Presto

PRESTO
12
WORLD TO KNOW
PACKARD STORY
Instrument Which Long Ago Arrived Is to
Be Nationally Advertised in the Interest
of the Public and the Musical
Instrument Trade.
Another of America's successful climbers in the
piano industry is to have its story told to the world
by means of "broad-cast" advertising. It is an am-
bitious piano. It is a piano that "has arrived." It
bears a name that is everywhere honored and has
the power that every piano merchant must value,
because the piano-buying public, recognizes it as a
guaranty of excellence. Here is the announcement
as put forth under the signature of President Albert
S. Bond, of the Packard Piano Co., of Fort Wayne,
] ndiana:
Nationally Advertised.
I am glad to be able to announce that Packard
pianos are to be nationally advertised. For many
years, I have looked forward to the time when con-
ditions would warrant taking this important step.
The foundation of any advertising campaign is a
product of such great merit that the pitiless light
of publicity can find no flaws in it. Consequently,
A. s. KOXD.
for the last several years, countless perfections and
refinements in production have been brought about.
Until we have succeeded in making Packard pianos
that can be acclaimed to the four corners of the
world as the finest musical instrument that men
can make.
Every Packard dealer knows the slogan, "If there
is no harmony in the factory, there will be none in
the piano," and the significance of it. The men who
comprise the Packard Family at Fort Wayne
banded together in a helpful spirit of co-operation—
and the results have been so great as to attract
favorable comment from editors, educators and
business men everywhere.
Artistic Display.
The series of two-page advertisements which will
appear at regular intervals in The Saturday Eve-
ning Post are, to my earnest belief, the most re-
markable piano advertisements ever published. They
establish a new standard of piano merchandising
that is as revolutionary to the industry as was the
Packard plan of industrial democracy in its scope.
With the strength of simple elegance, these adver-
tisements tell the story of Packard pianos. They
tell of the men who are the reason for the superla-
tive merit of Packard pianos, and of the joy and
pride that comes with possessing one.
The benefit to Packard dealers of this public pref-
erence for Packard pianos can not be measured. It
is beyond imagination. People will want Packard
pianos because they are Packard pianos. Packard
dealers will be lifted above the petty evils and poor
business tactics that have crept into piano retailing.
They will be safely aloof from the attacks of com-
petition.
Will Help Dealers.
As a result of this national advertising, and of all
the supplementary advertising and merchandising
helps that are provided, Packard dealers will experi-
ence a noticeable increase in the flow of trade to
their stores.
And there is an obligation which every Packard
dealer assumes. Live up to this campaign. Be
worthy of it. The Packard factory realizes that it
must keep its pianos worthy of this advertising.
You—every Packard dealer—should accept the obli-
gation to keep your store and your business meth-
ods worthy of this advertising.
I am glad that I can announce this campaign to
the Packard Dealer Family, for I know the tre-
mendous force for good it represents. And I shall
be glad, too, to hear the comments of every dealer
giving his views of the campaign.
Mr. Bond's Personality.
In the last edition of The Packard Bulletin there
also appeared a sketch of the Packard Piano Co.'s
president, to whose enterprise and forceful adminis-
tration the remarkable progress of the Ft. Wayne
industry is due. From that sketch the following is
extracted:
Mr. Bond needs less introducing to Packard deal-
ers and to the entire trade than any of the other
folks here. He has been around the place almost as
long as the name "Packard" itself—not that we are
trying to disclose any secrets of his age, but—any-
way a good long time.
He started at the bottom, a boy, doing odd chores
around the shop, beginning his career in that way,
his father believing it the logical starting point. He
went "through the mill," literally as well as figura-
tively, and through the various departments until
he gained a good knowledge, from first-hand ex-
perience of what the factory job was like from the
workman's standpoint.
He Also Travels.
His next most decided step was that of packing
the grip and calling on trade, which in those days
was not the cinch, from the traveling standpoint,
that it is now with railroad and interurban connec-
tions to most everywhere and Fords and yellow
cabs to take you the rest of the way when street
cars are off schedule.
Much of his traveling was done behind old Dob-
bin, rented by the day for the present price of a
gallon of good gasoline. Furthermore, back in those
times, it was considered a good day's work, when
an order for two instruments was secured after
twelve hours of effort, where today it isn't a bit un-
common to have dealers offer, almost on silver
platters, carload orders, without the slightest effort
on the part of the salesmen at that moment.
After serving several years with the Knights of
the Grip, and with a fair idea of their problems and
burdens, he came into the offices—or perhaps
"office" would come closer to the truth. He took a
job as correspondent, filing clerk, bookkeeper, pur-
chasing agent, long-hand stenographer, paymaster
and assistant manager. Outside of that he hadn't
much to do.
As the years rolled 'round and the business grew
steadily, naturally each of his duties became large
enough for a one-man's job and the little office
force grew to an organization, with Mr. Albert
stepping right along up the ladder of progress.
Through the course of those years he filled the jobs
of secretary, secretary-treasurer, vice-president and
director.
A Champion Golfer.
His hobby is golf. He enjoys driving a Cadillac
and likes to ride fast—sometimes a bit too fast.
During one of the Liberty Loan drives, he bribed
an aviator who was in town helping the campaign
along with his daredevil stunts, to take him for a
heavenly spin. After an hour in the air, looping-
the-loop, tail-spinning, nose-diving and a few other
hair-raising tricks, he landed a real enthusiast and
ready to go back on the next flight.
And that's a good sketch of Albert S. Bond. All
piano men who have visited the Packard plant in
golf season are familiar with the Cadillac and its
"demon" driver, for Mr. Bond finds such delight in
racing over the good road to the Club House that
he can do it with both eyes shut. And he's sure
to take you out there.
CLARK ROLL CO.'S FACTORY.
The Clark Orchestral Roll Company, of which
Ernest G. Clark is the head, has bought buildings
and grounds in the heart of De Kalb, 111., where it
will manufacture its rolls for theater and other in-
struments. Mr. Clark has been out at De Kalb
much of his time lately, making arrangements to
transfer his roll manufacturing from Chicago to
De K
MOVES IN HUDSON, N. Y.
J. T. Rider, Hudson, N. Y., moved his store
from Z2Z Warren to the Denegar building at 530
Warren street, May 6. Mr. Rider has up-to-date
show rooms and a fine display of pianos, player-
pianos, phonographs, records, player rolls, sheet
music and musical instruments. A removal sale was
held at 322 Warren street before possession was
taken of the new quarters.
May IS, 1920.
KRAKAUER BROS. SEEK
BIGGER EXPORT TRADE
New Catalogue Printed in Spanish Is Latest
Evidence of Thoroughness in a Well-
Organized Export Department.
As an accompaniment to reliable goods, consist-
ently commendable advertising literature is a prime
requirement for success in the Central and South
American trades. That is the important fact borne
in mind by Krakauer Bros., New York, which have
just issued a catalogue for use in countries where
Spanish is the language spoken. The Krakauer Bros,
catalogue in Spanish is a tasteful proof that the ex-
port department of the company properly estimates
the requirements for interesting the South American
dealer and ultimate consumer in the merits of the
pianos and playerpianos manufactured at the seven-
story factory which covers a block at Cypress ave-
nue and 136th and 137th streets.
Of course the booklet only contains a translation
of facts already known to American dealers. They
comprise a romance of the piano trade that makes
interesting reading in Spanish or P2nglish. The
founding of the house in 1869 by the ambitious mu-
sician, Simon Krakauer, to be later joined by Julius
Krakauer who had already won fame as a violinist,
are early facts in the history of the house that
promised meritorious results. Thorough musicians
by inclination and education, they immediately ex-
hibited the natural ambition to produce pianos sec-
ond to none in tone quality, beauty of design and
durability. In the description of the Krakauer Bros,
uprights, grands and playerpianos printed in
Spanish in the booklet the company merely sets
forth the realization of the early ambition. Seven
styles of Krakauer Bros.' productions are printed
on separate sheets and fitted in a pocket in the book-
let.
"A section in the catalogue is devoted to a de-
scription of the Madison pianos and playerpianos
made by the Madison Piano Co., New York. A por-
trait of the fourth president of the United States is
used as a frontispiece for this part of the booklet. A
brief biography follows. The reliability of the pi-
anos and playerpianos made by experts in the man-
ufacture of these instruments is set forth in the text.
The attractiveness of the Madison piano and player-
piano designs are plainly shown in the excellent cuts.
SELLS TWO A. B. CHASE
PIANOS WHILE ON VACATION
Even the Keen Delights of Asheville, N. C, Could
Not Quell the Ruling Passion in W. E. Jones.
That work is like play when your heart is in it, is
an opinion that W. E. Jones of Mansfield, O., tacitly
endorses. The Mansfield piano man is one of the
practical kind who achieves while others theorize.
Even when he is on a vacation in Asheville, N. C,
he is not satisfied to plan future sales on paper.
Asheville, N. C, is one of those balmy, eternal
summery resorts, where climatic joys induce a for-
getfulness of a vacationer's usual occupation. In
the movie dramas less fortunate ones have seen the
delightful possibilities of the Blue Ridge Mountains
for inducing the dolce far niente. But while the
Ohio dealer enjoyed himself in the orthodox way of
the resorter in Asheville, he occasionally added the
spice of the Mansfield life. To be exact, on two
occasions when the golfing, hiking, motoring and
lazing palled upon Mr, Jones he picked out his pros-
pect and sold him an A. B. Chase piano.
GULBRANSEN WINDOW DISPLAYS.
The Gulbransen-Dickinson Company, Chicago, has
received notices from over one hundred Gulbransen
dealers saying that they are running window dis-
plays of the playerpianos of the house this week.
These are in addition to those who keep up contin-
uous displays of the Gulbransen Baby-at-the-Pedals
in their windows. The manufacturing house ap-
proves this plan. Mr. Stewart, of the advertising de-
partment, in speaking of the matter to a Presto
representative Monday of this week, said: "This
is the proper method—to work in connection with
the national advertising."
ADVERTISED THINGS SAFEST.
"How the Home Is Safeguarded by Advertising,"
was the topic discussed yesterday at a luncheon
given by the Women's Advertising Club and the
Advertising Council of the Chicago Association of
Commerce. "Use advertised goods and see that
they are as advertised" was the advice of the ad
women. "A business man cannot afford to adver-
tise goods that do not come up to what he says of
them," said Mrs. Strohm. "The glare of publicity
on a man's name is as bad as the glare of daylight
on a woman's complexion. Both must be good to
stand it."
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