Presto
Issue: 1920 1771 - Page 29
PRESTO
July 3, 1920.
SKV-SCRAPERS THAT
BEAR PIANO NAMES
Tall Buildings in New York and Chicago in
Which Are Housed Some Great Mu-
sical Instrument Executive Offices.
9h Suppose ^
docs cost us both
a little more—-^3
i y APOLLO PL4NO COMPANY
:
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
De*l«V Attention SolietUd.
A. L. WHITE MFG. CO.
215 West 6£d Place, CHICAOO, ILL.
6 7 Years of Improved Effort Are
Behind Everjy Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
The Steger Building, Chicago, is still one of the
greatest skyscrapers named for a piano company.
But New York still leads in producing the greatest
office buildings in the world; it is always producing
a greater one than the last. For a few years after
the completion of the Woolworth Building, with its
50 stories, that structure was the largest office build-
ing in the world. Then the Equitable Building rose
a few blocks further down Broadway to claim this
distinction.
Soon it will be the $40,000,000 co-operatively
owned Park-Madison Building, which will occupy
three city blocks over the railroad tracks north of
the Grand Central Terminal, between Park and
Madison avenues, from 45th to 47th streets. It will
contain more than 1,600,000 square feet of floor
space. The Borden Company will improve the
southeast corner of Madison avenue and 45th street
with a $4,000,000 office building 23 stories high.
Workmen are engaged in tearing down old buildings
to make room for it.
While there are no piano buildings to compete
in size with the great structures to which reference
is made, there are, nevertheless, some giant estab-
lishments now bearing the names of famous musical
instrument industries.
In Chicago, besides the Steger Building, there are
the Cable Building, Kimball Building—in which is
now a Federal Reserve Bank—the Adam Schaaf
Buildings—two of them—the Lyon & Healy Build-
ing, and others. And of course these executive and
store buildings are distinct and separate from the
great factories of the same concerns. In New York
the list of skyscrapers which bear piano names is
a still larger one.
Factory and Offices t
MANY MUSICAL ORGANIZATIONS
ATTENDED ROTARY MEETING
560-552 West 38th Street
NEW YORK
This Was Another Evidence of Democratic Spread
of Music in the United States.
EVERY MAN, WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing *
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them ?
Published by
Presto Publishing Co.
407 So. Dearborn St,
CHICAGO, ILL.
29
and quartets paraded up and down the boardwalk
entertaining the thousands of visitors with their
music.
The Utah delegation brought a glee club jti
twenty-one pieces 2,500 miles to the. conference. A
boys' band of forty-eight pieces came with the
Rockford (111.) delegates. There were bands from
Texas, Washington, D. C ; London, Canada, and
elsewhere.
PROBLEM IN ARGENTINA.
The question most frequently asked with prefer-
ence to the Argentine market is whether or not,' the
small manufacturer can compete, and to this the
answer must be both yes and no, says "Markets |n
Argentina/" published by the Bureau of Foreign arf$
Domestic Commerce. Some of the smallest manu-
facturers in their respective lines have succeeded in
doing a large volume of business through jobbers in
Buenos Aires, a volume which has compared very
favorably with that obtained by the large manufac-
turers in the same lines. The whole secret lies in
getting a good, lasting connection with a Buenos
Aires importer. On the other hand, through the
lack of suitable connections, some very large manu-
facturers have been in a position to get only a lim-
ited amount of business, and many small manufac-
turers have found themselves in the same position.
If a manufacturer loses an agency in Buenos Aires,
no matter whether he is a large one or a small one,
he will have great difficulty in placing his line un-
less he can and wants to open a branch house.
MISTAKES IN CABLING.
And what about the inevitable errors from cabling
in the modern complex codes? asks the "Export
Middleman." This is usually done in hysterical
rush; and code words, or economical combinations,
are now so intricate that the slightest mutilation in
the transmission of a word may readily lead to a
misunderstanding costing thousands of dollars.
This really serious risk is never an item in the ex-
porter's operating cost, yet it must come in some-
where, all the same, for the misunderstandings will
occur. Or there may happen a merely clerical mis-
take in the hurry of the exporter's office, often an
affair of decision with only 30 minutes for reply, yet
involving a complicated calculation! When the ex-
port merchant intervenes in the business, who pays
for it? Why he, of course, since he is the guilty
party. The manufacturer or commodity seller never
cares to contemplate this risk of his colleague in
the transaction.
To C. M. Tremaine, director of the National
Bureau for the Advancement of Music, the impres-
sive feature about the International Conference of
Rotary Clubs at Atlantic City last week was the
large number of musical organizations which were
brought to the conference by the delegates from
distant parts of the United States. When it is un-
derstood that the Rotarians expended enormous
sums of money to bring their own music with them
one begins to realize, Mr. Tremaine said, the im-
portance of music in the minds of these men. It is
another evidence, he said, of the rapid spread of the
democratic music movement. Such a demonstration
would have been out of the question ten years ago.
Mr. Tremaine, who spent Friday and Saturday at
Atlantic City in attendance upon the meeting of the
board of directors of the Music Industries Chamber
of Commerce, said there were between twenty-five
and thirty musical organizations at the popular re-
sort with rotary clubs from various cities jn. the
United States and Canada.
The Bethlehem Steel band of 100 pieces brought
to Atlantic City by the Bethlehem Rotarians gave
fine concerts on the steel pier. Many of the bands
SOME PIANO MAN'S OPPORTUNITY.
A live piano industry, specializing in
grands and players, wants to interest an
equally live wire who can see the almost
certain large returns of a comparatively
small investment. Man with from $10,000
to $50,000 can secure proportionate interest
and be insured in his investment. Going
industry, making money and firmly estab-
lished in a large city. THIS IS AN OP-
PORTUNITY.
Address: Going Concern, care Presto.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
July 3, 1920.
SKV-SCRAPERS THAT
BEAR PIANO NAMES
Tall Buildings in New York and Chicago in
Which Are Housed Some Great Mu-
sical Instrument Executive Offices.
9h Suppose ^
docs cost us both
a little more—-^3
i y APOLLO PL4NO COMPANY
:
HIGH GRADE
Folding Organs
School Organs
Practice Keyboards
De*l«V Attention SolietUd.
A. L. WHITE MFG. CO.
215 West 6£d Place, CHICAOO, ILL.
6 7 Years of Improved Effort Are
Behind Everjy Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
The Steger Building, Chicago, is still one of the
greatest skyscrapers named for a piano company.
But New York still leads in producing the greatest
office buildings in the world; it is always producing
a greater one than the last. For a few years after
the completion of the Woolworth Building, with its
50 stories, that structure was the largest office build-
ing in the world. Then the Equitable Building rose
a few blocks further down Broadway to claim this
distinction.
Soon it will be the $40,000,000 co-operatively
owned Park-Madison Building, which will occupy
three city blocks over the railroad tracks north of
the Grand Central Terminal, between Park and
Madison avenues, from 45th to 47th streets. It will
contain more than 1,600,000 square feet of floor
space. The Borden Company will improve the
southeast corner of Madison avenue and 45th street
with a $4,000,000 office building 23 stories high.
Workmen are engaged in tearing down old buildings
to make room for it.
While there are no piano buildings to compete
in size with the great structures to which reference
is made, there are, nevertheless, some giant estab-
lishments now bearing the names of famous musical
instrument industries.
In Chicago, besides the Steger Building, there are
the Cable Building, Kimball Building—in which is
now a Federal Reserve Bank—the Adam Schaaf
Buildings—two of them—the Lyon & Healy Build-
ing, and others. And of course these executive and
store buildings are distinct and separate from the
great factories of the same concerns. In New York
the list of skyscrapers which bear piano names is
a still larger one.
Factory and Offices t
MANY MUSICAL ORGANIZATIONS
ATTENDED ROTARY MEETING
560-552 West 38th Street
NEW YORK
This Was Another Evidence of Democratic Spread
of Music in the United States.
EVERY MAN, WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing *
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them ?
Published by
Presto Publishing Co.
407 So. Dearborn St,
CHICAGO, ILL.
29
and quartets paraded up and down the boardwalk
entertaining the thousands of visitors with their
music.
The Utah delegation brought a glee club jti
twenty-one pieces 2,500 miles to the. conference. A
boys' band of forty-eight pieces came with the
Rockford (111.) delegates. There were bands from
Texas, Washington, D. C ; London, Canada, and
elsewhere.
PROBLEM IN ARGENTINA.
The question most frequently asked with prefer-
ence to the Argentine market is whether or not,' the
small manufacturer can compete, and to this the
answer must be both yes and no, says "Markets |n
Argentina/" published by the Bureau of Foreign arf$
Domestic Commerce. Some of the smallest manu-
facturers in their respective lines have succeeded in
doing a large volume of business through jobbers in
Buenos Aires, a volume which has compared very
favorably with that obtained by the large manufac-
turers in the same lines. The whole secret lies in
getting a good, lasting connection with a Buenos
Aires importer. On the other hand, through the
lack of suitable connections, some very large manu-
facturers have been in a position to get only a lim-
ited amount of business, and many small manufac-
turers have found themselves in the same position.
If a manufacturer loses an agency in Buenos Aires,
no matter whether he is a large one or a small one,
he will have great difficulty in placing his line un-
less he can and wants to open a branch house.
MISTAKES IN CABLING.
And what about the inevitable errors from cabling
in the modern complex codes? asks the "Export
Middleman." This is usually done in hysterical
rush; and code words, or economical combinations,
are now so intricate that the slightest mutilation in
the transmission of a word may readily lead to a
misunderstanding costing thousands of dollars.
This really serious risk is never an item in the ex-
porter's operating cost, yet it must come in some-
where, all the same, for the misunderstandings will
occur. Or there may happen a merely clerical mis-
take in the hurry of the exporter's office, often an
affair of decision with only 30 minutes for reply, yet
involving a complicated calculation! When the ex-
port merchant intervenes in the business, who pays
for it? Why he, of course, since he is the guilty
party. The manufacturer or commodity seller never
cares to contemplate this risk of his colleague in
the transaction.
To C. M. Tremaine, director of the National
Bureau for the Advancement of Music, the impres-
sive feature about the International Conference of
Rotary Clubs at Atlantic City last week was the
large number of musical organizations which were
brought to the conference by the delegates from
distant parts of the United States. When it is un-
derstood that the Rotarians expended enormous
sums of money to bring their own music with them
one begins to realize, Mr. Tremaine said, the im-
portance of music in the minds of these men. It is
another evidence, he said, of the rapid spread of the
democratic music movement. Such a demonstration
would have been out of the question ten years ago.
Mr. Tremaine, who spent Friday and Saturday at
Atlantic City in attendance upon the meeting of the
board of directors of the Music Industries Chamber
of Commerce, said there were between twenty-five
and thirty musical organizations at the popular re-
sort with rotary clubs from various cities jn. the
United States and Canada.
The Bethlehem Steel band of 100 pieces brought
to Atlantic City by the Bethlehem Rotarians gave
fine concerts on the steel pier. Many of the bands
SOME PIANO MAN'S OPPORTUNITY.
A live piano industry, specializing in
grands and players, wants to interest an
equally live wire who can see the almost
certain large returns of a comparatively
small investment. Man with from $10,000
to $50,000 can secure proportionate interest
and be insured in his investment. Going
industry, making money and firmly estab-
lished in a large city. THIS IS AN OP-
PORTUNITY.
Address: Going Concern, care Presto.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).