, factory representatives
teaching the care, maintenance and repair of pianos
and playerpianos as a profitable adjunct to the pi-
ano business, a Manualo cartoon film with which a
free trailer is furnished with the name and address
of the dealer; letterheads for the dealer's own cor-
respondence, with his name and address, appropri-
ately imprinted; use of Baldwin pianos and the
Manualo on the concert stage by artists; good, at-
tractive lantern slides to bring the store and Bald-
win products before a movie audience, and travel-
ing expert salesmen, helping the dealer to devise
and execute plans and methods for the promotion
of sales and the upbuilding of business. The Bald-
win publicity department, in addition to revising and
constantly improving its service, stands ready to
assist dealers in working out their advertising prob-
lems.
CONFERENCE OF BALDWIN MEN.
GULBRANSEN - DICKINSON CO.
CHICAGO
A general meeting of manufacturing heads and re-
tail managers of the Baldwin Piano Company was
held at Cincinnati on Thursday and Friday of last
week. Among those in attendance were Vice-presi-
dent H. C. Dickinson, of Chicago; E. P. Williams, of
the Chicago office; O. S. Boyd, St. Louis manager;
E. G. Hereth, Indianapolis manager, and manufactur-
ing heads in Cincinnati. The gentlemen discussed
selling and manufacturing plans.
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