Presto
Issue: 1920 1763 - Page 25
25
RE8TO
May 8, 1920.
THB
TALKING MACHINE
News of the Week in the Phonograph Field
THE HISTORY FILES
Every year brings its strong song favorites,
its "hits" which the whole country sings. And
it is through the agency of the talking machine
that the popularity of the songs grows. That
is why the favorites never really die. When the
popular fancy is through with a "hit" it is
given a rest on the cabinet shelves. The rec-
ord manufacturers are daily making song his-
tory which in time is filed in the limbo of the
"once populars." The satisfaction is that in
ten, twenty or fifty years you can resurrect any
of the songs that are pleasing your youthful
or middle-aged fancy today. In that you will
be luckier than an old gentleman who limped
stiffly into the record department of a Chicago
store this week.
In a demonstrated phonograph Bert Wil-
liams was singing "When the Moon Shines on
the Moonshine," but although it tickled his
ear the song had not the reminiscent claim of
that he came to buy.
"What I'd be wantin' is the record of 'Sweet
Rosie O'Grady,' " he requested with the assur-
ance of a customer who was certain of being
supplied with his wants.
"Certainly, sir," said the obliging young
man, reaching for the catalog. In a jiffy he
thumbed his way to "sweet," raced up and
down page after page. Then he looked disap-
pointed. There was "Sweet Elsie Ray,"
"Sweet Kid," "Sweet Jessie Brown," "Sweet
Pickles," "Sweet Sixteen," but no "Sweet
Rosie O'Grady." He raced his eye up and
down the pages again, hither and yon through
the bulky book but no "Sweet Rosie" was
located. Baffled, he humbly admitted as much
to the expectant customer.
"Eh, you haven't got it. Well, well, I'm sure
sorry. That song used to be a favorite of mine
about thirty years ago."
"Thirty years ago! Gee, this is no morgue.
Among the standards we've got some songs
older than that. But populars are different.
When you were singing "Sweet Rosie
O'Grady," they weren't doing much pop-song
recording. But maybe you've a fancy for
something else?" he asked.
"Well, yes," patiently replied the customer.
"Give me 'Down Went McGinty.' That sure
was a dandy song."
It sounded unfamiliar to the salesman, but
with hope he did a Derby through the catalog.
"Ah, u—m, sure, yes, here we are d, Don,
Don't, Dove, now we got 'em." He had the
downs all right but nothing relating to the
McGinty incident. "Down on the Farm,"
"Down South," "Down Where the Cocoanuts
Grow," down in lots of places but nowhere
with Mac.
"I give it up," admitted the crestfallen sales-
man. "Is that another oldtimer?" The cus-
tomer confessed to thirty-five as the song's age.
He said he wouldn't feel disappointed if the
salesman could find "The Sidewalks of New
York."
"Without looking at the book I'll say I
can't" was the frank acknowledgment.
The annual meeting of the Pathe Freres Phono-
graph Co. was held last week at the New York of-
fice, 18 East Forty-second Ftreet,
VIT MAKES HIT WITH TRADE
Dainty Talking Machine Made by Chicago Company
Also Wins with Customers
The Vit is a little talking machine that is making
a hit with customers and continues to interest the
dealers who like a variety in the phonograph line.
The Vit, made by the Vit Talking Machine Co.,
2942 Herndon street, Chicago, is 32 inches high, 15
inches square, and is equipped with best known
double-spring motor, reproducer, tone arm, turn-
table and other parts of equal merit. The Vit will
play any record up to 12-inch.
The machine comes in four styles of finish: Ivory
satin, French blue, Oriental black, and mahogany.
BYRON MAUZY'S NEW MANAGER
P. H. Beck Now Enthusiastic Head of Big Depart-
ment in San Francisco Store.
P. II. Beck, now in charge of the talking machine
department of Byron Mauzy,. San Francisco, is a
Victor enthusiast. Immediately upon his arrival re-
cently he set about rearranging the floor of the
building set aside for talking machines.
Under the new management the Victor machines
occupy a prominent place in the center of the floor
and greet the visitor's eye immediately on alighting
from the elevator. Mr. Beck is a strong believer in
first impressions, and following out that idea has set
the Victor up so that the first impression will sell
the machine.
In the record end of his department he has been
conducting special sales talks for all the employes
regarding the different Victor records and how to
sell a record that is not asked for. He has also
placed Victor machines in all the record demonstra-
tion booths. This week he has been successful in
dressing up a show window exclusively Victor, bring-
ing forward the Victor 11, the special combination
offer, which has attracted a large amount of atten-
tion. To say that Mr. Beck is an enthusiast is put-
ting it mildly. Mr. Beck talks, eats, sleeps and
dreams Victrola. He has brought new life to the
trade of San Francisco.
WILLIAM MAXWELL IN UTAH.
A conference of western jobbers of Edison phon-
ographs was held in the Hermitage Hotel, Ogden
Canon, near Ogden, Utah, April 27, and 28 Edison
travelers were also present at the meeting which
was addressed by William Maxwell, vice-president
of Thos. E Edison, Inc. The visit to Ogden was
an incident in a series of meetings arranged for a
long tour by Mr. Maxwell.
These sales conven-
tions are designed to increase the co-operative spir-
it in Edison jobbers, travelers and dealers.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
All cabinets, with exception of mahogany ones, arc
embellished with beautiful decalcomania transfers.
Excellent workmanship characterizes this dainty
little phonograph. It is little but the sound repro-
duction is as great as that of any floor phonograph.
The price of the Vit, too, is something to interest
the alert dealer. The Vit will make a hit and "fill the
bill"' at one-half, to one-quarter, the usual retail price
of talking machines.
The Vit Sectional Record Cabinet, made by the
same company, is a handy and good-looking record
cabinet. As fast as the record stock increases the
dealer simply adds a new cabinet until the ceiling is
reached.
DECISION FAVORS VICTOR.
The Victor Talking Machine Co., Camden, N. J.,
was recently awarded a preliminary injunction
against the Independent Talking Machine Co., New
York, against infringement of the Johnson talking
machine patent No. 814,786. A similar ruling was
made recently against John Wanamaker, New York,
in favor of the Victor company.
INVENTS CLAY NEEDLE.
A phonograph needle made of clay which in trial
has played 100 records has been invented by G. R.
Straight, secretary and general manager of the Adel
Brick and Tile Co., Mason City, la.
Chicago, 10.
"Guesswork Won't Do"
1
-TJie ACME allow* test with !
the drag of the needle throughout
^^^^^^^
the length of the
^^^^^^^^^^
record.
"The
repair-
man's
Sleiho- td ^=ssss^=5asjv \ ? c flie
1 scope." 1 Acme Speed Indicator
P^
js^^^.
H^^Hfe
^ ^ ^
—is precision made.
—clears the tone arm.
—1 o c a t e s
motor
troubles.
—register* 78 and 80
revolutions.
Made by
The Acme Engineering
&
Mfg.
Co.
:
:
:
:
CHICAGO
1622 Fulton St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
RE8TO
May 8, 1920.
THB
TALKING MACHINE
News of the Week in the Phonograph Field
THE HISTORY FILES
Every year brings its strong song favorites,
its "hits" which the whole country sings. And
it is through the agency of the talking machine
that the popularity of the songs grows. That
is why the favorites never really die. When the
popular fancy is through with a "hit" it is
given a rest on the cabinet shelves. The rec-
ord manufacturers are daily making song his-
tory which in time is filed in the limbo of the
"once populars." The satisfaction is that in
ten, twenty or fifty years you can resurrect any
of the songs that are pleasing your youthful
or middle-aged fancy today. In that you will
be luckier than an old gentleman who limped
stiffly into the record department of a Chicago
store this week.
In a demonstrated phonograph Bert Wil-
liams was singing "When the Moon Shines on
the Moonshine," but although it tickled his
ear the song had not the reminiscent claim of
that he came to buy.
"What I'd be wantin' is the record of 'Sweet
Rosie O'Grady,' " he requested with the assur-
ance of a customer who was certain of being
supplied with his wants.
"Certainly, sir," said the obliging young
man, reaching for the catalog. In a jiffy he
thumbed his way to "sweet," raced up and
down page after page. Then he looked disap-
pointed. There was "Sweet Elsie Ray,"
"Sweet Kid," "Sweet Jessie Brown," "Sweet
Pickles," "Sweet Sixteen," but no "Sweet
Rosie O'Grady." He raced his eye up and
down the pages again, hither and yon through
the bulky book but no "Sweet Rosie" was
located. Baffled, he humbly admitted as much
to the expectant customer.
"Eh, you haven't got it. Well, well, I'm sure
sorry. That song used to be a favorite of mine
about thirty years ago."
"Thirty years ago! Gee, this is no morgue.
Among the standards we've got some songs
older than that. But populars are different.
When you were singing "Sweet Rosie
O'Grady," they weren't doing much pop-song
recording. But maybe you've a fancy for
something else?" he asked.
"Well, yes," patiently replied the customer.
"Give me 'Down Went McGinty.' That sure
was a dandy song."
It sounded unfamiliar to the salesman, but
with hope he did a Derby through the catalog.
"Ah, u—m, sure, yes, here we are d, Don,
Don't, Dove, now we got 'em." He had the
downs all right but nothing relating to the
McGinty incident. "Down on the Farm,"
"Down South," "Down Where the Cocoanuts
Grow," down in lots of places but nowhere
with Mac.
"I give it up," admitted the crestfallen sales-
man. "Is that another oldtimer?" The cus-
tomer confessed to thirty-five as the song's age.
He said he wouldn't feel disappointed if the
salesman could find "The Sidewalks of New
York."
"Without looking at the book I'll say I
can't" was the frank acknowledgment.
The annual meeting of the Pathe Freres Phono-
graph Co. was held last week at the New York of-
fice, 18 East Forty-second Ftreet,
VIT MAKES HIT WITH TRADE
Dainty Talking Machine Made by Chicago Company
Also Wins with Customers
The Vit is a little talking machine that is making
a hit with customers and continues to interest the
dealers who like a variety in the phonograph line.
The Vit, made by the Vit Talking Machine Co.,
2942 Herndon street, Chicago, is 32 inches high, 15
inches square, and is equipped with best known
double-spring motor, reproducer, tone arm, turn-
table and other parts of equal merit. The Vit will
play any record up to 12-inch.
The machine comes in four styles of finish: Ivory
satin, French blue, Oriental black, and mahogany.
BYRON MAUZY'S NEW MANAGER
P. H. Beck Now Enthusiastic Head of Big Depart-
ment in San Francisco Store.
P. II. Beck, now in charge of the talking machine
department of Byron Mauzy,. San Francisco, is a
Victor enthusiast. Immediately upon his arrival re-
cently he set about rearranging the floor of the
building set aside for talking machines.
Under the new management the Victor machines
occupy a prominent place in the center of the floor
and greet the visitor's eye immediately on alighting
from the elevator. Mr. Beck is a strong believer in
first impressions, and following out that idea has set
the Victor up so that the first impression will sell
the machine.
In the record end of his department he has been
conducting special sales talks for all the employes
regarding the different Victor records and how to
sell a record that is not asked for. He has also
placed Victor machines in all the record demonstra-
tion booths. This week he has been successful in
dressing up a show window exclusively Victor, bring-
ing forward the Victor 11, the special combination
offer, which has attracted a large amount of atten-
tion. To say that Mr. Beck is an enthusiast is put-
ting it mildly. Mr. Beck talks, eats, sleeps and
dreams Victrola. He has brought new life to the
trade of San Francisco.
WILLIAM MAXWELL IN UTAH.
A conference of western jobbers of Edison phon-
ographs was held in the Hermitage Hotel, Ogden
Canon, near Ogden, Utah, April 27, and 28 Edison
travelers were also present at the meeting which
was addressed by William Maxwell, vice-president
of Thos. E Edison, Inc. The visit to Ogden was
an incident in a series of meetings arranged for a
long tour by Mr. Maxwell.
These sales conven-
tions are designed to increase the co-operative spir-
it in Edison jobbers, travelers and dealers.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
All cabinets, with exception of mahogany ones, arc
embellished with beautiful decalcomania transfers.
Excellent workmanship characterizes this dainty
little phonograph. It is little but the sound repro-
duction is as great as that of any floor phonograph.
The price of the Vit, too, is something to interest
the alert dealer. The Vit will make a hit and "fill the
bill"' at one-half, to one-quarter, the usual retail price
of talking machines.
The Vit Sectional Record Cabinet, made by the
same company, is a handy and good-looking record
cabinet. As fast as the record stock increases the
dealer simply adds a new cabinet until the ceiling is
reached.
DECISION FAVORS VICTOR.
The Victor Talking Machine Co., Camden, N. J.,
was recently awarded a preliminary injunction
against the Independent Talking Machine Co., New
York, against infringement of the Johnson talking
machine patent No. 814,786. A similar ruling was
made recently against John Wanamaker, New York,
in favor of the Victor company.
INVENTS CLAY NEEDLE.
A phonograph needle made of clay which in trial
has played 100 records has been invented by G. R.
Straight, secretary and general manager of the Adel
Brick and Tile Co., Mason City, la.
Chicago, 10.
"Guesswork Won't Do"
1
-TJie ACME allow* test with !
the drag of the needle throughout
^^^^^^^
the length of the
^^^^^^^^^^
record.
"The
repair-
man's
Sleiho- td ^=ssss^=5asjv \ ? c flie
1 scope." 1 Acme Speed Indicator
P^
js^^^.
H^^Hfe
^ ^ ^
—is precision made.
—clears the tone arm.
—1 o c a t e s
motor
troubles.
—register* 78 and 80
revolutions.
Made by
The Acme Engineering
&
Mfg.
Co.
:
:
:
:
CHICAGO
1622 Fulton St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).