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PRESTO
/uly 10, 1920.
APOLLO
9U Master Player Piano
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does cost us bot
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Tk^POLLO PL4NO COME4NY
HIGH G R A D E
Folding Organs
School Organs
Practice Keyboards
Dealers' Attention Solicited.
A. L. WHITE MFG. CO.
215 West 62,i Place, CHICAGO, ILL.
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices t
550-552 West 38th Street
NEW YORK
EVERY MAN. WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto Publishing Co.
407 So. Dearborn St.,
CHICAGO, ILL.
29
WHERE BREVITY IS THE
SOUL OF EXPRESSION
Items of General Trade Interest "Cut Down"
to as Few Words as Possible,
and Tell Them Well.
The piano makers' strike in Berlin, Germany, is
ended. A system of proportionate pay for skilled
work has been agreed upon. In other words, the
German piano manufacturers propose to pay fair
wages for good work and poor pay for poor work.
Why not?
A new phonograph industry, which promises to
step quickly to leading place, is the Stratford Pho-
nograph Co., of Ashland, Ohio. It is headed by a
former piano man, F. K. Amreihn, and the fine prod-
uct is known as the "Stratford, the Shakespeare of
Phonographs."
The London music trade papers are apparently
paying more attention to what the Germans are
doing than to what their own industries might be
doing. Old scars are quickly healing.
It has been suggested that manufacturers of
player-pianos should furnish dealers with "demon-
stration" rolls for the use of salesmen in "showing
off" the instruments. Another opportunity to make
the manufacturers "throw something in." It isn't
a good suggestion.
The National Bureau for the Advancement of
Music is now breaking into the editorial columns of
the newspapers of the entire United States.
American agents in Central Europe report a
heavy demand for immigration permits, and it is ex-
pected that the inflow will soon show considerable
increases.
CARE IN MARKING THE
CASES FOR EXPORTATION
United States Special Agent Gives Important
"Musts" and "Don'ts" for Shipper Guidance.
American furniture and piano manufacturers and
exporters should bear in mind that stevedores,
freight handlers, and packmen in South or Central
America are not conversant with the English
language and that the marking of boxes with "Han-
dle with care" and "Glass" does not convey any
meaning to them. The use of the Spanish words
"Con cuidado" and "Vidrio," having the same mean-
ing, is better, but does not always result in the
cases being carefully handled. Many of the freight
movers are illiterate, and in order to meet this
deficiency some of our European competitors use
signs, such a? pictures of large bottles or wine
glasses stenciled on the boxes in red or black paint.
In this way the manufacturer may convey the
thought of care to the men who can not read, says
U. S. Agent H. E. Everley in "Selling in Foreign
Markets."
The marking of the box to indicate its number
and weight should be carefully done. Failure in
this respect is at present a cause of frequent com-
plaint by firms dealing with American manufactur-
ers and exporters. The gross weight should al-
ways appear upon the box in a prominent place.
Care should.be taken that this amount is correct
and written in kilos, not in English pounds. Where
there are several boxes of merchandise in a ship-
ment they should be numbered so as to agree with
the numbers contained in the invoice. Cases with-
out numbers or with numbers not corresponding to
the descriptions given in the invoice cause much
delay and a heavy fine for the importer. All direc-
tions, numbers, and weights should be stenciled or
brushed on with waterproof ink in letters at least 2
inches high. It is always best to place the mark-
ings on one end and one side of the box in pro-
tected places, such as the panels.
THIS LINE MEANS
%
'RICEA-TEEPLE
JPRICE & TEEPLE PIANO CO
CHICAGO USA.
Price & Teeple Piano Co.
218 South Wabash Avenue
CHICAGO
Your Prospective Customers
-
•re Hated in our Catalog of 99% guaranteed Mailing
Lists. It also contains vital suggestions how to ad-
vertise and sell profitably by mail. Counts and
prices given on 9000 different national Lists, cover-
ing all classes; for instance. Farmers, Noodle Mfrs.,
Hardware Dealers, Zinc Mines, etc. Tbis valuailt
rtftt*ntt book fi
Write for it.
Send Them Sales Letters
You can produce sales or inquiries with per-
sonal letters. Many concerns all over U. S.
are profitably using Sales Letters we write.
Send for free instructive booklet, " f « / u « «/
.Salts Lettert."
Ross-Gould
_ Recalling
Sir. Louis
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR
Manufactured by
JL
TRADE
THE WEBSTER PIANO CO.
450 Fifth Avc, NEW YORK CITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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