25
RESXO
April 24, 1920.
THE
TALKING MACHINE
News of the Week in the Phonograph Field
THE GET-TOGETHER SPIRIT
Very frequent items in the trade papers are
those which report some activity of the talk-
ing machine trade and industry associations.
The facts point to the conclusion that the
American business man has grown wiser and
that the newest business—that of talking
machines—is composed of men who give evi-
dences of and show appreciation for wisdom.
The talking machine dealers' associations, na-
tional, state and local, are consoling assur-
ances of sanity in the trade. A trade without
organization is a mob.
It was said at one time that business is like
war, or what Gen. Sheman said war was. Per-
haps it was at one time, but there has been a
reformation. War means enmity, bitterness,
deception and destruction. Even victory rides
on ruin. Modern business means co-operation.
That is shown in a pleasant way in the trade
association.
The organization of men in a trade does not
hamper competition. Strategy is rivalry in
service, good for the trade, the individual deal-
er and the customer. Where there is a healthy
association fair methods of doing business be-
come the rule. The slings and arrows of out-
rageous advertising are held in bad odor. Ex-
pediency, as well as conscience, forbids a ruth-
less act.
When competitors meet at the periodic
gathering or in annual conventions they find
each other's human side. Talking machine
men have discovered that business thrives
best in an atmosphere of courtesy and mutual
help. The man who lacks the new-day spirit
is at discord with the new-day trend. The less
he lets men know of him the better.
When you have a sales problem use your
own discretion; that's what 'tis for.
* * *
Many talking machine men have come into
the business from other callings, which have
very little relation to music. They have
learned and some are still learning by experi-
ence. A few will admit that it takes money
to keep the school of experience going.
article inside the house from the bag of salt
on the pantry shelf to the talking machine or
grand piano in the parlor, that the women do
not suggestively or directly create the buying
decision upon."
Blessed is the talking machine advertiser
who is "consumer wise," for he hath scrapped
the worries of competition.
What are the Oklahoma talking machine
dealers doing, or rather not doing? Accord-
ing to a report from that fortunate common-
wealth the Osage Indians are so rich individ-
ually that they are bored for ways to spend
the mazuma and are buying tractors for play-
things. Has every last one of the poor rich
Lo's a talking machine and a pile of records?
Oklahoma dealers, speak up and answer.
It is the enthusiasts in any trade who see
where there is an opening for improvement in
any product. If the suggestion of an improve-
ment in the talking machine you demonstrate
every day occurs to you, nurse the thought
along. There may be money and a share of
fame in some resulting contrivance. Don't be
like the modest violet who made the first
shaving stick. He scraped his face with pleas-
ure every morning and never said anything
about his aid to a smooth shave. Later some-
body who got the same thought poked his
trade name into every quarter of the globe.
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To those manning the advertising batteries
there is thought in the challenge of a speaker
at a business men's association in the North-
west Side of Chicago this wee.k: "Name an
Talking Machine Men, Inc., Hold Joyous Affair at
Hotel Pennsylvania, New York.
The guests of honor at the banquet and frolic of
Talking Machine Men, Inc., held at the Hotel Penn-
sylvania last week were: Harry C. Beach, of the
Victor Talking Machine Co.; M. J. McMiean, of the
Pathe Freres Phonograph Co., and E. Paul Hamil-
ton, president of the National Association of Music
Merchants.
There were many breaks in the printed program
owing to the absence of the artists who wired to
John J. Hunt, chairman of the entertainment com-
mittee, every variety of excuse, from railroad strike
to prohibition.
A compensating feature was the Landaulettes,
a musical organization of salesmen in the Victor de-
partments in the Landau stores at Wilkes-Barre and
Hazelton, Pa.
During the banquet taps were played and every-
body stood at attention in honor of the memory of
the former president, Jas. T. Goughlin.
The following are officers of Talking Machine
Men, Inc., made up of the trade of New York, Con-
necticut and New Jersey: Sol. Lazarus, president;
Emil Perkin, vice-president, New York; A. B. Clin-
ton, vice-president, Connecticut; Albert Galuchie,
treasurer; E. G. Brown, secretary.
WILL SERVE AS DELEGATES.
The officers recently elected by the Retail Pathe
Dealers' Association at a meeting in Indianapolis
held under the auspices of the Mooney-Ward-Muel-
ler Co., will be empowered to represent the deal-
ers with membership in the association at confer-
ences between the retailers and the Pathe Freres
Phonograph Co., to be held in the East on dates
not yet set. The following were the officers elect-
ed: President, J. M. Wallace of the Wallace Music
Co., Marion, Ind.; secretary, H. C. May, Prince-
ton, Ind.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
PHONOGRAPH WITHOUT HORN.
A phonograph minus a horn has been invented
and is being manufactured by the Pathe Freres Co..
of Brooklyn, N. Y. At first blush the invention
of a phonograph without horn for the reproduction
of tones seems no novelty, as in the average modern
cabinet machine no horn is in evidence. Neverthe-
less the horn is there, concealed in the mechanism.
The only phonograph in the world not embracing a
horn for the radiation of tones, according to O. M.
Kiess, general field supervisor of the Pathe Freres
Phonograph Co., is the new Pathe "Actuelle," which
embodies entirely new principles of tone reproduc-
tion. This instrument does away entirely with all
the reproducing equipment used on ordinary phono-
graphs and talking machines, viz., the concealed
horn, sound box and tone arm, and vibrates the
sound waves into the air directly from the surface
of the record.
Cosmopolitan American cities provide a
GRAPHOPHONE EARNINGS.
problem for the talking machine record mak-
It is reported that the forthcoming statement of
ers. Every phonograph sold in a colony the Columbia Graphophone Manufacturing Com-
where a foreign language has greater use than pany for the first -quarter of 1920 will disclose net
earnings equal to the total for the calender years
English, or even an equal use, adds to the $3.32 a share on its outstanding common stock, but
demand for song records in particular tongues. the company was seriously hampered in its oper-
In Chicago alone there are forty distinct lan-r ations by labor troubles last summer. The com-
pany has done considerable construction work to
guages spoken. But the importance of this is enable it to cope with the increasing demand for its
in the fact that fourteen languages have a gen- products and it is believed that the current year will
eral use in the same number of permanent colo- be a period of prosperity, barring unforeseen de-
velopments.
nies each having 10,000 people or more.
There are two obvious rules for every man-
ufacturer who markets a product to the peo-
ple: First, get the goods distributed, then get
the public to purchase them.
ANNUAL BANQUET AND FROLIC
SOME CONVENTION ITEMS.
On Tuesday and Wednesday of this week the
Edison dealers of that city and other points served
from the Edison jobbers in that city met for
conference. L. H. Lucker was chairman. Another
big gathering set for this month is the meeting of
Edison jobbers on the Pacific Coast and the Rocky
Mountain region to be held on the 26th in Ogden,
Utah. The Edison Caravan Convention of course
is the event, or rather series of events, of the com-
ing summer. The Caravan convention will have
an itinerary which will take in New York, Chicago
and San Francisco, and important points between,
FUEHR & STEMMER PIANO CO.
Chicago, III.
4
'Guesswork Won't
—The ACME allows test with
the drag of the needle throughout
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the length of the
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Acme Speed Indicator
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—is precision made.
—clears the tone arm.
—locates
motor
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revolutions.
Made by
The Acme Engineering & Mfg. Co.
1622 Fulton St.
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CHICAGO
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