Presto
Issue: 1920 1772 - Page 3
July 10, 1920.
PRESTO
The Waiting Policy In The Piano Trade
Now is the Time for Piano Manufacturers who Have too much
Trade to Do Some Weeding Out, to Improve their Profits by Getting
Better Prices, to Increase their Influence by Boosting their Names and
Quality-Standing by More and Better Trade Advertising.
"Piano Merchants are Buying as Little as Possible, Vainly Hoping
for a Lowering of Prices—Business is Good, because the Market is
almost Bare of Pianos, even Second-hand Stuff is hard to get."—From
a Letter by a Prominent Piano Traveler, in Presto, March 25.
Piano Dealers Who Expect to Do Business by Wait-
ing till Prices are Lower will Find Profitable Food for Re-
flection in the following by Men who make it a Business
to Study Industrial and Commercial Conditions.
"Prices will never return to the old pre-war levels. Business men who
are holding back, waiting for the old prices are chasing a rainbow. Busi-
ness men should face the facts. To talk reverently of 1913-14 prices is to
speak a dead language today. The buyers of the country have made an
unexampled attack upon prices through their waiting attitude, and yet,
price recessions have been insignificant. The reason is that we are on a
new high price level, which will be found a stubborn reality. Business men
are going to find out that the clever man is not the man who waits, but
one who finds out the new price facts, and acts accordingly."
Prof. Irving Fisher, in "Colliers."
"Prices are not coming down in America. The manufacturer who is
halting upon the theory that the bottom is going to drop out of raw ma-
terial will find the bottom out of his business before it is out of raw ma-
terial. The retail merchant who is waiting until he can purchase cheap-
er goods will have his store closed by the sheriff and no way to get the
cheaper goods upon his shelves.
"The man who has denied himself and stinted himself during the period
of the war and is now husbanding his resources upon the theory that prices
are going to take a tumble may succeed in washing his shirt to shreds be-
fore he can buy a much cheaper one." Vice-President Thomas R. Marshall.
As Edward Mott Wolley Also Said in "Colliers:"
"Lets All Stop Worrying and Get To Work"
Advertise for Better Business in a Better Way. Let
Presto Help You. Presto Will Prepare Campaigns and
Submit Copy That Will Push Your Instruments to the
Front and Keep Them There.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
The Waiting Policy In The Piano Trade
Now is the Time for Piano Manufacturers who Have too much
Trade to Do Some Weeding Out, to Improve their Profits by Getting
Better Prices, to Increase their Influence by Boosting their Names and
Quality-Standing by More and Better Trade Advertising.
"Piano Merchants are Buying as Little as Possible, Vainly Hoping
for a Lowering of Prices—Business is Good, because the Market is
almost Bare of Pianos, even Second-hand Stuff is hard to get."—From
a Letter by a Prominent Piano Traveler, in Presto, March 25.
Piano Dealers Who Expect to Do Business by Wait-
ing till Prices are Lower will Find Profitable Food for Re-
flection in the following by Men who make it a Business
to Study Industrial and Commercial Conditions.
"Prices will never return to the old pre-war levels. Business men who
are holding back, waiting for the old prices are chasing a rainbow. Busi-
ness men should face the facts. To talk reverently of 1913-14 prices is to
speak a dead language today. The buyers of the country have made an
unexampled attack upon prices through their waiting attitude, and yet,
price recessions have been insignificant. The reason is that we are on a
new high price level, which will be found a stubborn reality. Business men
are going to find out that the clever man is not the man who waits, but
one who finds out the new price facts, and acts accordingly."
Prof. Irving Fisher, in "Colliers."
"Prices are not coming down in America. The manufacturer who is
halting upon the theory that the bottom is going to drop out of raw ma-
terial will find the bottom out of his business before it is out of raw ma-
terial. The retail merchant who is waiting until he can purchase cheap-
er goods will have his store closed by the sheriff and no way to get the
cheaper goods upon his shelves.
"The man who has denied himself and stinted himself during the period
of the war and is now husbanding his resources upon the theory that prices
are going to take a tumble may succeed in washing his shirt to shreds be-
fore he can buy a much cheaper one." Vice-President Thomas R. Marshall.
As Edward Mott Wolley Also Said in "Colliers:"
"Lets All Stop Worrying and Get To Work"
Advertise for Better Business in a Better Way. Let
Presto Help You. Presto Will Prepare Campaigns and
Submit Copy That Will Push Your Instruments to the
Front and Keep Them There.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).