PRESTO
July 3, 1920.
LONG MOTOR TRIP BY A
PIANO TRADE VETERAN
GULBRANSEN
REPRESENTATION
The Distinction of It
Last fall a Gulbransen Player-Piano was sold
to a citizen of Colombia, South America, who
never before had seen or heard a Gulbransen,
does not read English, and was wholly unfa-
miliar with Gulbransen advertising.
Shortly after the instrument arrived, he wrote an enthusiastic
letter, complimenting the factory upon the "magnificas
voces*' (magnificent tone) and also saying particularly,
"y es muy suave en su manejo" (it is very easy to play).
Here was proof that the Gulbransen has true artistic distinc-
tion. This Latin-American, uninfluenced by any suggestion,
immediately picked the two qualities—tone and pedal-touch
—which we have always claimed distinguished the Gul-
bransen, and upon which Gulbransen advertising and sales-
work have been based.
But the best proof is found right here at home. The aver-
age prospect "gets" these special qualities of the Gulbransen
at once. He hears quality in the Gulbransen tone and
feels it in the Gulbransen pedal-touch. Many a prospect
has "sold himself" a Gulbransen after playing one for ten
minutes.
And as these are not imaginary qualities—not "talking-point
stuff"—• their influence does not fade upon better acquaint-
ance. As an owner, the more he learns about what a Player
ought to be and do, the higher he esteems his Gulbransen.
You know the value of a satisfied customer.
Then, the distinction of the National Prices. You hear,
occasionally, there are other uniformly priced Players. But
do you know of another whose prices are openly and steadily
advertised? Sincerity, in pricing as in other matters, is likely
to be evidenced by complete frankness.
This price-distinctiveness of the Gulbransen naturally at-
taches to the Gulbransen Representative. Added to art-
distinctiveness of the product, it usually helps make the
Gulbransen Distributor dominant in the Player business of
his community.
Hampton L. Story Conies from Los Angeles in His
Touring Car.
H. L. Story, one of Chicago's pioneer piano manu-
facturers and father of E. H. and F. F. Story, of the
Story & Clark Piano Company, has just taken one of
the longest automobile trips of his life. For a good
many days he has been traveling eastward and north-
ward from Los Angeles, Cal., toward Chicago in his
machine, accompanied by one chauffeur.
Mr. Story has written regularly to the Story &
Clark offices in Chicago, telling some of the experi-
ences of the trip, the worst of which consisted in
meeting a great deal of rainy weather, particularly in
crossing Kansas. Deluges of rain had put the roads
in bad shape in many places, but the sturdy tourist
kept on. On Tuesday morning the house heard from
him at Indianapolis, with the expectation that he
would reach Chicago in a day or two. The courage
of this trip will be better appreciated when the reader
reflects that Mr. Story is somewhere between 83 and
84 years old.
Very few in the industry, especially in the West,
have made a deeper mark in the history of the trade
than Hampton L. Story. And by his initiative and
enterprise a number of other men in the piano busi-
ness have had their start and grown to prominence.
The veteran will find many of his old-time friends
still active in the trade in Chicago, and they will be
glad to see him, as need not be said.
SOMERSET PIANO CO. NOW
MAKES THE "BAUMEISTER"
Industry at Fall River, Mass., Having Purchased
Old New York Plant, Incorporates.
The Somerset Piano Co., of Fall River, Mass., has
incorporated under the laws of Massachusetts with
capital of $25,000, and the directors are: Philias
Cauchon, president and treasurer; S. Dauphinias,
vice-president and secretary; H. Cauchon, assistant
treasurer.
The company has purchased all of the stock of the
Baumeister Piano Co., of New York City, and re-
moved all of the materials to the new location. The
company is making pianos and playerpianos and it
has no connection with any other industry. This in-
formation was given to Presto by President Philias
Cauchon.
FOUNDER OF PIANO CASE
PLANT DIES IN LEOMINSTER
Model Factory Employing 125 Workers Is Monu-
ment to F. E. Wellington's Efficiency.
By the death recently of Frank E. Wellington,
founder of the Wellington Piano Case Co., Leo-
minster, Mass., New England lost one of its most
efficient and successful business men. The Welling-
ton Piano Case Co. has a model plant in Green street,
employing 125 hands, all of whom held him in the
highest esteem. The factory is the best evidence
of the abilities and efficiency of the builder.
Mr. Wellington came to Leominster on May 8,
1880, and began working at the bench at the Cob-
leigh piano case factory, West Leominster. At the
end of two years he entered the employ of the F.
G. Smith Piano Case Co., as bookkeeper and as-
sistant manager, remaining there 13 years, during
which time he acquired a knowledge of the business
that laid the foundation of his future success.
On April 8, 1895, he incorporated the company
which bears his name and of which he was presi-
dent and general manager. His son, Curtis F. Wei
lington, who succeeds him, is secretary. The busi-
ness continued to expand and in 1906 a six-story
addition was erected and last September the shop
was further enlarged by a two-story dry kiln. Mr.
Wellington always was intensely loyal to Leominster
and its business interests.
FRANK KIMMEL ON ROAD.
GULBRANSEN - DICKINSON CO.
CHICAGO
Frank Kimmel is a new road man for the Foster-
Armstrong Co., Rochester, N. Y. For some time
past Mr. Kimmel has been sales manager for the
Arthur Jordan Piano Co., Washington, D. C, in
which position he has scored unusual successes. Mr.
Kimmel has a pleasant way with him and a gift of
persuasiveness in a piano sale that his friends con-
sider irresistible. A list of his friends in and
out of the music trade in Washington would fill a
page of a daily newspaper.
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